Hoteles LIVVO

What Hoteles LIVVO does

Hoteles LIVVO is a Spanish hospitality group founded in 2012 and operating as part of the Canary Islands-based Grupo Martinón conglomerate. The company runs a portfolio of 46 properties across six destinations — principally the Canary Islands, with additional presence in Cádiz (mainland Spain) and Cabo Verde — serving leisure travelers through a segmented brand architecture that includes LIVVO Hotels, LIVVO Urban, LIVVO Apartments, and LIVVO Holiday Homes. The portfolio spans hotels, aparthotels/apartments, and short-let holiday dwellings, the last of which is being actively scaled (Serena Holiday Homes launched in 2024 with 9 dwellings; Serena del Mar launched in 2025 with 33 dwellings).

The business operates a multi-channel distribution model combining a direct B2C booking website, a dedicated B2B/travel-trade portal, and third-party OTA distribution. Revenue is generated primarily from accommodation sales across the four sub-brands, with supplementary income from the LIVVO Plus loyalty program and ancillary services delivered through partner integrations (Cicar for car rental, Senda Ecoway for sustainable activities, Jandía Golf). The corporate headcount is 109 employees, indicating a relatively lean operating structure relative to the property footprint. The portfolio carries Biosphere sustainability certifications, which function as a reputational and channel-acceptance asset in European eco-conscious travel segments. There is no disclosed use of proprietary AI/ML technology, and the company is privately held with no public funding history.

Name

Hoteles LIVVO

Legal name

LIVVO Hotel Group

Website

https://livvohotels.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Hoteles LIVVO is a privately held Spanish hospitality group, part of Grupo Martinón, operating 46 hotels, apartments, and holiday homes across six leisure destinations in the Canary Islands, Cádiz, and Cabo Verde, serving leisure travelers via four sub-brands and a multi-channel direct, B2B, and OTA distribution model.

Ownership category

akta.pro rank

Product category

Hospitality and Accommodation Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Villas & Luxury Estates (THAMAAAC), Condos & Apartments (Entire Unit) (THAMAAAB), Urban & Downtown Full-Service Hotels (THAGAAAA), Resort & Branded Residence Vacation Rental Management (BPAJAIAE)

Keywords

• Hotel accommodation services
• Vacation rental properties
• Hospitality group operations
• Resort and apartment lodging
• Travel agency booking platform

Headquarters

HQ city

Lanzarote

HQ country

Spain

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Accommodation Revenue: Primary revenue from hotel rooms, apartments, and holiday homes across 46 properties in 6 destinations. Revenue is generated through nightly stays with various accommodation types including standard rooms, suites, apartments, and private villas.
2. LIVVO Plus Membership: Loyalty program that likely offers preferential rates and benefits to members, generating repeat bookings and customer retention
3. Ancillary Services: Additional revenue from on-site services including dining, wellness/spa treatments, golf (Jandía Golf), and partnerships with local operators for excursions and activities

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

LIVVO Hotel Group operates 46 accommodation properties across six destinations (Canary Islands, Cádiz, and Cabo Verde) under four sub-brands: LIVVO Hotels (beach resorts), LIVVO Urban (city hotels), LIVVO Apartments (vacation apartments), and LIVVO Holiday Homes (private villas and homes). The company also operates the LIVVO Plus loyalty program and a B2B booking portal for travel agencies, complemented by partnerships with sustainable tourism, car rental, and golf providers.

Product overview

LIVVO Hotels is a Spanish hotel group operating a diversified portfolio of accommodations across the Canary Islands (Lanzarote, Fuerteventura, Gran Canaria, Tenerife), Cádiz (Spain), and Cabo Verde. The portfolio comprises four main sub-brands: LIVVO Hotels (beach resorts), LIVVO Urban (city hotels), LIVVO Apartments (vacation apartments), and LIVVO Holiday Homes (private villas and holiday homes). Supporting these is the LIVVO Plus loyalty program, a B2B booking portal for travel agencies, and strategic partnerships with Senda Ecoway (sustainable tourism), Cicar (car rental), and Jandía Golf. Individual flagship properties include Bristol Sunset Beach (corralejo) with coworking and rooftop concepts, Serena del Mar (2025 new build with 33 villas), and Esmeralda Cotillo Homes (54-unit sustainable design complex). The group operates 46+ properties totaling hundreds of accommodation units across six destinations.

Differentiator

Problem solved

Functional benefit

Brands

• LIVVO Urban: Urban hotels for experiencing the city at your own pace.
• LIVVO Apartments
• LIVVO Holiday Homes
• LIVVO Plus

Products and services

• LIVVO Hotels Beachfront hotel properties along the coast of Lanzarote, Fuerteventura, Gran Canaria, Tenerife, Cádiz, and Cabo Verde, offering resort-style amenities including spa, pools, and all-inclusive options for leisure travelers.
• LIVVO Urban
• LIVVO Apartments Vacation apartments distributed across Lanzarote, Fuerteventura, and Gran Canaria, providing full kitchens and independent living for longer or self-catering stays.
• LIVVO Holiday Homes Private holiday homes and villas in select coastal locations, offering premium independent accommodation with private pools and high-end amenities.
• LIVVO Plus Loyalty Program Brand loyalty program offering exclusive benefits and promotions for returning guests, accessible via the LIVVO Plus branding on the website.
• LIVVO B2B Agency Portal B2B booking portal for travel agencies and tour operators to manage reservations and access agency-specific rates at LIVVO properties.
• Bristol Sunset Beach by LIVVO 88-unit vacation apartment complex in Corralejo, Fuerteventura, featuring The Roof Chill Out rooftop bar, CoNomad Coworking 24/7, Endorfina Club gym, and pool. Part of Destiny Experience concept combining accommodation, entertainment, wellness, and remote work.
• Serena del Mar by LIVVO 33-unit private urbanisation in Playa Blanca, Lanzarote (2025), with infinity pool, private villas featuring pools, rooftop terraces with Atlantic views, and photovoltaic panels.
• Serena Holiday Homes by LIVVO Private 9-unit complex inaugurated in 2024 in Las Coloradas area of Playa Blanca, Lanzarote, featuring 3-bedroom villas across two floors with private heated pools and communal pool area.
• Camelot Holiday Homes by LIVVO Six independent design houses in Playa Blanca, Lanzarote, each with 3 bedrooms, private heated pool, BBQ, and terrace with unobstructed views, located 1.1km from Las Coloradas beach.
• Esmeralda Cotillo Homes by LIVVO 54-unit design holiday homes complex in El Cotillo, Fuerteventura, 100m from Playa de los Lagos, featuring heated pool, gym, coworking space, and lounge area.
• Villas Montesolana by LIVVO 17 independent villas in Morrojable, Fuerteventura, a 3-minute walk from Playa de Jandía, each with 2 bedrooms, 2 bathrooms, sea-view terrace, and access to heated pool with sensation shower.
• Senda Ecoway Partnership (Sustainable Tourism Experiences) Sustainable tourism experiences offered through Senda Ecoway, enabling guests to book eco-friendly activities and excursions at LIVVO destinations.
• Cicar Car Rental Partnership Car rental partner Cicar, enabling guests to book vehicle rentals directly through the LIVVO website widget for island exploration.
• Jandía Golf Partnership Golf partnership with Jandía Golf course in Fuerteventura, offering guests of Hotel LIVVO Jandía Golf access to an 18-hole course between gentle hills near the coast.

Quantifiable outcome

• 46 accommodation properties across 6 destinations
• +1 more outcomes

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Senda EcowayminorGTM or Marketing PartnerSustainable tourism partner offering eco-friendly experiences and activities for LIVVO guests. Provides adventure, relaxation, gastronomic, sporting, romantic, and family experiences that complement the accommodation offering.
• CicarminorGTM or Marketing PartnerCar rental partner enabling guests to explore the islands independently. Widget integration on LIVVO website for seamless booking of vehicle rental at destination.
• Jandía GolfcoreStrategic or Co-development PartnerGolf course partner located between gentle hills in Barranco Vinamar near Hotel LIVVO Jandía Golf. Provides integrated golf and accommodation packages for golf enthusiasts.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Seaside Collection: Canary Islands-focused resort and boutique hotel collection with multiple Gran Canaria properties; directly comparable as a regional Spanish resort operator sharing the same destination mix as LIVVO.
• Be Live Hotels: Spanish-Canary-Islands-focused hotel operator with resort and apartment properties in the same destinations as LIVVO; directly comparable as a Spanish mid-market operator anchored in the Canary Islands.
• Catalonia Hotels & Resorts: Spanish privately held hotel group operating resort, urban, and apartment-style accommodations across Spain and the Caribbean; closely comparable as a private Spanish multi-brand operator with similar tier structure.
• HD Hotels: Canary Islands-based hotel group with resort and urban properties across multiple islands; comparable as a Spanish regional operator with multi-island exposure similar to LIVVO's footprint.
• Servatur Hotels: Canary Islands-based hotel operator with apartments and hotels in Gran Canaria and Tenerife; directly comparable as a regional Spanish operator in the same island destinations as LIVVO.
• H10 Hotels: Spanish hotel chain with significant Canary Islands presence across resort and urban categories; closely comparable as a Spanish privately held operator running multiple brands and property types in the same destinations as LIVVO.

Broad incumbents

• Barceló Hotel Group: Major Spanish hotel chain with a broad portfolio across the Caribbean, Spain, and EMEA; comparable as a Spanish-headquartered multi-brand operator with strong presence in resort destinations including the Canary Islands.
• NH Hotel Group: Major Spanish-headquartered hotel operator with a mix of urban and resort properties; comparable as a Spanish multi-brand operator, though more urban-weighted than LIVVO's resort-focused footprint.
• Meliá Hotels International: Largest Spanish hotel company operating resort and urban brands globally; comparable as a Spanish multi-brand lodging group with significant Canary Islands and Caribbean resort exposure.
• Iberostar Hotels & Resorts: Spanish family-owned resort operator with strong presence in the Canary Islands, Caribbean, and Mediterranean; comparable as a privately held Spanish hotel group focused on beach resorts and sustainability.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/livvohotels
• LinkedInlinkedin.com/company/livvohotels

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoteles LIVVO