Liquid Yacht Wear

What Liquid Yacht Wear does

Liquid Yacht Wear is a privately held, specialty apparel company founded in 1991 by a former yacht crew member to address the lack of stylish, functional, and comfortable uniforms designed specifically for the marine environment. The company designs and supplies yacht crew uniforms covering ladies, mens, outerwear, accessories, swimwear, and specialized chef and engineer workwear, alongside guest-facing items such as robes, towels, and suncare products. Its technology base centers on performance fabric properties (UPF protection, quick-dry, moisture-wicking) suited to long working hours at sea, and is delivered through a proprietary premium sub-brand called Liquid Gold Label as well as a sourced brand, Boat Bum.

The business operates a hybrid go-to-market combining direct-to-consumer e-commerce with worldwide shipping, two physical showrooms in the key yachting hubs of Fort Lauderdale (USA) and Antibes (France), and an enterprise field-sales motion targeting yacht owners, yacht management companies, and new builds. Revenue is generated through unit-priced apparel sales across a catalog spanning roughly $12 basic tees to over $210 outerwear, supplemented by value-added customization services including in-house embroidery, silk screening, sublimation, and rhinestone embellishment, plus a uniform recycling service built on exclusive textile-shredder partnerships. Customer segments center on professional yacht crew, yacht owners outfitting new builds and refits, and management companies handling ongoing crew supply, with marketing reach amplified by an association with Bravo's Below Deck television franchise.

Name

Liquid Yacht Wear

Legal name

Liquid Yacht Wear

Website

https://liquidyachtwear.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Liquid Yacht Wear is a privately held specialty uniform supplier founded in 1991 that designs, sources, and customizes performance apparel for professional yacht crews, yacht owners, and management companies via e-commerce and showrooms in Fort Lauderdale and Antibes.

Ownership category

akta.pro rank

Headquarters

HQ city

Fort Lauderdale

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Uniform Product Sales: One-time product sales of ready-to-wear yacht crew uniforms including polos, skorts, shorts, pants, dresses, outerwear, accessories, shoes, and swimwear. Products sold at various price points from basic tees to premium outerwear
2. Customization Services: Value-added customization services including embroidery (logo digitization, puff embroidery, reflective stitching), silk screening (single to full-color), sublimation, and rhinestone designs. Rush services available
3. Uniform Recycling Services: Recycling service for old yacht uniforms from any supplier. Items with logos or boat names are shredded, while reusable items are donated to charities. Services provided to existing customers

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Liquid Yacht Wear designs, sources, and sells a comprehensive catalog of ready-to-wear and customized uniforms for professional yacht crews, including ladies' and men's polos, skorts, shorts, pants, dresses, outerwear, chef/engineer workwear, swimwear, accessories, and guest items. The company operates its own premium performance sub-brand (Liquid Gold Label) featuring UPF, quick-dry, and moisture-wicking fabrics, plus offers in-house customization services (embroidery, silk screening, sublimation, rhinestones), bespoke uniform programs for new builds and management companies, and a uniform recycling service.

Product overview

Liquid Yacht Wear is a specialized yacht crew uniform company offering a comprehensive portfolio of ready-to-wear and custom uniform solutions for luxury yacht crews. The product lineup is organized into core collections for Ladies and Mens (including skorts, shorts, pants, polos, dresses, blouses, shoes, sweaters, and t-shirts), Outerwear (fleeces, jackets, foul weather gear, hoodies), Accessories (belts, scarves, ties, epaulets, hats, socks, tote bags), Chef & Engineer workwear, Guest items (robes, towels, suncare), and Swimwear. The company operates its own Liquid Gold Label sub-brand featuring proprietary UPF-protected, quick-dry performance fabrics. Customization services include in-house embroidery, silk screening, sublimation, and rhinestones. The company also offers sustainability through a uniform recycling program and bespoke uniform programs for new builds and refits. Headquartered in Fort Lauderdale with a showroom in Antibes, France.

Differentiator

Problem solved

Functional benefit

Brands

• Boat Bum: Private label brand sourced by Liquid Yacht Wear offering apparel including skorts, shorts, polo shirts, and dresses.
• Liquid Gold Label

Products and services

• Ladies Yacht Crew Uniforms

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Textile Shredding PartnerscoreStrategic or Co-development PartnerLiquid Yacht Wear has exclusive partnerships with textile shredding companies that turn old yacht uniforms into new products. This enables them to offer a unique recycling service where uniforms with logos or boat names can be shredded, while still-reusable items are donated to charities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Musto: British marine apparel brand specializing in technical sailing and offshore clothing, including dedicated yacht crew uniforms. Closely comparable target market (yacht owners, crews, marine professionals) and product mix of performance polos, jackets, and foul-weather gear.
• Slam: Italian sailing and nautical apparel brand with a strong presence in the Mediterranean yacht market. Comparable style and performance positioning for yacht professionals and sailing crews, with overlap in polos, jackets, and technical trousers.
• Rooster: UK-based sailing apparel specialist offering technical yacht and offshore clothing. Comparable in serving yacht crews and performance sailors with branded, functional garments, though more weighted toward dinghy and racing sailing.
• Zhik: Australian marine performance apparel brand focused on technical sailing gear, including base layers, smocks, and offshore outerwear. Overlaps with Liquid's performance fabric positioning for marine professionals.
• North Sails: Iconic sailing brand whose apparel line leverages deep yachting credibility. Comparable in serving yachting enthusiasts and professionals with branded casual-to-technical apparel, though North Sails' apparel is positioned more as lifestyle than uniform.
• Gill Marine: Marine apparel brand focused on technical sailing and yacht clothing, including technical outerwear, sailing boots, and offshore gear. Directly comparable in serving competitive sailors and yacht crew with performance-driven products.
• Magic Marine: Dutch marine apparel brand producing technical sailing and watersports clothing for crews and racers. Comparable product categories (technical outerwear, base layers, accessories) and target buyer profile.
• Henri Lloyd: Iconic British marine apparel brand with deep roots in yacht and offshore sailing wear. Competes directly in the technical yacht crew uniform category with comparable performance fabrics, customization options, and brand heritage.
• Burke Marine: Australian marine apparel retailer offering deck wear, jackets, and accessories for sailors and marine workers. Comparable in outfitting marine professionals with weather-resistant and nautical clothing.

Broad incumbents

• Helly Hansen: Norwegian outdoor and workwear giant with a substantial marine and yacht crew uniform line, including its official HH Workwear collections. A broader incumbent that competes with Liquid on mariners' uniforms but operates across a much wider product portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/liquidyachtwear
• Instagraminstagram.com/liquid.yacht.wear
• LinkedInlinkedin.com/company/liquid-yacht-wear

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liquid Yacht Wear