LIVE ON SRL

What LIVE ON SRL does

Live On S.R.L. (operating as LiveOn) is an Italian full-service audiovisual and event-technology provider headquartered in Rome. Founded in October 2017 by Giorgio Brozzi and Diego Ciogli — both with over 20 years of prior experience in audiovisual products for events and congresses — the company offers a six-line service portfolio covering audio (amplification, radiomicrophones, simultaneous translation), video (LED walls, professional projectors up to 25,000 ANSI Lumens, video direction, streaming, video mapping), lighting (architectural and choreographic design), multimedia (interactive voting, totems, custom event apps), installations/exhibition stands (under the BuildEvent sub-brand), and the proprietary Live Meet virtual event platform. Equipment and crew are deployed for indoor and outdoor events of any scale, primarily within Italy (Lazio, Lombardy, Campania) with some international delivery.

The underlying technology stack is operationally broad but technically conventional for the event-production industry. Live Meet is the company's most differentiated asset: a proprietary virtual event platform that transforms physical locations into virtual venues, supporting live streaming, interactive Q&A, voting, full audio/video recording, and up to 8 simultaneous multilingual audio channels via TV, PC, tablet, and smartphone. The platform also includes a customizable virtual studio with green-screen capabilities. Hardware inventory is substantial — LED walls with 2.9mm pitch scalable up to 200 sqm, projectors at the high-end 25,000-lumen class, Barco S3 video switchers, and full lighting rigs — but represents standard professional event-production equipment rather than proprietary technology.

The business model is B2B sales-led and project-based, with revenue derived from three streams: equipment rental (usage-based), technical services (professional services — consultation, design, installation, on-site crew, post-production), and the Live Meet platform (structured as basic and professional tiers implying some recurring component). Pricing is quote-based and not publicly disclosed; free technical consultation is offered as a lead-generation mechanism. Customers span corporate events, conferences, conventions, fashion shows, concerts, exhibitions, and trade shows — targeting enterprise and institutional buyers in Italy and selected international markets. Named reference clients include BNP Paribas, Kevin Murphy, Confartigianato Imprese, SIA, and Spazio Margutta. Distribution is direct, with the founders' mobile numbers published on the company website, indicating a relationship-driven, founder-led sales motion rather than a scaled marketing or channel organization.

Name

LIVE ON SRL

Legal name

LIVE ON S.R.L.

Website

https://liveonsrl.it

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

LiveOn SRL is a Rome-based full-service audiovisual and event-technology provider offering audio, video, lighting, multimedia, exhibition stand design, and a proprietary virtual event platform (Live Meet) to corporate, institutional, fashion, and exhibition clients across Italy and internationally.

Ownership category

akta.pro rank

Product category

Audio Visual Event Production Services

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)

SIC

Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Enterprise & Professional Live Streaming Platforms (Webinars/Events) (MPACACAI)

akta.pro secondary industry

Hybrid Concerts & Live Shows (Venue + Remote Audience) (MPAGAOAE)

Keywords

• Audio visual services
• Event production services
• Led wall rental
• Virtual event platform
• Exhibition stand design

Headquarters

HQ city

Roma, Lazio

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Equipment Rental: Rental of audio, video, lighting, and multimedia equipment for events. Includes portable amplification systems for 50+ participants, radiomicrophones, projectors up to 25,000 ANSI Lumens, LED walls, and lighting systems for indoor/outdoor use.
2. Technical Services: Full-service technical support including consultation, design, installation, on-site technical staff, and post-production services for events, congresses, and exhibitions.
3. Live Meet Platform: Virtual event platform with basic and professional service tiers offering video broadcasting, virtual graphic design, multilingual translation (up to 8 languages), Q&A interaction, voting, and event recording.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Live On SRL is a full-service audio, video, lighting, multimedia, and event installation provider based in Rome, Italy. The company rents professional audiovisual equipment and supplies on-site technical staff for corporate events, congresses, conventions, fashion shows, and exhibitions across Italy and internationally. It also operates Live Meet, a proprietary virtual event platform that converts physical locations into virtual venues with multilingual streaming and interactive features.

Product overview

LiveOn SRL is a full-service audio, video, lighting, multimedia, and installations company founded in October 2017, offering rental and production services for events, meetings, and conferences. The portfolio comprises six core service lines: Audio Services (amplification, radiomicrophones, simultaneous translation), Video Services (ledwall, projectors, streaming), Lighting Services (architectural and choreographic), Multimedia Services (interactive voting, totems, custom apps), Allestimenti/Installations (exhibition stands, structures), and the Live Meet virtual event platform. The BuildEvent sub-brand focuses on exhibition stand design. Services span from small meetings to large events, both indoor and outdoor, in Italy and internationally.

Differentiator

Problem solved

Functional benefit

Brands

• Live Meet: Virtual event platform that transforms physical locations into virtual ones, allowing participation via TV, PC, tablet, smartphone with features including live streaming, Q&A, interactive voting, and multi-language support up to 8 audio channels

Products and services

• Audio Services Full-service audio solutions including amplification systems for events from 50 participants to large outdoor events, radiomicrophones (portable, lapel, headband), fixed cable microphones, conference systems, digital simultaneous translation equipment, and digital audio recording capabilities. Targeted at event organizers, corporations, and institutions.
• Video Services Video equipment rental and complete video production service including LED wall screens, professional projectors ranging from 3,000 to 25,000 ANSI Lumens, video mapping, LED TV monitors, graphic direction, FULL HD video direction with multiple cameras, video recording, videoconferences, web streaming, and teleprompter services. Targeted at event organizers, corporations, and broadcasters.
• Lighting Services Professional lighting systems including indoor and outdoor illumination, architectural and choreographic lighting for meetings, events, conventions, and fashion shows. Includes light design consultation, equipment rental, and installation services. Targeted at event organizers and production companies.
• Multimedia Services Technological innovation and multimedia solutions including interactive voting systems, CME attendance recording, multimedia and interactive totems with custom applications, and customized event app design and implementation. Targeted at corporate event organizers and congress producers.
• Allestimenti (Event Installations) Complete consulting and design service for event structures and sets, including exhibition stand design, tensile structures, rental and setup of exhibition spaces for conferences, meetings, and events. Covers construction, assembly, disassembly, transport, and technical assistance. Targeted at trade show exhibitors and event organizers.
• Live Meet Virtual Event Platform Virtual event platform that transforms physical locations into virtual venues accessible via TV, PC, tablet, and smartphone. Features live streaming with up to 8 simultaneous audio channels for multilingual support, interactive Q&A, live voting, audio/video recording, and a customizable virtual studio with corporate branding. Available in basic and professional service tiers. Targeted at organizations hosting virtual meetings, online congresses, hybrid events, and virtual conventions.
• BuildEvent Exhibition Stand Design Exhibition stand design brand under LiveOn offering modular and customized exhibition stands for international fairs and events. Targeted at trade show exhibitors needing custom stand design and construction.

Quantifiable outcome

• Up to 8 simultaneous audio channels in multiple languages for virtual events
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• ON24: Established enterprise webinar and virtual event platform used for large-scale digital events, marketing, and customer engagement. Represents the broader incumbent SaaS virtual event category against which Live Meet directly competes.
• Production Resource Group (PRG): Global leader in entertainment and event production technology, providing lighting, video, LED walls, and rigging for tours, corporate events, and broadcast. Comparable in the high-end LED wall, projection, and lighting rental capability LiveOn deploys.
• Freeman: Global leader in brand experience and event production offering AV rental, staging, exhibits, and digital experiences. Represents the incumbent scale of the integrated event services category in which LiveOn competes.
• Encore Global: Largest global provider of AV and event technology services, including equipment rental, production, and virtual event solutions. Comparable in the full-service AV rental for corporate events model that anchors LiveOn's offering.

Direct peers

• Nimlok: Global network specializing in exhibition stand design, fabrication, and rental. Directly comparable to LiveOn's BuildEvent sub-brand providing exhibition stand allestimenti and custom modular booth solutions.
• Prase Engineering: Italian AV distribution, integration, and rental company supplying professional audio, video, and lighting equipment alongside event services. Highly comparable in both equipment inventory depth and Italian corporate event focus.
• Balich Worldwide Shows: Italian-headquartered event production company delivering large-scale ceremonies, fashion shows, and corporate events with full AV, lighting, and staging services. Direct competitor in the premium Italian live event market where LiveOn also operates.

Emerging players

• Bizzabo: Event experience platform offering registration, virtual/hybrid delivery, and analytics for professional events. Comparable to LiveOn's Live Meet virtual event platform which similarly targets enterprise conferences and corporate meetings.
• Hopin: Multi-session virtual and hybrid event platform with registration, networking, and broadcast features. Represents the rising SaaS-led competitive threat in the virtual event platform segment where Live Meet plays.

Regional players

• Europalco: Portugal-headquartered event production company serving Iberian and European corporate clients with full-service AV, staging, and exhibition solutions. Regional peer operating in similar Mediterranean market dynamics to LiveOn.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks1 record

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/live-on-srl

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LIVE ON SRL