LLUEST HORSE AND PONY TRUST

What LLUEST HORSE AND PONY TRUST does

Lluest Horse and Pony Trust is a UK-registered equine welfare charity (Charity No. 1150948, Company Limited by Guarantee No. 08359099), founded in May 1985 by Ginny Hajdukiewicz and headquartered at Beili Bedw Farm, a 40-acre site in the Brecon Beacons near Llangadog, Carmarthenshire, Wales. It is Wales' oldest equine welfare charity and one of only two National Equine Welfare Council members in Wales. The trust rescues, rehabilitates, and rehomes neglected, abandoned, and abused horses, ponies, donkeys, and mules, currently caring for over 160 equines either on the farm or through its Guardianship Scheme loan-home network across the UK (140+ on long-term guardianship, 11+ in short-term foster homes). Core operational services include equine rescue intake, veterinary and farrier care, rehabilitation (including specialized trauma cases such as orphaned foals and tethered mares), and rehoming via a guardianship model in which equines remain trust-owned and are monitored by a network of home visitors.

The trust operates with a small staff team of four and depends heavily on volunteers across yard work, home visiting, fundraising, tack shop operations, and administration. Its revenue model is a hybrid of recurring donations (monthly standing orders from £3/month, stable sponsorships at £10/month, digital pony sponsorships at £2.50/month), one-off donations and virtual gifts (£6.50 hay bale to £40 dental examination), grants from charitable trusts (Betty Phillips £10k, Jean Sainsbury £5k in 2025, Support Adoption for Pets historically ~£31k), corporate sponsorships and in-kind support (Fairfax Saddles, Thorowgood Saddles, Baileys Horse Feeds, Top Spec, Black Mountain Animal Feeds), legacies, fundraising events, an on-site and eBay charity tack shop, an online shop selling cards/calendars/merchandise (including via the Teemill platform), and third-party affiliate fundraising platforms (Easy Fundraising, Give As You Live, Everyclick). Basic running costs are stated at approximately £10,000/month, and the charity receives no government funding. Go-to-market is community-led and event-driven, relying on direct donor relationships via website (lluesthorseandponytrust.co.uk), Mailchimp email newsletters, Facebook and X (Twitter) organic social, rescue-story blog content, annual open days, photography competitions, and corporate partnerships.

Underlying technology is conventional nonprofit infrastructure: WordPress website with Beaconforms for donation/sponsorship/application forms, PayPal and BACs for payments, Mailchimp for email, Teemill for merchandise, and affiliate integrations with Easy Fundraising, Give As You Live, Everyclick, and Amazon Wishlist. The guardianship scheme and home visitor/checker programme — covering 160+ equines nationwide — represent the operational backbone and ongoing oversight mechanism that distinguishes the trust's rehoming model from a straight adoption approach. The charity survived a near-closure crisis in March 2023 and is currently operating under a new board of trustees, with 2025 marking its 40th anniversary.

Name

LLUEST HORSE AND PONY TRUST

Legal name

Lluest Horse and Pony Trust

Website

https://lluesthorseandponytrust.co.uk

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Lluest Horse and Pony Trust is Wales' oldest equine welfare charity, founded in 1985, which rescues, rehabilitates, and rehomes neglected horses, ponies, and donkeys across the UK via a farm-based sanctuary and a guardianship loan-home network covering 160+ equines, funded entirely by donations, sponsorships, grants, and merchandise sales.

Ownership category

akta.pro rank

Product category

Equine Welfare Services

NAICS

Support Activities for Animal Production (115210), Support Activities for Animal Production (1152), Horses and Other Equine Production (112920)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Equine Rehabilitation, Layup & Retirement Facilities (AFAEAGAJ)

akta.pro secondary industries

Sanctuaries & Long-Term Care (Farm, Equine, Exotic) (BPAGAIAH), Equine Veterinary, Welfare & Anti-Doping Services (MPAEADAJ)

Keywords

• Equine welfare services
• Horse rescue charity
• Equine rehoming scheme
• Animal sanctuary services
• Equine rehabilitation

Headquarters

HQ city

Llanddeusant, Llangadog

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Others

Revenue model

1. Donations and Sponsorship: Primary revenue stream from individual donations (one-off and monthly), stable sponsorship (£10/month), pony/horse/donkey sponsorship (£2.50-10/month), and corporate sponsorship
2. Online Shop Sales: Sales of greeting cards, Christmas cards, calendars, tote bags, mugs, t-shirts, artwork through own shop and Teemill platform
3. Virtual Gifts and Donations: Digital sponsorship of specific equines (e.g., hay bales at £6.50, feed sacks at £17.00, dental exams at £40.00)
4. Legacy Gifts: Bequests and gifts in wills from supporters leaving lasting legacy contributions
5. Fundraising Events: Revenue from organized fundraising events, charity tack sales, and community events
6. Grants from Charitable Trusts: Funding from charitable trusts and foundations including Betty Phillips Charitable Trust (£10,000), Support Adoption for Pets, Jean Sainsbury Animal Welfare Trust (£5,000 in 2025)
7. Third-party Fundraising Platforms: Revenue from Easy Fundraising (4,000+ retailers), Give As You Live, Everyclick search engine donations, and Amazon wishlist contributions

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels10 records

Core offering

Lluest Horse and Pony Trust is a Welsh equine welfare charity providing rescue, rehabilitation, and rehoming services for neglected, abandoned, and abused horses, ponies, donkeys, and mules. Its core offerings centre on the Guardianship Rehoming Scheme (placing rescued equines in approved loan homes while retaining trust ownership), the Sponsorship Scheme (stable, pony, horse, donkey, and mule sponsorship at various tiers), and online/onsite fundraising activities including merchandise sales, donations, and fundraising events. The Trust cares for over 160 equines on a 40-acre farm in Carmarthenshire, Wales, with a network of guardian homes across the UK.

Product overview

Lluest Horse and Pony Trust operates as a Welsh equine welfare charity offering a portfolio of donation and engagement products centered on its Guardianship Rehoming Scheme, Sponsorship Programs, and Online Charity Shop. The core offering consists of monetary donations (one-off and recurring), Stable/Pony Sponsorship tiers (physical and digital), and an e-commerce shop selling greetings cards, calendars, virtual gifts, and Teemill merchandise. Supporting services include legacy giving, Gift Aid recovery, rug washing, and a second-hand tack shop. The organization connects to payment processors (PayPal, bank transfer), email platforms (Mailchimp), form builders (Beaconforms), and e-commerce platforms (Teemill) to deliver its charitable mission.

Differentiator

Problem solved

Functional benefit

Products and services

• One-off and Monthly Donations Monetary donations (single or recurring monthly) supporting the rescue, rehabilitation, and rehoming of equines in Wales. Donors can give via PayPal, BACs/standing order, cheque, or Beaconforms online forms, with Gift Aid reclaim available for UK taxpayers.
• Sponsorship Scheme (Stable, Pony, Horse, Donkey, Mule) Tiered monthly sponsorship of specific stables (£10/month), equines (£2.50 digital or £3.17 posted packs), or premium care levels (£25/month vet care, £50/month transformational support). Includes certificate, named stable board display, updates, and behind-the-scenes content.
• Lluest Online Charity Shop E-commerce shop selling greetings cards, Christmas cards (bilingual Welsh/English), wall calendars, tote bags, mugs, t-shirts, artwork, and virtual gifts (hay bales, bedding, feed sacks, dental exams, farrier visits) supporting the charity.
• Guardianship Rehoming Scheme Equine rehoming service placing rescued horses, ponies, donkeys, and mules in approved guardian loan homes across the UK. Equines remain Trust-owned for ongoing welfare protection. Includes home visits, application process, and ongoing monitoring by Home Visitor/Checker network.
• Foster Guardianship Scheme Short-term foster placements within 35 miles of Beili Bedw Farm for experienced guardians to care for equines pending long-term rehoming. Helps with farm capacity while providing care.
• Volunteering Programme Volunteer opportunities for community members across yard work, home visiting/checking, farm and woodland maintenance, tack shop, and fundraising/administration roles.
• Legacy Gifts and Wills Programme Programme enabling supporters to leave charitable bequests and gifts in wills to support equine welfare long-term, handled via [email protected].
• Teemill Sustainable Merchandise Sustainable merchandise including T-shirts, mugs, artwork, and tote bags sold through the Teemill eco-platform, with proceeds supporting the charity.
• Charity Tack Shop (On-site and eBay) On-site second-hand tack shop plus eBay store selling donated tack, rugs, and equipment to raise funds.
• Rug Washing Service Paid rug washing service accepting fleeces, fly rugs, numnahs, travel boots, and dog beds.
• Ginny's Story Book Book about founder Ginny Hajdukiewicz and the Trust's history, with all proceeds donated to Lluest.

Quantifiable outcome

• Rescued 77 horses during founder Ginny's 10 years (1985-1994)
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Black Mountain Animal FeedsminorOthersProvides discounted horse feed and delivers to the trust, reducing operational costs.
• Top SpeccoreOthersProvides continued feeding advice and supports with feed donations of damaged bags that stores cannot sell. Also donated feed during Bryn's intensive rehabilitation in 2026.
• Baileys Horse FeedscoreOthersGenerously donated five bags of specialist feed for Dew Drop and Ginny. Representative visited within a week to weigh both and create a tailored feeding plan.
• RSPCAcoreStrategic or Co-development PartnerCollaborated with Lluest and a veterinarian to sensitively persuade an owner in denial to sign tethered mare Dew Drop and foal into Lluest's care.
• South Wales Fire and Rescue ServiceminorStrategic or Co-development PartnerAssisted with rescue of orphan foal from a reen in Peterstone Newport/Cardiff, working alongside caring locals.
• Dyffryn Tywi Veterinary PracticeminorOthersProvided veterinary services for emergency cases including orphaned foals requiring intensive care and plasma transfusions.
• Animal Friends InsuranceminorGTM or Marketing PartnerInsurance provider offering referral programme where Lluest receives donation when supporters insure pets and refer friends.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HorseWorld: Bristol-based equine rescue and rehoming charity with sanctuary facilities and a network of loan homes. Direct peer given its rehoming, welfare, and donation-driven model similar to Lluest's Guardianship scheme.
• The Horse Trust: UK equine welfare charity providing rescue, rehabilitation, and lifetime care for horses, alongside funding for equine welfare research. Comparable to Lluest as a similarly mission-aligned charity with rehoming and welfare programmes.
• World Horse Welfare: Major UK and international equine welfare charity operating rescue, rehabilitation, and rehoming services, with supporter sponsorship and foster programmes. Directly comparable to Lluest's service portfolio and donation-based revenue model.
• The Mare and Foal Sanctuary: Devon-based equine welfare charity focused on rescue, rehabilitation, and rehoming of mares and foals. Closely comparable to Lluest in scale, mission, and the rehabilitation of vulnerable equines including orphan foals.
• Bransby Horses: Large equine welfare charity in Lincolnshire providing rescue, rehabilitation, and rehoming services. Comparable to Lluest across the equine welfare value chain, with a similar donation-and-sponsorship supporter model.
• Redwings Horse Sanctuary: One of the UK's largest equine welfare charities, operating rescue, rehabilitation, and rehoming services for horses, ponies, donkeys, and mules. Direct peer to Lluest given overlapping mission, guardianship/rehoming model, and reliance on donations and volunteer networks.
• Hillside Animal Sanctuary: Norfolk-based animal welfare charity caring for rescued horses, ponies, and other farm animals, funded by donations and legacies. Comparable to Lluest as a multi-species rescue and rehabilitation operation reliant on public giving.
• The Donkey Sanctuary: UK-based equine charity (donkeys and mules) with sanctuaries, rehoming, and international welfare programmes funded by donations and legacies. Comparable to Lluest given overlap in donkey/mule care and reliance on supporter donations.

Broad incumbents

• Blue Cross: Large UK animal welfare charity offering pet bereavement, veterinary services, and rehoming. Broader in scope than Lluest but overlapping on equine and small animal welfare and on donation-led fundraising.
• RSPCA: UK's largest animal welfare charity, including equine rescue and rehoming. Operates at vastly greater scale than Lluest but is a sector incumbent with overlapping equine welfare activities and donation-based revenue.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/LluestPonyTrust
• Facebookfacebook.com/lluest
• LinkedInlinkedin.com/company/lluest-horse-and-pony-trust

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LLUEST HORSE AND PONY TRUST