Location Equipment

What Location Equipment does

Location Equipment is a privately-held camera and film equipment rental house headquartered in Leederville/Perth, Western Australia, founded circa 1998 and operated by owner Greg Knight, a cinematographer with 30+ years of industry experience. The company rents professional cinema cameras (ARRI Alexa Mini/Amira/Alexa, RED Epic Dragon, Sony Venice 2/FX9/FX6, Blackmagic, Canon, Panasonic, GoPro), an extensive lens library (Cooke, Zeiss, Canon EF/RF/PL, Leica, Sigma, Fujinon, Sony, Tamron, LAOWA, P+S Technik, Tokina, Iron Glass Soviet), professional lighting (LED, HMI, fluorescent, tungsten, Profoto flash), sound equipment, camera support (stabilizers, dollies, sliders, fluid heads, tripods), monitoring (SmallHD, Teradek, TVLogic, Zacuto), filters, and production accessories. The technology backbone is the Current RMS rental management platform for inventory and bookings, and the firm holds a CASA UAV Operator's Certificate (CASA.UOC.0302) enabling licensed drone aerial photography with a DJI Inspire 1 Pro and X5 camera.

Revenue is generated through a usage-based equipment rental model with daily and weekly rates (prices exclude GST), supplemented by professional services: crew organization and referral, in-house post-production via a 5K iMac editing suite running Final Cut Pro X and Adobe Creative Cloud, and CASA-licensed aerial photography. Go-to-market is sales-led and owner-driven — customers contact the company directly via phone ((08) 9328 6222), email ([email protected]), or a website quote tool to assemble equipment packages matched to creative, technical and budgetary needs. The customer base spans feature film productions, broadcast documentaries, corporate promotions, television commercials, and secondary segments including web content, music clips, and short films, all operating exclusively within the Western Australian market.

Name

Location Equipment

Legal name

Location Equipment

Website

https://locationequipment.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Location Equipment is a privately-held Perth, Western Australia camera and production equipment rental house, founded circa 1998 and serving the local film, television, documentary, corporate and commercial production market with cameras, lenses, lighting, grip, sound, crew referrals, and CASA-licensed drone aerial services.

Ownership category

akta.pro rank

Product category

Camera and Film Equipment Rental

NAICS

Motion Picture and Video Production (51211), Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819), Photographic Equipment & Supplies (3861), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Camera, Grip & Lighting Equipment Rental (MPADAFAB)

akta.pro secondary industries

Audio & Communications Equipment Rental (MPADAFAC), Production Equipment & Technical Services (Camera/Lighting/Grip, Virtual Production) (MPAAAMAH), Consumer Drones for Imaging (Camera Drones) (CRACAPAD)

Keywords

• Camera rental services
• Cinema equipment rental
• Film production gear
• Lighting and grip rental
• Aerial photography services

Headquarters

HQ city

Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Rental: Daily and weekly rental of cameras, lenses, lighting, audio, grip equipment and accessories. Revenue generated through per-day and per-week rental rates with GST excluded.
2. Crew Services: Organization and referral of camera crews including cinematographers, camera operators, camera assistants and sound recordists in Western Australia.
3. Post-Production Services: Editing services using well-equipped 5k iMac Thunderbolt edit suite with Final Cut Pro X and Adobe Creative Cloud Suite, professional monitoring and voice-over booth.
4. Aerial Photography Services: Licensed drone operation for aerial photography using DJI Inspire 1 Pro with X5 camera.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Location Equipment is a Perth-based camera rental house that has been servicing the film and television production industry in Western Australia for over 25 years. The company rents cameras, lenses, accessories, lighting, audio and grip equipment for feature films, broadcast documentaries, corporate promotions, television commercials, web content, music clips and short films. Beyond equipment rental, the company organizes camera crews (cinematographers, operators, assistants, sound recordists), provides a 5K iMac Thunderbolt editing suite running Final Cut Pro X and Adobe Creative Cloud, and delivers CASA-licensed aerial photography using a DJI Inspire 1 Pro drone.

Product overview

Location Equipment is a camera rental house based in Perth, Australia that has been servicing the film and television production industry in Western Australia for over 25 years. The company offers a comprehensive equipment rental portfolio centered around professional cinema cameras (including Arri Alexa series, Red Epic Dragon, Sony Venice/FX9/FX6, Blackmagic, Canon, Panasonic, and GoPro), cinema lenses (Canon EF/RF/PL, Cooke, Zeiss, Sigma, Leica, Fujinon, Sony, Tamron, LAOWA, Iron Glass Soviet, P+S Technik, Tokina), professional lighting (LED, HMI, Fluorescent, Tungsten, Flash), sound equipment, camera support (stabilisers, dollies, sliders, fluid heads, tripods), monitoring equipment (SmallHD, Teradek, TVLogic, Zacuto), filters (Schneider, Tiffen), and production accessories. Services include equipment rental, crew organization, editing suite with Final Cut Pro X and Adobe Creative Cloud, and aerial photography using CASA-licensed drone operation with DJI Inspire 1 Pro. The offering functions as a one-stop rental solution for feature films, broadcast documentaries, corporate promotions, television commercials, web content, music clips, and short films.

Differentiator

Problem solved

Functional benefit

Products and services

• Gear Rental
• Camera Crews

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Keslow Camera: US-based cinema and digital camera rental house specialising in ARRI, RED, Sony and Canon camera bodies plus extensive lens inventory for feature and commercial work. Directly comparable through a similar premium-camera, multi-brand rental model serving high-end productions.
• Clairmont Camera: Canadian and US-based cinema camera and lens rental house serving feature films, episodic television and commercials. Comparable as a specialist cinema rental operation with deep premium-inventory focus, though operating at significantly greater scale.
• Otto Nemenz International: Long-established Los Angeles cinema equipment rental house offering cameras, lenses, lighting and accessories to feature film, episodic and commercial clients. Comparable as a multi-brand premium rental specialist with a similar consultative sales approach.
• ProCam: US-based cinema and broadcast equipment rental house supplying cameras, lenses and lighting to film, television and commercial productions. Comparable as a multi-brand rental specialist with a similar customer base of professional productions.
• Lemac: Australian cinema and broadcast equipment rental house headquartered in Sydney with Melbourne operations, offering cameras, lenses, lighting, audio and grip gear. Directly comparable as an Australian camera rental specialist serving film and television productions, though geographically concentrated on the east coast versus Location Equipment's WA focus.

Regional players

• Camera House: Australian consumer and prosumer camera retailer with a network of franchise stores. Only partially comparable — overlapping Australian market presence and photography/camera focus, but oriented to retail rather than the professional cinema rental niche Location Equipment occupies.
• Screen Scene: Ireland-based cinema and broadcast equipment rental and post-production provider offering cameras, lighting, grip and crew to feature film and episodic productions. Comparable through its bundled rental-plus-services model, but operating in a different geographic market (Ireland/UK) versus Location Equipment's Western Australia focus.

Broad incumbents

• Panavision: Global leader in professional cinema equipment rental and manufacturing, supplying cameras, lenses and lighting to feature film and high-end television productions worldwide. Comparable through overlapping cinema rental activity, but Panavision operates at vastly greater scale with proprietary camera systems and global reach.
• ARRI Rental: Global cinema equipment rental arm of ARRI, providing ARRI cameras, lenses and lighting packages to feature, episodic and commercial productions. Comparable as a cinema rental specialist serving the same customer base, but with international infrastructure and proprietary ARRI product pipeline.

Others

• Vocas: Netherlands-based manufacturer and supplier of camera support, follow focus, matte box and rigging accessories for the cinema rental and production industry. Comparable as an ecosystem participant supplying camera accessories that complement the rental inventory Location Equipment holds, but does not directly compete in full-kit rental.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/location-equipment

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Location Equipment