What Live Entertainment does

Live Entertainment is a Brazilian talent booking and event production agency headquartered in São Paulo, operating for approximately 25 years with 59 employees. The company represents a broad roster of Brazilian artists spanning genres including sertanejo, funk, pagode, gospel, and electronic, as well as celebrities and influencers. Its core service is intermediating bookings between artists and clients for shows, corporate events, social occasions (such as weddings and birthdays), cultural events, and advertising campaigns.

The agency's underlying operations are not technology-platform driven; rather, the deliverable is service-based, centered on artist relationship management, contract negotiation, and event coordination. Marketing and customer acquisition are conducted through a website, Instagram, Facebook, WhatsApp, and email, with no proprietary software platform, mobile app, or integrated booking system disclosed. No patents, awards, certifications, or dedicated partnerships have been disclosed in the source material.

The business model is commission-based: Live Entertainment earns a percentage of the booking fees arranged between artists and clients. Pricing is quote-based and not publicly disclosed, consistent with the negotiated nature of talent contracts. The customer base spans three principal segments — social events (weddings, birthdays, anniversaries), corporate clients (including named enterprise Syngenta in the agriculture sector), and cultural/sporting events — with the company claiming thousands of projects executed and millions of audience members reached annually.

Name

Live Entertainment

Legal name

Live Entertainment

Website

https://liveent.com.br

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Live Entertainment is a São Paulo-based Brazilian talent booking and event production agency with 59 employees and approximately 25 years of operation, representing Brazilian musicians, celebrities, and influencers for corporate events, social occasions, cultural events, and advertising campaigns.

Ownership category

akta.pro rank

Product category

Talent Booking Agency

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Musical Groups and Artists (71113)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Advertising Agencies (7311)

akta.pro primary industry

Talent Booking Agencies (Live Performance) (MPAIAGAB)

akta.pro secondary industry

Artist Booking, Talent Buying & Agency Services (MPAGAAAF)

Keywords

• Talent booking agency
• Artist management services
• Event production services
• Corporate entertainment booking
• Celebrity booking services

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Artist Booking Commission: Live Entertainment generates revenue by representing artists and earning commissions from bookings for shows, events, and advertising campaigns. The agency acts as an intermediary between artists and clients, handling negotiations, contracts, logistics, and production.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Live Entertainment is a Brazilian talent booking and event production agency that represents artists and celebrities for shows, events, and advertising campaigns. The agency serves as an intermediary between artists and clients, handling artist selection, booking negotiations, contracts, logistics, and technical production for social events, corporate events, and publicity campaigns throughout Brazil. The company positions itself as a comprehensive one-stop agency offering access to all Brazilian artists through a single point of contact.

Product overview

Live Entertainment operates as a comprehensive Brazilian talent and entertainment agency offering artist booking services for musical shows and celebrity/influencer representation for advertising campaigns and events. The agency represents musical artists across diverse genres (POP, Sertanejo, Pagode, Rock, Forró, Funk, Axé, DJ, Brasilidades, Club) and provides celebrity booking for corporate and social events. With over 25 years of market experience, the company positions itself as a complete entertainment solutions provider, handling artistic hiring, event production, and campaign management throughout Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• Shows (Artist Booking) Artist booking service for live musical performances across Brazil, covering a wide range of Brazilian music genres including POP, Sertanejo, Pagode, Rock, Forró, Funk, Axé, DJ, Brasilidades, and Club music. Designed for clients seeking entertainment for shows, events, and advertising campaigns.
• Celebridades (Celebrity Booking) Booking services for celebrities and influencers for advertising campaigns and events. Designed for brands and clients seeking celebrity endorsements, appearances, and influencer participation in events or advertising campaigns.
• Eventos Sociais (Social Events) Entertainment services tailored for social events including weddings, birthdays, debutante parties (15 anos), and graduation celebrations. Designed for private individuals and families planning personal celebrations who need curated artist selection and professional event execution.
• Eventos Corporativos (Corporate Events) Corporate event entertainment solutions and artistic production services for business events, including conferences, product launches, team building, and advertising campaigns. Designed for companies seeking professional entertainment procurement, logistics coordination, and brand-aligned artist selection.
• Contratações Artísticas (Artistic Hiring) Comprehensive artistic hiring services for shows, events, and advertising campaigns, positioning the agency as a complete solution for entertainment procurement. The umbrella service that consolidates artist selection, contracting, logistics, and production under a single engagement.

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Globo (Grupo Globo): Brazil's largest media conglomerate with entertainment production, artist management via Som Livre, and significant live event influence. Functions as an indirect incumbent that shapes artist availability, advertising budgets, and event partnerships affecting Live Entertainment's addressable market.
• WME (William Morris Endeavor): One of the world's largest talent agencies, representing musicians, actors, and entertainers for live appearances, tours, and brand campaigns. Overlaps with Live Entertainment's core booking and advertising representation business, particularly as global agencies expand into the Brazilian market.
• Universal Music Brazil: Major record label with significant artist management and live event operations in Brazil. Represents many of the same Brazilian music artists (sertanejo, funk, pop) that Live Entertainment books, making it both a supplier and competitor for artist representation deals.
• CAA (Creative Artists Agency): Global talent and entertainment agency representing artists, musicians, and celebrities for live bookings, endorsements, and brand partnerships. Comparable business model to Live Entertainment's celebrity and artist booking services, though operating at global scale with a much broader portfolio of services.
• Som Livre: Brazilian record label (historically tied to Rede Globo) with artist management, music publishing, and live event activities. Comparable as a Brazil-focused music industry incumbent with overlapping artist rosters and live entertainment exposure.

Direct peers

• XYZ Live: Brazilian artist booking and entertainment agency serving corporate events, social events, and advertising campaigns. Closely mirrors Live Entertainment's full-service booking-plus-production model within the same domestic market.
• T4F (Time For Fun): One of Brazil's largest live entertainment promoters and event producers, organizing concerts, festivals, and tours across the country. Directly comparable to Live Entertainment as a domestic player operating in the same Brazilian live events booking and production space, though at significantly larger scale.
• Opus Entretenimento: Brazilian entertainment agency offering artist representation, event production, and booking services for corporate and private clients. Operates in the same talent booking and event production category as Live Entertainment with overlapping artist rosters and customer segments.

Emerging players

• Agência Talent: Brazilian talent and celebrity booking agency offering artist representation for events and advertising. Comparable niche player to Live Entertainment with a smaller roster and similar focus on social and corporate event bookings.

Regional players

• INK Entertainment: Brazilian music and entertainment producer focused on concerts, tours, and festival production. Operates in the same Brazilian live music booking and production category as Live Entertainment, often working with similar headliner acts for both corporate and consumer events.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AgenciaLiveOficial
• Instagraminstagram.com/agencialiveoficial
• LinkedInlinkedin.com/company/agencialiveoficial

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Live Entertainment