Locanda del Pilone

What Locanda del Pilone does

Locanda del Pilone is a privately held luxury restaurant and relais located in Madonna di Como, Alba, in the Piedmont region of northern Italy. Founded in 2001 and operated under the legal entity Società Agricola Boroli, the property functions as a single-site gastronomic and hospitality destination in the heart of the UNESCO-listed Langhe wine country. The offering centers on three vertically integrated experiences: a Michelin-starred fine-dining restaurant under chef Federico Gallo (serving €150 tasting menus and €110–€140 à la carte menus focused on Piedmontese cuisine and truffles), a seasonal outdoor bistrot called Il Giardino - Bistrot nelle Langhe (also referenced as La Terrazza) operating May through September at €30–€55 per person, and a small relais of suites, junior suites, and double rooms featuring Acqua di Parma amenities, a seasonal pool (May to mid-September), free Wi-Fi, satellite TV with Sky, and pet-friendly policies.

The business model is a hybrid per-cover/per-night hospitality operation with multi-revenue-stream attach economics. Primary revenue is generated through on-site restaurant covers and room nights at the relais, supplemented by a curated slate of paid experiential activities including a one-hour cooking class with Chef Federico Gallo (€80/pp), hot air balloon flights over the Langhe (€220–€275/pp), e-bike rentals with optional picnic (€60–€70), guided Segway tours, truffle hunting simulations, relaxing massage services, and guided Krug Champagne tastings. A 1,400+-label wine cellar anchored on Piedmontese producers and reinforced through a sister-asset partnership with the Boroli family's Cantine Boroli winery in Barolo functions as both a revenue lever and a cross-sell engine.

The company sells primarily through direct channels — its bilingual Italian/English website, dedicated booking engines for the resort and restaurant, and phone/email reservations — with inbound demand supported by third-party endorsement from Michelin (Michelin star, 2025), Wine Spectator (Best of Award of Excellence, 2024), and Krug (Krug Embassy). Target customers are affluent domestic and international travelers, gourmet food and wine enthusiasts, and experience-seekers willing to pay premium prices for integrated culinary, accommodation, and regional immersion in Piedmont. Headcount of 13 is reported and the entity is privately held by the Silvano Boroli family, with no institutional investment, public listing, or M&A activity disclosed in the source material.

Name

Locanda del Pilone

Legal name

Società Agricola Boroli

Website

https://locandadelpilone.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Locanda del Pilone is a privately held, family-owned luxury restaurant and relais in the Langhe wine region of Piedmont, Italy, combining a Michelin-starred fine-dining venue, seasonal outdoor bistrot, boutique accommodations, and curated culinary and regional experiences for affluent travelers and gourmet enthusiasts.

Ownership category

akta.pro rank

Product category

Luxury Hospitality & Fine Dining

NAICS

Full-Service Restaurants (722511), Hotels (except Casino Hotels) and Motels (72111)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Chef’s Table & Tasting Menu Restaurants (THAFACAG)

akta.pro secondary industries

Gastronomy & Wine-Focused Boutique Hotels (THAGADAG), Brasseries, Bistros & Trattorias (THAFACAI)

Keywords

• Luxury hospitality
• Fine dining restaurant
• Michelin star dining
• Wine tourism
• Country resort

Headquarters

HQ city

Alba

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Fine Dining Restaurant: Michelin-starred restaurant offering tasting menus (150€) and à la carte options (110-140€) featuring Piedmontese cuisine with truffle focus, generating revenue per cover.
2. Resort Accommodations: Luxury suites, junior suites, and double rooms with amenities including pool access (May-mid September), Acqua di Parma bath courtesies, satellite TV, Sky, minibar, and complimentary WiFi.
3. Experiential Activities: Paid activities including cooking classes (80€), hot air balloon flights (220-275€), e-bike rentals (60€), wine tastings, truffle hunting, and massages, offered as ancillary revenue to enhance guest experience.
4. Bistrot Dining: Seasonal outdoor restaurant (May-September) offering formula dining at 30-55€ per person, serving traditional Piedmontese cuisine with panoramic views.
5. Wine Program: Extensive wine cellar with 1400+ labels focusing on Piedmontese wines, French crus, and international producers. Guests select wines to accompany meals, with sommelier service.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Locanda del Pilone operates a luxury country resort (relais) and one-Michelin-star restaurant in the Langhe wine region near Alba, Piedmont, Italy. The property offers boutique accommodation, gourmet Italian cuisine led by chef Federico Gallo, an extensive wine cellar, and curated gastronomic experiences (including Krug champagne pairings). It functions as both a destination dining venue and an upscale countryside hotel.

Product overview

Locanda del Pilone is a luxury resort and gastronomic destination comprising three distinct dining venues and diverse experiential activities. The property features a main resort with suites and junior suites overlooking the Langhe, a Michelin-starred restaurant (Resort de Charme) under Chef Federico Gallo offering seasonal tasting and à la carte menus, and an outdoor bistrot (Il Giardino/La Terrazza) serving casual seasonal Piedmontese cuisine. The experience is complemented by curated activities including wine tastings at Boroli Winery, truffle hunting, cooking classes, hot air balloon flights, e-bike tours, Segway excursions, Krug champagne tastings, and spa treatments. The property holds a Michelin star, Krug Embassy designation, and Wine Spectator Best of Award of Excellence recognition.

Differentiator

Problem solved

Functional benefit

Brands

• Il Giardino - Bistrot nelle Langhe: An outdoor restaurant with a view offering seasonal Piedmontese cuisine, open from May to September.
• La Terrazza Bistrot

Products and services

• Locanda del Pilone Relais (Boutique Hotel)

Quantifiable outcome

• Over 1400 wine labels available for guests
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and flagship.

• Cantine BorolicoreStrategic or Co-development PartnerThe Boroli family owns both Locanda del Pilone (Società Agricola Boroli) and Cantine Boroli, a winery in Barolo. Guests are recommended to visit Cantine Boroli for wine tastings and vineyard tours as part of the Langhe experience. The establishments share branding and are promoted together on boroli.it.
• Krug ChampagneflagshipStrategic or Co-development PartnerLocanda del Pilone holds the prestigious 'Krug Embassy' designation, recognizing it as one of the select establishments worldwide authorized to serve and celebrate Krug Champagne. The property offers guided Krug tasting experiences and features Krug products on its Champagne menu.
• Michelin GuideflagshipStrategic or Co-development PartnerThe restaurant has been awarded a Michelin star (2025), recognizing culinary excellence. The Michelin star designation is prominently displayed on the website and serves as a key marketing asset.
• Wine SpectatorcoreStrategic or Co-development PartnerRecognized with the Best of Award of Excellence (2024) for its exceptional wine program featuring over 1400 labels of Piedmontese, Italian, French, and international wines.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Castello di Guarene: Luxury castle hotel in the Langhe region with fine dining and panoramic vineyard views. Comparable as a Langhe-based luxury lodging and dining property with a similar heritage positioning and affluent-traveler target.
• Casa Sant'Uffizio (Locanda Sant'Uffizio): Michelin-starred relais in Monferrato (Piedmont) housed in a restored historic complex with boutique rooms and curated regional cuisine. Directly comparable as a Piedmontese luxury property centered on a Michelin kitchen and wine country location.
• Hotel Relais Montemarino: Boutique hotel in the Langhe hills between Alba and Barbaresco, focused on wine country tourism with on-site dining. Comparable as a small luxury Langhe lodging competitor targeting the same affluent wine-tourism segment.
• Castello di Sinio: Boutique castle hotel in the Langhe with restaurant and curated experiences. Comparable as a small, upscale Langhe accommodation property with on-site dining and an experiential, story-driven proposition.
• Relais San Maurizio: Luxury relais in Santo Stefano Belbo (Monferrato, Piedmont) with a Michelin-starred restaurant, spa, and curated wine experiences. Comparable as a Piedmontese luxury hospitality property combining fine dining, accommodations, and regional wine heritage.
• Antica Corte Pallavicina: Luxury relais in Emilia-Romagna with a Michelin-starred restaurant (Cavallino) focused on regional cured meats and cuisine. Closely comparable as an Italian countryside luxury property combining fine dining under a single chef with boutique accommodations and an estate-driven identity.
• Villa Sparina Resort: Wine estate resort in Monferrato (Piedmont) combining a winery, gastronomy, and boutique accommodations. Comparable as a Piedmontese wine-estate hospitality property with vertical integration between wine production and luxury lodging/dining.

Broad incumbents

• Borgo Egnazia: Large luxury resort in Puglia with multiple restaurants, spa, and curated experiences. Comparable as an Italian luxury hospitality property combining high-end dining, accommodations, and experiential programming, but at materially larger scale.
• Borgo San Felice: Luxury relais in Chianti Classico with on-site winery, Michelin-recognized restaurant, and curated wine experiences. Comparable as an Italian wine-region luxury property combining estate-driven hospitality with high-end dining.
• L'Andana Resort: Luxury resort in Tuscany with a Michelin-starred restaurant (Trattoria Toscana) and curated wine/food experiences. Comparable as an Italian countryside luxury property anchored by Michelin dining, though larger and Tuscany-based rather than Piedmontese.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/locanda-del-pilone

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Locanda del Pilone