Little Lady Locks

What Little Lady Locks does

Little Lady Locks is a UK-registered charity (number 10429477) founded in 2018 by Ashley Higgins, a hair professional specialising in hair loss. The organisation provides free, bespoke hair replacement solutions exclusively to children and young people under 18 across the United Kingdom who suffer hair loss due to alopecia, cancer treatments, or other medical conditions. It operates from Failsworth, Manchester, where the Pink Palace Salon serves as both operational headquarters and a haircut salon where donors can get a £30 donation cut. The charity reports serving approximately 20 young people per month.

The charity's core product is custom wigs handmade from 100% donated human hair, each requiring approximately 300 grams (roughly 12 ponytails) of hair and up to 60 hours of hand-knotting by UK-based wig makers. Each wig costs the charity approximately £500 to produce and is provided completely free to beneficiaries. Supporting offerings include hair topper systems, hair-accessorised hats and headbands, wig colouring and repair services, and aftercare kits. Hair donations are collected through a network of 70+ partner salons (the Hair Fairy network) across the UK, and processed through a 30-day isolation period for safety before being professionally cleaned and colour-matched to each child's natural hair.

The business model is donation-driven rather than commercial. Revenue streams include one-time and monthly recurring donations via Shopify (tiered from £1 to £500), corporate sponsorship packages, JustGiving and GoFundMe community fundraising, sponsored events, a recycled hair extension shop, a second-hand charity shop, and on-site merchandise sales. The charity employs 5 people and partners with corporate sponsors including Remi Cachet, L'Oreal Paris, Hair Made Easi, Iconic Hair and Beauty, and Coles Miller. It was recognised as a Sustainability Winner at the Marie Claire UK Hair Awards 2023 and has received media coverage from BBC, Hairdressers Journal, and regional press.

Name

Little Lady Locks

Legal name

Little Lady Locks Limited

Website

https://littleladylocks.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Little Lady Locks is a UK charity founded in 2018 that provides free bespoke handmade human-hair wigs and hair replacement systems exclusively to children under 18 suffering hair loss due to alopecia, cancer, or other medical conditions across the UK.

Ownership category

akta.pro rank

Product category

Children's Hair Loss Charity Services

NAICS

Hair, Nail, and Skin Care Services (81211), Beauty Salons (812112)

SIC

Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)

akta.pro primary industry

Hair Extensions, Wigs & Hairpieces (CRABABAH)

akta.pro secondary industries

Hair & Wig Replacement Systems (Hairpieces/Toupees) (HSALAAAK), Wig Styling, Customization & Maintenance (HSALAAAL)

Keywords

• Custom wig services
• Hair donation charity
• Human hair replacement
• Children's alopecia support
• Youth hair loss services

Headquarters

HQ city

Failsworth, Manchester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Financial Donations: One-time and recurring monetary donations from individuals via the website, bank transfer, PayPal, phone, cheque, or collection boxes. Monthly subscription donations available.
2. Donation Amounts: Fixed donation tiers: £1, £5, £10, £20, £25, £50, £100, £250, £500. Both one-time purchase and monthly subscription options available.
3. Sponsorship Packages: Corporate sponsorship packages ranging from £50 (hair loss hat & headband) to £500 (full custom lace wig). Also includes charity of the year partnerships and product proceeds donations.
4. Fundraising: Community fundraising through JustGiving, GoFundMe, sponsored events, and challenges. Supporters raise funds which go directly towards providing hair systems.
5. Hair Donations: Collection of human hair donations from individuals and salons. Hair is transformed into wigs at a cost of £500 per custom wig.
6. Salon Services: Haircutting fee of £30 for hair donation cuts at the Pink Palace Salon, which includes a personalised hair donation certificate and Little Lady Locks currency for the merchandise shop.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

Little Lady Locks provides free, bespoke hair replacement solutions—including hand-knotted custom wigs, hair toppers, lace wigs, and hair-accessorised hats and headbands—to children and young people under 18 across the UK suffering from hair loss due to alopecia, cancer treatments, or other medical conditions. Each wig is handmade from approximately 300 grams (around 12 ponytails) of donated 100% human hair by UK-based wig makers, taking up to 60 hours to complete, and is professionally colour-matched to the child's pre-loss appearance with a 30-day safety isolation process applied to all donated hair.

Product overview

Little Lady Locks is a UK-based children's charity founded in 2018 that provides free hair loss solutions to young people under 18. The organisation's core offerings include custom wigs, hair replacement systems, and hair-accessorised hats and headbands, all handmade from donated human hair. The charity operates through a network of hair donation collection (via Hair Fairy salons across the UK), its Pink Palace Salon in Manchester, and various fundraising streams including sponsorship packages, a charity shop, merchandise shop, and recycled hair extension shop. Services are provided entirely free of charge to recipients, with each custom wig costing approximately £500 to produce from around 300 grams of donated hair.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Wigs Bespoke, natural-looking hair replacement wigs handmade from 100% human hair, provided completely free of charge to children under 18 suffering from hair loss due to alopecia, cancer, or other medical conditions.
• Hair Replacement Systems Custom hair systems including toppers and lace wigs tailored to replicate each child's natural hair before they lost it, provided free of charge to children under 18 across the UK.
• Hair Hats and Headbands Handmade hats and headbands with hair extensions designed to cover hair loss patches and accessorised for children suffering from hair loss, provided through the charity to recipients.
• Pink Palace Salon Haircut Service Manchester-based hair donation cut service where donors receive a professional haircut for a £30 fee, which includes a personalised hair donation certificate and Little Lady Locks currency redeemable in the merchandise shop.
• Sponsorship Packages Tiered charitable sponsorship options for supporters: £50 sponsors a hair loss hat and headband, £150 funds wig colouring and repairs, £300 funds a hair topper system, and £500 sponsors a full custom lace wig for a child.

Quantifiable outcome

• Transforms lives of approximately 20 young people per month
• +3 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Remi CachetcoreGTM or Marketing PartnerCorporate sponsor providing hair extension recycling scheme partnership. Remi Cachet works with Little Lady Locks to extend their hair recycling programme, donating hair extensions to help children with hair loss.
• Hair Made EasicoreGTM or Marketing PartnerCorporate sponsor supporting the charity's mission through fundraising and increasing public awareness of the charity's services.
• L'Oreal PariscoreGTM or Marketing PartnerCorporate sponsor providing product and material donations to support the charity's wig-making and hair replacement services for children.
• Iconic Hair and BeautycoreGTM or Marketing PartnerCorporate sponsor supporting the charity through donations and raising awareness of children's hair loss issues.
• Coles MillerminorGTM or Marketing PartnerCorporate sponsor providing support to Little Lady Locks through their CSR programme.
• Hair Fairy Network (70+ Salons)coreChannel Partner/ Reseller/ DistributorNetwork of independent hair salons across the UK that collect hair donations, act as drop-off points, spread awareness, and support the charity's mission. Includes salons like Glam X Hair Extensions, Extend London, The Weave Lounge, and many others.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• HeadWrappers: UK service supporting people experiencing hair loss through scarf-tying and headwear workshops. A thematically adjacent peer addressing the same beneficiary base with a complementary (non-wig) service.
• Hair We Share: US nonprofit providing free custom wigs to children and adults with medical hair loss. Comparable custom-wig production approach and similar donor-funded cost structure, at smaller scale than Locks of Love.
• My New Hair: UK charity founded by Trevor Sorbie providing training and support for hairdressers working with medical hair loss, alongside non-financial support services. Comparable mission and shared salon-network operating model, though it focuses on training rather than direct wig provision.

Broad incumbents

• Locks of Love: US-based nonprofit providing free hairpieces to children with medical hair loss. Operates a similar donation-and-monetization model at significantly larger scale, making it a useful benchmark for international growth potential.
• Pantene Beautiful Lengths: Procter & Gamble's corporate hair donation program in partnership with the American Cancer Society. Operates as a large-scale donor-collection channel, indirectly comparable as an upstream supplier of donated hair to wig-making charities.

Regional players

• Children With Hair Loss: US nonprofit providing free hair replacements to children with hair loss regardless of cause. Comparable custom-wig production model and target demographic, but operates only in the United States.
• Wigs for Kids: Ohio-based charity providing free custom hair replacement systems to children under 18 with medical hair loss. Closely comparable in mission (children-only, custom hand-made wigs) and donor model, but US-only geographic focus.
• Maggie's Wigs 4 Kids of Michigan: Michigan-based charity providing free wigs and support services to children experiencing hair loss. Comparable in providing fully customized wig solutions and family support services, but US regional scope.

Direct peers

• The Little Princess Trust: UK-based registered charity providing free real-hair wigs to children and young people (up to 24) who have lost hair through cancer treatment or other conditions. The most direct and best-known head-to-head peer in the UK children's hair replacement charity space.
• Cancer Hair Care: UK charity specializing in hair loss support for adults and children affected by cancer treatment. Provides free wigs, scalp care, and advice services, with significant overlap in target beneficiary base and partner salon network (UK-focused).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/littleladylocksuk
• Instagraminstagram.com/littleladylocks
• TikToktiktok.com/tag/littleladylocks
• LinkedInlinkedin.com/company/little-lady-locks

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Little Lady Locks