Local Flooring Group

What Local Flooring Group does

Local Flooring Group is a privately held, founder-owned flooring and surfacing retailer headquartered at 101A English Crescent in Saskatoon, Saskatchewan. Founded in 2016 by husband-and-wife team Marcos Guerequeta (CFO/Founder) and Nicole Guerequeta (CEO/Founder), the company operates an award-winning boutique showroom stocked with 60,000+ sq. ft. of luxury vinyl plank, hardwood, laminate, tile, and carpet inventory, supplemented by an own-brand "Local" LVP line and Hunter Douglas window treatments. It serves primarily residential homeowners undertaking renovations, with secondary segments in commercial properties and a set of recurring homebuilder accounts including Hometown Homes, Bronze Developments, and Pure Developments. Distribution combines physical showroom sales, an e-commerce storefront, virtual consultations, contactless sample delivery, and direct professional installation services within Saskatchewan, with embedded FinanceIt consumer financing. The company generates revenue through one-time product sales (flooring, tile, blinds, countertops, accessories), tiered 3D design packages ($299–$550), and professional installation with a one-year warranty, supported by an exclusive regional supplier roster (Divine Flooring, Kentwood, Evoke, Saltillo, Ames, Centura, Daltile, Hunter Douglas). Marketing is concentrated in website/SEO, social media (Facebook, Instagram, Pinterest, YouTube), email, blog content, and real-estate professional referrals, with a small staff of approximately 1–10 employees.

Name

Local Flooring Group

Legal name

Local Flooring Group

Website

https://localflooringgroup.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Local Flooring Group is a Saskatoon-based, founder-owned retailer selling flooring, Hunter Douglas window treatments, and Caesarstone countertops through an award-winning showroom and e-commerce, serving Saskatchewan homeowners, homebuilders, and commercial customers with product sales, professional installation, and 3D design packages.

Ownership category

akta.pro rank

Product category

Flooring and Window Treatments Retail

NAICS

Floor Covering Retailers (449121), Flooring Contractors (238330)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro industry

PRIMARYCRAIAGAK

Flooring Installation Services (Retailer-Affiliated)

Consumer Products & Retail/Home & Furniture Retail/Flooring & Tile Retail

SECONDARYCRAIAGAB

Hardwood Flooring Retail

Consumer Products & Retail/Home & Furniture Retail/Flooring & Tile Retail

SECONDARYCRAIAGAC

Laminate Flooring Retail

Consumer Products & Retail/Home & Furniture Retail/Flooring & Tile Retail

Keywords

• Flooring retail
• Luxury vinyl plank
• Hardwood flooring
• Window treatments
• Professional flooring installation

Headquarters

HQ city

Saskatoon, Saskatchewan

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Flooring Product Sales: Sale of flooring materials including hardwood, luxury vinyl plank, laminate, tile, carpet, and accessories. Products sold per square foot or per unit with various suppliers.
2. Professional Installation Services: Installation services for all products within Saskatchewan, provided by their team with one-year warranty on installations.
3. 3D Design Rendering Services: Design packages including Bathroom Bliss ($399), Kitchen Goals ($550), Fireplace Feature ($299), and Transition Spaces with 3D renderings to help customers visualize their projects.
4. Window Treatments: Sale of Hunter Douglas and Alta Window Fashions blinds and window coverings, expanding their product offering beyond flooring.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Local Flooring Group is a Saskatoon-based retailer and installer of flooring products (hardwood, laminate, luxury vinyl plank and tile, tile, carpet), Hunter Douglas window treatments, and Caesarstone porcelain countertops, sold through a physical showroom and e-commerce site. The company also provides professional installation services across Saskatchewan, custom area rugs, and 3D-rendered design packages for kitchens, bathrooms, fireplaces, and transition spaces.

Product overview

Local Flooring Group is a Saskatoon-based flooring and window treatments retailer offering a comprehensive portfolio of flooring products and design services. The core product lineup includes Hardwood Flooring (Kentwood, Divine, Local brands), Laminate Flooring (Evoke), Luxury Vinyl Plank/LVT (Provenza, Divine), Tile (including Saltillo, Ames, Tierra Sol, Daltile, Olympia, Centura, TilesInspired, Geon Tile), Carpet (Engineered Floors, ViFloor), and Hunter Douglas Blinds window treatments. The company also offers Caesarstone Porcelain Countertops, custom area rugs, design packages with 3D rendering services (Bathroom Bliss, Kitchen Goals, Transition Spaces, Fireplace Feature), and professional installation services within Saskatchewan. Featured products include the Tibet Almond Stick scratch repair accessory, First Glance LVP, Northshore hardwood, Terrazzo Ivory tile, and branded merchandise. The company positions itself as offering exclusive, locally-designed products accessible to every budget with hassle-free service.

Differentiator

Problem solved

Functional benefit

Brands

• Local: The company's own brand of Luxury Vinyl Plank (LVP), including products like Local Click Luxury Vinyl Planks, Local Crewneck merchandise, and locally branded flooring products.

Products and services

• Hardwood Flooring Solid and engineered hardwood flooring in various wood species including White Oak, supplied by Kentwood, Divine, and own-brand Local. Available in various thicknesses, widths, and finishes with glue and nail installation. Sold to residential and commercial customers in Saskatchewan.
• Laminate Flooring Laminate flooring with fiberboard/HDF core and photographic image layer, supplied by Evoke. Features pet-friendly, scratch-resistant, water-resistant, and waterproof options. Available in various widths with click-lock installation systems.
• Luxury Vinyl Plank (LVP) Waterproof vinyl plank flooring with PVC, WPC, or SPC core construction, supplied by Provenza, Divine, and own-brand Local. Features realistic wood-look designs, embossed textures, scratch and dent resistance, click or glue-down installation, and attached underpad options.
• Luxury Vinyl Tile (LVT) Luxury vinyl tile with stone or ceramic tile aesthetics, supplied by Divine. Features durability, water resistance, versatility, and easy installation similar to LVP.
• Tile Ceramic, porcelain, and glass tile collection imported globally. Includes patterned, hex, mosaic, subway, and geometric styles supplied by Saltillo Tile & Stone, Ames Tile & Stone, Tierra Sol, Daltile, Olympia, Centura, TilesInspired, and Geon Tile. Available in Glossy, Matte, and Polished finishes.
• Carpet Carpet flooring in multiple fiber types including Purecolor Polyester, Purecolor Soft Poly, and Wool, supplied by Engineered Floors and ViFloor. Custom area rugs can be created in any size using available carpet options.
• Hunter Douglas Blinds (Window Treatments) Premium window coverings and treatments including Designer Roller Shades, Duette Honeycomb Shades, Pirouette Window Shadings, Provenance Woven Wood Shades, Silhouette Window Shadings, and Vignette Modern Roman Shades. Sold as authorized Hunter Douglas dealer.
• Caesarstone Porcelain Countertops Porcelain countertops offered as an additional product alongside flooring and tile selections, supplied through Centura.
• Custom Area Rugs Custom area rug creation service in any size using any carpet option available in the store. Customers can choose styles, textures, and colors to create personalized rugs.
• Design Packages 3D rendering and design consultation services including Bathroom Bliss ($399), Kitchen Goals ($550), Transition Spaces, and Fireplace Feature ($299). Each package includes space transformation consultation, product selection assistance, and lifelike 3D renderings with one round of minor revisions.
• Professional Installation Professional installation services for all products within Saskatchewan, provided by in-house installers. Includes subfloor assessment, installation guidance, and a one-year warranty on completed installations.
• Tibet Almond Stick Tightly rolled cotton stick soaked in a family formula used to efface surface scratches from wood surfaces. Colorless when applied. Available in-store for $25.00.
• First Glance (Provenza LVP) Luxury vinyl plank with SPC core, 8mm thickness, 20 mil wear layer, 9.06 inch width, 72 inch random lengths. Features easy installation, kid-friendly, pet-friendly, waterproof properties with attached underpad and micro-bevel edge profile. 36.24 sq ft per box.
• Northshore (Kentwood Hardwood) Hardwood flooring in White Oak species with 7 1/2 inch width, 9/16 inch thickness, random lengths up to 86 inches. 27 sq ft per box. Installation by glue or nail with 35-year residential warranty.
• Terrazzo Ivory (TilesInspired) Terrazzo-style porcelain tile in Light/Beige tones. 12x24 inch dimensions with 16 sq ft per box (9 tiles per box). Sold by the box.
• Goutte D'or (Divine Hardwood) Engineered wood flooring collection in European Oak and Hickory with herringbone format options. Features soft neutrals with minimalist style. 27.59 sq ft per box. UV Protection with 7 inch random length planks.
• Hugh (Evoke LVP) Waterproof core LVP suitable for kitchens, basements, and bathrooms. Features fade-resistant UV coat protection.
• Gleeze (Centura Tile) Wall tile collection available in Deco, Subway, and Zellige styles. Color options include Beige, Bianco, Giada, Grigio, and Turchese. Call for pricing.
• Keys (TilesInspired) Tile collection in Blue, Green, Navy, and White colors. 5x10 inch dimensions with 8.71 sq ft per box.
• Terracreta Series (Ames Tile & Stone) Terracotta-style porcelain tile series available in Cesello, Dipinto, Forma Vitrea, Hexagon, and Square styles. Colors include Marna, Chamotte, Argilla, and Oltremare.
• Nordic Reed Vanilla (TilesInspired) Decorative tile in 36 inch width with vanilla color tones.
• Local Crewneck (Branded Merchandise) Branded merchandise apparel item - Local Flooring Group crewneck sweater.

Quantifiable outcome

• Over 60,000 sq. ft. of inventory in stock for immediate availability
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

14 partnerships are on record, tiered core and minor.

• Hunter DouglascoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Hunter Douglas window treatments including Designer Roller Shades, Duette Honeycomb Shades, Pirouette Window Shadings, Provenance Woven Wood Shades, Silhouette Window Shadings, and Vignette Modern Roman Shades. The company promotes this as 'the gold standard in window treatments.'
• Divine FlooringcoreStrategic or Co-development PartnerExclusive supplier of Divine Flooring luxury vinyl plank and engineered hardwood products. Prairie-born company founded in Calgary over 20 years ago. Products include The Natural, Goutte D'or, and other exclusive lines.
• KentwoodcoreTechnology or IntegrationSupplier of hardwood flooring products including Northshore, Antero, Bandon, Canyon Desert, Cirrus, Dayton Creek, Edgewater, and Hartland collections.
• EvokecoreTechnology or IntegrationSupplier of laminate flooring products including Batu, Carissa, Duke, Elijah, Jesslyn, Lakey, Mackenzie, Murray, Ryland, and Tiko collections.
• Ames Tile & StonecoreTechnology or IntegrationSupplier of tile products including Terracreta Series and Ego Series collections.
• TilesInspiredcoreTechnology or IntegrationSupplier of inspired tile collections including Keys, Terrazzo Ivory, Nordic Reed Vanilla, Chex, and Clay Series.
• Saltillo Tile & StonecoreTechnology or IntegrationSupplier of tile products including Alhambra Nero and Coco collections.
• Tierra SolcoreTechnology or IntegrationSupplier of tile products including Avenue Grey, Flow Diamond, and various other collections.
• DaltilecoreTechnology or IntegrationSupplier of tile products including Art Crafted collection and Gamme Illusive.
• OlympiacoreTechnology or IntegrationSupplier of brick style collection and other tile products.
• CenturacoreTechnology or IntegrationSupplier of tile products including Artisan collection and Magma series, also provides Caesarstone Porcelain Countertops.
• Hometown HomescoreStrategic or Co-development PartnerSaskatoon home builder partnership for flooring and tile selection in new home builds. Husband and wife team building spec and custom homes.
• Bronze DevelopmentscoreStrategic or Co-development PartnerSaskatoon home builder and developer partnership, currently on their 130th build. Known for thoughtful details and stunning design features.
• Pure DevelopmentsminorStrategic or Co-development PartnerSaskatoon builder partnership for show home projects, providing flooring and tile selections for modern, edgy home designs.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Floors Direct: Canadian flooring retailer offering hardwood, LVP, laminate, tile, and carpet with in-store showrooms and installation services. Directly comparable multi-category flooring retailer with installation model.
• End of the Roll: Canadian carpet and flooring franchise retailer serving residential customers with showrooms and installation. Same direct-to-consumer flooring retail + install playbook in Canadian markets.

Broad incumbents

• Lowe's Canada: Major home improvement retailer in Canada offering flooring products, design services, and professional installation. Direct overlap in product categories and installation model at much larger scale.
• Floor & Decor: US-based specialty flooring retailer with large-format showrooms, pro-focused assortment, and in-house design services. Closest large-scale analog to Local Flooring Group's showroom-and-installation model.
• RONA: Large Canadian home improvement retailer (Lowe's subsidiary) selling flooring, tile, installation services and home renovation supplies. Much larger scale and broader assortment but overlaps directly with Local Flooring Group's product mix.
• Home Depot Canada: National big-box home improvement retailer carrying hardwood, LVP, laminate, tile, carpet and installation services across Canada. Largest competitive threat on price, selection, and convenience.

Regional players

• Home Hardware: Canadian dealer-owned home improvement retailer with building centres across smaller markets including Saskatchewan. Competes in flooring retail and contractor supply, often in similar mid-sized Canadian cities.
• Carpet Superstore: Western Canadian carpet and flooring discounter with multiple showrooms in Alberta/Saskatchewan. Regional price-competition reference point in the same geography.

Others

• Centura Tile: Canadian tile and flooring product supplier (also an existing Local Flooring Group partner). Adjacent supplier-side peer relevant for understanding product economics and supplier relationships.
• Divine Flooring: Calgary-based prairie-born manufacturer of engineered hardwood and LVP, currently an exclusive supplier to Local Flooring Group. Upstream partner whose product exclusivity drives Local Flooring Group's differentiation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCSXFfW4ue4UeRNmWspuIrfQ
• Facebookfacebook.com/localfloor
• Instagraminstagram.com/localflooringgroup
• Pinterestpinterest.ca/localflooringgroup/_created
• LinkedInlinkedin.com/company/local-flooring-group-yxe

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Local Flooring Group