In My Shoes, Inc.
In My Shoes is a Dallas-based 501(c)(3) operating a residential maternity home that houses up to 18 pregnant women experiencing homelessness at a time in the DFW area, delivering 24/7 wraparound care through a live-in mission staff funded entirely by donations.
- Company typePrivate
- Founded2017
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What In My Shoes, Inc. does
In My Shoes, Inc. is a 501(c)(3) non-profit organization operating a residential maternity home in Dallas, Texas, serving pregnant women experiencing homelessness in the Dallas–Fort Worth metroplex. The organization opened its doors on September 19, 2017, after several years of vision and planning beginning in 2012, and is rooted in Catholic social teaching. Its service model centers on a 360-degree wraparound care approach that provides safe housing, life-skills training (over 4,300 hours delivered cumulatively), case management, and material support to residents, with capacity to serve up to 18 mothers at a time.
The operational model is distinguished by a live-in mission staff structure, with 24 employees residing on-site in the community house to provide 24/7 support, accompaniment, and accountability — a staffing architecture uncommon among secular shelters. Since opening, the organization has housed more than 110 women and provided over 27,000 safe sleep nights, with programs incorporating methodologies such as Motivational Interviewing and Love and Logic for parenting and life-skills education. Intake is now formalized through a dedicated case manager who conducts assessments and coordinates individualized service plans.
The business model is donation-funded rather than fee-for-service. The organization has raised over $2 million in cumulative contributions over its first five years and publishes an annual report to formalize donor stewardship. The 2025 leadership transition from founder Maria Puccini to Saundra Halstead was accompanied by a four-person build-out of the senior team (Development, Programs, Communications, Operations), signaling organizational maturation. There is no proprietary technology platform; the organization's primary assets are its physical facility, its resident community, its donor base, and its trained mission staff.
In My Shoes, Inc. firmographics
Firmographics- Name
- In My Shoes, Inc.
- Legal name
- In My Shoes, Inc.
- Website
- https://liveinmyshoes.org
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- In My Shoes is a Dallas-based 501(c)(3) operating a residential maternity home that houses up to 18 pregnant women experiencing homelessness at a time in the DFW area, delivering 24/7 wraparound care through a live-in mission staff funded entirely by donations.
- Ownership category
- akta.pro rank
In My Shoes, Inc. industry classification
Industry- Product category
- Maternity Housing Services
- NAICS
- Community Housing Services (62422), Temporary Shelters (624221), Other Community Housing Services (624229)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC)
- akta.pro secondary industry
- Housing Assistance & Homeless Services (BPAGAEAB)
Keywords
Where In My Shoes, Inc. is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
In My Shoes, Inc. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Individual Monetary Donations: In My Shoes operates entirely on donations. Individuals make one-time or recurring monetary gifts through the Network for Good portal or by mailing checks. The organization also accepts stock or securities donations.
- In-Kind / Material Donations: The organization accepts in-kind donations including clothing, baby supplies, cleaning products, and other material goods listed on an Amazon registry. It also accepts vehicle donations which are then gifted to residents.
- Vehicle Donations: Donors give vehicles in good working condition; vehicles are assessed, refurbished as needed, and gifted to mothers to support their independence and transportation needs for employment, childcare, and appointments.
- Meal Train Donations: Community members can organize meal donations for moms and staff at the home through MealTrain.com.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels10 records
In My Shoes, Inc. product offering
Product offeringCore offering
In My Shoes operates a single residential Maternity Housing Program in Dallas, Texas that provides safe transitional housing to pregnant women experiencing homelessness in the Dallas-Fort Worth area, who may reside during pregnancy and continue through up to nine months postpartum. The home pairs housing with 360-degree Wraparound Care Services—including counseling, parenting and life-skills classes, mentoring, hot meals, clothing, baby supplies, and spiritual support—delivered by a live-in Mission Staff and program team. All services are provided to residents at no cost, and the home accepts up to approximately 12 women at a time.
Product overview
In My Shoes, Inc. operates as a faith-based maternity home offering a single integrated program of residential housing and wraparound support services for pregnant women experiencing homelessness in the Dallas-Fort Worth area. The organization provides transitional maternity housing with up to nine months postpartum stay, combining safe housing with comprehensive services including counseling, parenting and life skills training, job and educational support, and community building. The program is delivered through live-in Mission Staff who provide 24/7 presence and one-on-one advocacy, supported by volunteer programs, donation acceptance, and an in-house shop for residents. All services are provided free of charge to residents and funded entirely through charitable donations.
Differentiator
Problem solved
Functional benefit
Products and services
- Maternity Housing Program
- 360-Degree Wraparound Care Services
- In My Shoes Shop
- Residential Mission Staff Live-In Program
- Community Night Program
- Donor and Volunteer Engagement Program
Quantifiable outcome
- Housed over 110 women since opening in 2017, provided 27,000 safe sleep nights, and hosted 4,300+ hours of life skills classes
- +3 more outcomes
Companies that use In My Shoes, Inc.
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles2 records
In My Shoes, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
In My Shoes, Inc. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Trusted WorldminorTrusted World is a Garland-based nonprofit that helps provide clothing for moms at In My Shoes. The organization partners with In My Shoes to supply in-kind clothing donations, filling a critical need for residents who often arrive with nothing.
Scale indicators10 records
Recent moves9 records
Expansion highlights4 records
In My Shoes, Inc. competitors and assessment
Company assessmentEmerging players
- Human Coalition: Faith-based pregnancy resource organization operating in Texas with a service model that includes housing placement and case management for women in crisis. Competes for overlapping donor dollars and similar client populations in the DFW region.
Broad incumbents
- Care Net: National network of more than 1,100 pregnancy centers providing counseling, material aid, and referrals. Overlapping faith-based pregnancy support mission but predominantly non-residential resource-and-referral rather than live-in care.
- Catholic Charities Dallas: Regional social-services umbrella organization serving vulnerable populations across North Texas, including pregnant women, refugees, and the homeless. Overlapping mission and donor base with In My Shoes but operating at much greater scale and scope.
- Bethany Christian Services: National faith-based organization providing pregnancy support, counseling, and adoption services. Overlaps with In My Shoes on the pregnancy-services segment but operates nationally and includes a for-profit-affiliated model.
Regional players
- Austin Street Center: Largest emergency shelter provider in Dallas for adults experiencing homelessness. Adjacent service line in the same DFW market, providing comparable sheltering infrastructure but not tailored to pregnant women.
- Family Gateway: Dallas-based nonprofit providing shelter and supportive services to families experiencing homelessness. Geographic and population overlap with In My Shoes in the DFW market, though not pregnancy-specific. Ricketts previously worked here as a social worker.
Direct peers
- Good Counsel Homes: Network of residential maternity homes in New York and New Jersey serving pregnant women in crisis with housing, counseling, and life-skills support — directly comparable faith-based residential model. Ricketts also has prior Good Counsel experience.
- Maggie's Place: Faith-based maternity home in Phoenix, AZ providing residential housing and wraparound support to pregnant women experiencing homelessness — the same operating model, target population, and service bundle as In My Shoes. Director of Family Services Lucy Ricketts previously worked at Maggie's Place.
- Thrive St. Louis (formerly Maggie's Place St. Louis): Faith-based residential maternity program in St. Louis providing housing and support to pregnant women experiencing homelessness — a near-clone operating model in a different Midwestern market.
- The O'Connor House: Catholic-inspired maternity home offering residential care to pregnant women in need, with a live-in community model similar to In My Shoes. Ricketts volunteered there prior to joining In My Shoes, indicating close programmatic alignment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
In My Shoes, Inc. social profiles
Digital presenceIn My Shoes, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
In My Shoes, Inc. leadership team
Management profileNumber of profiles
Profiles16 records
In My Shoes, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
In My Shoes, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about In My Shoes, Inc.
What does In My Shoes, Inc. do?
In My Shoes operates a single residential Maternity Housing Program in Dallas, Texas that provides safe transitional housing to pregnant women experiencing homelessness in the Dallas-Fort Worth area, who may reside during pregnancy and continue through up to nine months postpartum. The home pairs housing with 360-degree Wraparound Care Services—including counseling, parenting and life-skills classes, mentoring, hot meals, clothing, baby supplies, and spiritual support—delivered by a live-in Mission Staff and program team. All services are provided to residents at no cost, and the home accepts up to approximately 12 women at a time.
Is In My Shoes, Inc. a public or private company?
In My Shoes, Inc. is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was In My Shoes, Inc. founded?
In My Shoes, Inc. was founded in 2017. It employs 11 to 50 people.
Where is In My Shoes, Inc. based?
In My Shoes, Inc. is headquartered in Dallas, United States, in the North America region.
How does In My Shoes, Inc. make money?
Four revenue lines are on record. Individual Monetary Donations are the primary driver. The others are in-Kind / Material Donations, vehicle Donations and meal Train Donations.
Who are In My Shoes, Inc.'s main competitors?
Human Coalition is listed as an emerging player. Broad incumbents are Care Net, Catholic Charities Dallas and Bethany Christian Services. Regional players are Austin Street Center and Family Gateway. Direct peers are Good Counsel Homes, Maggie's Place, Thrive St. Louis (formerly Maggie's Place St. Louis) and The O'Connor House.
Does In My Shoes, Inc. have an API?
No public API is recorded for In My Shoes, Inc..
What industry is In My Shoes, Inc. in?
In My Shoes, Inc.'s product category is Maternity Housing Services. Its primary akta.pro industry code is BPAIANAC, Homelessness Prevention, Shelter & Supportive Housing Services, with a secondary code of BPAGAEAB, Housing Assistance & Homeless Services. Its NAICS code is 62422 and its SIC code is 8300.