inwi
inwi is a privately held Moroccan telecom operator (WANA CORPORATE S.A.) serving consumers, enterprises, and industrial verticals with mobile, fiber, 5G, mobile money, and cloud services, holding approximately 20% of Morocco's telecom market.
- Company typePrivate
- Founded2005
- HeadquartersCasablanca, Morocco
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingServices
What inwi does
inwi (legal entity: WANA CORPORATE S.A.) is a privately held Moroccan telecommunications operator founded in 2005, headquartered in Casablanca, and operating as one of three major telecom operators in Morocco alongside Maroc Telecom and Orange Maroc, holding approximately 20% market share. The company delivers a full-stack telecom portfolio spanning mobile voice/SMS/data services (prepaid and postpaid), fixed broadband (Fibre Optique, ADSL XTRA, 5G i-Box), enterprise solutions (cloud, VPS, cybersecurity, collaborative tools), and mobile money services through the inwi money sub-brand. Underlying technology infrastructure includes 5G (launched November 2025), 4G, fiber optic, ADSL, satellite internet, and the largest data center in Morocco at Rabat Technopolis, supported by a data engineering platform built on Cloudera CDH, Spark, and Apache Airflow.
The business model combines subscription-based recurring revenue (mobile plans from 49-99 DH/month, 5G home internet at 299 DH/month, fiber subscriptions), usage-based prepaid recharges, transaction fees from mobile money, and hardware sales of smartphones (Samsung, Apple, Xiaomi, Nokia). Distribution operates through a multi-channel model: 12+ regional offices and retail agency network across Morocco, direct e-commerce via inwi.ma and the My inwi mobile app, enterprise field sales, and wholesale partnerships. Sub-brands include win (a 100% digital self-service brand launched 2019) and inwi money (the first mobile payment service licensed by Bank Al Maghrib for a Moroccan telecom operator).
Customer segments span individual consumers (primary), professionals and SMBs, enterprises, industrial verticals (mining, logistics, renewable energy via private 5G), the gaming industry (via inwi Gaming and startup incubation), and government/public infrastructure (via ONEE partnership). Recent strategic emphasis has shifted toward 5G commercialization, industrial IoT through private 5G networks, infrastructure sharing via FiberCo and TowerCo joint ventures with Maroc Telecom (MAD 4.4 billion committed), and ecosystem expansion into gaming and fintech. The company serves exclusively the Moroccan market with no disclosed international operations.
inwi firmographics
Firmographics- Name
- inwi
- Legal name
- WANA CORPORATE S.A.
- Website
- https://inwi.ma
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- inwi is a privately held Moroccan telecom operator (WANA CORPORATE S.A.) serving consumers, enterprises, and industrial verticals with mobile, fiber, 5G, mobile money, and cloud services, holding approximately 20% of Morocco's telecom market.
- Ownership category
- akta.pro rank
inwi industry classification
Industry- Product category
- Telecommunications Services
- NAICS
- Wireless Telecommunications Carriers (except Satellite) (517112), Wired and Wireless Telecommunications (except Satellite) (5171)
- SIC
- Radiotelephone Communications (4812), Telephone Communications (No Radiotelephone) (4813)
- akta.pro primary industry
- VoIP Access & ITSP Services (HDAIAHAD)
- akta.pro secondary industries
- SIM/eSIM, Mobile Connectivity & Student Tech Setup (EDAIANAG), Carrier Billing & Telco Mobile Money (FSAMAEAD), International Money Transfer Operators (MTOs) (FSAMAIAE), Alternative Payments & Digital Wallet Acceptance (A2A, RTP, wallets) (THALAHAH)
Keywords
Where inwi is headquartered
LocationHeadquarters
- HQ city
- Casablanca
- HQ country
- Morocco
- HQ region
- Africa
Offices13 records
Markets served
inwi business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Technology or R&D, Operations, Personnel, Marketing or Sales
Revenue model
- Mobile Services: Prepaid and postpaid mobile voice, SMS, and data services. Revenue from subscription plans and per-second billing innovations.
- Internet Services: Fixed broadband including Fibre Optique, ADSL XTRA, 5G i-Box, and satellite internet services for residential customers.
- Prepaid Recharges: Mobile and international prepaid recharges including specialized packs for social media, TikTok, roaming, and data.
- Mobile Money: inwi Money digital wallet for money transfers, bill payments, and mobile recharge services.
- Device Sales: Sales of smartphones including Samsung, Apple, Xiaomi, Nokia with bundled SIM options and promotional discounts.
- Enterprise B2B Solutions: Business connectivity, cloud services, VPS, cybersecurity, and collaborative solutions for corporate clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Win 100% Digital - 49 DH/month for 20GB |
| Subscription | Monthly | Forfait Mobile - from 99 DH/month |
| Subscription | Monthly | 5G i-Box - 299 DH/month |
| Usage-based | Pay-as-you-go | Etoile 77 Roaming - 200 DH |
| Subscription | Monthly | Forfaits Généreux - from 49 DH/month |
| Unit Pricing | Pay-as-you-go | Smartphone Retail |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
inwi product offering
Product offeringCore offering
inwi is a Moroccan telecommunications operator offering mobile voice, SMS and data plans, prepaid recharges, fixed broadband (fiber optic, ADSL, 5G home internet), and enterprise connectivity, cloud and cybersecurity services. It also operates the digital-only mobile brand 'win', the Bank Al Maghrib-licensed mobile money platform 'inwi money', and a wholesale business for other carriers. The company additionally sells smartphones and accessories and supports a gaming/startup ecosystem.
Product overview
inwi is a Moroccan telecom operator offering a comprehensive portfolio of telecommunications services for consumers and businesses. The core offerings include mobile voice/SMS/data plans (Forfaits mobile), prepaid recharges, and fixed internet services (Fibre inwi, ADSL XTRA). The company operates several sub-brands including win (100% digital mobile brand), inwi money (mobile payment licensed by Bank Al Maghrib), and inwi Business (enterprise solutions). Additional services include 5G connectivity, gaming platform (inwi Gaming), innovation support (inwi innov), social entrepreneurship (Dir iddik), cybersecurity, and cloud services. The company also produces original web content (inwi Webseries) and supports the gaming industry through its eLeague tournament.
Differentiator
Problem solved
Functional benefit
Brands
- win: First 100% digital brand where the customer becomes their own operator, launched in 2019
- inwi money
- win by inwi
Products and services
- Forfaits Mobile (Mobile Plans) Mobile voice, SMS and data subscription plans for individual consumers, offered as prepaid and postpaid with varying data bundles and roaming options, starting from 49 DH/month.
- Recharges inwi (Prepaid Recharges) Prepaid airtime, data and roaming recharges for mobile customers, including specialized packs for social media, TikTok, and international roaming.
- Fibre inwi High-speed fiber optic fixed broadband internet service for residential customers, offering unlimited broadband connectivity.
- 5G i-Box 5G fixed wireless home internet service providing up to 50 Mbps connectivity at 299 DH per month as an alternative to fiber.
- ADSL XTRA ADSL broadband internet service for residential customers providing high-speed fixed-line internet connectivity.
- win (Digital Mobile Brand) Fully digital mobile brand where customers manage their own services, offering plans starting at 49 DH/month with 20GB data and 15h voice.
- inwi money Mobile payment and financial services platform licensed by Bank Al Maghrib, enabling money transfers, bill payments, mobile recharges and mobile wallet services.
- inwi Business (Enterprise Solutions) Enterprise telecommunications portfolio including fixed connectivity, business mobile plans, cloud services, cybersecurity, VPS, and collaborative solutions for corporate clients.
- inwi Cloud & Datacenter Cloud hosting, VPS and data center services for enterprise customers, anchored by the largest data center in Morocco at Rabat Technopolis.
- inwi Cybersécurité (Cybersecurity) Cybersecurity solutions for enterprise customers, delivered through Morocco's first Security Operations Center operated by a telecom carrier.
- inwi Wholesale Wholesale telecommunications services including network capacity, fiber sharing and tower access sold to other operators and service providers.
- Private Industrial 5G Network Dedicated private 5G network for industrial use cases (mining, logistics, renewable energy), deployed at the 52-hectare Nador West Med industrial site in partnership with China Mobile and Huawei.
- Smartphones & Mobile Devices Retail sale of smartphones from Apple, Samsung, Xiaomi and Nokia with bundled SIM options and promotional discounts of up to 50%.
Quantifiable outcome
- 38% 5G population coverage with 2.63 million users within first year of launch
- +2 more outcomes
Companies that use inwi
Customer profileSegments6 records
Ideal customer profiles6 records
inwi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature5 records
inwi partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Morocco Digital 2030 / Digital Morocco PlancorePartnership supporting Morocco's Digital Transformation initiatives as part of Morocco Digital 2030 plan. Private 5G deployment aims to enhance industrial productivity and regional economic growth.
- AtlaStudio (Moroccan Startup)minorWinner of inwi's Challenge Startup Gamification at Morocco Gaming Expo 2026. Startup will develop PoC to integrate gamification solution into inwi's 'win by inwi' application. Prize of MAD 100,000 ($10,000).
- ONEE (National Office of Electricity and Drinking Water)coreStrategic agreement to expand Morocco's digital infrastructure through nationwide fiber optic network deployment. Project aims to enhance connectivity, support digital sovereignty, and improve regional development by 2030.
- Ministry of Youth, Culture and Communication (MJCC)coreJoint launch of Gaming Startup Challenge with MJCC and Morocco Gaming Industry (MGI) in Marrakech. Challenge involves startups delivering prototypes for integration into inwi's digital platforms with $10,000 prize.
- Morocco Gaming Industry (MGI)corePartnership with MJCC and inwi to launch Gaming Startup Challenge supporting Morocco's gaming industry growth through startup incubation.
- China Mobile International (CMI)corePartnership to deploy Morocco's first private 5G network dedicated to industrial use, unveiled at GITEX Africa 2026. inwi handles design, deployment, and operation while China Mobile provides technology partnership. Network deployed at 52-hectare site in Nador West Med industrial zone.
- HuaweicoreHuawei provides private 5G solutions for the industrial network deployment in partnership with inwi and China Mobile. Huawei is the technology vendor providing the core private 5G infrastructure solutions.
- Maroc TelecomcoreStrategic partnership forming two equally-owned joint ventures: FiberCo (targeting 1 million fiber connections in 2 years, 3 million in 5 years) and TowerCo (building 2,000 towers in 3 years, 6,000 total over a decade for 5G). Initial investment of MAD 4.4 billion over three years.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
inwi competitors and assessment
Company assessmentBroad incumbents
- Orange S.A. Orange S.A. is the global telecom incumbent that owns Orange Maroc. Comparable to inwi as a mobile and fixed telecom operator with enterprise and mobile money services, though Orange S.A. operates across Europe, Africa, and the Middle East at far larger scale.
- Vodafone Group: Vodafone is a global telecom incumbent with significant presence in Africa (Vodacom, Safaricom stake) and Europe. Comparable to inwi as a wireless carrier and fixed broadband operator with mobile money (M-Pesa via Safaricom), though at vastly larger scale.
- e& (Etisalat Group): e& is a global telecom group headquartered in the UAE with major MENA presence and a controlling stake in Maroc Telecom. Comparable to inwi as a regional telecom operator with mobile money and digital services, though at substantially larger scale and broader geographic footprint.
Regional players
- Ooredoo: Ooredoo is a Qatar-based telecom operator with presence across MENA and Southeast Asia. Comparable to inwi as a regional telecom offering mobile, fixed, and digital services including mobile money, though Ooredoo serves a broader geographic footprint.
- MTN Group: MTN Group is Africa's largest mobile operator with presence across multiple African and Middle Eastern markets. It is comparable to inwi as a wireless carrier serving emerging markets with mobile money (MTN MoMo), though MTN operates at much larger geographic scale.
- Airtel Africa: Airtel Africa is a leading pan-African mobile operator with operations across 14 African markets and a strong mobile money business (Airtel Money). Comparable to inwi in mobile money expertise, emerging-market consumer focus, and wireless carrier economics.
- Turkcell: Turkcell is a leading regional mobile operator headquartered in Turkey with operations across Eastern Europe and Central Asia. Comparable to inwi as a wireless carrier offering mobile, fixed broadband, and digital services (Turkcell Pay), though Turkcell operates at larger regional scale.
- Saudi Telecom Company (stc): stc is the largest telecom operator in Saudi Arabia with growing regional presence across MENA. Comparable to inwi as a regional mobile and fixed telecom operator with enterprise cloud and digital services, though stc operates at larger scale and broader MENA footprint.
Direct peers
- Maroc Telecom: Maroc Telecom (Itissalat Al-Maghrib) is the dominant Moroccan telecom operator with ~45% market share, majority-owned by e& (Etisalat). It directly competes with inwi in mobile, fixed broadband, and enterprise services, and is the JV partner in FiberCo and TowerCo.
- Orange Maroc: Orange Maroc is the second major Moroccan telecom operator (~35% market share), subsidiary of Orange S.A. It directly competes with inwi across mobile, fixed broadband, and enterprise segments in the same Moroccan market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
inwi social profiles
Digital presenceinwi compliance and trust
Trust signalCompliance1 record
inwi financial estimates
Financial estimateRevenue estimate
Valuation estimate
inwi leadership team
Management profileNumber of profiles
Profiles8 records
inwi subsidiaries and ownership
Company hierarchySubsidiaries2 records
inwi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
inwi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about inwi
What does inwi do?
inwi is a Moroccan telecommunications operator offering mobile voice, SMS and data plans, prepaid recharges, fixed broadband (fiber optic, ADSL, 5G home internet), and enterprise connectivity, cloud and cybersecurity services. It also operates the digital-only mobile brand 'win', the Bank Al Maghrib-licensed mobile money platform 'inwi money', and a wholesale business for other carriers. The company additionally sells smartphones and accessories and supports a gaming/startup ecosystem.
Is inwi a public or private company?
inwi is a private company. It is classified as unknown and is currently operating.
When was inwi founded?
inwi was founded in 2005. It employs 1,001 to 5,000 people.
Where is inwi based?
inwi is headquartered in Casablanca, Morocco, in the Africa region.
How does inwi make money?
Six revenue lines are on record. Mobile Services are the primary driver. The others are internet Services, prepaid Recharges, mobile Money, device Sales and enterprise B2B Solutions.
Who are inwi's main competitors?
Broad incumbents on record are Orange S.A., Vodafone Group and e& (Etisalat Group). Regional players are Ooredoo, MTN Group, Airtel Africa, Turkcell and Saudi Telecom Company (stc). Direct peers are Maroc Telecom and Orange Maroc.
Does inwi have an API?
No public API is recorded for inwi.
What industry is inwi in?
inwi's product category is Telecommunications Services. Its primary akta.pro industry code is HDAIAHAD, VoIP Access & ITSP Services, with a secondary code of EDAIANAG, SIM/eSIM, Mobile Connectivity & Student Tech Setup. Its NAICS code is 517112 and its SIC code is 4812.