LIVERPOOL LIVE RADIO

What LIVERPOOL LIVE RADIO does

Liverpool Live Radio is a privately held local radio station operating as LIVERPOOL LIVE ARDIO LIMITED, headquartered at Queens Dock Business Centre, Liverpool. The station broadcasts across Liverpool, North West England, and North Wales, delivering music, news, interviews, weather, and local event coverage via FM, a website streaming player, iOS and Android mobile apps, and an on-demand podcast catalogue (including 'The Interviews' and 'Jon Jessop'). Eight named on-air presenters — including Rod Keay, Jon Jessop, Mark Snaylem, Geoff Webster, Ethan Allen, James Owen, Bradders, and Roy Basnett — drive scheduled programming across breakfast, mid-morning, afternoon, and evening slots.

The station runs on the Aiir radio website CMS as its core digital infrastructure, integrates AccuWeather for local forecasts, and syndicates national news from Radio News Hub. Its distribution extends to Apple Podcasts, an RSS feed, YouTube, and a full social footprint (Facebook, X, Instagram, TikTok). Supporting tools include a 7-day playlist search, a Local Directory of regional businesses, and a video gallery of performances and interviews.

Liverpool Live Radio's revenue is advertising-driven. Sales efforts target local SMBs across Liverpool, North West England, and North Wales, selling airtime packages, brand-awareness campaigns, show sponsorships, recruitment campaigns, competitions, and bespoke commercial production handled by an in-house production team. Pricing is not publicly disclosed. The total team size is 7 employees, and the company has no disclosed funding, no parent entity, and no registered IP in the input data.

Name

LIVERPOOL LIVE RADIO

Legal name

LIVERPOOL LIVE ARDIO LIMITED

Website

https://liverpoolliveradio.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Liverpool Live Radio is a privately held UK local radio station serving Liverpool, North West England, and North Wales. It broadcasts music, news, and local content via FM, streaming, mobile apps, and podcasts, monetizing primarily through SMB airtime advertising, show sponsorships, and bespoke campaigns.

Ownership category

akta.pro rank

Product category

Local Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611), Radio Broadcasting Stations (516110)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

Radio Content Production & Studios (On-air Production, Imaging, Jingles) (MPAIAEAL), Podcast Live & Interactive Podcast Platforms (Live Shows, Call-ins) (MPACADAJ)

Keywords

• Local radio broadcasting
• Radio advertising sales
• Community news station
• Digital audio streaming
• Podcast production

Headquarters

HQ city

Liverpool

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Advertising Airtime: Local businesses purchase airtime for advertisements. Packages include short-term targeted airtime, long-term brand awareness campaigns, show sponsorships, and recruitment campaigns. The Liverpool Live Production Team creates bespoke commercials for clients.
2. Competitions and Promotions: On-air and online competitions that engage listeners and create advertising opportunities for sponsors. Competitions include specific terms and conditions with prize value limits (£500 threshold for repeat win restrictions).
3. Podcast Content: On-demand podcast content including 'The Interviews' and 'Jon Jessop' podcast series. Episodes available via Apple Podcasts and RSS feeds, extending brand reach beyond live broadcasts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Liverpool Live Radio is a local FM and online radio station broadcasting news, music, weather, and community-focused content to listeners in Liverpool and the wider North West England. Beyond its live broadcast, the station produces podcasts, locally produced video content, and maintains a Local Business Directory that enables regional businesses to reach the station's audience. Its core economic product is the sale of advertising airtime and sponsorship packages to local businesses targeting this Liverpool-focused listener base.

Product overview

Liverpool Live Radio is a single local radio station serving Liverpool and the North West England region. The offering consists of the core radio broadcast service with scheduled programming across multiple shows (including breakfast, mid-morning, afternoon, and evening shows), complemented by on-demand podcast content, a live streaming player, playlist search functionality, local business directory services, and advertising solutions for businesses. The station is powered by Aiir radio website CMS and provides weather information through AccuWeather.

Differentiator

Problem solved

Functional benefit

Products and services

• Liverpool Live Radio Broadcast Live local radio broadcast delivering news, music, weather, and community-focused content to listeners in Liverpool and the wider North West England, distributed over FM and online streaming.
• Podcasts On-demand podcast library produced by Liverpool Live Radio, providing listeners with catch-up and original audio content beyond the live broadcast schedule.
• Video Content Locally produced video programming published by Liverpool Live Radio for audiences consuming content on YouTube and social media channels.
• Local Business Directory Online directory that lists Liverpool and North West England businesses, enabling regional consumers to discover local services and giving advertisers an additional promotional channel.
• Radio Advertising and Sponsorship Packages Sold airtime slots, sponsorship packages, and promotional placements on Liverpool Live Radio's broadcast, streaming, podcast, video, and directory channels for local businesses in Liverpool and North West England.

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• AiircoreTechnology or IntegrationRadio website CMS provider powering the station's website and digital infrastructure. Listed as 'Powered by Aiir' on the website footer.
• Sponsors and Participating BusinessesminorChannel Partner/ Reseller/ DistributorVarious sponsors and advertisers including Barney's Bargains, Knowsley Carpets, Liverpool City Sights. Prize providers for competitions and promotions.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Others

• Liverpool Echo: Liverpool's leading local news and digital media outlet. While not a radio competitor, it competes for the same local advertising budget from Liverpool businesses and for local audience attention across digital channels.

Broad incumbents

• Capital Liverpool (Global): Global's Capital branded station serving Liverpool, targeting a younger mainstream audience. Direct competitor for local advertising spend and listener share in the Liverpool market.
• Smooth Radio North West (Global): Global's Smooth branded easy-listening station covering the North West. Competes for the same over-35 demographic and local advertising clients as Liverpool Live Radio's more mellow programming slots.
• Hits Radio Liverpool (Bauer Media): Bauer Media's local radio station serving Liverpool, part of a national Hits Radio network. Shares the same local advertiser market and audience, but benefits from Bauer's network-scale content production and national sales infrastructure.
• Heart North West (Global): Global's regional Heart branded station covering the North West including Liverpool. Competes for the same adult contemporary music audience and local advertiser base, with the backing of Global's national audio platform.
• Radio City (Bauer Media): Long-established Liverpool radio station owned by Bauer Media, broadcasting on 96.7 FM. A direct competitor in the Liverpool market with a much larger audience, longer heritage, and integrated multi-station sales offerings.
• Radio X (Global): Global's rock and alternative music station with North West coverage. Competes with Geoff Webster's evening slot and the station's rock/club classics programming for similar listener demographics.
• BBC Radio Merseyside: The BBC's local radio station for the Merseyside region, covering Liverpool and surrounding areas. A direct geographic competitor with significantly larger funding, news resources, and audience reach, though it is publicly funded rather than ad-supported.

Regional players

• Chester's Dee Radio: Independent community radio station serving Chester and parts of the North West/Wales. Comparable in scale and operating model to Liverpool Live Radio, serving an adjacent regional market with similar local SMB advertising focus.
• Juice FM (Liverpool): Independent Liverpool-focused community radio station broadcasting on 107.6 FM. Closest comparable to Liverpool Live Radio in scale, audience focus, and local community engagement model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/liverpoolliverd
• YouTubeyoutube.com/@liverpoolliveradio
• Facebookfacebook.com/liverpoolliveradio
• Instagraminstagram.com/liverpoolliveradio
• TikToktiktok.com/@liverpoolliveradio
• LinkedInlinkedin.com/company/liverpool-live-radio

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LIVERPOOL LIVE RADIO