La Nouvelle Tribune - LNT.ma

What La Nouvelle Tribune - LNT.ma does

La Nouvelle Tribune (LNT.ma) is a privately-held Moroccan French-language news media company founded in 1995 by Fahd Yata and operated as a Société anonyme under the legal entity Impression Presse Edition (IPE). Headquartered at 320 boulevard Zerktouni in Casablanca, the company operates a multi-format digital news platform covering national, economic, financial, international, societal, cultural, technological, and sporting content, with a stated focus on Moroccan and African affairs. Its product portfolio includes the core lnt.ma website, the LNT Club subscription membership, the LNT Kiosque digital archive of weekly print editions, LNT Vidéos video content, LNT Podcasts (notably L'WIP and Walk & Talk distributed via Spotify), LNT Récap daily recap newsletters, LNT Jeux interactive games, and the English-language sub-brand Stache.

The underlying technology is a WordPress-based digital publishing platform augmented with mobile applications, Google OAuth for authentication, and the CMI payment gateway (Visa, MasterCard, Maestro) for subscription billing. The business model blends advertising on the free Découverte tier with a tiered subscription product (Premium at 350 DH/year and Privilège at 999 DH/year), an enterprise/B2B subscription channel, and a weekly print newspaper available to premium subscribers. The company also operates the Fondation Fahd Yata, a charitable foundation associated with the founder. LNT had a 17-person headcount as of the most recent disclosure and reported share capital of 5,440,000 MAD.

Customer segments center on a French-speaking Moroccan general audience, business professionals seeking financial communications, and paying premium subscribers. With 17 employees, no disclosed funding rounds, no published revenue figures, and no recorded AI/ML capabilities, LNT is best characterized as a small, independent, multi-format digital media outlet pursuing incremental product expansion rather than rapid scaling. Its strategic direction is illustrated by recent moves including the LNT Club subscription program, audio/video format launches, the Stache English-language sub-brand, and a media partnership role at GITEX Africa 2026 alongside CGEM, Endeavor Maroc, and several Moroccan corporates.

Name

La Nouvelle Tribune - LNT.ma

Legal name

Impression Presse Edition (IPE)

Website

https://lnt.ma

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

La Nouvelle Tribune (LNT.ma) is a Moroccan French-language digital news media company founded in 1995, operating a WordPress-based multi-format platform covering national, economic, and international news for French-speaking readers in Morocco and Africa via advertising, subscription tiers, and print editions.

Ownership category

akta.pro rank

Product category

Digital News Media

NAICS

Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Alternative/Independent Newsweeklies & Opinion Press (MPAJADAH)

Keywords

• Digital news publishing
• French-language journalism
• News subscription services
• Premium content memberships
• Moroccan media

Headquarters

HQ city

Casablanca

HQ country

Morocco

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Digital Subscriptions (LNT Club): Three-tier subscription model: Découverte (free with ads), Premium (350 DH/year with premium content), and Privilège (999 DH/year with ad-free experience and exclusive partner benefits). Includes access to archives, kiosque, dossiers, and games.
2. Advertising: Display advertising on the website, with free Découverte tier showing ads and premium tiers offering ad-free experience.
3. Physical Newspaper Subscription: Weekly newspaper editions available for Premium and Privilège subscribers who opt for physical delivery.
4. Enterprise/B2B Subscriptions: Professional subscriptions for enterprises including unlimited kiosk access, financial communications, and branded totebag. Contact sales for volume pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

La Nouvelle Tribune is a French-language Moroccan news outlet that publishes daily digital news, a weekly print newspaper, video reports, podcasts, and interactive games through its platform lnt.ma. Its commercial core is the LNT Club membership program, offering tiered subscriptions (Découverte free, Premium 350 DH/year, Privilège 999 DH/year) that unlock premium dossiers, 15+ years of archives, ad-free reading, and exclusive partner benefits, complemented by display advertising and enterprise B2B subscriptions for business professionals.

Product overview

La Nouvelle Tribune operates as a comprehensive digital news media platform offering multi-format content delivery through its website LNT.ma. The core product is the news website delivering coverage across eight main categories (National, Économie et Finance, International, Société, Culture, Tech, Styles, Sport). The platform extends through LNT Club subscription tiers (Découverte free, Premium, Privilège) for premium access, LNT Kiosque for digital newspaper archives, LNT Vidéos for video content, LNT Podcasts for audio programming (L'WIP, Walk & Talk), and LNT Jeux for interactive crossword and puzzle games. The portfolio includes both free ad-supported content and subscription-based premium offerings.

Differentiator

Problem solved

Functional benefit

Brands

• LNT Club: Premium subscription membership program offering exclusive content, archives, and special features
• LNT Kiosque
• LNT Vidéos
• LNT Podcast
• LNT Récap
• LNT jeux
• Stache
• Fondation Fahd Yata

Products and services

• LNT Club Subscription Membership Premium membership program offering three subscription tiers (Découverte free, Premium 350 DH/year, Privilège 999 DH/year) with access to premium dossiers, full archives, ad-free reading, exclusive partner discounts, and physical newspaper delivery option for paying members. Targets French-speaking Moroccan readers seeking in-depth journalism and distraction-free experiences.
• LNT Kiosque (Digital Newsstand) Digital newsstand offering access to weekly newspaper editions, special issues, and financial communications in digital format, providing subscribers with a digitized archive of LNT's weekly print publications.
• Enterprise / B2B Professional Subscription Professional subscription at 999 DH/year for enterprises and businesses, offering unlimited kiosk access, financial communications, full archive access, and a branded totebag, with custom volume pricing available via sales contact. Targets business professionals requiring reliable business intelligence and financial sector coverage.
• Weekly Print Newspaper Subscription Weekly physical newspaper publication available for Premium and Privilège LNT Club subscribers who opt for home delivery, bundled with their digital subscription tier to provide a multi-format reading experience.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• CGEM (Confédération Générale des Entreprises du Maroc)coreStrategic or Co-development Partner · 5 April 2026CGEM and La Nouvelle Tribune partner at GITEX Africa 2026 in Marrakech. CGEM's Commission Écosystème Tech works with LNT for ecosystem development and tech transformation coverage.
• Endeavor MaroccoreStrategic or Co-development Partner · 5 April 2026Endeavor Maroc partners with LNT at GITEX Africa 2026 to showcase Moroccan startups and connect entrepreneurs with investors and international markets.
• InwiminorGTM or Marketing Partner · 5 April 2026Telecom operator Inwi is a partner for GITEX Africa 2026 event organized with LNT and CGEM.
• Crédit AgricoleminorGTM or Marketing Partner · 5 April 2026Banking group Crédit Agricole partners for GITEX Africa 2026 event coverage by LNT.
• MazarsminorGTM or Marketing Partner · 5 April 2026Audit and consulting firm Mazars partners for GITEX Africa 2026.
• Aba TechnologyminorGTM or Marketing Partner · 5 April 2026Technology partner for GITEX Africa 2026.
• MFoundersminorGTM or Marketing Partner · 5 April 2026Investment fund MFounders supports GITEX Africa 2026.
• Heaven AgencyminorOthersHeaven Agency based in Paris (19, rue de Cléry, 75002 Paris, France) is credited for conception, graphic design, and development of the LNT website.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Medias24: Moroccan digital business and financial news outlet focused on economic, financial, and corporate communications. Strongly comparable given LNT's parallel economic/finance vertical and B2B financial communications offering.
• Hespress: Morocco's largest digital news site operating in French and Arabic, covering national, economic, and international news with a freemium model. Most direct comparable in scale, audience, and product offering for the Moroccan French-speaking news market.
• TelQuel: Premium Moroccan French-language news magazine covering politics, economics, and society with both print and digital editions. Closely comparable in audience, language, and editorial positioning targeting engaged Moroccan readers.
• L'Economiste: Moroccan French-language newspaper focused on economic and financial news with print and digital editions. Comparable in economic/financial editorial focus, French-language positioning, and B2B financial communications vertical.
• Le360: Moroccan digital news site operating a French-language edition covering national news, politics, and current affairs. Direct competitor for the same French-speaking Moroccan news audience with similar digital-first distribution.
• Le Matin: Established Moroccan French-language daily newspaper with digital edition covering national and international news. Comparable in legacy print heritage, French-language audience, and digital transition strategy.

Broad incumbents

• France 24: French state-funded international news channel broadcasting in French (and other languages) with substantial digital presence. Comparable as a French-language international news source, but operates with vastly larger resources and a public broadcaster model.
• RFI: Radio France Internationale is a major French-language international news service with strong Africa coverage including a Moroccan audience. Comparable French-language international news competitor but with public broadcaster scale and audio-first heritage.
• Jeune Afrique: Pan-African French-language news magazine with broader continental reach and deeper international resources. Comparable in French-language editorial focus and African coverage, but operates at significantly larger scale across multiple African markets.

Emerging players

• Brut: Digital-native French-language news media focused on social-video distribution and younger audiences. Comparable as a French-language digital-first news player with multi-format (video, social) emphasis, though operating in different markets and at larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/lanouvelleT
• Facebookfacebook.com/LaNouvelleTribune
• LinkedInlinkedin.com/company/la-nouvelle-tribune
• Instagraminstagram.com/lnt.ma/?hl=fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Nouvelle Tribune - LNT.ma