T & T Foods

What T & T Foods does

T & T Foods is a French importer and distributor of Asian food products, founded in 2002 and headquartered in Diefmatten, Alsace, with a commercial and marketing office in Lognes, near Paris. The company operates as a specialist B2B supplier to major French hypermarket and supermarket chains — Carrefour, E.Leclerc, Casino Géant, Cora, and Super U — stocking more than 4,600 SKUs across grocery, fresh, and frozen categories and covering five Asian culinary traditions (Chinese, Korean, Japanese, Thai, and Vietnamese). Beyond third-party brand distribution (Swad, Chaokoh, YumYum, Paldo, Lee Kum Kee, Bibigo, Oishi, and others), T&T Foods has built four country-specific private-label brands — Thai Expert, Ong Xen, Oishiya, and Mont Asie — to capture incremental margin and category ownership.

The business model is a B2B distribution-and-import operation with quote-based pricing negotiated directly with retail partners; revenue streams are not publicly disclosed. The company holds the IFS Broker certification at higher level, Ecocert organic importer/trader certification under EU regulations 834/2007 and 889/2008, and distribution rights for Fairtrade Original — collectively positioning it among a narrow set of certified Asian-food distributors serving French GMS (Grande et Moyenne Surface) channels. Marketing and demand-generation are executed through co-branded cultural activations at retailer storefronts (Lunar New Year, Mid-Autumn Festival, Hanami) and supporting content across Facebook, YouTube, LinkedIn, and Instagram.

T&T Foods employs 101-250 staff and operates exclusively within France, with no disclosed subsidiaries, M&A activity, funding rounds, or parent-company ownership. Management team, financial figures, and underlying technology stack are not publicly disclosed.

Name

T & T Foods

Legal name

T&T Foods

Website

https://ttfoods.fr

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

T & T Foods is a French B2B importer and distributor of Asian food products, founded in 2002, supplying 4,600+ SKUs across grocery, fresh, and frozen to major French retailers including Carrefour, E.Leclerc, Casino Géant, Cora, and Super U, alongside four country-specific private-label brands.

Ownership category

akta.pro rank

Product category

Food Distribution

NAICS

Other Grocery and Related Products Merchant Wholesalers (42449)

SIC

Wholesale-Groceries, General Line (5141), Wholesale-Groceries & Related Products (5140)

akta.pro primary industry

Ethnic & International Foods Wholesale Distribution (CRAOAAAJ)

akta.pro secondary industry

Ethnic Groceries & Shelf-Stable Foods Wholesale (AFAIAIAA)

Keywords

• Asian food distribution
• Private label brands
• Food import wholesale
• Organic food certification
• Fairtrade food products

Headquarters

HQ city

Guewenheim

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Product Distribution: T&T Foods generates revenue through distribution of Asian food products to French retail chains, offering over 4600 SKUs across grocery, fresh, and frozen categories.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

T&T Foods imports and distributes Asian food products to French retail chains, offering over 4,600 SKUs across grocery, fresh, and frozen categories spanning Chinese, Korean, Japanese, Thai, and Vietnamese cuisines. The company operates a dual model, distributing major international Asian brands (Swad, Chaokoh, Lee Kum Kee, Yum Yum, Paldo, Bibigo, Oishi, etc.) alongside its own private-label brands organized by country of origin: Thai Expert (Thailand), Ong Xen (Vietnam), Oishiya (Japan), and Mont Asie (China).

Product overview

T&T Foods is a French importer and distributor of Asian food products founded in 2002, offering over 4,600 products across three categories: grocery (épicerie), fresh (frais), and frozen (surgelés). The company operates a dual model: distributing major Asian food brands (including Swad, Chaokoh, Lee Kum Kee, Yum Yum, and many others) while also producing private label brands organized by country—Thai Expert for Thailand, Ong Xen for Vietnam, Oishiya for Japan, and Mont Asie for China. Products span five Asian culinary traditions: Chinese, Korean, Japanese, Thai, and Vietnamese cuisines.

Differentiator

Problem solved

Functional benefit

Brands

• Thai Expert: Own brand for Thailand
• Ong Xen
• Oishiya
• Mont Asie

Products and services

• Thai Expert

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

14 partnerships are on record, tiered minor and core.

• SwadminorOthersBrand partner supplying Asian food products through T&T Foods distribution network in France
• ChaokohminorOthersThai coconut milk and food products supplier
• YumYumminorOthersInstant noodle brand supplier
• PaldominorOthersKorean food products supplier
• CarrefourcoreChannel Partner/ Reseller/ DistributorMajor French retail chain partner for distribution and promotional events including Lunar New Year and Mid-Autumn Festival celebrations
• E.LeclerccoreChannel Partner/ Reseller/ DistributorMajor French retail chain partner for distribution and promotional events including Lunar New Year celebrations at multiple store locations
• Casino GéantcoreChannel Partner/ Reseller/ DistributorFrench hypermarket chain partner for promotional events and product distribution
• CoracoreChannel Partner/ Reseller/ DistributorFrench hypermarket chain partner for promotional events
• Super UcoreChannel Partner/ Reseller/ DistributorFrench supermarket chain partner for promotional events
• EcocertcoreOthersIndependent certification body for organic products; T&T Foods certified as importer and trader of organic products under European regulations 834/2007 and 889/2008
• Fairtrade OriginalcoreStrategic or Co-development PartnerFirst fair trade organization working with Asian growers and producers; T&T Foods distributes Fairtrade Original, the first Asian fair trade product range, ensuring fair remuneration and good working conditions
• Lee Kum KeeminorOthersChinese sauce and condiment brand supplier
• BibigominorOthersKorean food brand supplier
• OishiminorOthersJapanese food and beverage brand supplier

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Kikkoman: Global Japanese sauce manufacturer with own European distribution and marketing. Overlaps with T&T Foods' Japanese cuisine portfolio at the retail shelf, but operates as a brand owner with deeper scale and broader geographic reach.
• Lee Kum Kee: Global Chinese sauce/condiment brand with self-distribution in Europe. Listed as a T&T Foods supplier but also sells direct into some European retail accounts, making it a broad-incumbent adjacency competing for the same Chinese-sauce shelf space.

Emerging players

• Clearspring: UK-based organic Asian/Japanese foods brand with European retail distribution. Overlaps with T&T Foods in the certified-organic Asian food niche where T&T's Ecocert status and Clearspring's own-organic positioning compete for the same shelf set.
• Yami: Online Asian grocery platform serving consumers in Europe and the US with direct fulfillment. Not a traditional wholesaler, but an emerging channel competing for the same Asian-food spend in France and a potential disintermediation vector for incumbent distributors.

Direct peers

• Tang Frères: Established French Asian food distributor and retailer (wholesale arm plus Paris-area shops). Closest comparable in geography, business model, and SKU scope — supplying French buyers with multi-cuisine Asian food products via B2B and cash-and-carry channels.
• Panash: France-based importer and distributor of Asian food products serving retail and food service. Direct comparable — multi-cuisine Asian B2B distribution to French buyers across grocery and frozen product categories.

Regional players

• Wing Yip: UK-based Chinese and Asian food distributor with wholesale plus retail outlets. Comparable in SKU breadth and B2B distribution model, but operates primarily in the UK rather than France — useful geographic-comp benchmark.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC-WzDJ4CEJg6NN7QGLHB4EQ
• Facebookfacebook.com/ttfoods.fr
• LinkedInlinkedin.com/company/ttfoods
• Instagraminstagram.com/ttfoods_

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about T & T Foods