Loc Troi Group

What Loc Troi Group does

Loc Troi Group (Công ty Cổ phần Tập đoàn Lộc Trời) is a vertically integrated Vietnamese agricultural services conglomerate headquartered in An Giang province and listed on the UPCoM exchange under ticker LTG. Founded in 1993 as An Giang Plant Protection Services Company and rebranded in 2015, the group operates across three business segments — agricultural inputs (crop protection, fertilizers, seeds), agricultural services (drone spraying, digital farm management, technical consultation through 1,300+ '3 Cùng' field engineers), and consumer food products (premium rice, coffee, purified water, fruits). It owns 12 registered rice varieties including the proprietary Japo 3 Mùa, holds exclusive licenses for OM5451/OM18/OM9577 from the Mekong Delta Rice Institute, and is the only company globally to achieve a perfect 100/100 SRP sustainable rice cultivation score for three consecutive years (2020-2022).

The group's business model is anchored by a network of 200,000+ farmer households organized through a target of 1,000+ new-style cooperatives, into which Loc Troi channels proprietary seeds, agricultural inputs, 0% interest seasonal financing, drone spraying, and guaranteed output purchasing. On the demand side, the company exports to 40+ countries with anchor European retail placement at Carrefour and Leclerc (France) since September 2022, holding an 80,000-ton EVFTA quota that delivered approximately 70% of Vietnam's rice exports to the EU. The Hạt Ngọc Trời and Cơm ViệtNam Rice brands anchor the consumer and export rice business, while the Vibigaba germinated rice line commands a 10x price premium over standard white rice in export markets.

In FY2023, Loc Troi reported record revenue of 16,100 billion VND (~USD 650 million), the third consecutive year of breakthrough growth, supported by 133+ drones (the largest agricultural UAV fleet in Vietnam), the SAP S/4HANA enterprise platform, and a USD 100 million syndicated credit facility. Following a January 2026 leadership transition and the launch of the 'Tái Sinh Mạnh Mẽ' (Strong Rebirth) restructuring program, the group is positioning for further vertical, geographic, and digital expansion including new partnerships with AGRIS and New Green for rice value chain development and AI Aigamo robotics in rice cultivation.

Name

Loc Troi Group

Legal name

Công ty Cổ phần Tập đoàn Lộc Trời

Website

https://loctroi.vn

Company type

Public

Founded year

1993

Operating status

Operating

Headcount range

101–250 employees

Short description

Loc Troi Group is a Vietnamese integrated agricultural services conglomerate that supplies proprietary seeds, crop inputs, drone-based precision farming, and technical guidance to over 200,000 farmer households through cooperatives, and exports branded sustainable rice to 40+ countries including European retail chains Carrefour and Leclerc.

Ownership category

akta.pro rank

Product category

Rice Production and Agricultural Inputs

NAICS

Rice Farming (11116), Rice Milling (311212), Grain and Field Bean Merchant Wholesalers (424510)

SIC

Agricultural Services (700), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Remote Sensing & Crop Scouting Services (Satellite, Drone Imagery, In‑Field Sensing) (AFACACAA)

akta.pro secondary industry

Fertilizer & Nutrient Application Services (Dry/Fluid, Side-Dress) (AFACAAAC)

Keywords

• Rice production
• Agricultural inputs
• Crop seeds
• Agricultural services
• Rice export

Headquarters

HQ city

An Giang

HQ country

Vietnam

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Rice Production and Export: Core revenue stream from rice cultivation, processing, and international export. Loc Troi produces rice under brands 'Hạt Ngọc Trời' and 'Cơm ViệtNam Rice', selling to European retail chains (Carrefour, Leclerc) and 40+ international markets. In 2023, revenue reached nearly 16,100 billion VND - a record level.
2. Agricultural Inputs (Vật tư nông nghiệp): Sale of agricultural materials including crop protection products (thuốc BVTV), fertilizers, and biological organic products. Historically the company's primary revenue driver before diversification into services.
3. Seed Production and Sales: Development and commercialization of proprietary rice and crop varieties. Loc Troi has 12 registered rice varieties and licenses exclusive varieties like OM5451, OM18, OM9577 from research institutes. Seed sales support farmer loyalty and input integration.
4. Agricultural Services: New business segment established in 2020 providing drone services, precision farming, seasonal management, and technical consultation through the 1,300+ '3 Cùng' agricultural engineer force. Includes digital farming services, Farm Management system, and equipment leasing.
5. Food Products: Consumer food products including rice (Hạt Ngọc Trời brand), coffee (Hương Vị Trời), purified water, and fruits. Direct sales to consumers domestically and internationally.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Loc Troi Group is an integrated agricultural services and food production company. It manufactures and distributes Hạt Ngọc Trời branded rice, develops proprietary rice seed varieties, produces and distributes agricultural inputs (pesticides, fertilizers), and offers drone-based agricultural services through a network spanning 20 provinces and 200,000+ farmer households. It also markets complementary food products such as Hương Vị Trời coffee, packaged water, and fruit for both domestic retail and export markets.

Product overview

Loc Troi Group operates as a diversified agricultural services conglomerate offering an integrated platform of products and services organized across three main categories: Agricultural Materials (Vật Tư Nông Nghiệp), Food Products (Thực Phẩm), and Services (Dịch Vụ). The Agricultural Materials category includes crop protection products (pesticides), organic biological inputs, fertilizers, and a portfolio of crop seed varieties (rice seeds being a particular strength, with self-bred varieties such as Japo 3 Mùa, Lộc Trời 1–5, and licensed varieties such as OM 5451 and OM 18). The Food Products category is anchored by the Hạt Ngọc Trời branded rice line (with premium variants including Vibigaba germinated rice), complemented by Huong Vi Troi coffee, purified water, and fresh fruits. The Services category encompasses drone-based crop spraying, packaging, agricultural tourism, airline ticketing, and the Thần Nông Vi Hành farmer education media program. The group's value proposition is built on end-to-end integration — from seed research and supply, through agricultural technical services (3 Cùng field force, drone spraying, Farm Management digital platform), to post-harvest processing and branded food product sales in domestic and export markets.

Differentiator

Problem solved

Functional benefit

Brands

• Hạt Ngọc Trời: Premium rice brand of Loc Troi Group, featuring various rice varieties including Loc Troi 1, Loc Troi 28, Jasmine 85, OM5451, and OM18. Multiple products have won international awards including 'Top 3 Best Rice in the World' and various rice competition prizes.
• Hương Vị Trời
• Quản Nông Xanh
• Vibigaba
• Gạo Mầm Vibigaba
• Bệnh Viện Cây Ăn Quả
• Bệnh Viện Cây Lúa

Products and services

• Hạt Ngọc Trời branded rice

Quantifiable outcome

• 100/100 SRP sustainable rice cultivation score achieved for 3 consecutive years (2020, 2021, 2022)
• +6 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• AGRIScoreStrategic or Co-development Partner · 9 December 2025Partnership for developing Vietnam's rice value chain. AGRIS and Loc Troi signed MOU to strengthen sustainable rice value chain development.
• New GreensupportingTechnology or Integration · 5 September 2025Partnership to introduce AI Aigamo robot to rice fields for green agriculture promotion.
• T&T FoodscoreChannel Partner/ Reseller/ Distributor · 6 September 2022Commercial partner accompanying Loc Troi in European market entry, including Carrefour and Leclerc retail distribution in France.
• Kien Giang Provincial Department of AgriculturesupportingOthers · 1 July 2022Tripartite agreement with MB Bank and Loc Troi to develop rice raw material zones in Kien Giang province.
• An Giang Provincial People's CommitteecoreOthers · 16 July 2020Government partnership for new agricultural cooperative model development in An Giang province, with Loc Troi providing technical expertise, inputs, and market access.
• Citek (Công ty CP Công nghệ Citek)coreImplementation/ SI/ Consulting Partner · 7 May 2020Implementation partner for SAP S/4HANA ERP deployment across Loc Troi Group. Citek deployed the system within 10 months with Phase 1 operational from January 2021.
• SAP SEcoreTechnology or Integration · 7 May 2020SAP S/4HANA ERP system provider chosen as core digital transformation platform for enterprise-wide resource management and digitalization.
• Mekong Delta Rice Institute (Viện Lúa ĐBSCL)coreStrategic or Co-development Partner · 24 December 2019Strategic R&D partnership 2020-2025 for sustainable rice variety development and Vietnamese rice brand building. Loc Troi holds exclusive licenses for OM5451, OM18, and OM9577 varieties from the institute.
• Southern Fruit Research Institute (SOFRI)coreStrategic or Co-development Partner · 15 November 2019Partnership to establish Fruit Hospital system including 1 central and 11 regional hospitals to support fruit farmers with 57 plant doctors and mobile app. Loc Troi provides drone services and technical expertise.
• Hagihara Farm (Japan)supportingStrategic or Co-development Partner · 23 July 2019Japanese partner for watermelon seed production. After 2 years of technology transfer, Vietnam successfully exported 8.1 kg of watermelon seeds to Japan, supplying nearly 20 hectares of cultivation.

Scale indicators15 records

Recent moves10 records

Expansion highlights7 records

Broad incumbents

• Bayer Crop Science: Global crop protection, seed, and digital agriculture provider. Comparable in crop protection chemicals, seed genetics, and digital farming platforms that intersect with Loc Troi's agricultural inputs and Farm Management digital platform offerings.
• Wilmar International: Singapore-listed Asian agribusiness giant with rice milling, trading, and consumer branded rice operations across Vietnam and the region. Comparable as a vertically integrated rice producer/exporter, though far larger and more diversified across edible oils, sugar, and other commodities.
• Syngenta Group: Global crop protection and seed major (now owned by ChemChina/Sinochem). Comparable in seeds and crop protection products that Loc Troi supplies to farmers, though Syngenta is a large multinational input provider rather than a vertically integrated rice exporter.

Direct peers

• LT Foods (Daawat, Royal): Indian listed rice and specialty foods company marketing basmati under Daawat and Royal brands globally. Directly comparable business model: proprietary varieties, contract farming, branded rice export to EU/US retail.
• Vinafood 1 / Vinafood 2: Vietnamese state-owned rice trading and export companies holding significant rice export quotas. Comparable as Vietnam-origin rice exporters serving global markets, though Loc Troi differentiates with private-sector branding, sustainability credentials, and downstream retail.
• Olam Group (Olam Agri): Global agricultural commodities trader with a significant rice and edible oils footprint, including origination, processing, and distribution in Vietnam and Southeast Asia. Closely comparable in business model of integrated sourcing, processing, and branded distribution of rice and agricultural products.
• Vinaseed (Vietnam National Seed Group, NSC): Vietnam-listed seed company with major rice variety portfolios (similar licensed OM-series varieties) and agricultural input distribution. Comparable as a domestic rice seed and input supplier, though with less downstream retail rice exposure than Loc Troi.
• SunRice (Ricegrowers Limited): Australia-listed vertically integrated rice company covering paddy sourcing, milling, branded retail rice (SunRice, Always Fresh), and food service. Highly comparable as a farmer-linked rice producer with strong domestic branding and international export focus.
• KRBL Limited (India Gate): India's largest integrated rice company and owner of the India Gate basmati brand, combining basmati contract farming, milling, and global export. Comparable as a vertically integrated rice player with proprietary varieties and a focus on branded premium rice for export markets.
• PAN Group (Vietnam): Vietnamese agricultural conglomerate covering seeds (PAN-HULIC), rice processing, cashew, and aquaculture. Closest Vietnam-based peer combining input supply (seeds, fertilizers), rice processing, and export, though more diversified across multiple crops than Loc Troi.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCvo8anYXStHCK6uShyujZxA?view_as=subscriber
• Facebookfacebook.com/loctroi.LTG
• LinkedInlinkedin.com/company/loc-troi-group

Compliance10 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loc Troi Group