LiveZone

What LiveZone does

LiveZone is an Italian live communication and experiential marketing agency founded in 2019, headquartered in Turin with a secondary office in Milan. It operates as a subsidiary of the This Is Ideal group and delivers live events, brand activations, and digital event production for enterprise brand clients. Its client portfolio includes L'Oréal (and brands such as Kérastase), Corona, Alfa Romeo, Tommy Hilfiger, Montblanc, Sofitel, Filorga, Bio-Oil, Rio Mare, Altos Tequila, Intred, and Accor, with engagement geographies spanning Italy and select European cities including Seville, Barcelona, Athens, and Oporto.

The agency is structured as a small creative services firm with approximately 8 employees, relying on a project-based, professional services revenue model rather than a technology platform or recurring SaaS revenue. The agency's work spans physical experiential events, brand activations, and digital launch campaigns, with case studies including the L'Oréal "Next In Hair" digital event, the "Metal Detox" tour, Kérastase brand experiences, and multi-city Sofitel/Accor engagements. There is no evidence of proprietary technology, software products, AI tooling, or a recurring revenue product line. Inputs are creative direction, event production craft, and project management; outputs are physical and digital event experiences delivered on a per-engagement basis.

Revenue is generated through project-based fees tied to event conception, production, and execution. Go-to-market is driven by creative reputation, the public case study portfolio, and referral-based enterprise sales typical of boutique experiential agencies. Pricing is per project rather than per-seat or recurring, implying lumpy revenue with no contractual annual recurring layer. The parent group affiliation provides shared-service and cross-sell support, but the underlying economic unit remains a project services business.

Name

LiveZone

Legal name

LiveZone

Website

https://live-zone.it

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

LiveZone is an 8-person Italian live communication and experiential marketing agency, founded in 2019 in Turin as a subsidiary of the This Is Ideal group, delivering brand activations, physical events, and digital event production for enterprise clients including L'Oréal, Accor, Sofitel, Alfa Romeo, Tommy Hilfiger, and Montblanc.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141), Indoor and Outdoor Display Advertising (541850)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Festival & Live Entertainment Brand Partnerships (MPAAAGAF)

akta.pro secondary industries

Live Event Marketing, Sponsorship & Brand Partnerships (MPAIAFAI), Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA)

Keywords

• Experiential marketing services
• Brand activation agency
• Live event management
• Immersive brand experiences
• Experiential campaign design

Headquarters

HQ city

Turin

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Services - Brand Activation Projects: Full-service agency fees for creating and executing live communication experiences, immersive brand activations, digital events, and experiential marketing campaigns. Services span from creative concept and storytelling to production and on-site execution.

Distribution channels1 record

Marketing channels2 records

Core offering

LiveZone is the live communication agency of the This Is Ideal group, specializing in creating memorable brand activations. The agency designs and executes immersive experiential marketing campaigns, live events, digital events, and brand activations that combine storytelling, content creation, and amplification into coherent narratives. Services span creative concept development, direction, production, and on-site execution for enterprise clients across beauty, fashion, automotive, hospitality, food and beverage sectors.

Product overview

LiveZone is a live communication agency and part of the This Is Ideal group, specializing in creating immersive brand activations and memorable experiences. The company operates as a service-based agency rather than a software product platform, offering core services in brand activation, live event management, and digital events. The portfolio includes diverse event campaigns for clients such as Corona, L'Oréal, Kérastase, Filorga, Alfa Romeo, Accor, Altos, Rio Mare, Bio-Oil, Tommy Hilfiger, Sofitel, and Montblanc. These campaigns range from music festivals and beach activations to digital product launches, corporate conferences, and educational initiatives.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Activation Services End-to-end brand activation services for enterprise clients, combining storytelling, content creation, and amplification into coherent narratives. LiveZone creates immersive brand experiences that transform brands into memorable stories, with services spanning creative concept, direction, production, and on-site execution.
• Live Event Management Organization and production of in-person events including branded festivals, brand activations, conferences, and VIP experiences across Italian and European cities. Includes venue management, live performances, and on-site execution.
• Digital Events Production of fully digital events on dedicated platforms with interactive features, enabling brands to engage large remote audiences. Designed for enterprise clients seeking online experiential marketing activations.

Quantifiable outcome

• Almost 8,000 attendees at Corona Sunsets Festival grand finale
• +5 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• This Is Ideal GroupparentStrategic or Co-development PartnerLiveZone is the live communication agency of the This Is Ideal group, specializing in creating memorable brand activations. As a subsidiary, LiveZone operates within the group's broader creative and marketing capabilities.

Scale indicators11 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Filo: Italian creative and live communication agency delivering brand events, content, and integrated campaigns for enterprise clients. Comparable in service offering and target market to LiveZone, operating within the same Italian experiential agency landscape.

Broad incumbents

• Havas Events (Havas Sports & Entertainment): Global experiential and entertainment marketing network within Havas, producing live events, brand experiences, and sponsorship activations for enterprise clients. Competes for the same brand-activation briefs as LiveZone, especially in beauty, beverage, and luxury categories.
• George P. Johnson Experience Marketing (GPJ): One of the world's largest experiential marketing agencies, producing large-scale brand experiences, conferences, and activations for enterprise clients. Comparable to LiveZone's high-production activations (Corona Sunsets Festival, Alfa Romeo partner meeting, Accor loyalty experiences) but at a much larger global scale.
• Hogarth (WPP): WPP's global content, production, and experience network producing brand activations, events, and integrated campaigns. Comparable to LiveZone as an end-to-end execution partner for enterprise brands, though operating at dramatically larger scale and across more geographies.
• Jack Morton Worldwide: Global experiential brand experience agency under IPG that produces brand experiences, events, and sponsorships for the world's largest brands. Comparable because it competes for the same tier-1 experiential briefs LiveZone wins (L'Oréal, fashion week activations, multi-city tours), but with vastly broader geographic and resource scale.

Direct peers

• MKG: Experiential marketing agency producing brand experiences, events, and creative campaigns for consumer brands. Directly comparable to LiveZone across live event production, beauty/fashion activations, and storytelling-driven brand experiences.
• The Tuesday Agency (TTA): Italy-rooted creative and experiential agency producing brand activations, events, and integrated campaigns for premium consumer brands. Directly comparable to LiveZone in client types (beauty, fashion, beverage), service mix (live + digital activations), and Italian-market focus.
• ID Events: Italian live communication and experiential agency producing corporate events, brand activations, and incentive programs. Directly comparable as a domestic Italian competitor targeting similar enterprise marketing buyers and executing similar activation formats.
• Piano B: Italian experiential marketing and live communication agency delivering brand activations, events, and integrated campaigns for enterprise clients. Direct head-to-head competitor to LiveZone in the Italian market with overlapping service offerings (event production, brand activation, digital content).
• Sparks: Global experiential marketing agency specializing in brand experiences, pop-ups, immersive activations, and live events. Directly comparable service portfolio to LiveZone (immersive beauty installations, festival-style campaigns, hybrid digital-physical activations) for enterprise brands across beauty, beverage, and luxury.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/live-zone

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LiveZone