Liz Lidgett Gallery and Design
Liz Lidgett Gallery and Design is a Des Moines-based art gallery and design firm founded in 2013 that represents 75+ artists, selling original artwork online and in-store to homeowners, corporate clients, and trade professionals alongside interior design and art advisory services.
- Company typePrivate
- Founded2013
- HeadquartersDes Moines, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Liz Lidgett Gallery and Design does
Liz Lidgett Gallery and Design is a privately held art gallery and design firm founded in 2013 by Liz Lidgett in Des Moines, Iowa, operating from a physical gallery at 2921 Ingersoll Avenue combined with a nationwide e-commerce storefront. The company represents a curated roster of 75+ artists across the United States and sells original artwork and prints priced from under $500 to over $4,800, alongside a proprietary Art TV Download service for digital display artwork. Its technology layer is a standard e-commerce platform with filters by price, artist, and availability, supplemented by a content blog, an Insider email preview program, and Affirm pay-later integration.
The business generates revenue through six streams: direct art sales (one-time unit pricing), interior design services (multi-year professional engagements including color consultations and space planning), custom art commissions, online art advisory, gallery space rental, and book sales of the founder's "Art For Everyone" title distributed through Amazon and Target. Go-to-market combines product-led e-commerce self-serve, sales-led advisory for residential and corporate clients, event-driven gallery shows and the annual Holiday in July release, and community-led artist programs (Iowa Artist of the Month and Youth Mentored Artist Program).
Customer segmentation is hybrid and decentralized: residential homeowners (primary), corporate/business clients, trade professionals served through the Trade Perks program, and public art installations. Distribution is similarly hybrid — single physical gallery in Des Moines, nationwide e-commerce shipping with insurance, direct art advisory consultations, and channel partnerships with other galleries (Wallspace Gallery, Dimmit Contemporary, Gregg Irby) for select artists. The company is independently owned with no disclosed institutional investment, employs a team of 5, and has no AI/ML capabilities disclosed.
Liz Lidgett Gallery and Design firmographics
Firmographics- Name
- Liz Lidgett Gallery and Design
- Legal name
- Liz Lidgett Gallery and Design
- Website
- https://lizlidgett.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Liz Lidgett Gallery and Design is a Des Moines-based art gallery and design firm founded in 2013 that represents 75+ artists, selling original artwork online and in-store to homeowners, corporate clients, and trade professionals alongside interior design and art advisory services.
- Ownership category
- akta.pro rank
Liz Lidgett Gallery and Design industry classification
Industry- Product category
- Art Gallery and Interior Design Services
- NAICS
- Art Dealers (459920), Art Dealers (45992), Interior Design Services (54141)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Exhibition, Retail & Experiential Design (BPAHAKAL)
Keywords
Where Liz Lidgett Gallery and Design is headquartered
LocationHeadquarters
- HQ city
- Des Moines
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Liz Lidgett Gallery and Design business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Art Sales: Direct sales of original artwork and prints through the gallery's e-commerce platform and physical gallery. Pricing ranges from under $500 to several thousand dollars per piece.
- Interior Design Services: Full-service interior design offerings including color consultations, space planning, and art curation for residential and commercial spaces.
- Custom Art Commissions: Facilitation of custom artwork commissions with gallery artists tailored to client specifications.
- Art Advisory Services: Online art advisory consultations helping clients find the right art for their budget, space, and style.
- Gallery Rental: Rental of gallery space for events, exhibitions, and private viewings.
- Book Sales: Sale of Liz Lidgett's book 'Art For Everyone' through Amazon and Target, offering guidance on art collecting and curation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Art Under $500 |
| Unit Pricing | Pay-as-you-go | Art Under $1000 |
| Unit Pricing | Pay-as-you-go | Premium Artwork |
| Other | Multi-year contract | Interior Design Services |
| Unit Pricing | Pay-as-you-go | Book - Art For Everyone |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels6 records
Liz Lidgett Gallery and Design product offering
Product offeringCore offering
Liz Lidgett Gallery and Design sells curated original artwork from a roster of 75+ artists through a Des Moines physical gallery and a nationwide e-commerce site, with pieces ranging from under $500 to over $4,000. The company also provides professional services including online art advisory, residential and corporate art curation, custom art commissions, and full-service interior design engagements. Complementary offerings include gallery space rental, the Trade Perks program for design professionals, the Art TV Download digital art service, and the book "Art For Everyone."
Differentiator
Problem solved
Functional benefit
Products and services
- Original Artwork Sales
- Interior Design Services
- Online Art Advisory
- Custom Art Commission
- Gallery Rental
- Art TV Download
- Gallery Merchandise
- Art For Everyone Book
- Trade Perks Program
Quantifiable outcome
- Serving homes, businesses, artists, and publications across the country since 2013
Companies that use Liz Lidgett Gallery and Design
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Liz Lidgett Gallery and Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature2 records
Liz Lidgett Gallery and Design partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor.
- LeatherologyminorCollaboration partnership featuring curated products combining art and leather goods. Cross-promotional relationship targeting complementary customer bases in home decor and lifestyle accessories.
- Chasing PaperminorWallpaper brand collaboration bringing together removable wallpaper and art curation for coordinated interior design projects.
- Haneen MattminorArtist collaboration showcasing Haneen Matt's work through the gallery's platform and promotional channels.
- Grace AtwoodminorArtist collaboration featuring Grace Atwood's work, expanding reach and audience for the artist's creations.
- Wallspace GalleryminorGallery representation partnership for artist Nate Nettleton. Wallspace Gallery serves as an additional distribution channel for the artist's sculptural works alongside Liz Lidgett Gallery.
- Dimmit ContemporaryminorGallery representation for artist Logan Ledford in additional markets.
- Gregg IrbyminorGallery representation for artist Logan Ledford.
- National Kitchen & Bath Association (NKBA) Iowa ChapterminorHannah Jacobus serves as Membership Chair, connecting the gallery with kitchen and bath industry professionals who may need art curation services for client projects.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Liz Lidgett Gallery and Design competitors and assessment
Company assessmentDirect peers
- Artsy: Online art marketplace and auction platform connecting collectors with galleries and artists; competes for the same online art buyer Liz Lidgett targets with curated, browsable inventory.
- Havenly: Online interior design service connecting consumers with professional designers; directly comparable to Liz Lidgett's interior design service arm and trade partner network.
- 1stDibs: Online marketplace for high-end art, furniture, and decor; comparable curation-driven model serving collectors willing to pay premium prices for vetted pieces.
- Modsy: Virtual interior design and room-planning service; comparable to Liz Lidgett's color study packages and virtual design consultations for residential clients.
- Saatchi Art: Online art marketplace offering original art from thousands of artists across price points; directly comparable to Liz Lidgett's e-commerce art sales model and broad artist roster.
- Chairish: Online design marketplace for art, furniture, and decor; overlaps with Liz Lidgett's curated home-decor focus and trade designer audience.
Broad incumbents
- Interior Define: Direct-to-consumer furniture and interior design brand offering design packages; broader scope than Liz Lidgett but addresses overlapping residential design clientele.
- Etsy: Mass-market marketplace for handmade and original art from independent artists; competes for Liz Lidgett's sub-$500 and accessible art segment with much larger catalog and search-driven discovery.
- West Elm: National home furnishings retailer with rotating local-art collections and interior design services; competes with Liz Lidgett in the home art and design consumer segment but at much larger scale.
Emerging players
- RoGallery: Brick-and-mortar and online gallery offering curated original and limited-edition art with advisory services; smaller-scale but directly comparable gallery-and-advisory business model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Liz Lidgett Gallery and Design social profiles
Digital presenceLiz Lidgett Gallery and Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
Liz Lidgett Gallery and Design leadership team
Management profileNumber of profiles
Profiles4 records
Liz Lidgett Gallery and Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Liz Lidgett Gallery and Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Liz Lidgett Gallery and Design
What does Liz Lidgett Gallery and Design do?
Liz Lidgett Gallery and Design sells curated original artwork from a roster of 75+ artists through a Des Moines physical gallery and a nationwide e-commerce site, with pieces ranging from under $500 to over $4,000. The company also provides professional services including online art advisory, residential and corporate art curation, custom art commissions, and full-service interior design engagements. Complementary offerings include gallery space rental, the Trade Perks program for design professionals, the Art TV Download digital art service, and the book "Art For Everyone."
Is Liz Lidgett Gallery and Design a public or private company?
Liz Lidgett Gallery and Design is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Liz Lidgett Gallery and Design founded?
Liz Lidgett Gallery and Design was founded in 2013. It employs 1 to 10 people.
Where is Liz Lidgett Gallery and Design based?
Liz Lidgett Gallery and Design is headquartered in Des Moines, United States, in the North America region.
How does Liz Lidgett Gallery and Design make money?
Six revenue lines are on record. Art Sales are the primary driver. The others are interior Design Services, custom Art Commissions, art Advisory Services, gallery Rental and book Sales.
Who are Liz Lidgett Gallery and Design's main competitors?
Direct peers on record are Artsy, Havenly, 1stDibs, Modsy, Saatchi Art and Chairish. Broad incumbents are Interior Define, Etsy and West Elm. RoGallery is listed as an emerging player.
Does Liz Lidgett Gallery and Design have an API?
No public API is recorded for Liz Lidgett Gallery and Design.
What industry is Liz Lidgett Gallery and Design in?
Liz Lidgett Gallery and Design's product category is Art Gallery and Interior Design Services. Its primary akta.pro industry code is BPAHAKAL, Exhibition, Retail & Experiential Design. Its NAICS code is 459920 and its SIC code is 7330.