Little Tennis

What Little Tennis does

Little Tennis is a private UK coaching service that delivers tennis lessons to children aged 5 and above in the Chiswick area of West London. The company is structured as Little Tennis Limited, a private limited company under English jurisdiction, and operates as a wholly-owned subsidiary of Zekel Tennis, an established West London tennis coaching provider. Zekel Tennis manages Little Tennis's social media presence on Facebook and Instagram and provides the broader operating infrastructure.

The business runs a direct-to-consumer model, with parents and guardians acquiring lessons through website enquiries, phone contact, and social media engagement. There is no publicly disclosed pricing, no mobile application, and no online booking platform — the entire customer interface is a contact-based enquiry funnel. The website (littletennis.co.uk) notably redirects active lesson inquiries for children aged 5+ to the parent brand's site at thetennismaison.com, and the site contains placeholder Lorem ipsum text in its privacy policy and terms of use pages, suggesting minimal ongoing digital investment.

The revenue model is described as recurring lesson-based income, though no headcount, ticket size, or active pupil metrics are disclosed. There is no evidence of institutional funding, acquisitions, leadership changes, or product expansion. The entity appears to function as a legal companion or dormant holding vehicle within the Zekel Tennis group rather than an actively scaling independent business.

Name

Little Tennis

Legal name

Little Tennis Limited

Website

https://littletennis.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Little Tennis is a West London-based children's tennis coaching service, operating as a subsidiary of Zekel Tennis and serving children aged 5 and above in the Chiswick area via direct-to-consumer enquiries.

Ownership category

akta.pro rank

Product category

Tennis Coaching Services

NAICS

Sports and Recreation Instruction (61162)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYMPAKAJAE

Sport-Specific Private Coaching & Instruction (1:1, Small Group)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Camps, Academies & Training Centers

SECONDARYTHAJAKAN

Sports & Recreation Lessons (Surfing, Skiing, Golf, Tennis)

Travel & Hospitality/Tours, Attractions & Experiences/Workshops & Classes (Arts, Crafts, Skills & Local Lessons)

Keywords

• Children tennis coaching
• Youth tennis lessons
• Junior sports coaching
• Tennis instruction services
• Recreational tennis classes

Headquarters

HQ city

Chiswick

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Tennis Lessons: Revenue is generated through tennis coaching lessons and classes provided to children aged 5 and above in the West London area.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Little Tennis provides in-person tennis coaching lessons and classes for children aged 5 and above in the Chiswick/West London area. The company operates as a subsidiary of Zekel Tennis, leveraging established local coaching expertise to deliver youth tennis instruction through direct on-site coaching sessions.

Product overview

Little Tennis is a tennis coaching service provider, not a technology product company. It offers tennis lessons for children aged 5 and older through its parent company Zekel Tennis, which operates in West London. The company operates in Chiswick, London, and provides coaching services rather than software products or platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Little Tennis Coaching Services Tennis coaching lessons and classes delivered directly to children aged 5 and above in the Chiswick/West London area. The service is structured as a coaching program focused on youth tennis skill development, physical activity, and sport education, with sessions held at local coaching locations.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Zekel TenniscoreOthersLittle Tennis is a subsidiary of Zekel Tennis, which is a tennis coaching provider based in West London. Zekel Tennis manages the social media presence (Facebook and Instagram) for Little Tennis and appears to be the parent operating company.

Recent moves2 records

Expansion highlights4 records

Direct peers

• The Tennis Maison: The Tennis Maison is the parent brand Zekel Tennis's active site, to which Little Tennis redirects its age-5+ lesson inquiries. It offers tennis coaching in the same West London area with overlapping customer base and brand identity.
• Zekel Tennis: Zekel Tennis is the parent operating company of Little Tennis, providing tennis coaching in West London. It is directly comparable in service offering and geography, and operates the social channels that Little Tennis relies on.
• Camp Beaumont: Camp Beaumont runs multi-activity holiday camps and after-school clubs in London for children aged 3+, including tennis. Comparable as a youth-activity coaching provider targeting the same parent decision-maker in West London.
• Liquid Tennis Academy: Liquid Tennis Academy is a London-based tennis coaching provider offering private and group lessons for children and adults. Comparable as a London tennis coaching competitor targeting similar parent-purchaser demographics.

Emerging players

• Rugby Tots: Rugby Tots is a UK children's rugby coaching programme for ages 2–7. Comparable as a structured, child-segmented sports coaching franchise competing for the same parent-targeted youth activity market.
• Little Kickers: Little Kickers is a UK franchise providing football coaching for children aged 18 months to 8 years. Closely comparable as a child-skill coaching brand with a similar 'Little [Sport]' naming convention and parent-purchaser targeting.

Broad incumbents

• Better (GLL) Tennis Lessons: Better, operated by GLL, is one of the UK's largest public leisure operators running tennis lessons for children at council-operated venues in West London. Comparable as a scaled, subsidised competition for youth tennis coaching in the same geography.
• Chelsea FC Foundation Coaching: Chelsea FC Foundation runs football and multi-sport coaching programmes for children across London. Comparable as a large, branded youth-sport coaching provider competing for the same parent-driven discretionary spend.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks4 records

Customer concentration

• Facebookfacebook.com/zekeltennis
• Instagraminstagram.com/zekeltennis
• LinkedInlinkedin.com/company/little-tennis

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Little Tennis