The Lodge at Schroon Lake

What The Lodge at Schroon Lake does

The Lodge at Schroon Lake is a privately held, year-round Adirondack resort operating on a 36-acre parcel along the west shore of Schroon Lake in upstate New York, approximately 90 minutes from Albany International Airport. The property re-opened in June 2023 after a $21-25 million renovation of the historic Brown Swan Club (originally established 1916), supported by a $4.1 million grant from New York State's Upstate Revitalization Initiative. The resort employs 47 full-time equivalents plus 30 seasonal positions and is managed by a small leadership team headed by a General Manager.

The resort's core offering is a 116-room accommodation portfolio (32 pet-friendly) spanning hotel rooms, standalone cabins, chalets, and the Owl's Nest two-bedroom house, priced through a per-night model with seasonal rates and a $29 nightly resort fee covering amenities, activities, and parking. On-site revenue is diversified across five streams: lodging, food and beverage (The Brown Swan restaurant, The Tavern, The Bevy lounge, Trailhead Vintage Truck), weddings and corporate events (10,000+ sq ft of flexible indoor/outdoor space for 20-300 guests), waterfront and marina activities (kayaks, paddleboards, pontoon boats, Chris Craft tours, 21-slip marina), and a winter positioning anchored by a complimentary shuttle to Gore Mountain ski resort. Direct-to-consumer booking flows through the Synxis reservation system and the property's own website.

The business serves four primary customer segments: families and groups seeking all-in-one Adirondack leisure experiences, corporate and meeting planners running retreats and team-building events, wedding couples seeking destination ceremonies, and outdoor adventure enthusiasts drawn by Gore Mountain proximity and trail access. The company extends its product surface through a partnership with Adirondack Mountain & Stream Guide Service for guided excursions, and has accumulated national press recognition across Travel + Leisure, Condé Nast Traveler, Forbes, National Geographic, U.S. News & World Report, The Knot, and USA Today.

Name

The Lodge at Schroon Lake

Legal name

The Lodge at Schroon Lake

Website

https://lodgeatschroonlake.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

The Lodge at Schroon Lake is a privately held, year-round Adirondack resort on a 36-acre lakefront property in Schroon Lake, New York, operating 116 rooms, three dining venues, event space, and a marina since its June 202 reopening after a $21-25 million renovation.

Ownership category

akta.pro rank

Product category

Lakeside Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mountain & Wilderness Lodges (THAAAHAE)

akta.pro secondary industries

Mountain & Alpine Lodges (THAGAIAE), Wilderness & Backcountry Lodges (Remote/Off-Grid) (THAGAIAB)

Keywords

• Resort hospitality services
• Adirondack vacation lodging
• Destination wedding venues
• Corporate retreat services
• Lakeside hotel accommodations

Headquarters

HQ city

Schroon Lake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Lodging/Accommodations: Room rentals including hotel rooms, standalone cabins and chalets with 116 total rooms and 32 pet-friendly options. Revenue generated through nightly rates with seasonal pricing.
2. Food and Beverage: On-site dining through The Brown Swan restaurant (family-friendly, locally-sourced American cuisine), The Tavern (pub-style menu, craft beer, cocktails), The Bevy lounge, and The Trailhead Vintage Truck.
3. Events and Weddings: Venue rentals for weddings, corporate retreats, social events. Multiple indoor and outdoor spaces including High Peak Ballroom, Lakeview Lawn, Pavilion, Lakefront Deck & Beach. Revenue from space rental, catering, and planning services.
4. Activities and Rentals: Watercraft rentals (kayaks, paddleboards, pontoon boats), boat tours (Chris Craft), mini golf, and recreational activities included in resort fee with additional revenue from equipment rentals and guided excursions.
5. Ski and Winter Activities: Complimentary shuttle service to Gore Mountain. Revenue from proximity to ski resort and winter activity packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Lodge at Schroon Lake is a 36-acre year-round Adirondack lakeside resort offering 116 pet-friendly accommodations (hotel rooms, standalone cabins, chalets, glamping tents, and the Owls Nest house), on-site dining across three venues, and over 10,000 square feet of flexible event space for weddings, corporate retreats, and social events. The resort generates revenue from nightly room rentals, food and beverage, event venue rentals, watercraft and equipment rentals, ski shuttle service to Gore Mountain, and recreational amenities including a private beach, marina, indoor pool, fitness center, mini golf, and sports courts.

Product overview

The Lodge at Schroon Lake is a year-round Adirondack resort offering a unified hospitality experience centered on lakeside lodging, dining, and recreation. The property comprises 116 pet-friendly accommodation options including hotel rooms, standalone cabins, and chalets; three dining venues (The Brown Swan restaurant, The Tavern, and The Bevy Lounge); over 10,000 square feet of flexible event space for weddings and corporate retreats; a private waterfront with marina and watercraft rentals; and extensive on-site recreational amenities including indoor pool, fitness center, game room, mini golf, and sports courts. The resort partners with Adirondack Mountain & Stream Guide Service for guided outdoor excursions and offers complimentary shuttle service to nearby Gore Mountain ski resort.

Differentiator

Problem solved

Functional benefit

Brands

• The Brown Swan: The resort's signature restaurant offering locally-sourced American cuisine inspired by the Adirondacks.
• The Tavern
• The Bevy
• The Trailhead Vintage Truck

Products and services

• The Lodge at Schroon Lake Accommodations 116 total accommodations including hotel rooms, standalone cabins, two-bedroom lakeview chalets, glamping tents, the Owls Nest two-bedroom house, and various suites; 32 of the 116 rooms are pet-friendly. Designed for leisure guests, families, couples, and corporate groups visiting the Adirondacks.
• The Brown Swan Restaurant Family-friendly on-site restaurant offering locally-sourced American cuisine inspired by the Adirondacks, serving daily with seasonal menus and lakeside views of Schroon Lake. Open to resort guests and the public.
• The Tavern Casual on-site bar and lounge serving craft beer on tap, mixed drinks, and a pub-style menu, with live music Friday and Saturday evenings (6:00-9:00 PM). Open to resort guests and the public.
• The Bevy Lounge Lobby lounge in the Main Lodge serving as a 24/7 gathering hub with board games, fireplace, casual seating, and pre-packaged coloring and arts and crafts kits. Available to resort guests.
• Wedding and Event Spaces Over 10,000 square feet of flexible indoor and outdoor event space accommodating groups of 20 to 300 guests, including the High Peak Ballroom (3,856 sq ft), Lakeview Lawn (2,800 sq ft), Lakefront Deck and Beach (2,200 sq ft), The Overlook Room (2,650 sq ft), The Pavilion, and The White Birch Room. Designed for weddings, social events, and corporate functions.
• Waterfront and Marina Private beach with docks and deck access plus a 21-slip marina offering kayak, paddleboard, and pontoon boat rentals, and Chris Craft boat tours for scenic cruises on Schroon Lake. Available to resort guests.
• Recreation and Activities On-site recreational amenities including heated indoor pool, hot tub, sauna, fitness center, game room (pool tables, foosball, shuffleboard, air hockey), mini golf, multi-purpose sports courts (basketball, volleyball, pickleball), lawn games, and complimentary shuttle service to Gore Mountain ski resort in winter.
• Corporate Retreat Services Corporate event and retreat packages for groups of 20 to 300, offering team-building activities including pasta making, wings cookoff, smoke and sip experiences, Adirondack cocktail competitions, casino nights, comedy nights, paint and sip, outdoor yoga, and guided Adirondack excursions through partnership with Adirondack Mountain & Stream Guide Service.
• Trailhead Vintage Truck and The Trailhead Vintage truck outdoor bar venue located near the rustic cabins, serving craft beer and casual fare in an Adirondack outdoor setting for resort guests.

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Adirondack Mountain & Stream Guide ServicecoreStrategic or Co-development PartnerLocal guide service partnered with the resort for guided excursions including hiking, fishing, canoeing, and other outdoor adventures. Provides professional guides who lead customized experiences for resort guests exploring the Adirondack wilderness.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Point: Relais & Châteaux luxury resort in Saranac Lake, NY. Comparable Adirondack high-end lodge with all-inclusive pricing, lakefront setting, and event hosting. Direct comp for the Lodge's premium positioning.
• Lake Placid Lodge: Luxury boutique lodge on Lake Placid in the Adirondacks offering standalone cabins, lake views, and upscale dining. Closest direct competitor on the boutique Adirondack luxury lodge experience and pet-friendly accommodations.
• Mohonk Mountain House: Castle-top resort in New Paltz, NY (Hudson Valley/Shawangunks) offering all-inclusive stays, lake access, spa, and extensive event programming. Comparable all-in-one resort model with strong historic branding.
• Mirror Lake Inn Resort & Spa: Family-owned four-season resort in Lake Placid, NY, offering lakefront lodging, multiple dining venues, spa, and event/wedding space. Direct competitor in the Adirondack luxury resort category with similar year-round programming and event-driven revenue model.
• High Peaks Resort: Lake Placid, NY resort with lakefront lodging, multiple dining venues, event space, and recreational amenities. Direct Adirondack competitor for both leisure and group/event bookings.
• The Sagamore Resort: Historic lakefront resort on Lake George in Bolton Landing, NY. Comparable Adirondack-scale resort with extensive event space, multiple dining outlets, recreational amenities, and a similar wedding/corporate retreat positioning.
• Whiteface Lodge: All-suite resort in Lake Placid, NY, with condominium-style lodging, spa, dining, and indoor/outdoor recreation. Competes for the same Adirondack family and group travel market with comparable amenity breadth.

Regional players

• Topnotch Resort: Four-season mountain resort in Stowe, VT, with similar lodging types, spa, dining, winter ski access, and event capabilities. Regional peer in the Northeast ski/mountain resort category.
• Stowe Mountain Lodge: Luxury slopeside resort at Stowe Mountain Resort in Vermont. Comparable Northeast mountain resort with extensive event space, multiple dining outlets, and recreational amenities.
• Cranwell Spa & Golf Resort: Historic Berkshire resort in Lenox, MA, offering lodging, spa, golf, dining, and event facilities. Comparable regional historic resort with similar year-round programming and event-driven revenue strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lodge-at-schroon-lake

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Lodge at Schroon Lake