Heart Mind Institute

Name

Heart Mind Institute

Legal name

Heart Mind Institute LLC

Website

https://heartmind.co

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Online Personal Development Education

NAICS

Educational Support Services (61171), Professional and Management Development Training (611430), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Prepackaged Software (7372), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

akta.pro secondary industries

Trauma-Informed Mindfulness & Somatic Mind-Body Practices (HSADAJAI), Mindfulness, Meditation & Stress Management Education (EDAAAHAD), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Healthcare & Wellness Personalization (HDAAAGAI), Mind-Body Wellness Coaching (Holistic/Integrative) (HSADAGAG)

Keywords

• Online mindfulness courses
• Trauma-informed education
• Meditation training platform
• Psychedelic therapy training
• Personal development programs

Headquarters

HQ city

Hatfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. HeartMind Membership Subscription: Annual subscription providing access to on-demand courses, summit archives, and community features. First year $97, then $197/year (regular $397/year). Includes 25+ courses, 900+ presentations, 650+ faculty.
2. HeartMind Live Subscription: Monthly subscription at $97/month offering real-time support including live coaching with Fleet, weekly skills classes, guest masterclasses, guided cohorts, and priority faculty access. Includes all membership content.
3. Psychedelic Practitioners Academy (PPA): Annual professional membership at $297 first year, $397 annually thereafter. Provides 235+ hours of educational content, APA CE credits, access to summits and workshops for clinicians, therapists, coaches and facilitators.
4. Challenges (Self-Guided): Bite-size courses at $49 each designed for focused learning and momentum building in areas like resilience, nervous system regulation, and embodied healing.
5. The Initiation (In-Person Training): In-person 5-day rite of passage training at Windhorse Hill Retreat Center, Deerfield, MA. Pricing tiers: $2,150 (super early-bird), $2,750 (early-bird), $3,750 (full). Graduate/Live member rate: $1,750.
6. CE Course Sales: Continuing education courses for psychologists and healthcare professionals. Example: $75 for 10 CE credits for Psychedelic-Assisted Psychotherapy course.
7. Shop (Physical Products): E-commerce store offering apparel and lifestyle products branded merchandise.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Heart Mind Institute operates a tiered transformational education platform selling annual and monthly membership subscriptions, individual self-guided courses, bite-size challenges, live global summits, and a premium in-person 5-day training. Content spans meditation, breathwork, trauma healing, nervous system regulation, embodiment, relationships, and psychedelic-assisted therapy, taught by 650+ expert faculty including founder Roshi Fleet Maull, PhD. Members also access a moderated private community and an AI-powered Ask Fleet feature for personalized guidance.

Product overview

Heart Mind Institute operates as a transformational education platform offering a tiered membership ecosystem. The core offerings include HeartMind Membership (self-guided access to 25+ courses, 900+ summit presentations, and 650+ faculty), HeartMind Live (live-supported tier adding real-time coaching and weekly classes), and the Psychedelic Practitioners Academy (professional training with 235+ hours of CE content). Individual courses like Neuro-Somatic Mindfulness, Radical Responsibility, and Rewiring Your Brain are available as standalone purchases or within memberships. The platform also hosts annual global summits and in-person events like The Initiation training. Ask Fleet AI provides personalized guidance to members. The platform leverages Kartra for course delivery and integrates Stripe/PayPal for payments.

Differentiator

Problem solved

Functional benefit

Brands

• Psychedelic Practitioners Academy (PPA): Professional training and educational resources for practitioners of psychedelic-assisted therapies, offering over 235 hours of content and APA continuing education credits
• HeartMind Live
• Ask Fleet
• Neuro-Somatic Mindfulness (NSM)
• Radical Responsibility
• The Initiation

Products and services

• HeartMind Membership Self-guided annual membership giving individuals access to 25+ on-demand courses, 900+ summit presentations, 650+ expert faculty teachings, a private member community, and the Ask Fleet AI feature for personal guidance.
• HeartMind Live
• Psychedelic Practitioners Academy (PPA)
• Waking Up Now Course
• Radical Responsibility Course
• Neuro-Somatic Mindfulness (NSM) Course
• Rewiring Your Brain Master Course
• Psychedelic-Assisted Psychotherapy, Mindfulness, and Compassion Course
• 7-Day Resilience Challenge
• Regenerative Self-Parenting Course
• NSM Loving-Kindness Course
• Top Ten Traits of Resilience Course
• Mindful Self-Acceptance Course
• Challenge Programs
• Global Summits
• The Initiation In-person 5-day rite of passage and breakthrough training for shadow integration and personal transformation, with tiered pricing and application-based enrollment.

Quantifiable outcome

• 2+ million participants have engaged with HeartMind content across 80+ countries
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor and core.

• StripeminorOthersThird-party payment processor for handling credit card transactions. PCI-DSS compliant payment processing.
• PayPal / BraintreeminorOthersThird-party payment processor for handling PayPal transactions. PCI-DSS compliant payment processing.
• Spiritual Competency Academy (SCA)coreStrategic or Co-development PartnerCo-sponsor for APA continuing education credits. SCA is approved by the American Psychological Association to sponsor CE for psychologists. SCA also provides CE approval for California Board of Behavioral Sciences and California Board of Registered Nursing.
• Windhorse Hill Retreat CenterminorOthersRetreat venue partnership for The Initiation in-person training program in Deerfield, MA.
• KartracoreTechnology or IntegrationAll-in-one marketing and membership platform powering the HeartMind website, course delivery, payment processing, and email marketing automation.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Sounds True: Multi-teacher publisher of books, audio, video, and online courses in mindfulness, spirituality, and personal growth. Comparable catalog breadth and direct-to-consumer educator brand positioning.
• Mindvalley: Subscription-based personal growth and transformation platform offering courses, masterclasses, and community across mindfulness, performance, and wellness. Closely comparable GTM, tiered membership, and multi-teacher content model.
• Waking Up: Teacher-led mindfulness and meditation platform founded by a recognized public figure (Sam Harris) with courses, daily practice, and an integrated theory/practice curriculum. Directly overlaps HeartMind's content-and-community model.
• Insight Timer: Largest free meditation app with a paid teacher-led course marketplace, live events, and an active community. Comparable mix of free summit-style funnels, paid courses, and teacher network effects.
• Calm: Mass-market meditation, sleep, and wellness app with a paid subscription, original content, and live events. Direct competitor for self-guided meditation subscribers and consumer mindshare.
• Headspace: Subscription meditation and mental wellness app with structured courses, original content, and B2B employer offerings. Comparable consumer subscription and content library economics.
• Ten Percent Happier: Meditation and mindfulness platform built around well-known teachers (Dan Harris) with courses, sleep content, and corporate offerings. Closely aligned premium-content, teacher-led model.

Broad incumbents

• MindBodyGreen: Wellness media platform with editorial content, courses, and a subscription product covering mindfulness, movement, and mental health. Comparable D2C wellness audience and content-to-subscription funnel.

Emerging players

• Multidisciplinary Association for Psychedelic Studies (MAPS): Nonprofit advancing psychedelic research and clinician training, including MDMA-assisted therapy protocols. Overlaps HeartMind's PPA segment on psychedelic practitioner education and CE-adjacent training.

Others

• Esalen Institute: Pioneering residential retreat center offering workshops and immersive transformation experiences. Compares to The Initiation on the in-person, premium-priced retreat and personal development angle.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubefleetmaull.com/podcast
• Facebookfacebook.com/heartmindinstitute
• LinkedInlinkedin.com/company/heartmindinstitute

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heart Mind Institute