Loco Gecko Beach Shak

What Loco Gecko Beach Shak does

Loco Gecko Beach Shak is a casual American beachfront restaurant operator based in Myrtle Beach, South Carolina. Founded in 2023, the company runs two dining locations on South Ocean Boulevard — at 805 South Ocean Boulevard and 2913 South Ocean Boulevard — supported by a lean staff of approximately 7 employees across the footprint.

The core product is American casual cuisine served in a beachfront setting, with both restaurants physically co-located alongside resort properties, including Captain's Quarters Resort and Crown Reef Resort. This co-location model positions the restaurants to capture walk-in beach traffic as well as captive demand from resort guests staying on-site, a structural distribution advantage relative to off-beach casual competitors in the Myrtle Beach market.

The business model is straightforward restaurant operations: in-person dining at the two beachfront locations, supplemented by a presence on Facebook, Twitter, and Pinterest for awareness and customer engagement. Pricing mechanics, check sizes, catering, delivery, and event-program details are not disclosed in available information. The revenue base is highly seasonal and geographically concentrated on a single South Carolina coastal corridor, and the company's growth stage is early — having completed its founding plus an initial second-site expansion within roughly its first two years.

Name

Loco Gecko Beach Shak

Legal name

Loco Gecko

Website

https://locogecko.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Loco Gecko Beach Shak is a casual American beachfront restaurant operator in Myrtle Beach, SC, running two Ocean Boulevard locations co-located with resort partners and serving beachgoers and resort guests.

Ownership category

akta.pro rank

Product category

Casual Beachfront Dining Restaurant

NAICS

Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Rooftop Bars & Beach/Pool Bars (THAFAEAJ)

Keywords

• Casual beachfront dining
• American pub food
• Private event hosting
• Oceanfront sports bar
• Family restaurant services

Headquarters

HQ city

Myrtle Beach

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Food and Beverage Sales: Loco Gecko generates revenue through direct food and beverage sales at its two Myrtle Beach restaurant locations. The menu features casual American fare including burgers, wings, pizza, wraps, salads, and specialty items. Revenue is generated through individual customer transactions at the point of sale.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Loco Gecko Beach Shak operates a casual beachfront American dining restaurant with two oceanfront locations in Myrtle Beach, South Carolina, serving burgers, wings, pizza, wraps, salads, sandwiches, baskets, kids' menu items, and signature dishes to beach tourists, local families, and sports viewers. Each location offers indoor seating plus outdoor deck dining with Atlantic Ocean views, and the brand also hosts private group dining and special events.

Product overview

Loco Gecko Beach Shak is a casual beachfront restaurant with a single unified dining experience at two Myrtle Beach, SC locations. The restaurant offers an American casual dining menu organized into distinct food categories: appetizers, burgers, sandwiches, wraps, baskets, salads, pizza, desserts, kids menu (Little Geckos), sides, and signature items. The company also provides groups and private dining event services. The product portfolio consists of the core restaurant dining experience plus various food menu categories that customers can order from at both locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Loco Gecko Beach Shak Casual Beachfront Dining A casual American beachfront dining experience offered at two Myrtle Beach, SC locations featuring burgers, wings, pizza, wraps, salads, sandwiches, baskets, kids' menu, sides, desserts, and signature items. Each location provides indoor seating plus outdoor deck dining with Atlantic Ocean views, catering to beach tourists, local families, sports viewers, and casual social gatherings.
• Groups + Private Dining Event Services Dedicated event hosting and private dining services offered at both Myrtle Beach locations for groups, celebrations, corporate events, and special occasions, with customizable group menus and quote-based pricing.

Quantifiable outcome

• Positive guest reviews citing best burgers, great sports watching atmosphere, friendly staff, and convenient location

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Captain's Quarters ResortcoreStrategic or Co-development PartnerCaptain's Quarters Resort is a co-located resort partner that hosts one Loco Gecko restaurant location at 805 South Ocean Boulevard. The partnership provides convenient dining access for resort guests and steady tourist traffic for the restaurant.
• Crown Reef ResortcoreStrategic or Co-development PartnerCrown Reef Resort is a co-located resort partner that hosts one Loco Gecko restaurant location at 2913 South Ocean Boulevard. The partnership provides beachfront dining convenience for resort guests and drives tourist customer traffic.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Hurricane Grill & Wings: Casual wing-and-burger chain with beach/tourist-area presence — directly comparable menu focus and family-sports-bar atmosphere to Loco Gecko.
• Buffalo Wild Wings: National sports-bar chain built around wings, burgers, and multi-screen sports viewing — closely matching Loco Gecko's casual sports-bar, burger-and-wings core menu and viewing-driven atmosphere.
• Twin Peaks Restaurant: Sports-bar casual-dining chain with multi-screen sports viewing, burgers, wings, and a bar-driven atmosphere — closely aligned with Loco Gecko's sports-watching positioning.
• Joe's Crab Shack: Casual beach-themed seafood chain with a bar, family-friendly menu, and tourist-area locations — competes for the same beach tourist wallet as Loco Gecko's baskets and signature seafood items.
• Senor Frog's: Beach-and-tourist destination bar and restaurant known for casual American-Mexican fare, high-energy atmosphere, and oceanfront/spring-break locations — directly comparable in tourist-casual positioning to Loco Gecko.
• Bubba Gump Shrimp Co. Casual seafood-and-American chain sited in tourist destinations including beachfront boardwalks and resorts — overlaps Loco Gecko's beach-tourist, casual American, family-friendly model.

Broad incumbents

• TGI Fridays: Established casual-dining chain with bar-centric menus (burgers, ribs, cocktails) — same casual American fare category but far broader national footprint than Loco Gecko.
• Hard Rock Cafe: Iconic tourist-destination casual-dining chain with beach/boardwalk locations; same 'destination casual dining near tourist lodging' positioning, though broader portfolio and far larger scale.
• Margaritaville: Tourist-oriented casual-dining and resort brand with beach-themed restaurants and bars; broader scale and broader offering than Loco Gecko but overlapping beach-casual target market.
• Hooters: Casual sports-bar chain emphasizing wings, burgers, beer, and sports viewing — overlaps Loco Gecko's sports-bar atmosphere and casual menu, though at far broader national scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/LocoGeckoMB
• Facebookfacebook.com/LocoGecko
• Pinterestpinterest.com/pin/create/button/?guid=YY5i8raBn4WN-1&url=https%3A%2F%2Flocogecko.com%2F&media=https%3A%2F%2Flocogecko.com%2Ftheme%2Fimages%2Flogo.png&description=Menu%20%7C
• LinkedInlinkedin.com/company/loco-gecko-beach-shak

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loco Gecko Beach Shak