Little Miracles Charity

What Little Miracles Charity does

Little Miracles Charity is a UK-registered charity (Charity Commission number 1160178) headquartered at The Spinney, a 2.5-acre protected woodland site in Peterborough. It supports families of children with additional needs, disabilities and life-limiting conditions from birth to age 25, delivering a holistic mix of family support, counselling and therapy (Counselling, Bereavement Counselling, CBT, Play Therapy, Art Therapy, Mindfulness), youth clubs, training, respite, caravan holidays at Kelling Heath, grants, DLA/EHCP guidance, RADAR keys/Max Cards, food banks and accessible activities. Services are accessed via a free, no-referral membership model, with operational delivery through a network of 22 branches across the East of England and East Midlands (Peterborough, Boston, Bourne, Cambridge, Ely, Holbeach, March, Milton Keynes, Ramsey, Spalding, St Neots, Wisbech, King's Lynn, Downham Market, Nottinghamshire, Leicestershire, Huntingdon, South Kesteven and others).

The underlying technology stack is modest: a public website with JotForm-powered membership and service-request forms, Eventbrite for event booking, private Facebook groups per branch, and WCAG 2.2 AA-aligned accessibility features. There is no proprietary platform or disclosed AI/ML capability; service quality rests on a paid Therapies Team and a volunteer pipeline that has converted multiple former volunteers and parent-beneficiaries into employed practitioners and branch coordinators.

Revenue is generated through a diversified charitable model: individual donations and community fundraising, a £2/month recurring Big Little Lottery, corporate partnerships and Charity-of-the-Year relationships (Crown Holdings, Virgin Media, MHA, URBN, McCain Foods, Hilton Foods), trusts and foundation grants (National Lottery Community Fund, Norfolk Foundation, The Clothworkers Foundation), and challenge events such as the Pistons to Places automotive rally (£75,000+ raised in 2026). Go-to-market is community-led and event-driven, relying on private Facebook groups, networking lunches, earned media coverage (BBC Radio, ITV News, regional press), and word-of-mouth referrals among beneficiary families.

Name

Little Miracles Charity

Legal name

Little Miracles Charity

Website

https://littlemiraclescharity.org.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Little Miracles Charity is a UK-registered charity supporting families of children with additional needs, disabilities and life-limiting conditions from birth to age 25 through counselling, family support, youth clubs, respite and accessible activities delivered across 22 free-membership branches in the East of England and Midlands.

Ownership category

akta.pro rank

Product category

Disability and Special Needs Family Support Services

NAICS

Child and Youth Services (624110), Individual and Family Services (6241), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

Family Resource Centers & Wraparound Support Services (EDACALAH)

akta.pro secondary industry

Family Advocacy, Parent Training & Support Services (EDAJAKAK)

Keywords

• Disability family support
• Special needs charity
• Children counselling services
• Respite care charity
• Family disability advice

Headquarters

HQ city

Peterborough

HQ country

United Kingdom

HQ region

Europe

Offices18 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Donations and Fundraising: The charity relies heavily on public donations and fundraising activities. This includes direct donations through the website, challenge events, community fundraising, and supporter engagement.
2. Monthly Lottery: The Big Little Lottery generates regular monthly income. Participants pay £2 per month with the chance to win £75. This is a recurring donation model that provides predictable revenue for planning purposes.
3. Corporate Partnerships and Sponsorship: Support from businesses including corporate volunteering, event sponsorship (Spring Ball sponsors), Charity of the Year partnerships, and donations from companies like Crown Holdings, Virgin Media, and others.
4. Trusts and Foundations Grants: Funding from charitable foundations including National Lottery Community Fund (supporting King's Lynn and St Neots branches), Norfolk Foundation, McCain Foods (£26,000 for counselling pod), and various trust funds.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Little Miracles is a registered UK charity that provides free holistic support to families with children who have additional needs, disabilities, or life-limiting conditions, from birth to age 25. Its core offerings include family support and advice, counselling and therapy services (CBT, play therapy, art therapy, mindfulness, bereavement counselling), youth clubs, grants, training, accessible caravan holidays, food banks, RADAR keys and Max Cards, and respite services, delivered across 22 branches without any formal referral requirement.

Product overview

Little Miracles Charity operates as a unified service portfolio supporting families of children with additional needs, disabilities, and life-limiting conditions from birth to age 25. The organisation provides a holistic ecosystem of interconnected services including Family Support Services, Counselling & Therapy, Youth Club, Caravan Holidays, and Training & Strategies. Families access these services through a free Membership Program, which serves as the gateway to activities and support across the charity's 22 branches. The service model combines practical assistance (grants, DLA guidance, food banks), emotional support (counselling, respite), social opportunities (activities, events, youth club), and specialist resources (RADAR keys, educational support), all delivered through a combination of in-person branch services and online training programs.

Differentiator

Problem solved

Functional benefit

Brands

• Pistons to Places: A fundraising automotive challenge event where teams drive to Pisa and back in cars worth £1,000 or less.

Products and services

• Family Support Services
• Counselling and Therapy
• Membership Program
• Youth Club
• Caravan Holidays
• Training and Strategies
• Grants for Families
• Educational Support
• Family Activities and Events
• Respite Services
• DLA Guide
• RADAR Keys and Max Cards
• Food Banks
• Volunteering Programs
• Big Little Lottery

Quantifiable outcome

• Over 3,000 counselling sessions delivered in 2025
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• IKEA CDC PeterboroughcoreStrategic or Co-development PartnerDonated and installed all furnishings and décor for the counselling pod, creating a warm, calming environment designed for the sensory and emotional needs of children.
• Sir Norman Lamb Coalition for Young PeoplecoreStrategic or Co-development PartnerPartnership of voluntary, community and social enterprise organisations delivering services across Norfolk for children and young people aged 0-25. Little Miracles King's Lynn branch is a member.
• URBNcoreGTM or Marketing PartnerPlatinum Ambassador. Donated new dishwasher and fridge freezers. Anthony from URBN and Nigel from Northants Fluid Power installed equipment. Sent volunteers to centre.
• Northants Fluid PowerminorGTM or Marketing PartnerPartnered with URBN to install donated dishwasher at Little Miracles centre.
• Crown HoldingsminorGTM or Marketing PartnerCorporate volunteering partner. Team spent two days maintaining garden area, clearing pathways, pruning and grass cutting ready for autumn.
• Virgin MediaminorGTM or Marketing PartnerCorporate volunteers prepared outdoor play equipment, bikes, and 2.5-acre garden for summer activity program at The Spinney.
• MHAminorGTM or Marketing PartnerCorporate volunteers maintained garden area by pruning and cutting lawn, jet washed pathways, and freshened paintwork on accessible tree house.
• Manchetts GroupminorGTM or Marketing PartnerCorporate volunteers laid turf near Garden room and repaired bikes for children. Also provided boardroom and lunch for fundraising team meeting.
• Caterpillar/PerkinsminorGTM or Marketing PartnerCorporate volunteers dedicated time to garden maintenance including weeding, mowing, pruning, and jet washing decking.
• OpenreachminorGTM or Marketing PartnerEmployee volunteers used volunteering days to help with repairs, cleared garden waste, and replaced rotten fence poles with telegraph poles.
• ViridorminorGTM or Marketing PartnerSix volunteers tidied garden, sorted children's bikes, and built new accessible planter for gardening activities.
• Business WatchminorGTM or Marketing PartnerLocal company that regularly patrols Spinney grounds following a break-in, providing security for staff and families.
• Barratt's HomesminorGTM or Marketing PartnerCorporate volunteers tidied garden at The Spinney ready for spring in cold January weather.
• HowdensminorGTM or Marketing PartnerCorporate volunteers dug up garden area to make way for new turf and maintained garden for busy summer.
• SupermaxminorGTM or Marketing PartnerCorporate volunteers dedicated time to garden maintenance ensuring area remained inviting for all.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Sense: UK charity supporting people with complex disabilities (including children) and their families — comparable in family-centred wraparound support, with broader national scale and a wider remit including deafblindness.
• WellChild: UK charity for seriously ill children — comparable family-support and 'Better at Home' respite model, focused on children with complex care needs.
• Contact (Contact a Family): UK charity supporting families with disabled children through advice, family support, and campaigning — the closest direct peer in terms of mission, audience, and services, though operating at national rather than regional scale.
• The Children's Trust: UK charity for children with brain injury and neurodisability — overlaps in residential/respite, therapy, and family support services for children with complex needs.
• Rainbow Trust Children's Charity: UK charity supporting families with a seriously ill child, including siblings — direct overlap on emotional/practical family support, respite, and counselling-style services for families with life-limiting or complex conditions.
• Scope: UK disability charity providing information, support, and campaigns for disabled people and families — comparable family-support and advice model, with national brand recognition.
• Together for Short Lives: UK charity for children with life-limiting conditions and their families — directly comparable target audience (life-limiting-condition families) and overlapping respite/counselling/emotional-support offering.
• Cerebra: UK charity for children with brain conditions and their families — comparable audience, advice/grant offering, and parent-empowerment positioning, though more research-focused.

Emerging players

• Down's Syndrome Association: UK condition-specific charity providing information, support, and services for people with Down's syndrome and their families — narrower condition focus but comparable advice/family-support/activity model.

Broad incumbents

• Mencap: UK's largest learning-disability charity — broader remit and national brand, but overlapping family-support, advice, and community services for families of children with additional needs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/littlemiraclesp
• Facebookfacebook.com/LittleMiraclesCentre
• LinkedInlinkedin.com/company/little-miracles-charity
• Instagraminstagram.com/little.miraclescharity

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Little Miracles Charity