E.Leclerc Location

What E.Leclerc Location does

E.Leclerc Location is a vehicle rental service operated by S.C. GALEC, the central purchasing cooperative of the E.Leclerc retail movement, headquartered in Ivry-sur-Seine, France. The service operates through a network of over 500 rental agency counters embedded within E.Leclerc hypermarkets and supermarkets across France, offering both utility vehicles (vans from 3m3 to 20m3, trucks with tailgate, refrigerated carriers, car carriers, and horse transporters) and tourism vehicles (city cars, family vehicles, SUVs, convertibles, hybrids, and EVs). Customers can reserve vehicles online through location.leclerc with immediate payment or book in-person at any E.Leclerc center agency. The service is structured as a cooperative initiative where individual E.Leclerc centers function as independent rental agencies under the unified E.Leclerc brand.

The underlying technology is a web-based reservation platform with an integrated agency locator, vehicle category search, and booking management system. The platform integrates with the Compte E.Leclerc unified customer account, enabling single sign-on across E.Leclerc websites and pre-filled reservation data from customer profiles. Security is handled via email-based multi-factor authentication, and payment processing is routed through Banque Edel using PCI-DSS certified infrastructure. The platform also supports loyalty program integration (Tickets E.Leclerc) and uses third-party tools (Google Analytics, Criteo) for audience measurement and targeted advertising.

The revenue model is predominantly usage-based, with daily and hourly rental charges varying by vehicle category, duration, and seasonal demand. Pricing starts at €4/day for small city cars and €15/day for 6m3 utility vehicles, with minimum and maximum rental periods of 1 day and 30 days respectively for online bookings. Additional revenue streams include ancillary fees (excess mileage, late returns, fuel refills, cleaning, parking/toll processing) and insurance/warranty extensions (franchise buyback, supplementary coverage). The customer base is primarily individual consumers (tourism, temporary transportation, weekend trips), with a secondary corporate segment (business rentals requiring K-Bis documentation) and a use-case segment for moving and transport services. The service reported 113,000 average monthly active recipients in the EU under Digital Services Act requirements.

Name

E.Leclerc Location

Legal name

S.C. GALEC (Société Coopérative Groupement d'Achats des Centres E.Leclerc)

Website

https://location.leclerc

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

E.Leclerc Location is a vehicle rental service operated through 500+ agency counters within E.Leclerc hypermarkets across France, offering utility vans, trucks, and tourism cars to individual consumers, corporate customers, and moving/transport users via online and in-store booking.

Ownership category

akta.pro rank

Headquarters

HQ city

Ivry-sur-Seine

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Vehicle Rental Fees: Daily and hourly rental charges based on vehicle category (utilitarian or tourism). Pricing varies by category, duration, and includes mileage allowances. Additional charges apply for extra kilometers, fuel refills, cleaning, and extended return times.
2. Insurance and Warranty Extensions: Additional insurance products including franchise buyback (Rachat de Franchise), supplementary coverage options, and extended warranty products offered at point of rental
3. Ancillary Fees and Penalties: Additional revenue from excess mileage charges, late return fees, fuel refills, cleaning fees, parking/toll fines processing fees, and administrative charges for damage assessment
4. Loyalty Program Integration: Integration with E.Leclerc loyalty program (Tickets E.Leclerc), generating indirect revenue through customer retention and cross-selling to other E.Leclerc services

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

E.Leclerc Location is a vehicle rental service offering both utility vehicles (vans from 3m3 to 20m3, trucks with tailgate and refrigerated options, dump trucks, car carriers, and horse transporters) and tourism vehicles (city cars, family vehicles, SUVs, convertibles, hybrids, and electric vehicles) through a network of 500+ rental agency locations embedded within E.Leclerc hypermarkets across France. The service combines an online booking platform with in-person reservation at agency counters, supported by the Compte E.Leclerc loyalty ecosystem.

Product overview

E.Leclerc Location is a vehicle rental service operated by the S.C. GALEC cooperative within the E.Leclerc retail movement, offering both utility vehicles (from 3m3 vans to 20m3 trucks, including refrigerated, tailgate, and specialized options like car carriers and horse transporters) and tourism vehicles (city cars, family vehicles, SUVs, convertibles, hybrid and electric vehicles) through a network of over 500 agency locations across France. The service includes an online reservation platform with guaranteed low E.Leclerc prices, integrated with the broader E.Leclerc customer loyalty ecosystem (Compte E.Leclerc) that enables customers to use a single account across multiple E.Leclerc websites and accumulate Ticket E.Leclerc rewards.

Differentiator

Problem solved

Functional benefit

Products and services

• Location E.Leclerc - Vehicle Rental Service

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Hertz: Global incumbent rental brand with extensive airport and leisure-rental infrastructure in France and Europe; competes for the same customer segments as E.Leclerc Location while operating a much broader fleet and corporate-account portfolio.
• Avis Budget Group: Global rental operator whose Avis and Budget brands run a sizable French fleet across passenger and commercial categories; a broad incumbent benchmark against which E.Leclerc Location positions on price and hypermarket convenience.
• Enterprise Mobility: Diversified global mobility provider with strong consumer-rental, corporate-rental and fleet-management offerings in France — comparable to E.Leclerc Location across B2C tourism and B2B utility/corporate demand, though Enterprise operates at far greater scale and brand awareness.

Emerging players

• Virtuo: French digital-first car-rental and subscription challenger focused on app-native, contactless rental in major French cities; overlaps with E.Leclerc Location on online and premium-tourism demand and highlights the digital-experience bar that the incumbent must keep pace with.
• TravelCar: France-based mobility platform connecting travellers with parked vehicles at airports and stations; partially comparable on France-centric rental demand and travel-distribution angle, even though its model is closer to peer-to-peer parking than classic rental.
• Driiveme: French peer-to-peer vehicle-movement platform (relocation drives between cities) addressing a fringe of the same French demand pool; adjacent in product (short-term vehicle access for individuals) but with a fundamentally different supply-side model.

Direct peers

• Sixt: Germany-based rental and mobility provider with a strong European footprint in passenger and commercial vehicle rental; comparable for fleet breadth, premium/B2B positioning and digital booking, against which E.Leclerc Location competes for online and corporate demand.
• ADA: French national rental brand with utility-vehicle heritage (camionnettes) and growing tourism fleet; directly comparable on utility-van customer segment, branch network and the small/mid-town catchments where E.Leclerc Location also competes via hypermarket locations.
• Rent A Car: France-based low-cost vehicle-rental chain operating utility and tourism rentals across a multi-branch network; the closest like-for-like domestic competitor to E.Leclerc Location on price positioning, branch model and small-town geographic coverage.
• Europcar: French-headquartered multi-brand car-rental group operating passenger and utility vehicle rental across Europe; directly comparable to E.Leclerc Location on geography, customer base (leisure + corporate) and broad utility/tourism fleet mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/e.leclerc-location

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E.Leclerc Location