Laboratoria Medyczne Bruss grupa Alab sp. z o.o.

What Laboratoria Medyczne Bruss grupa Alab sp. z o.o. does

ALAB laboratoria sp. z o.o., legally domiciled in Warsaw at ul. Stępińska 22/30 (KRS 0000040890, NIP 522-000-02-17), is a privately held Polish diagnostic laboratory network classified as a 'duży przedsiębiorca' (large enterprise) under Polish law. The company operates a network of 771 physical sample collection points (Punkty Pobrań) across all major Polish cities and hundreds of smaller towns, supplemented by an at-home blood collection service (ALAB w domu) and mail-in self-sampling kits for tests such as HPV. Its core offering is a catalog of 3,000+ individual diagnostic tests and 150+ curated packages covering blood, urine, stool, hormonal, allergy, genetic (NGS and Real-Time PCR), microbiological, and prenatal diagnostics, including branded specialty tests such as Panorama NIPT, suPAR inflammation/biological age biomarker, and Wiek biologiczny (biological age) assessment.

The company's go-to-market is a direct-to-consumer, product-led model: patients browse and purchase tests online at alab.pl without a doctor's referral, visit a nearby collection point or schedule a home visit, and retrieve results digitally via the Konto Pacjenta (Patient Account) portal, which maintains a lifelong results archive. The ALAB Club loyalty program (5% perpetual discount, 20% referral voucher, birthday specials) drives repeat engagement. Underlying test processing relies on standard clinical chemistry, immunoassay, molecular biology (Real-Time PCR, NGS), and microbiology methods. Distribution runs through the e-commerce storefront, 771 physical collection points, ALAB w domu home visits, ALAB sport for sports medicine and occupational health, and an HPV self-sampling mail-in channel.

Revenue is generated primarily from one-time individual test sales and packaged bundles (pay-as-you-go, per-test prices of 28–99 PLN plus collection fees), with ancillary streams from the home-visit service (109 PLN per visit in Kraków), the loyalty program (functioning as a retention layer rather than a separate paid subscription), and B2B/occupational health contracts via ALAB sport. The company reports processing 90+ million tests annually and operates sub-brands including ALAB sport, ALAB w domu, ALAB club, and ALAB plus. No public ownership, listed parent entity, or institutional investors are disclosed.

Name

Laboratoria Medyczne Bruss grupa Alab sp. z o.o.

Legal name

ALAB laboratoria sp. z o.o.

Website

https://lmbruss.pl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

ALAB laboratoria is a privately held Polish diagnostic laboratory network operating 771 collection points nationwide, offering 3,000+ tests and 150+ packages directly to consumers without a doctor's referral, with home collection and a loyalty program.

Ownership category

akta.pro rank

Product category

Diagnostic Laboratory Services

NAICS

Medical and Diagnostic Laboratories (62151), Medical Laboratories (621511)

SIC

Services-Medical Laboratories (8071), In Vitro & In Vivo Diagnostic Substances (2835)

akta.pro primary industry

Clinical Chemistry & Immunoassay Laboratories (HLAFAMAB)

akta.pro secondary industries

Genetic & Prenatal Testing Laboratories (HLAFAMAH), Microbiology & Infectious Disease Testing Laboratories (HLAFAMAD)

Keywords

• Diagnostic laboratory services
• Medical laboratory testing
• Blood testing services
• Genetic diagnostics
• Preventive health screening

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Individual Laboratory Test Sales: Patients purchase individual diagnostic tests (e.g., morphology, TSH, Vitamin D) at published per-test prices directly from the alab.pl e-commerce platform. Tests are paid for at point of order and performed at a collection point or via home visit. This is the primary revenue stream.
2. Diagnostic Test Packages: Curated bundles of related tests (e.g., Women's 40+ Package, Thyroid Package Extended, Vitamins Package) sold as single-purchase items at a package price. Packages are priced below the sum of individual components to incentivize broader diagnostic uptake.
3. Home Blood Collection Service: A premium service fee (109 zł in Kraków) charged for sending a qualified nurse to the patient's home to perform blood draws, separate from the test costs themselves. Represents an upsell/add-on revenue stream atop standard test purchases.
4. ALAB Club Membership Revenue: The ALAB Club loyalty program drives repeat purchases and higher average order value through 5% discounts and special offers, contributing indirectly to revenue retention and customer lifetime value across the one-time test purchase model.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

ALAB laboratoria operates a national diagnostic laboratory network in Poland offering more than 3,000 individual laboratory tests (blood, urine, stool, hormonal, allergy, genetic, microbiology) and over 150 curated test packages. Patients can self-refer without a doctor's prescription, order tests via the alab.pl e-commerce platform, and provide samples at one of 700+ physical collection points, via the ALAB w domu home visit service, or through mail-in self-sampling kits, with results delivered digitally through an online Patient Account.

Product overview

ALAB laboratoria is a medical diagnostic laboratory network operating across Poland with over 700 collection points (Punkty Pobrań) and more than 3,000 laboratory tests. The core offering consists of individual diagnostic tests and bundled test packages (pakiety badań) covering blood, urine, stool, hormonal, genetic, allergy, and microbiology testing. Service delivery options include in-person collection at points, home visits (ALAB w domu), and mail-in self-collection kits (badania wysyłkowe). Supporting services include the ALAB club loyalty program and online results access. The company targets both individual patients and healthcare providers, with tests available without doctor referrals.

Differentiator

Problem solved

Functional benefit

Brands

• ALAB sport: Diagnostic laboratory services tailored for athletes and sports-related health assessments.
• ALAB w domu
• ALAB club
• Panorama™
• suPAR
• Biologiczny wiek

Products and services

• ALAB laboratoria - Diagnostic Testing Services Medical diagnostic laboratory offering over 3,000 laboratory tests including blood, urine, stool, hormonal, allergy, genetic, and microbiology tests. Tests are performed at 700+ collection points across Poland or via the home visit service, with results delivered digitally. No doctor's referral is required for individual consumers.
• Pakiety badań (Diagnostic Test Packages) Bundled diagnostic test packages organized by health condition or demographic (e.g., Thyroid Package Extended, Vitamins Package Extended, Women's 40+ Package, Intimate Health Package). Over 150 packages available, priced below the sum of individual tests to incentivize broader diagnostic uptake.
• ALAB w domu (Home Blood Collection Service) At-home blood collection service where qualified nurses visit patients at their residence to draw samples, then transport them to the laboratory for analysis. Available in selected cities (e.g., Kraków at 109 zł per visit). Designed for patients with limited mobility or who prefer home-based collection.
• HPV Test (Mail-in Self-Collection) Self-collection HPV test for women using the Evalyn Brush device, detecting DNA of 14 high-risk HPV types via Real-Time PCR. Patients collect a vaginal swab at home and mail the sample to ALAB's laboratory, eliminating the need for a gynecological clinic visit.
• Diagnostyka genetyczna (Human Genetic Testing) Human genetics testing services including BRCA1/BRCA2 mutation analysis for cancer predisposition, MODY diabetes testing, celiac disease HLA typing, lactose intolerance, and hereditary condition panels. Methods used include NGS and Real-Time PCR.
• Punkty Pobrań (Collection Point Network) Physical network of 700+ (771 per website) sample collection points across major Polish cities (Warsaw 60+, Łódź ~30, Wrocław 20+) and smaller towns. Some locations are child-friendly, gynecological, weekend-open, or located at laboratory sites. Samples are transported to ALAB laboratories for analysis.
• Panorama™ (Non-Invasive Prenatal Test) Non-invasive prenatal blood test from maternal blood assessing risk of chromosomal abnormalities from 9 weeks gestational age.
• suPAR Biomarker Test Biomarker test for assessing chronic inflammation in the body, rate of biological aging, and health risk evaluation.
• Wiek biologiczny (Biological Age Test) Test evaluating biological age based on how lifestyle affects body condition, helping users understand the impact of their habits on health status.
• ALAB sport (Sports Diagnostics Channel) Dedicated distribution channel for sports medicine and athletic health testing, offering specialized diagnostic panels for athletes and sports organizations, including occupational health testing for sports-related medical certifications.
• Pakiet zdrowie intymne rozszerzony (Extended Intimate Health Package) Extended package of 8 laboratory tests for diagnosing sexually transmitted infections including HIV, hepatitis B and C, syphilis, Chlamydia, and herpes simplex virus (HSV 1/2).
• Pakiet Witaminy rozszerzony (Extended Vitamin Package) Panel of 9 tests measuring fat-soluble vitamins (A, D, E) and water-soluble vitamins (B1, B2, B6, B12, H/biotin) plus folic acid for comprehensive vitamin status assessment.
• Pakiet Witaminy podstawowy (Basic Vitamin Package) Basic panel of 5 tests measuring the most commonly deficient vitamins: D, A, E, B12, and folic acid.
• Kortyzol (Cortisol) Testing Cortisol level testing from blood or saliva samples, used for diagnosis of adrenal gland disorders including Cushing's syndrome and Addison's disease. Available in morning, evening, and daily profile versions.
• ALAB Club (Loyalty Program) Customer loyalty program offering 5% discount on all ALAB laboratory services, a 20% voucher for next purchase as a gift, and special birthday offers. Available at collection points across Poland and in the e-shop.

Quantifiable outcome

• Over 90 million diagnostic tests processed annually across a network of 700+ collection points in Poland
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Quest Diagnostics: U.S. clinical laboratory leader with extensive direct-to-consumer testing platform (Quest Direct). Comparable to ALAB in offering consumer-initiated test ordering, digital results delivery, and broad test catalog coverage.
• Medicover: Swedish-origin integrated healthcare provider operating clinics, labs, and occupational health services in Poland. Owns Synevo and offers diagnostic testing as part of a broader care portfolio, providing cross-subsidized competition to standalone lab networks like ALAB.
• Laboratory Corporation of America (Labcorp): Global clinical laboratory services giant. Comparable business model (centralized high-throughput labs, broad test menu, direct-to-consumer offering via Labcorp OnDemand). Provides a benchmark for ALAB's potential scale and operating efficiency.

Emerging players

• INVICTA: Polish fertility and reproductive genetics laboratory network with focus on IVF, NIPT, and reproductive diagnostics. Partial overlap with ALAB's prenatal and genetic testing offerings, primarily serving fertility clinics and reproductive-focused patients.

Direct peers

• Synevo: Direct competitor — operates one of the largest private diagnostic laboratory networks in Poland and Central Europe, offering a comparable self-referral test catalog with collection points across Polish cities. Closest head-to-head rival to ALAB.
• Genomed: Polish genetic and molecular diagnostics laboratory specializing in hereditary disease testing, NIPT, and cancer genetics. Direct competitor in the high-margin genetic testing segment where ALAB offers BRCA1/2 and Panorama NIPT.
• Diagnostyka: Major Polish private diagnostic laboratory network with nationwide collection points and a broad test menu. Competes directly with ALAB on consumer-direct testing, B2B occupational health, and physician-referred diagnostics.

Regional players

• Centrum Medyczne Damiana: Warsaw-based private healthcare provider offering outpatient diagnostics among broader medical services. Competes for the same Warsaw consumer base seeking convenient private diagnostic testing, though with a more limited standalone test menu.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/ALABlaboratoriaALAB
• Facebookfacebook.com/ALABlaboratoria
• LinkedInlinkedin.com/company/laboratoria-medyczne-bruss-grupa-alab-sp-z-o-o
• Instagraminstagram.com/alablaboratoria

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Laboratoria Medyczne Bruss grupa Alab sp. z o.o.