Association for Living Values Education International

What Association for Living Values Education International does

The Association for Living Values Education International (ALIVE), doing business as Living Values Education, is a Geneva-registered not-for-profit organization founded on a February 1997 pilot that develops and distributes values-based education resources globally. Its core products are the Living Values Education Activities series for ages 3-7, 8-14, and young adults; a library of over 40 free downloadable Rainbow Booklets; the Values-based Atmosphere (VbA) Online Course and the 12-week Distance Facilitator Training certification program; the Educator Training Guide and Parenting Guide by Diane Tillman (also sold commercially through Amazon in five countries); and supporting materials such as Values Posters, Bookmarks, Cards, the Climate Change and Values Book, and the Living Green Values curriculum.

Underlying technology is a basic web platform at livingvalues.net that delivers free downloads (PDF/DOCX), online courses with point-based certification, and email newsletter capture, supplemented by 13+ country-specific Facebook pages, regional YouTube/Instagram/X/LinkedIn profiles, and Zoom-based webinars. The technology is content-centric rather than software-centric; the proprietary moat lies in the 12-value curriculum methodology (peace, respect, love, happiness, freedom, honesty, humility, tolerance, cooperation, responsibility, simplicity, unity) and the Train-the-Trainer facilitation approach.

The business model is donation- and volunteer-driven rather than revenue-driven: all digital curriculum is free, monetization comes from Amazon book sales, gifts via the "Gift of Trust" and "Support Our Members" programs, and unrestricted donations. Distribution is primarily self-serve through the website, with a global delivery layer of approximately 40 country-level Associates and Focal Points and regional support hubs covering Africa & Indian Ocean, Asia-Pacific, Europe, Americas & Caribbean, and MENA. Customer segments are led by K-12 schools and parents/caregivers, followed by universities, businesses, and at-risk population programs.

Name

Association for Living Values Education International

Legal name

Association for Living Values Education International

Website

https://livingvalues.net

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

1–10 employees

Short description

The Association for Living Values Education International (ALIVE) is a Geneva-registered nonprofit that develops and distributes free values-based education curriculum, online certification courses, and Train-the-Trainer programs to schools, parents, universities, and at-risk communities in approximately 40 countries.

Ownership category

akta.pro rank

Product category

Values Education and Character Development Services

NAICS

Educational Services (611)

SIC

Services-Educational Services (8200), Services-Membership Organizations (8600)

akta.pro primary industry

Health Promotion, Prevention & Wellness Education (EDALAFAF)

akta.pro secondary industry

In-Country Placement, Homestay & On-Ground Coordination Services (EDAIAGAM)

Keywords

• Values education programs
• Character development curriculum
• Teacher training workshops
• Family values resources
• Educational content publishing

Headquarters

HQ city

Geneva

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Support: As a not-for-profit organization, ALIVE operates through donations, gifts, and funding from supporters. The 'Gift of Trust' and 'Support Our Members' programs allow individuals and organizations to contribute financially.
2. Free Educational Resources: All downloadable materials, online courses, and resources are provided free of cost. Users provide email addresses and information about usage in exchange for downloads and quarterly newsletters.
3. Book Sales (Amazon): Published books including the Living Values Education: Parenting Guide and Educator Training Guide are sold through Amazon in multiple countries (USA, Canada, UK, Germany, Australia).

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels10 records

Core offering

Association for Living Values Education International (ALIVE) is a Geneva-based non-profit that produces and disseminates values-based education resources, training programs, and curriculum materials for schools, families, and community organizations worldwide. Its deliverables include free downloadable materials, online courses, in-person workshops, and published books, delivered through a volunteer network spanning roughly 40 countries.

Product overview

Association for Living Values Education International (ALIVE) operates as a not-for-profit organization offering a comprehensive suite of values education products and programs. The core offering includes the Living Values Education Activities series comprising three age-targeted activity books (Ages 3-7, Ages 8-14, and Young Adults), along with supporting materials including the Educator Training Guide and Parenting Guide by Diane Tillman. The organization provides an online learning platform featuring the Values-based Atmosphere Online Course and Distance Facilitator Training (12-week certificated program). The Rainbow Booklets Library provides over 40 free downloadable activity booklets. Supplementary products include Values Posters, Values Bookmarks, Values Cards, Climate Change and Values Book, Living Green Values activities, the 12 Week Personal Insight Calendar, and the 15 Minute Values Quiz. The Model Schools Program and University LVE Approach offer implementation frameworks for institutional adoption. Resources are available in multiple languages including Spanish, French, German, Indonesian, and Arabic. All materials are provided free of charge to support values awareness expansion worldwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Values Education Curriculum and Downloadable Resources

Quantifiable outcome

• Positive changes in teacher-student and student-student relationships both inside and outside the classroom
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Joy of Reading ProjectminorOthersThe creators of the Joy of Reading Project kindly gave permission to the Association for Living Values Education International for the posting of some of their stories on the website and offered them for free download. These stories were chosen for their relevance to particular values.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CASEL (Collaborative for Academic, Social, and Emotional Learning): The leading SEL framework organization whose CASEL 5 competencies underpin most US SEL programs. ALIVE's values-based approach maps to CASEL competencies, positioning CASEL as both an influencer and an indirect competitor for SEL mindshare.
• Committee for Children: Well-established nonprofit publisher of Second Step, the most widely used SEL curriculum in US K-12 schools. Directly competes for the same institutional SEL budget as ALIVE but with paid, research-validated curricula and deeper school district relationships.
• Yale Center for Emotional Intelligence (RULER): Yale-affiliated SEL program offering the RULER framework with research-backed emotional intelligence curricula for K-12. Competes in the same school-based SEL adoption space but with stronger institutional research credentials.

Direct peers

• The Virtues Project: International values-based character education initiative offering virtues curricula, facilitator training, and family/school programs. Directly comparable mission, methodology, and global volunteer-based distribution model to ALIVE.
• Peace Education Foundation: Nonprofit providing conflict resolution and social-emotional learning curricula for K-8 schools. Closely comparable to ALIVE's conflict resolution and values-based learning objectives for primary education audiences.
• Facing History and Ourselves: Nonprofit providing values-centered history and civics curricula for schools with global reach and educator professional development. Comparable audience (K-12 educators), pedagogical approach (values-driven reflection), and free + paid resource model.
• Character.org: US-based character education nonprofit promoting core ethical and performance values in schools through frameworks, awards, and resources. Comparable in mission (school-based character development) and free resource distribution.
• Random Acts of Kindness Foundation: Nonprofit offering free kindness and character education resources for schools, families, and communities. Comparable free-resource model and focus on values/social-emotional outcomes for K-12 audiences.

Emerging players

• Mindful Schools: Nonprofit providing mindfulness and SEL training and curricula to educators and schools globally. Comparable audience (K-12 educators and parents), well-being/character focus, and online course delivery model.
• Heart-Mind Center (Dalton School / Dalai Lama Center): Organization promoting heart-mind well-being and social-emotional learning in children through educator resources. Comparable values-based SEL focus and free educator materials.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LivingValuesEdu
• YouTubebit.ly/2XuV1gi
• Facebookfacebook.com/Living-Values-Education-273547435443
• LinkedInlinkedin.com/company/living-values-education
• Instagraminstagram.com/living_values_education

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Association for Living Values Education International