What Living & Giving does

Living & Giving is a sole proprietorship retail business operating a single gift and household goods store in Saarbrücken, Germany, owned by Michael Sersch. The store, located at Saarbrücker Straße 271 in the Dudweiler district of Saarbrücken, is registered under German commercial register number HRA-21958 with VAT ID DE 192586420. The company carries a curated assortment spanning watches, S.Oliver bags, Thun figurines, Pilgrim jewelry, Leonardo glassware and homeware, plus additional brands including Troika, Hultquist Copenhagen, Gilde (clown figurines), and Goebel porcelain. The company also maintains an eBay storefront under the seller name "trend-store77" that offers continuously rotating discounted offers.

The business operates with approximately 5 employees, Monday through Saturday from 9 AM to 6 PM. The product offering is positioned as a one-stop assortment for gift, collecting, and household use cases — described in marketing copy as ranging "from Anhänger [pendant] to Zipfelmütze [knit cap]" at fair prices. Distribution is limited to the single Saarbrücken storefront and the eBay marketplace; the company does not disclose any proprietary technology, mobile app, API, or integration, and its digital footprint is limited to a basic marketing website (living-and-giving.de) and an email contact at [email protected].

The revenue model is straightforward transactional retail: one-time sales of merchandise through the physical store and the eBay storefront, with no subscription, licensing, or recurring component. The served customer base is horizontal and local/regional in nature, encompassing gift buyers, collectors interested in figurines and porcelain display pieces, and Saarbrücken-area residents seeking everyday household items. No investor relations, venture capital, private equity ownership, or external funding is reported; the firm is independently held and operated.

Name

Living & Giving

Legal name

Living & Giving

Website

https://living-and-giving.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Living & Giving is a sole-proprietor gift and household goods retailer in Saarbrücken, Germany, owned by Michael Sersch. It sells curated gifts, collectibles, watches, bags, jewelry, and homeware from brands such as Troika, Pilgrim, Leonardo, S.Oliver, and Thun.

Ownership category

akta.pro rank

Product category

Specialty Gift Retail

NAICS

Gift, Novelty, and Souvenir Retailers (45942), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Miscellaneous Shopping Goods Stores (5940), Retail-Jewelry Stores (5944)

akta.pro primary industry

Home Fragrance, Candles & Small Giftables Retail (CRALAJAN)

akta.pro secondary industry

Online Gift & Novelty Specialty Retail (DTC) (CRALAJAO)

Keywords

• Gift shop retail
• Specialty retail store
• Collectible figurines
• Fashion accessories retail
• Home goods store

Headquarters

HQ city

Saarbrücken

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales

Revenue model

1. Physical Retail Sales: The company generates revenue through direct sales of gift items, collectibles, and household goods from its physical retail location in Saarbrücken. Products include watches, bags, jewelry, figurines, and home decor items from various brands.
2. eBay Online Sales: Living & Giving also sells products through their eBay store, offering constantly changing deals and discounted items to online customers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Living & Giving operates a specialty gift and lifestyle retail store in Saarbrücken, Germany, selling a curated assortment of branded merchandise including watches, S.Oliver bags, Thun collectible figurines, Pilgrim jewelry, and Leonardo-branded gift and household items. The business serves individual consumers seeking giftable, decorative, and personal-accessory products, with a physical storefront as the primary sales channel supplemented by an eBay online presence.

Product overview

Living & Giving is a physical retail gift shop offering a curated selection of gift ideas, collectibles, and household goods. The store's product portfolio includes watches, branded bags (S.Oliver), figurines (Thun), jewelry (Pilgrim), and glassware/decor items (Leonardo). The company positions itself as a destination for gift solutions spanning from accessories (Anhänger) to apparel accessories (Zipfelmütze), serving customers seeking presents for various occasions at fair prices. The store also maintains an eBay sales channel for rotating special offers.

Differentiator

Problem solved

Functional benefit

Products and services

• Watches (Uhren)

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor.

• TroikaminorOthersTroika brand products are sold at Living & Giving. Troika is a German design brand known for distinctive gifts and accessories.
• PilgrimminorOthersPilgrim jewelry is offered at Living & Giving. Pilgrim is a Danish jewelry brand.
• Hultquist CopenhagenminorOthersHultquist Copenhagen brand products are available at the store. Hultquist is a Danish jewelry and accessory brand.
• S.OliverminorOthersS.Oliver bags and accessories are sold at Living & Giving. S.Oliver is a German fashion brand.
• LeonardominorOthersLeonardo glass and homeware products are available at the store. Leonardo is a German brand specializing in glass items and home accessories.
• ThunminorOthersThun figurines and decorative items are sold at Living & Giving. Thun is an Italian brand known for porcelain figurines.
• Gilde ClownsminorOthersGilde clown figurines and collectibles are offered at the store. Gilde is a German manufacturer of decorative figurines.
• GoebelminorOthersGoebel porcelain and collectible products are available at Living & Giving. Goebel is a German manufacturer of porcelain and art ceramics.

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• WMF (Groupe SEB): German premium household goods and gift brand (cutlery, glassware, kitchenware). Overlaps with Living & Giving's Leonardo glassware and household goods categories and competes for similar gift-buyer occasions.
• Swarovski Crystal Business: Global gift and collectibles brand with figurines, jewelry, and home decor. Comparable as a supplier of premium gift/collectible items (similar positioning to Goebel, Thun, and Leonardo at Living & Giving) and a competitor for the collectibles customer segment.
• NKD Vertriebs GmbH: Large German variety/discount retailer offering gifts, household goods, jewelry, and accessories at value price points. Broader and cheaper assortment but similar 'A-to-Z' general merchandise positioning and fair-price messaging.

Emerging players

• Thomas Sabo GmbH & Co. KG: German jewelry and accessories brand with its own retail and online presence. Comparable to the Pilgrim and Hultquist jewelry categories Living & Giving carries, and competes for similar gift-purchaser customers.

Direct peers

• DEPOT (Gries Deco Company): Germany's largest specialty retail chain for home decoration, gifts, and seasonal items. Directly comparable in product mix and gift-occasion positioning, though DEPOT operates ~300 stores versus Living & Giving's single location.
• Butlers GmbH & Co. KG: German specialty retailer of gifts, home accessories, and decorative items across multiple storefronts and an online shop. Closely comparable assortment (gifts, home decor, lifestyle accessories) and a similar gift-occasion value proposition, but operating at significantly larger national scale.

Regional players

• Blume2000 SE: Germany-based specialty retailer of flowers and gift items. Competes for the same gift-purchaser use case (party and occasion gifting) with a complementary rather than identical assortment.

Others

• Idealo (ideal GmbH): German price-comparison platform heavily used for gift, watch, jewelry, and household goods purchasing. Represents the digital channel where Living & Giving's assortment is benchmarked on price, pressuring the store's 'fair prices' value proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Customer concentration

• LinkedInlinkedin.com/company/living-&-giving

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Living & Giving