The Snack Show

What The Snack Show does

The Snack Show operates BCB London (Bar Convent London), a B2B trade show targeting the UK and global bar and beverage industry. The entity is a brand/product within RX Global (Reed Exhibitions Limited), a private limited company operating under the RELX Group plc umbrella, with its registered office in Richmond, Surrey. The core product is an annual two-day exhibition at Tobacco Dock London (next scheduled for 10-11 May 2027), positioned as the "New Home of Hospitality" and covering premium spirits, cocktails, wine and champagne, beer and cider, no/low alcohol, and softs and mixers.

The event's product surface includes a Show Programme (schedules and education sessions), an Exhibitor Directory, and a Product Directory that enable year-round discovery of participating brands and products. Technology supporting the event is limited to a Smart Badge system for visitor access and a Lead Manager tool for exhibitors; no proprietary platform architecture, API, or AI capabilities are documented in the source material. The company does not maintain a mobile app, and digital presence is primarily through the event website, blog, and social channels (Instagram, LinkedIn, Facebook, X).

The business model is event-driven with three revenue streams: exhibitor fees from brands showcasing products, visitor registration fees (including Smart Badge access), and sponsorship/partnership revenue. Distribution occurs through direct sales to enterprise exhibitors, self-serve visitor registration, and an online exhibitor directory that extends the event's reach beyond the physical two days. The customer base is two-sided: hospitality industry professionals (bars, restaurants, hotels) on the demand side, and spirits, beverage, and distributor brands on the supply side. Pricing is not publicly disclosed.

Name

The Snack Show

Legal name

Reed Exhibitions Limited

Website

https://live.imbibe.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Snack Show operates BCB London, an annual B2B trade show for the UK and global bar and beverage industry, held at Tobacco Dock London and organized under RX Global (Reed Exhibitions Limited). It serves hospitality professionals and beverage brands across spirits, beer, wine, and no/low categories.

Ownership category

akta.pro rank

Product category

Trade Show and Event Services

akta.pro primary industry

Industry-Specific B2B Trade Show Organizers (THAHABAB)

Keywords

• B2B trade show
• Bar and beverage events
• Hospitality exhibitions
• Drink industry events
• Spirits trade show

Headquarters

HQ city

Richmond

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Exhibitor fees: Revenue generated from brands and companies that pay to exhibit at BCB London, showcasing their products to attending industry professionals.
2. Visitor registration fees: Revenue from industry professionals who register to attend the trade show, with different badge types such as Smart Badge for access to the event.
3. Sponsorship and partnerships: Revenue from show partners and sponsors who align with the event to reach the hospitality and drinks industry audience.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

BCB London is a two-day B2B trade show held at Tobacco Dock London that brings together the bar and beverage community for product showcasing, networking, and education across spirits, cocktails, wine, champagne, beer, cider, no & low, and softs & mixers. The event is sold to brands via exhibitor booth packages and to industry professionals via visitor registration, with supplementary offerings including an online Exhibitor Directory, Product Directory, and Show Programme.

Product overview

The Snack Show operates BCB London, a single unified trade show product focused on the bar and beverage industry. The core offering is the annual BCB London event, supported by related sub-products including an Exhibitor Directory for browsing participating brands, a Product Directory for filtering specific products, and a Show Programme for event schedules and educational sessions. These components work together to deliver a comprehensive trade show and networking experience for hospitality and drinks industry professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• BCB London Trade Show A two-day B2B trade show where the bar and beverage community gathers to showcase and discover premium spirits, innovative products, and international trends across spirits, cocktails, wine, champagne, beer, cider, no & low, and softs & mixers; targeted at hospitality industry professionals and brand exhibitors.
• Exhibitor Directory Online directory listing exhibitors at BCB London, allowing visitors to browse and discover brands and companies participating in the trade show before and after the event.
• Product Directory Product-specific directory within the exhibitor directory that allows visitors to explore and filter products showcased at the BCB London event by category.
• Show Programme The event programme featuring schedules, sessions, and activities at BCB London, including educational content and networking opportunities for trade visitors.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• RX GlobalcoreOthersRX Global (formerly Reed Exhibitions) is the parent company and organizer of BCB London. RX is a leading global events business that organizes trade and consumer exhibitions and conferences. The company is headquartered in the UK and operates across multiple countries.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• ProWein: Leading international trade fair for wines and spirits organised by Messe Düsseldorf. Direct peer competing for the same spirits and beverage exhibitor budgets across global buyers.
• Imbibe Live: UK on-trade drinks trade show targeting bar, restaurant, and hotel buyers. Direct peer with overlapping audience, exhibitor pool, and category coverage of premium spirits, beer, and mixers.
• London Wine Fair: UK-based wine and spirits trade show held in London. Direct peer competing for UK hospitality buyers and on-premise beverage brands in the same geographic and category footprint.
• Vinexposium (Vinexpo Paris): Major international wine and spirits exhibition group running Vinexpo Paris and other editions. Direct peer for wine and spirits exhibitor demand and international buyer engagement.
• Tales of the Cocktail: US-based cocktail and bar industry festival and trade event. Direct peer for the bar community segment, competing for spirits brand activation spend and bartender/bar-owner attention globally.
• IFE - International Food & Drink Event: London-based food and drink trade show with broad retail and hospitality buyer overlap. Direct peer competing for exhibitor share in the UK food and beverage category.
• Speciality & Fine Food Fair: UK trade fair for artisan, fine, and specialty food and drink held in London. Direct peer for premium and on-trade beverage brand discovery within the same UK buyer base.
• Bar Convent Berlin: The flagship Bar Convent brand and sister edition of BCB London, run by RX in Berlin. Direct peer as the original BCB event with overlapping exhibitor base, content, and organizer.

Broad incumbents

• Drinktec: Global leading trade fair for the beverage and liquid food industry, focused on production technology and equipment. Broad incumbent covering an adjacent slice of the same exhibitor and buyer ecosystem as BCB London.
• RX Global (Reed Exhibitions): Parent organiser and broader exhibition group operating BCB London alongside a wide portfolio of hospitality, travel, and lifestyle events. Broad incumbent whose other beverage-adjacent shows can substitute for or compete with BCB London.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/BCB_London
• Facebookfacebook.com/bcbldn
• LinkedInlinkedin.com/company/snackshowuk
• Instagraminstagram.com/barconventlondon

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Snack Show