106.7 Lite FM

What 106.7 Lite FM does

106.7 Lite FM is a music variety radio station broadcasting on the 106.7 FM frequency (FCC call letters WLTW) and serving the New York metropolitan area. The station operates as a branded property within the iHeartMedia, Inc. radio network and delivers continuous music entertainment, local traffic and community updates, and Broadway entertainment coverage to a general audience of commuters, office workers, and music enthusiasts across the NYC metro.

The station's core product is its over-the-air broadcast, supplemented by digital distribution through the iHeartRadio mobile application, website streaming at litefm.iheart.com, and four podcast properties: The Cubby and Christine Morning Show, Get Connected, The Public Library with Helen Little, and Inside Broadway. The technology stack combines traditional AM/FM broadcast infrastructure with iHeartMedia's proprietary digital streaming platform, which enables live radio listening, on-demand podcast access, and music discovery across web and mobile. The station's programming features recognizable on-air personalities including Cubby and Christine (mornings), Helen Little (midday), Rich Kaminski (afternoon drive), Delilah (evening), and Marc 'The Cope' Coppola.

The business model is advertising-based. The station is free to listeners over-the-air and generates revenue through on-air commercials, show and event sponsorships (including Broadway in Bryant Park), digital advertising on the iHeartRadio platform, and promotional contests. Marketing and audience engagement are driven through Facebook, Twitter/X, Instagram, email newsletters, website content, and contest-based promotions. With only 8 employees reported at the station level, most operational, sales, and technology functions are centralized within iHeartMedia's broader corporate structure.

Name

106.7 Lite FM

Legal name

iHeartMedia, Inc.

Website

https://litefm.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

106.7 Lite FM is a New York metropolitan area music variety radio station broadcasting on 106.7 FM under iHeartMedia, delivering ad-supported music, local updates, podcasts, and Broadway entertainment coverage to NYC metro listeners.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

Radio Streaming & Catch-Up Audio Platforms (MPAIADAJ), Radio Network Distribution & Programming Services (Syndicators, Format Providers) (MPAIAEAH)

Keywords

• Fm radio broadcasting
• Music variety programming
• Radio advertising sales
• Digital radio streaming
• Podcast distribution

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising: The station generates revenue through advertising, including on-air commercials, sponsorships of shows and events, and digital advertising through the iHeartRadio platform. Advertisers can target the New York metro area audience.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

106.7 Lite FM is a New York metropolitan area commercial FM radio station (FCC call sign WLTW) operated by iHeartMedia, Inc. that broadcasts a music variety format over the 106.7 MHz frequency and across iHeartRadio's digital streaming platform. The station produces scheduled on-air programming with named personalities (Cubby and Christine Mornings, Helen Little, Rich Kaminski, Delilah, Marc 'The Cope' Coppola), local traffic and community updates, Broadway in Bryant Park event coverage, and four podcasts distributed through iHeart.com.

Product overview

106.7 Lite FM is a music variety radio station operated by iHeartMedia, broadcasting as part of the iHeartRadio network. The station offers a unified experience combining traditional radio broadcasting with digital extensions: live FM radio programming with on-air personalities (Cubby and Christine Mornings, Helen Little, Rich Kaminski, Delilah, Marc 'The Cope' Coppola), four podcast shows (The Cubby and Christine Morning Show, Get Connected, The Public Library with Helen Little, Inside Broadway), and the iHeartRadio digital platform for online streaming and on-demand content. The station also runs contests and promotions for listeners.

Differentiator

Problem solved

Functional benefit

Brands

• iHeartRadio: Digital radio platform and mobile application that streams 106.7 Lite FM and other iHeartMedia stations

Products and services

• 106.7 Lite FM Radio Station Music variety radio station broadcasting on 106.7 FM in the New York metropolitan area under FCC call letters WLTW. Delivers scheduled on-air programming with named hosts (Cubby and Christine Mornings, Helen Little, Rich Kaminski, Delilah, Marc 'The Cope' Coppola), local traffic and community updates, and Broadway entertainment coverage to listeners via over-the-air FM and the iHeartRadio digital platform.
• The Cubby and Christine Morning Show Podcast Podcast version of the station's morning radio show hosted by Cubby and Christine, featuring entertainment news, interviews, and music content for the 106.7 Lite FM audience. Distributed via iHeart.com.
• Get Connected Podcast Podcast providing connection-focused content for the 106.7 Lite FM audience. Distributed via iHeart.com.
• The Public Library with Helen Little Podcast Podcast hosted by Helen Little featuring author interviews and literary discussions. Distributed via iHeart.com.
• Inside Broadway Podcast Podcast covering Broadway entertainment news, show reviews, and theater industry updates. Distributed via iHeart.com.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• iHeartMediacoreOEM/ Whitelabel/ Licensing Partner106.7 Lite FM operates as a branded station within the iHeartMedia radio network. The station utilizes iHeartMedia's digital platform (iHeartRadio) for online streaming, podcast distribution, and digital content management. iHeartMedia provides the technological infrastructure, advertising sales organization, and programming resources.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Audacy: Major US radio operator (formerly Entercom/CBS Radio) owning multiple NYC stations including WCBS-FM, 1010 WINS, and WFAN. Broad incumbent competitor to iHeartMedia in the New York market with overlapping ad sales and digital audio infrastructure.
• Cumulus Media: Large-scale US radio broadcaster operating hundreds of stations across multiple markets. Indirect competitor through national ad-buy competition and as an alternative operator of major-market stations.
• Townsquare Media: US radio and digital media company operating stations across mid-sized and large markets. Comparable as a multi-station operator competing with iHeartMedia for local and national advertising budgets.
• SiriusXM: Subscription satellite and streaming audio service offering curated music, talk, and exclusive content. Competes with Lite FM for in-car and mobile listening — historically radio's strongest use case.
• Spotify: Global audio streaming platform and the leading structural competitor to terrestrial radio for listener attention. Competes with Lite FM's core music-variety proposition through on-demand and personalized streaming plus its own podcast inventory.

Direct peers

• Power 105.1 (WWPR): New York hip-hop station on 105.1 FM, owned by iHeartMedia. Sister station to Lite FM within the same iHeartMedia NYC cluster, competing for share-of-earnings across dayparts and advertising categories.
• Hot 97 (WQHT): Iconic New York hip-hop and R&B station on 97.1 FM, operated by Emmis Communications. Competes with Lite FM for the same NYC metropolitan audience and advertising dollars across music-format radio.
• Z100 (WHTZ): Flagship CHR/pop music station also operated by iHeartMedia in the New York metro area on 100.3 FM. Directly comparable as another iHeartMedia NYC music brand competing for the same listener and advertising pool as 106.7 Lite FM.
• WCBS-FM 101.1: New York classic hits station on 101.1 FM, operated by Audacy. Competes directly with Lite FM's adult-contemporary music variety format for older NYC listeners and corresponding ad budgets.

Emerging players

• TuneIn: Digital audio streaming aggregator offering live AM/FM stations, podcasts, and sports. Directly comparable as a digital distribution channel competing for the same listener demand that 106.7 Lite FM serves over its broadcast and iHeartRadio channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/1067Litefm
• Facebookfacebook.com/1067LitefmNY
• Instagraminstagram.com/1067litefm
• LinkedInlinkedin.com/company/106.7-lite-fm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 106.7 Lite FM