What RoGallery does

RoGallery is a privately held, New York-based online fine art gallery, dealer, and auction house founded circa 1984 and operating for approximately 40 years. Headquartered at 47-15 36th Street in Long Island City, Queens, the company maintains a physical showroom alongside its digital storefronts. Its commerce operation is built on a Shopify-powered e-commerce platform (rogallery.com) with a separate dedicated online auction platform (auction.rogallery.com), integrated secure payment processing, and worldwide shipping logistics. The platform catalogs more than 30,000 artworks from over 5,000 artists spanning movements including Pop Art, Modern Art, Op Art, Surrealism, Impressionism, Abstract Expressionism, and Folk Art, across mediums such as painting, photography, print, sculpture, work on paper, decor, and collectibles.

RoGallery's business model combines three revenue streams: direct, fixed-price art sales to consumers and trade partners; online auction services (taking commissions or buyer's premiums on consigned works); and consignment, appraisal, and direct-sale services for sellers and estates. Pricing is unit-based and varies widely by artist, medium, edition size, and provenance, with artwork prices ranging from under $100 for prints and posters to over $50,000 for notable originals. The customer base is segmented into individual art collectors and enthusiasts (primary), trade partners such as interior designers and art consultants, and art sellers/consignors. The company also offers custom museum-quality framing, expert appraisals, an online art glossary, and curated themed collections (e.g., 'In Season: Summer,' 'So Surreal,' 'Latin American Art,' 'Artist Estates,' Josef Albers 'Formulation: Articulation'). Marketing is conducted through the owned website, organic social media (Instagram, Facebook, Twitter), email newsletters, SEO-optimized artist and movement pages, and curated seasonal campaigns. The company is founder/family-owned with no disclosed institutional investment, acquisitions, or executive leadership changes in the source data.

Name

RoGallery

Legal name

RoGallery

Website

https://rogallery.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

RoGallery is a privately held New York fine art gallery and auction house operating for ~40 years, selling 30,000+ artworks from 5,000+ artists directly to collectors, trade partners, and consignors via a Shopify storefront, a dedicated auction platform, and a Long Island City showroom.

Ownership category

akta.pro rank

Headquarters

HQ city

Long Island City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Art Sales (Direct): One-time transaction sales of artwork including paintings, prints, sculptures, photography, and works on paper. Customers purchase directly through the website at listed prices or can make offers on select pieces.
2. Auction Services: Online auctions through dedicated auction platform where sellers consign artworks and RoGallery facilitates transactions, likely taking a commission or buyer's premium.
3. Consignment & Direct Sale Services: RoGallery accepts consignments and helps sell artworks through listings, auctions, or direct sale channels, providing appraisal and selling services to art owners.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

RoGallery is an online and physical fine art gallery, dealer, and auction house that sells original paintings, prints, sculptures, photography, and works on paper directly to consumers through its e-commerce site and dedicated auction platform. The company curates an inventory of roughly 30,000 works from more than 5,000 artists, supplements sales with consignment services and expert appraisals for sellers, and offers a Trade Partner program for interior designers and art professionals.

Product overview

RoGallery is a New York-based online fine art gallery, dealer, and auction house with nearly 40 years of experience offering approximately 30,000 original artworks from over 5,000 artists. The platform operates as a unified e-commerce marketplace combining direct art sales (paintings, prints, sculptures, photography, works on paper), online auctions, and consignment services. Additional offerings include a Trade Partners Program for professional buyers, curated thematic collections (In Season: Summer, Conceptual Art Collection with 1,142+ items, Josef Albers Formulation: Articulation with 117 items), custom framing services, expert appraisals, and an educational art glossary. The company provides secure worldwide shipping and customer support via phone and email.

Differentiator

Problem solved

Functional benefit

Products and services

• Fine Art Sales Online marketplace for original paintings, prints, sculptures, photography, and works on paper from over 5,000 artists, with approximately 30,000 artworks available for direct purchase at listed prices or by offer.
• Online Auctions Auction platform on auction.rogallery.com where collectors can bid on fine art pieces, and consignors can sell works through scheduled auctions facilitated by RoGallery.
• Art Consignment & Direct Sale Services Service for artists, estates, and collectors who want to consign or directly sell artworks through RoGallery via auction, consignment, listings, or direct-sale options, including valuation support.
• Trade Partners Program Dedicated program for art dealers, interior designers, and trade professionals, providing benefits, trade pricing, dedicated support, and curated selections for client projects and resale.
• Custom Framing Services Museum-quality custom framing service offering multiple moulding choices (Black, White, Light Wood, Gold, Silver, Dark Wood), high-quality materials, and expert framing recommendations to complement purchased artworks.
• Curated Collections Thematically organized art collections such as 'In Season: Summer', 'Latin American Art', 'NYC Art', 'Artist Estates', 'Sports Art', 'So Surreal', and 'Formulation: Articulation' (Josef Albers), used to drive discovery and seasonal engagement.
• Expert Appraisals Professional art appraisal service for valuation, insurance, estate planning, and authentication purposes, supporting both buyers and sellers in the art market.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Trade Partners (Interior Designers, Art Consultants)coreChannel Partner/ Reseller/ DistributorRoGallery operates a dedicated trade partner program serving interior designers and art consultants who source artwork for client projects. Trade partners receive access to professional services, likely including favorable terms, dedicated support, and curated selections.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Christie's: World-leading auction house with online bidding capabilities. Comparable across the consignment, authentication, and online-auction dimensions even as scale and brand prestige far exceed RoGallery's.
• Phillips: Global auction house operating contemporary and modern art sales online. Comparable as a competitor for higher-end contemporary consignments and as a benchmark for online-auction buyer experience.
• Bonhams: International auction house running online and live sales across fine art. Similar dual-channel auction-and-private-sale model, and a competitor for mid-market fine art consignments.
• Sotheby's: Global auction house and art dealer with online and live-sale platforms. Comparable as a broad incumbent spanning direct sales and auctions; competes with RoGallery for higher-value consignments and buyer attention.

Direct peers

• Artnet: Online art marketplace and auction platform with price databases and gallery network. Comparable in operating both primary marketplace sales and auction-format transactions for fine artworks.
• Saatchi Art: Online gallery selling original art, paintings, prints, and sculpture directly to consumers. Competes head-to-head with RoGallery on price-discoverable fine art e-commerce and similar AOV distribution.
• Artsy: Large online art marketplace connecting collectors with galleries and dealers. Directly comparable in that both operate online-first storefronts aggregating inventory from thousands of artists, serving both individual collectors and trade buyers.
• Heritage Auctions: Major auction house with substantial fine art sales alongside collectibles. Comparable on the auction-platform and consignment-fulfillment dimensions of RoGallery's business, particularly for online bidders.
• 1stDibs: Online marketplace for high-end art, furniture, and collectibles including fine art from dealers worldwide. Comparable as a curated online destination with auction and direct-sale mechanics reaching collectors globally.

Emerging players

• Artfinder: Online art marketplace focused on original art from independent artists and small galleries. Comparable as an emerging competitor targeting the same SMB/individual collector segment with a similar direct-sales, marketplace model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/rogallery
• Facebookfacebook.com/rogalleryart
• Instagraminstagram.com/rogallery
• LinkedInlinkedin.com/company/rogallery

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RoGallery