Hotel Der Löwe lebe frei

What Hotel Der Löwe lebe frei does

Hotel Der Löwe lebe frei is a family-owned 4-star superior hotel located in Leogang, Salzburg, Austria, operated by the Madreiter family for over 100 years (since 1920). The property sits between the Leoganger Steinberge and Kitzbüheler Alpen mountain ranges and offers 45 nature-themed rooms, suites, and apartments alongside a 1,000 m² SPA complex split between an adults-only Leonarium rooftop wellness area (ages 14+) and a Family SPA with year-round heated outdoor and indoor pools. The hotel generates revenue through five primary streams: accommodation with standard half-board (Pinzgauer Kulinarik 5-course menu), food and beverage operations including the Lions Lounge bar and Vinothek, SPA and beauty treatments using Dr. Spiller Trawenmoor products, business and event services including seminar rooms (Freiraum 100 m², Denkraum 60 m²) and workation packages, and gift voucher sales. Pricing ranges from €195 per person/night for standard doubles to €299 for the top-tier Lebe Frei Suite Superior, with seasonal packages (Kids on Ski from €3,080 per family, ski packages from €832, Workation Alps Edition from €565) layered onto the base accommodation revenue.

The hotel's technology stack is operational rather than differentiated: a proprietary online booking system (onepagebooking.com/loewefrei), high-speed WiFi throughout the property, and video conferencing infrastructure for workation guests. The geothermal-heated outdoor pool represents the main environmental technology investment. Distribution is overwhelmingly direct — proprietary website, email newsletter (LÖWENPOST), phone, and email — with no third-party OTA dependency for primary demand capture. The hotel maintains strategic partnerships with regional tourism bodies (Saalfelden Leogang Touristik, Skicircus Saalbach Hinterglemm Leogang Fieberbrunn), multiple ski schools, and the Epic Pass global ski network via the Ski Alpin Card. Customer segments are horizontally distributed across active outdoor enthusiasts, families with children, couples seeking romantic/romantic getaways, and business travelers, with the family and outdoor segments identified as primary. Multiple sustainability certifications (Umweltzeichen, EU Ecolabel, Blaue Schwalbe, Slow Travel Hotels membership) provide a regulatory and reputational layer that distinguishes the property from mass-market alpine competitors.

Name

Hotel Der Löwe lebe frei

Legal name

Hotel Der Löwe lebe frei

Website

https://loewe.at

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

1–10 employees

Short description

Hotel Der Löwe lebe frei is a family-owned 4-star superior hotel in Leogang, Austria, operated by the Madreiter family for over 100 years, offering 45 rooms, dual SPA facilities, regional cuisine, and direct-booking hospitality serving outdoor enthusiasts, families, couples, and business travelers.

Ownership category

akta.pro rank

Headquarters

HQ city

Leogang

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Accommodation: Room rentals across 45 rooms, suites, and apartments with varying price points based on room type and season. Revenue generated from nightly stays with half-board (Halbpension) as standard inclusion.
2. Food & Beverage: In-house dining includes half-board (5-course dinner menu), à la carte restaurant, Lions Lounge bar, and Vinothek. Additional revenue from cooking classes (e.g., Kaiserschmarrn cooking class).
3. SPA & Wellness Services: Day SPA packages, beauty treatments, and massages using Dr. Spiller Trawenmoor products. Revenue from treatments and private SPA access.
4. Business & Event Services: Seminar room rentals for meetings and conferences, team-building activities (whisky tastings, raft tours), and workation packages. Revenue from venue hire and activity bookings.
5. Gift Vouchers: Personalized gift vouchers for hotel services including spa treatments, dining, overnight stays, and hotel shop purchases.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Hotel Der Löwe lebe frei is a family-operated 4-star superior alpine hotel in Leogang, Austria, offering 45 nature-themed rooms, suites, and apartments with half-board Pinzgauer cuisine as standard. The hotel features two distinct SPA areas (Adults-only Leonarium rooftop and Family SPA with year-round heated outdoor pool) and seasonally themed packages including Kids on Ski, Workation Alps Edition, Coolcation Bikeurlaub, and Stay Longer, complemented by an on-site restaurant, Lions Lounge bar, beauty treatments, and seminar facilities.

Product overview

Hotel Der Löwe lebe frei is a 4-star superior family-run hotel in Leogang, Austria, offering a comprehensive hospitality portfolio centered around nature-based wellness tourism. The core offering comprises 45 nature-themed rooms, suites, and apartments (Double Room Enjoy your Life, Double Room Superior, Junior Suite, Live Free Suite, Live Free Suite Superior, and Lionfamily Apartment) designed with local materials and Alpine aesthetics. The hotel's wellness complex includes two distinct SPA areas: the adults-only Leonarium rooftop SPA (ages 14+) and the Family SPA with year-round heated pools. Additional services include Pinzgauer regional cuisine (half-board and à la carte), Lions Lounge bar, Beauty & Massages (Dr. Spiller products), and Kids on Ski programs for young beginners. The hotel also offers business services including Workation packages and seminar/conference facilities (Freiraum and Denkraum rooms), plus activity packages such as Coolcation Bikeurlaub and Stay Longer. Gift vouchers provide access to any hotel service. All offerings emphasize sustainability, slow travel, and connection with nature.

Differentiator

Problem solved

Functional benefit

Products and services

• Double Room Enjoy your Life Standard double room offering a comfortable alpine vacation for 1-2 persons, designed with natural local materials, the Loewe WMS sleeping system, and mountain views over the Leoganger Steinberge. Priced from €195 per person per night including half-board.
• Double Room Enjoy your Life Superior Family-oriented superior double room for 2-4 persons combining alpine lifestyle design with modern comfort and a convertible sofa bed. Priced from €209 per person per night including half-board.
• Live Free Suite Luxury 53 m² suite designed for two persons seeking privacy and tranquility, featuring an open fireplace, freestanding bathtub, and mountain views. Priced from €260 per person per night including half-board.
• Live Free Suite Superior Premium 63 m² suite on the 4th panorama level accommodating up to 4 persons, with private sauna, boxspring bed, open fireplace, and freestanding bathtub offering mountain views. Priced from €299 per person per night including half-board.
• Lionfamily Apartment Modern family apartment of approximately 47 m² with separate children's room featuring bunk beds and daybed options, accommodating up to 5 persons. Priced from €225 per person per night including half-board.
• Leonarium Adults Only SPA Rooftop adults-only wellness area on the 5th floor featuring Panorama Steinbergsauna, infrared cabin, Steinbergkino relaxation room, tea and snack bar, and exclusive cosmetic treatments, reserved for guests aged 14 and above.
• Family SPA Family-oriented wellness area featuring a year-round geothermal-heated outdoor pool, indoor pool, and sauna facilities designed for shared family wellness experiences.
• Beauty & Massages Wellness treatments using Dr. Spiller Trawenmoor (Bio & Vegan) products, offering personalized cosmetic treatments and massages tailored to individual guest needs.
• Pinzgauer Kulinarik Dining Regional Alpine cuisine featuring Pinzgauer specialties with international flair, offered as a 5-course half-board menu or à la carte dining, including cooking class experiences such as Kaiserschmarrn cooking course.
• Lions Lounge On-site bar and lounge featuring over 200 premium wines, fine whiskies, cocktails, and exclusive drinks in a cozy alpine atmosphere, including the Vinothek wine selection.
• Kids on Ski Program Family ski holiday package for children aged 3-5 offering free ski lessons, ski pass, and rental equipment over 7 nights; priced from €3,080 per family with related adult accommodations.
• Workation Alps Edition Package 3-night Workation Alps Edition package combining remote work with vacation, including full board, unlimited coffee, high-speed WiFi, seminar room access, and wellness amenities; priced from €565 per person.
• Hotel Gift Vouchers Personalized gift vouchers redeemable across the hotel's offerings including accommodations, gourmet breakfast, spa treatments, and dining experiences.
• Seminars & Conferences Fully equipped seminar and conference facilities including the Freiraum (100 m²) and Denkraum (60 m²) rooms with modern technology, catering options, and team-building activities such as whisky tastings and raft tours.
• Coolcation Bikeurlaub Package Summer bike vacation package including E-mountainbike rental, guided tours, a cooling facial treatment, and access to 780 km of regional bike routes in the Saalfelden Leogang area.
• Stay Longer Package Extended stay package offering 20% discount on accommodations for stays of 12+ nights, including half-board dining and access to wellness facilities.

Quantifiable outcome

• 100+ years of continuous family operation
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Epic Pass / Ski Alpin CardcoreGTM or Marketing PartnerThe Ski Alpin Card (valid in Leogang, Saalbach-Hinterglemm, Fieberbrunn, Zell am See, and Kitzsteinhorn glacier) is now a partner of the global Epic Pass association, providing international skiers access to the Skicircus Saalbach Hinterglemm Leogang Fieberbrunn ski area.
• Saalfelden Leogang TouristikcoreGTM or Marketing PartnerRegional tourism organization providing marketing support, guest information services, and the Saalfelden Leogang Card program that offers free benefits to hotel guests including mountain railway rides, museum admissions, and activity discounts.
• Skicircus Saalbach Hinterglemm Leogang FieberbrunncoreStrategic or Co-development PartnerOne of Austria's largest connected ski areas with 270 km of slopes, accessed via the hotel's free shuttle service. The hotel provides ski pass sales and equipment storage facilities.
• Skiszene Altenberger (Ski School)minorImplementation/ SI/ Consulting PartnerFirst ski school in Leogang offering lessons for all skill levels, recommended by the hotel for guests learning to ski.
• Schneesportschule AsitzminorImplementation/ SI/ Consulting PartnerSki and snowboard school located near the Asitz cable car, providing lessons and instruction for hotel guests.
• Skischule DeisenbergerminorImplementation/ SI/ Consulting PartnerSki school offering instruction services for skiers of all levels in the Leogang area.
• Board.at (Snowboard School)minorImplementation/ SI/ Consulting PartnerSnowboard school serving Saalbach and Leogang areas, recommended for guests interested in snowboarding instruction.

Scale indicators7 records

Expansion highlights5 records

Broad incumbents

• Hotel Sacher Salzburg: Iconic luxury heritage hotel in Salzburg with fine dining and spa. Comparable Austrian hospitality heritage and luxury positioning but in a city location and at a higher category than Der Löwe.
• Hotel Bristol Salzburg: Historic 5-star hotel in Salzburg city center with long heritage. Comparable Austrian heritage hotel brand but operates at higher star rating and in urban rather than mountain setting.
• Hotel Goldener Hirsch Salzburg: Historic luxury hotel in Salzburg's old town operated under Marriott's Luxury Collection. Comparable heritage Austrian property but at a higher price tier and urban rather than alpine setting.

Direct peers

• Alpenresort Schwarz: Family-owned wellness resort in Tyrol with extensive spa, multiple pools, and family-focused amenities. Comparable Austrian family-operated mountain resort with multi-generational wellness positioning.
• Hotel Walther Pontresina: Family-owned 4-star superior alpine hotel in Pontresina, Engadin, Switzerland, with wellness, regional cuisine, and ski access. Directly comparable family-run Alpine hotel with similar multi-generational hospitality ethos.
• Hotel Post Bezau: Family-owned 4-star superior hotel in Bregenzerwald, Vorarlberg, with a renowned spa, regional cuisine, and sustainability focus. Comparable family heritage, alpine location, and integrated wellness-plus-dining model.
• Das Central Sölden: 4-star superior hotel in Sölden, Tyrol, with ski-in/ski-out access, multiple restaurants, and a large spa. Comparable premium Austrian ski hotel targeting affluent skiers with year-round activity programming.
• Puradies Hotel & Chalet Village: Family-run 4-star superior alpine retreat in Saalbach-Hinterglemm (same ski region as Der Löwe), with wellness, regional cuisine, and chalet lodging. Highly comparable as a regional peer in the same Skicircus catchment.
• Hotel Edelweiss Großarl: Family-run 4-star superior wellness hotel in Großarl Valley, Salzburger Land, with strong spa facilities and regional cuisine. Direct regional peer sharing the Salzburger Land tourism ecosystem and family ownership model.
• Hotel Wiesenhof: Family-run 4-star superior wellness hotel in Brandnertal, Austria, offering alpine wellness, regional cuisine, and outdoor activities. Directly comparable as an Austrian family-owned mountain hotel with similar sustainability positioning and year-round activity offering.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-der-l%C3%B6we-leogang

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Der Löwe lebe frei