LM ACADEMY

Name

LM ACADEMY

Legal name

LMAcademy

Website

https://lmacademy.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Group Coaching Sessions: Weekly group sessions for JPL/academy standard players (u8's/u9's, u10's, u11's/u12's) held on Monday, Wednesday, and Thursday evenings at Fives Leeds venue. Tailor-made drills for players to develop their game at a faster pace.
2. 1:1 Personalised Coaching: Individual coaching sessions designed for specific needs of each player with maximum ball contact allowing plenty of drill repetition and direct coach interaction. Recommended for players striving to develop and stand out from competition.
3. Trial and Pathway Sessions: JPL trials for players seeking to compete in high-level environments and advance to professional academy pathways.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels4 records

Core offering

LM Academy is a football coaching academy that delivers weekly group sessions and personalised 1:1 coaching to youth players (u8's through U14) at Fives Leeds in Seacroft. Programmes are built around the Four Corners development model (Technical, Tactical, Physical, Mental) and aim to develop individual players from grassroots and JPL standard through to professional academy pathways. Sessions are bookable directly through the company's website, with content also distributed via Instagram and a company blog.

Product overview

LMAcademy is a specialist football coaching academy offering two core programmes: Weekly Group Sessions for JPL/academy standard players (u8's through u12's) held on weekday evenings, and personalised 1-2-1 coaching sessions for individual player development. Both programmes are delivered at Fives Seacroft, Leeds, with a philosophy mirroring professional club academy structures focused on technical, tactical, physical, and mental development.

Differentiator

Problem solved

Functional benefit

Products and services

• Weekly Group Sessions (LMA Leeds) Weekly group coaching sessions for JPL and academy-standard youth players (u8's/u9's, u10's, and u11's/u12's) held on Monday, Wednesday, and Thursday evenings at Fives Leeds in Seacroft. Sessions use tailor-made drills designed to accelerate technical, tactical, physical and mental development, and provide a structured environment for team-based skill work.
• 1-2-1 Coaching Sessions Personalised one-on-one football coaching sessions held at Fives Seacroft, Leeds, tailored to each player's specific development needs. Designed for maximum ball contact, drill repetition, and direct coach interaction, these sessions target players striving to develop and stand out from competition, including those preparing for academy trials.

Quantifiable outcome

• Players successfully developed from Foundation level to First Team football
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• We Make Footballers: UK-based football coaching academy franchise offering 1:1 and group sessions for children aged 5-15, with a stated professional pathway focus. Highly comparable to LM Academy on offering, target customer (parents and aspiring youth players), and individual development positioning.
• Little Kickers: UK-wide football coaching franchise for young children (typically 18 months to 7 years), with structured group sessions and franchise locations. Comparable on group coaching model and parent-facing marketing, but focused on younger age groups than LM Academy's u8-u14 range.
• Football Fun Factory: UK football coaching franchise offering group sessions for children with an emphasis on enjoyment and development. Comparable on group coaching delivery to youth players and franchise-based scaling model, though positioned more for mass participation than elite pathway.
• Pro Direct Academy: Specialist football coaching academy offering small-group and 1:1 sessions for youth players, with a stated focus on technical development and progression to professional clubs. Directly comparable to LM Academy on coaching format, target audience, and elite pathway positioning.
• First Touch Football: UK-based football coaching provider offering 1:1 and group sessions for youth players, focused on individual development. Comparable on individual coaching focus, UK geography, and target customer base of aspiring young footballers and their parents.
• Pro Football Academy UK: UK-based football coaching academy offering training for youth players with development pathways. Comparable on coaching services for youth and aspiring professional players, region of operation, and direct-to-parent marketing.
• Kixx Football: National football coaching franchise in the UK offering group sessions for children aged 18 months to 11 years across multiple venues. Comparable on age-group focus, group coaching model, and UK footprint, though younger end of the age spectrum than LM Academy.

Broad incumbents

• Tottenham Hotspur Development Programme: Professional club development programme offering elite coaching to youth players across multiple age groups. Comparable as a professional pathway provider, but operates under a Premier League club brand and offers an organised academy pathway.
• Manchester City Football Schools: Manchester City's coaching programme delivering elite-level youth football coaching across the UK and internationally. Comparable on professional pathway positioning and curriculum-based coaching, but benefits from a Premier League brand and substantially larger operating footprint.
• Liverpool FC International Academy: International coaching programme operated by Liverpool FC's foundation, offering youth football coaching across multiple regions and age groups. Comparable as a youth football development provider with professional pathway credentials, but operates at a much larger scale under a top-tier club brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/lmacademy
• LinkedInlinkedin.com/company/lm-academy

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LM ACADEMY