Youth Live4Life

What Youth Live4Life does

Youth Live4Life Limited (trading as Live4Life) is an Australian registered health promotion charity founded in 2010, headquartered in Woodend, Victoria, with 19 employees. The organization operates the Live4Life Model, described as the only mental health education and youth suicide prevention model designed specifically for rural and regional communities in Australia. Its core product is evidence-based Teen Mental Health First Aid training delivered to Year 8 and Year 11 secondary school students, complemented by Youth Mental Health First Aid training for adults (parents, teachers, coaches). A youth participation component, the Live4Life Crew, trains young ambassadors (1,800 to date) who lead mental health messaging within schools and the broader community. Supplementary products include educational films built around the proprietary BCDEA framework, a 4Life Community Pack, a Crew4Life alumni network, and a Live4Life Speakers program.

The organization serves young people aged 13–18 in rural and regional communities across Victoria and Tasmania — populations where suicide rates are 40% higher than metropolitan areas and 63% of young people reportedly cannot access mental health support. Live4Life's go-to-market is a community-partnership model in which local councils act as Lead Agencies coordinating schools, health services, and community organizations; the program is delivered at no cost to participating schools. Currently implemented in 14 local government areas with 20+ communities on a waitlist.

Live4Life's revenue model is diversified across individual donations (one-time, monthly, yearly tiers of AUD $50/$100/$250/$500), the Friends4Life annual giving program, bequests/legacy gifts (partnered with Gathered Here), government grants (less than 30% of total funding from federal and state sources including the NSPLSP and Victorian Government), corporate partnerships (Portland Aluminium, GWF, Hardwicks, Jellis Craig, Friends of India Network), philanthropic foundations (Myer Foundation, Future Generation Global, William Buckland Foundation, State Trustees Australia Foundation), and merchandise sales. The organization holds Deductible Gift Recipient (DGR 1) status, making donations fully tax-deductible, and is independently evaluated by Orygen, Ludowyk Evaluation, the University of Melbourne, and the University of Tasmania.

Name

Youth Live4Life

Legal name

Youth Live4Life Limited

Website

https://live4life.org.au

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Youth Live4Life is an Australian registered health charity operating the Live4Life Model, delivering evidence-based Teen Mental Health First Aid training and youth suicide prevention programs to secondary school students in 14 rural and regional communities across Victoria and Tasmania.

Ownership category

akta.pro rank

Product category

Youth Mental Health Education and Suicide Prevention

NAICS

Child and Youth Services (62411), Educational Support Services (611710), Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYEDAAAFAN

Youth-to-Adult Transition & Life Skills (Independent Living, Soft Skills)

Education/Adult & Continuing Education/Community & Public Education Programs (Libraries, Community Centers)

Keywords

• Youth mental health education
• Suicide prevention programs
• Mental health first aid
• Community mental health
• Rural youth services

Headquarters

HQ city

Woodend

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Individual Donations: Individual donations are solicited through the website with preset amounts ($50, $100, $250, $500) and options for one-time, monthly, or yearly giving. Donations are tax-deductible as the organization is a registered charity with Deductible Gift Recipient status.
2. Friends4Life Annual Giving Program: Annual recurring donations from individuals and organizations through the Friends4Life program, providing sustainable funding support. Friends4Life contributors include various businesses and individuals who commit annually to support the organization's work.
3. Bequests and Legacy Giving: The organization encourages supporters to leave gifts in their wills, offering suggested bequest wording and partnership with online will-writing service Gathered Here. Bequest options include residual gifts, percentage of estate, specific sums, or assets.
4. Government Grants: Government funding from federal and state sources represents approximately 30% of total funding. Sources include the National Suicide Prevention Leadership and Support Program (NSPLSP), Victorian Government, and various foundation grants.
5. Corporate Partnerships: Partnerships with businesses including Portland Aluminium, GWF, Hardwicks, Jellis Craig, and others who provide financial support, pro-bono services, or in-kind contributions.
6. Merchandise Sales: Sale of branded merchandise (Band Tees) through an external platform, with proceeds supporting the organization's programs.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels8 records

Core offering

Youth Live4Life operates the Live4Life Model, a community-led mental health education and youth suicide prevention program delivered in rural and regional communities across Victoria and Tasmania. The core service delivers Teen Mental Health First Aid training to Year 8 and Year 10/11 secondary school students and Youth Mental Health First Aid training to adults, supported by the Live4Life Crew (youth mental health ambassadors) and a whole-of-community partnership structure coordinated through local councils as Lead Agencies.

Product overview

Youth Live4Life operates a unified mental health education and youth suicide prevention program called the Live4Life Model, designed specifically for rural and regional communities. The core offering consists of Teen Mental Health First Aid Training delivered to secondary school students, complemented by Youth Mental Health First Aid Training for adults. The program is delivered through Live4Life Crews—youth ambassadors who promote mental health messages—supported by an alumni network called Crew4Life. Supplementary products include educational films, community resource packs, and a speakers program. Funding is supported through donations (with options for one-time, monthly, or yearly contributions), the Friends4Life annual donor program, and a bequests program for planned giving.

Differentiator

Problem solved

Functional benefit

Products and services

• Live4Life Model The only mental health education and youth suicide prevention model designed specifically for rural and regional communities in Australia, empowering communities to implement evidence-based mental health education in schools and the wider community.
• Teen Mental Health First Aid Training

Quantifiable outcome

• 1,800 young people have engaged as mental health ambassadors in the Live4Life Crew
• +5 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and major.

• Fingal Valley Neighbourhood HousecoreStrategic or Co-development Partner · 1 January 2023The Fingal Valley Neighbourhood House serves as the Lead Agency for Live4Life Break O'Day, Tasmania - the first community outside Victoria to implement the Live4Life model. The organization coordinates implementation in partnership with local schools and community groups.
• University of Melbourne Centre for Mental Health and WellbeingmajorImplementation/ SI/ Consulting Partner · 1 January 2023The University of Melbourne, funded by The Jack Brockhoff Foundation, conducted research examining the impact of Live4Life Crew on rural and regional young people. The research, titled 'Catching up with the Crew,' was published in SSM Mental Health Journal in June 2025. A multi-year, multi-community external evaluation is also underway.
• University of Tasmania Centre for Rural HealthmajorImplementation/ SI/ Consulting Partner · 1 January 2023The Centre for Rural Health at the University of Tasmania conducted a two-year independent evaluation of Live4Life Break O'Day from 2023-2025, assessing implementation, transferability, sustainability, accessibility, effectiveness and initial impact.
• South Gippsland Shire CouncilcoreStrategic or Co-development Partner · 1 January 2022South Gippsland Shire Council serves as the Lead Agency for Live4Life South Gippsland, coordinating implementation across the shire's secondary schools and community partners. The council has employed coordinators and support staff for the program.
• Central Goldfields Shire CouncilcoreStrategic or Co-development Partner · 1 January 2022Central Goldfields Shire Council supports Live4Life Central Goldfields, providing a Project Officer and coordinating with local schools and the Central Goldfields Youth Alliance.
• Baw Baw Shire CouncilcoreStrategic or Co-development Partner · 1 January 2020Baw Baw Shire Council is a Joint Lead Agency with Latrobe Regional Health for Live4Life Baw Baw. The council has committed to a five-year agreement as lead agency and provides significant staffing and coordination resources.
• Latrobe Regional HealthcoreStrategic or Co-development Partner · 1 January 2020Latrobe Regional Health serves as a Joint Lead Agency with Baw Baw Shire Council for Live4Life Baw Baw, providing health sector expertise and connections to the mental health service system.
• Benalla Rural City CouncilcoreStrategic or Co-development Partner · 1 January 2017Benalla Rural City Council serves as the Lead Agency for Live4Life Benalla, coordinating the community-wide mental health education and suicide prevention program since 2017. The council provides staffing including a Youth Development Coordinator and coordinates local schools and community organizations.
• Macedon Ranges Shire CouncilcoreStrategic or Co-development Partner · 1 January 2017Macedon Ranges Shire Council was the founding community for Live4Life, launching the program in 2010. The council has supported the program's development and expansion over many years.
• Orygen the National Centre of Excellence in Youth Mental HealthmajorImplementation/ SI/ Consulting Partner · 1 January 2017Orygen conducted independent evaluation of the pilot communities of Benalla Rural City and Glenelg Shire, demonstrating proof of concept, impact, transferability, and social return on investment for the Live4Life model.
• Ludowyk EvaluationmajorImplementation/ SI/ Consulting Partner · 1 January 2010Ludowyk Evaluation conducted independent evaluations of Live4Life communities, including two-year evaluations of Benalla and Glenelg, providing evidence of program impact and effectiveness.
• Mental Health First Aid AustraliacoreTechnology or IntegrationLive4Life is based on and delivers Mental Health First Aid training programs, including Teen Mental Health First Aid and Youth Mental Health First Aid, developed and certified by Mental Health First Aid Australia.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Black Dog Institute: Australian medical research institute focused on mental health, translating research into clinical tools, digital programs, and school-based education. Comparable to Live4Life in its school-based mental health education efforts and research-backed approach, though Black Dog operates nationally with a clinical-research orientation.
• Kids Helpline: Australia's free, confidential 24/7 counseling service for people aged 5–25, delivered by yourtown. Comparable to Live4Life in targeting youth mental wellbeing, though Kids Helpline provides direct clinical counseling via phone and online rather than school- and community-based education.
• Beyond Blue: One of Australia's largest mental health organizations, providing information, support, and advocacy across all age groups. Broad incumbent that competes for philanthropic and government funding in the same donor pool as Live4Life, though Beyond Blue serves a much wider demographic and delivers nationally.
• headspace (National Youth Mental Health Foundation): Australia's primary youth mental health organization with a national network of headspace centers providing mental health, physical health, and work/study support to 12–25 year olds. Broad incumbent that overlaps with Live4Life's youth mental health mission but delivers via physical centers and clinical services rather than community- and school-based education models.
• Orygen: Australia's National Centre of Excellence in Youth Mental Health, focused on research, clinical innovation, and policy. Overlaps with Live4Life as both an evaluator and a knowledge partner; Orygen's clinical/research model is distinct but its youth-mental-health mission and government/funder relationships make it a peer in the broader ecosystem.
• Lifeline Australia: National crisis support and suicide prevention service operating a 24-hour helpline plus community education programs. Overlaps with Live4Life on the suicide-prevention mission and community-education funding pools, but Lifeline is a crisis-response incumbent operating at national scale.

Direct peers

• ReachOut Australia: Digital-first youth mental health service providing online peer support, information, and resources to young Australians. Comparable to Live4Life in targeting youth mental health literacy and early-intervention, but ReachOut delivers primarily via online channels rather than community-based school programs.
• R U OK?: Australian suicide prevention charity driving a national conversation about checking in with others through community campaigns and workplace/school programs. Closely comparable to Live4Life in mission (suicide prevention), audience (incl. youth), and community-awareness approach, though R U OK? focuses on a national awareness campaign rather than local community-based training.
• batyr: Australian youth mental health education charity that trains young people to share lived-experience stories in schools and universities to reduce stigma and encourage help-seeking. Closely comparable to Live4Life's Crew peer-ambassador model and school-based delivery, though batyr operates nationally and is not rural-specific.

Others

• Mental Health First Aid Australia: Developer and accreditor of the Mental Health First Aid, Teen Mental Health First Aid, and Youth Mental Health First Aid training programs that underpin Live4Life's curriculum. Functions as a key enabling partner — not a direct competitor — and represents both a content dependency and a parallel training-delivery network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/youthlive4life

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Youth Live4Life