SENDA ECOWAY

What SENDA ECOWAY does

Senda Ecoway is a Spanish sustainable tourism operator and booking intermediary headquartered in La Orotava, Tenerife. The company was founded by Lola and Laura as a "living laboratory" for sustainable tourism, curating and packaging nature-based, culturally authentic experiences across nine Spanish destinations spanning the Canary Islands, Andalusia, Galicia, and Madrid. Its core products are organized multi-day trips (priced €620–€2,900), single-day guided experiences (€25–€80), eco-certified accommodations including rural cabins and bubble hotels, corporate team-building activities, seasonal "Ephemeral Paths," and an integrated carbon footprint offsetting service ("Compensa tu Huella").

The platform is built on a WordPress-based e-commerce stack with an integrated booking and reservation system, multilingual front-end (Spanish, English, German, French), online quiz-based trip customization, and payment processing via credit card and PayPal. Distribution is primarily direct-to-consumer through the website, supplemented by limited reseller partnerships (Staymar and Explotación apartamentos Balcón del Mar S.L.) and an active content marketing engine spanning a blog and Facebook/Instagram social channels. Marketing communications, bookings, and customer service are handled via WhatsApp and email ([email protected] and dedicated reservations and invoicing lines).

Revenue is generated on a transaction-fee / commission basis across experience bookings, accommodation bookings, and organized trip packages, with no disclosed subscription or membership revenue. The company holds official Spanish travel agency (I-AV-0004794.1) and tourism intermediary (I-000449.1) licenses, plus specific permits for cycling, mountaineering, hiking, and trekking operations, and a 2020 Transparency Certification. Customers are primarily individual eco-conscious travelers, with secondary segments in corporate groups and families; no enterprise contracts or anchor customers are disclosed.

Name

SENDA ECOWAY

Legal name

SENDA ECOWAY, S.L.

Website

https://sendaecoway.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Senda Ecoway is a Tenerife-based sustainable tourism intermediary that curates and packages nature-based experiences, multi-day trips, and eco-accommodations across nine Spanish destinations. It serves individual eco-conscious travelers, families, and corporate groups via a multilingual WordPress booking platform.

Ownership category

akta.pro rank

Product category

Sustainable Tourism Services

NAICS

Tour Operators (561520), Travel Agencies (561510)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Wildlife & Nature Interpretation Guides (Birding, Photography, Naturalist) (THAAALAE)

akta.pro secondary industries

Culture, Heritage & Arts Itinerary Planning (THAKAOAK), Adventure Equipment Rental Shops (Outdoor Gear, Camping, Climbing, Water Sports) (THAAALAI), Nature Lodges & Eco-Resorts (THAAAAAI)

Keywords

• Sustainable tourism
• Guided experiences
• Eco-friendly accommodation
• Carbon offset travel
• Team building activities

Headquarters

HQ city

La Orotava

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Experience Booking Commission: Senda Ecoway acts as a tourist intermediary, earning commissions on bookings of experiences, activities, and guided tours. The platform brings together various local providers and bundles them into complete travel experiences. Payment is made online in advance via credit card or PayPal.
2. Accommodation Bookings: Revenue from commissions on bookings of sustainable accommodations including rural houses, eco-friendly hotels, and unique lodging options such as bubble hotels in Tenerife
3. Organized Trips and Packages: Complete multi-day travel packages combining multiple islands, accommodations, and curated experiences sold as all-inclusive bookings

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

SENDA ECOWAY is a sustainable tourism platform and licensed travel agency operating in Spain, primarily in the Canary Islands. It designs, packages, and sells curated experiential tourism offerings — guided experiences (hiking, kayaking, volcano tours, gastronomy), multi-day organized trips, eco-friendly accommodations, and team-building activities — combining them into unified bookings. The company also integrates carbon footprint compensation into its offerings and operates as a tourism intermediary connecting travelers with local guides and providers.

Product overview

SENDA ECOWAY operates as a sustainable tourism platform and tour operator intermediary, acting as a laboratory for sustainable tourism. The platform offers a multi-product experience portfolio centered aroundExperiencias (guided sustainable experiences with local experts), Viajes Organizados (multi-day packaged trips with accommodation and activities), and Alojamientos (eco-certified accommodations). Additional offerings include corporate team-building activities, temporary Ephemeral Paths, and a carbon offsetting service. The entire portfolio is distributed through a multilingual website (Spanish, English, German, French) with integrated WhatsApp booking capabilities and an online reservation system.

Differentiator

Problem solved

Functional benefit

Products and services

• Experiencias (Experiences) Curated sustainable tourism experiences including guided routes, adventure activities, cultural tours, and gastronomic experiences in small groups with expert local guides, priced per experience (e.g., kayak €45, Canary infusion workshop €35, eBike rental €38, volcano cave visit €25).
• Viajes Organizados (Organized Trips) Multi-day travel packages that combine accommodations in charming locations, author-led activities, and sustainable tourism experiences across destinations such as the Canary Islands and Colombia, priced from €620 (7-day El Hierro Hike & Drive) to €2,900 (12-day Colombia trip).
• Alojamientos (Accommodations) Environmentally committed accommodations ranging from rural cabins in unique natural settings to eco-friendly hotels and bubble hotels in Tenerife, selected for sustainability practices and bookable as standalone lodging.
• Actividades para Empresas (Corporate Activities) Team building activities for corporate groups in the Canary Islands, including live Cluedo mystery games and nature-based group events designed for employee engagement and corporate retreats.
• Sendas Efímeras (Ephemeral Paths) Temporary or pop-up guided experiences designed for limited-time events or seasonal offerings that travelers can book while available.
• Compensa tu Huella (Offset Your Footprint) Carbon footprint offsetting service allowing customers to compensate for the environmental impact of their travel activities, integrated into the booking experience.

Quantifiable outcome

• 317 Google reviews with Excellent rating demonstrating high customer satisfaction
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Local Sustainable Accommodation ProviderscoreStrategic or Co-development PartnerSenda Ecoway partners with sustainable accommodations committed to environmental respect, including rural houses and eco-friendly hotels. The company selects lodging options that align with their sustainability values and environmental compensation goals.
• Local Expert GuidescoreStrategic or Co-development PartnerNetwork of local expert guides providing personalized experiences in destinations across Canary Islands and mainland Spain. Guides are highlighted as key differentiators in customer reviews.
• Sustainable Tourism Charter SignatoriescoreStrategic or Co-development PartnerCompany has signed sustainability charters and collaborates with sustainability organizations to ensure environmental responsibility across all operations and experiences.
• StaymarminorChannel Partner/ Reseller/ DistributorSales channel partner where customer data is shared for booking fulfillment through Staymar's distribution network.
• Explotación apartamentos Balcón del Mar S.L.minorChannel Partner/ Reseller/ DistributorSales channel partner with shared customer data arrangements for accommodation bookings.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Walks: Small-group guided tours across European cities and regions, with skip-the-line and cultural focus. Comparable in its curated, expert-led, small-group experience model and European destination orientation.
• Civitatis: Spain-headquartered online tour operator and activity marketplace with a large catalog of Spanish-language guided tours and experiences. Highly comparable to Senda Ecoway because it competes directly in Spain, especially the Canary Islands, with similar nature, culture and adventure experiences.
• Responsible Travel: UK-based marketplace focused exclusively on responsible, sustainable and community-led holidays. Highly comparable to Senda's sustainable tourism positioning, supplier vetting approach and carbon-conscious traveler target segment.
• Withlocals: Platform connecting travelers with local hosts for guided, authentic experiences across Europe and beyond. Closely comparable to Senda's value proposition of locally guided, small-group, sustainable experiences rather than mass-market tours.

Emerging players

• Klook: Asia-rooted but globally expanding tours, activities and attractions platform with growing European inventory. Comparable as a digital-first OTA competing for the same experience-booking demand, with stronger mobile app and marketing capabilities.
• TourRadar: Marketplace for multi-day guided tours and adventure trips globally. Comparable to Senda's multi-day Viajes Organizados product line (€620-€2,900 multi-island packages), though operating at larger scale and broader geography.
• Headout: Mobile-first marketplace for tours, attractions and experiences worldwide. Comparable as a digital experience booking competitor with stronger mobile and conversion infrastructure than Senda's WordPress storefront.

Broad incumbents

• Airbnb Experiences: Airbnb's hosted local experiences product, including nature, hiking and sustainability-themed offerings in the Canary Islands. Comparable as an indirect booking channel for similar experiential inventory, with very different scale and distribution.
• Viator (Tripadvisor): Tripadvisor-owned global tours and activities marketplace with deep Spain coverage. Directly comparable booking flow, supplier aggregation model and customer segments, but operating at much greater scale and with broader inventory.
• GetYourGuide: Global marketplace for tours, activities and attractions with substantial Spain and Canary Islands inventory. Comparable as the dominant indirect competitor in Senda's category, offering similar nature and cultural experiences at much larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookes-es.facebook.com/sendaecoway
• Instagraminstagram.com/sendaecoway/?hl=es
• LinkedInlinkedin.com/company/senda-ecoway

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SENDA ECOWAY