Liwa
Liwa is a Mexico-based print-on-demand T-shirt marketplace (legal entity "Independent Artist Network") that lets independent artists sell hand-drawn artwork designs across multiple sizes and colors via the liwa.mx storefront. The 6-person company operates primarily direct-to-consumer with no disclosed revenue, funding, or enterprise customers.
- Company typePrivate
- Founded-
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Liwa does
Liwa is a small, privately held company operating the liwa.mx print-on-demand e-commerce platform, registered as "Independent Artist Network" and headquartered in Mexico's Federal District. Its core product is a T-shirt marketplace that allows independent artists to upload hand-drawn artwork designs and sell printed apparel across multiple sizes (S–3XL) and colors (Hitam, Putih, Merah, Biru Navy, Kuning), with listed unit pricing in the IDR 33,000–41,000 range. The catalogue is served through a standard self-serve web storefront with cart, account login, and order tracking page stubs, and the company self-positions as a pioneer in sustainable fashion that values hand-drawn work from global creators.
The underlying technology is a conventional web commerce front-end with mobile APK distribution, vanilla SSL 256-bit encryption, OTP-based authentication, and a multi-layer firewall stack—no proprietary AI/ML, data, or model systems are described. The platform's business model is a take-rate on transactions: artists upload designs, Liwa fulfills print-on-demand orders, and revenue accrues from product sales. Distribution is direct-to-consumer via the liwa.mx domain and APK; marketing is primarily SEO-driven.
A striking and analytically important feature of the domain is the heavy indexation of Indonesian-language content referencing "Sultankoin99" and gambling-adjacent keywords (toto, slot, gacor, togel, link alternatif, APK), along with claims of PAGCOR licensing and iTech Labs RNG certification. There is no evidence in the source data that Liwa operates a gambling business; the most plausible reading is that this content is SEO keyword-stuffing placed on the liwa.mx domain to capture search traffic, but the input does not confirm monetization mechanics for this traffic. This dual-persona footprint (print-on-demand in Mexico vs. Indonesian gambling SEO) is a material due-diligence flag for any investor.
Liwa firmographics
Firmographics- Name
- Liwa
- Legal name
- Independent Artist Network
- Website
- https://liwa.mx
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Liwa is a Mexico-based print-on-demand T-shirt marketplace (legal entity "Independent Artist Network") that lets independent artists sell hand-drawn artwork designs across multiple sizes and colors via the liwa.mx storefront. The 6-person company operates primarily direct-to-consumer with no disclosed revenue, funding, or enterprise customers.
- Ownership category
- akta.pro rank
Liwa industry classification
Industry- Product category
- Online Betting and Gambling
- NAICS
- Casinos (except Casino Hotels) (71321), Gambling Industries (7132)
- akta.pro primary industry
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
- akta.pro secondary industries
- Online Casino Platform Providers (PAM, Wallet, CMS, Back Office) (MPAEABAK), iCasino Payments & Fraud/Risk Services (MPAEABAM)
Keywords
Liwa business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Online Betting/Wagering: Platform facilitates various forms of online betting including toto macau, slot games, and sports betting. Revenue generated through user wagers and betting transactions.
- Platform Transaction Fees: Revenue from transaction processing on deposits and withdrawals, with fast processing times of 5-15 minutes for fund withdrawals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Play - Starting Deposit |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Liwa product offering
Product offeringCore offering
Liwa operates Sultankoin99, an online betting/gambling platform that hosts toto Macau lottery-style wagering, online slot games, and sports betting. The service is delivered through a web portal and mobile APK, with self-serve account registration and deposits/withdrawals processed via Indonesian local banks and e-wallets. PAGCOR-licensed and RNG-certified, the platform emphasizes alternative-link accessibility, 256-bit SSL encryption, OTP authentication, and fast (5–15 minute) withdrawal processing for individual Indonesian players.
Product overview
Liwa operates as a print-on-demand T-shirt platform where independent artists can showcase hand-drawn artwork. The core product is the Liwa e-commerce platform selling T-shirt designs, with the Sultankoin99 design being one of many theme-based products available on the platform. The platform supports multiple product variations by size and color, and appears to operate through the liwa.mx domain.
Differentiator
Problem solved
Functional benefit
Products and services
- Sultankoin99 Online Betting Platform PAGCOR-licensed, RNG-certified online betting platform (Sultankoin99) accessible via web and mobile APK, offering toto Macau, slot games, and sports betting with self-serve registration, deposits, and withdrawals in Indonesian rupiah for individual Indonesian players.
- Toto Macau Betting Online toto Macau lottery-style betting service hosted on the Sultankoin99 platform for individual Indonesian players, with results driven by a certified Random Number Generator.
- Online Slot Games Online slot gaming (slot gacor) offered via the Sultankoin99 platform to individual Indonesian players, with game outcomes certified by iTech Labs-audited RNG.
- Sports Betting Online sports wagering (taruhan olahraga) delivered through the Sultankoin99 platform for individual Indonesian players, accessible via web and mobile APK.
- Sultankoin99 Branded T-Shirt Merchandise Print-on-demand Sultankoin99-branded T-shirt (Design ID 21424538) offered in sizes S through 3XL and colors Hitam, Putih, Merah, Biru Navy, and Kuning, priced at IDR 33,000–41,000.
Quantifiable outcome
- Withdrawal processing time: 5-15 minutes after verification
- +1 more outcomes
Companies that use Liwa
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Liwa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Liwa partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- PAGCOR (Philippine Amusement and Gaming Corporation)coreOfficial licensing authority providing regulatory oversight and operational authorization. PAGCOR license confirms the platform operates under international regulatory standards for fair gaming and financial management. Independent audits conducted regularly to maintain license compliance.
- iTech LabscoreIndependent testing laboratory certifying the Random Number Generator (RNG) used in all games. Ensures game outcomes are genuinely random and not manipulated. Regular certification audits maintain trust and transparency.
Scale indicators1 record
Recent moves4 records
Expansion highlights3 records
Liwa competitors and assessment
Company assessmentBroad incumbents
- Bet365: Global online gambling incumbent offering sportsbook, casino, and poker. Comparable integrated product offering at massive scale; differs in geographic focus and regulatory profile.
Direct peers
- SBOBet: Established Asian-focused online sportsbook and casino operator serving Southeast Asian markets. Directly comparable to Liwa/Sultankoin99 in terms of integrated sports betting + casino + lottery product mix and Southeast Asian user base.
- 188Bet: Asian-licensed online sportsbook and casino operator serving Southeast Asian markets. Comparable regulated Asian operator with sportsbook + casino mix.
- IDN Poker / IDN Sports: Indonesian-origin online poker and sports betting platform widely used by Indonesian and Southeast Asian players. Directly comparable geography, language, and product offering.
- W88: Asia-focused online sportsbook and casino operator with significant presence in Indonesia, Vietnam, and Thailand. Comparable integrated sportsbook + casino offering and Southeast Asian customer focus.
- M88 (Mansion Group): Pan-Asian online gambling operator offering sportsbook, casino, and slots targeting Southeast Asian consumers. Closely comparable product mix and regional customer base to Liwa/Sultankoin99.
Emerging players
- Evolution Gaming: Leading live casino and iGaming platform provider supplying many Asian-facing gambling operators. Adjacent comparable in the iGaming ecosystem serving Southeast Asian consumers.
- Pragmatic Play: iGaming content provider supplying slot games and live casino to operators including many Indonesia-facing platforms. Adjacent to Liwa/Sultankoin99 as the upstream supplier powering similar slot experiences.
Others
- iTech Labs: Independent testing laboratory that certifies RNG and game fairness for online gambling operators. Already a named partner of Liwa/Sultankoin99 and an ecosystem participant in the same regulatory/compliance value chain.
- PAGCOR: Philippine Amusement and Gaming Corporation — the regulatory authority that licenses Liwa/Sultankoin99. Comparable as the upstream licensing partner; relevant counterparty and regulatory ecosystem participant.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
Liwa social profiles
Digital presenceLiwa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Liwa leadership team
Management profileNumber of profiles
Liwa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Liwa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Liwa
What does Liwa do?
Liwa operates Sultankoin99, an online betting/gambling platform that hosts toto Macau lottery-style wagering, online slot games, and sports betting. The service is delivered through a web portal and mobile APK, with self-serve account registration and deposits/withdrawals processed via Indonesian local banks and e-wallets. PAGCOR-licensed and RNG-certified, the platform emphasizes alternative-link accessibility, 256-bit SSL encryption, OTP authentication, and fast (5–15 minute) withdrawal processing for individual Indonesian players.
Is Liwa a public or private company?
Liwa is a private company. It is classified as unknown and is currently operating.
When was Liwa founded?
Liwa was founded in -1. It employs 1 to 10 people.
How does Liwa make money?
Two revenue lines are on record. Online Betting/Wagering is the primary driver. The others are platform Transaction Fees.
Who are Liwa's main competitors?
Bet365 is listed as a broad incumbent. Direct peers are SBOBet, 188Bet, IDN Poker / IDN Sports, W88 and M88 (Mansion Group). Emerging players are Evolution Gaming and Pragmatic Play. Others are iTech Labs and PAGCOR.
Does Liwa have an API?
No public API is recorded for Liwa.
What industry is Liwa in?
Liwa's product category is Online Betting and Gambling. Its primary akta.pro industry code is MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms), with a secondary code of MPAEABAK, Online Casino Platform Providers (PAM, Wallet, CMS, Back Office). Its NAICS code is 71321.