Saalfelden Leogang Touristik

What Saalfelden Leogang Touristik does

Saalfelden Leogang Touristik GmbH is a privately held Austrian destination management organization (DMO) headquartered in Saalfelden, operating as the official tourism marketing and service body for the Saalfelden Leogang region in SalzburgerLand. Founded in 2010 and structured as an Austrian GmbH, the company operates a digital platform (saalfelden-leogang.com) and the Home of Lässig mobile application (Android and iOS) that aggregate accommodation search and booking across 277 partner establishments, real-time weather and snow information via GeoSphere Austria, 15 live webcams, event listings, and the Saalfelden Leogang Card guest program. The Card is distributed exclusively through partner accommodations on the day of arrival and provides 365-day access to included regional services, with misuse carrying a €70 fee penalty.

The underlying infrastructure footprint is anchored by the multi-municipality Skicircus Saalbach Hinterglemm Leogang Fieberbrunn partnership, which connects 270 km of ski slopes, 69 lifts (29 cable cars, 22 chairlifts, 18 ski lifts), 154 marked runs, and 30 cross-country trails. Adjacent operating subsidiary Leoganger Bergbahnen GmbH handles cable car and lift operations, generating ticket and voucher revenue through an integrated online shop. The region also operates over 400 km of hiking trails, Bikepark Leogang, the Flying Fox XXL attraction, and a year-round event program including the Jazzfestival Saalfelden and an annual bike festival.

The revenue model combines accommodation booking commissions, lift and cable car ticket sales (via Leoganger Bergbahnen and Skicircus integration), event and activity revenue, voucher sales through the online shop, and an affiliate-style partnership network in which the Saalfelden Leogang Card drives incremental value for participating accommodations. Customer segments span mountain biking enthusiasts, hiking and outdoor visitors, winter sports tourists, families and leisure travelers, and Nordic winter activity seekers, primarily reached through direct-to-consumer digital channels supplemented by two physical visitor information offices in Saalfelden and Leogang.

Name

Saalfelden Leogang Touristik

Legal name

Saalfelden Leogang Touristik GmbH

Website

https://saalfelden-leogang.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Saalfelden Leogang Touristik GmbH is a privately held Austrian destination management organization that markets and operates tourism services for the Saalfelden Leogang region, aggregating accommodation booking across 277 partners, a 365-day guest card, event programming, and access to the Skicircus ski area spanning 270 km of slopes.

Ownership category

akta.pro rank

Product category

Tourism Services

NAICS

Convention and Visitors Bureaus (561591), Tour Operators (561520), Skiing Facilities (71392), Tour Operators (56152), Skiing Facilities (713920)

SIC

Services-Amusement & Recreation Services (7900), Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Permitting, Reservations & Visitor Information Services (Passes, Booking, Visitor Centers) (THAAAGAD)

akta.pro secondary industries

Accommodation-Focused OTAs (Hotels & Alternative Stays) (THAKAAAB), Travel Subscription, Membership & Deal Clubs (THAKAAAL), Ski & Mountain Full-Service Hotels (THAGAAAJ), Cycling / MTB / E-Bike Guiding & Rentals (THAAALAG)

Keywords

• Regional tourism services
• Destination management organization
• Accommodation booking platform
• Alpine vacation services
• Guest card benefits

Headquarters

HQ city

Saalfelden

HQ country

Austria

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Ski lift and cable car ticket sales: Revenue from the operation of 69 lifts (including 29 cable cars and 22 chairlifts) and 154 ski slopes across the Skicircus Saalbach Hinterglemm Leogang Fieberbrunn ski area, managed in part by Leoganger Bergbahnen GmbH. Summer lift operations also generate revenue.
2. Accommodation booking commissions: The platform facilitates bookings for 277 accommodations across Saalfelden and Leogang, earning commissions on successful bookings made through the search and booking portal.
3. Saalfelden Leogang Card partnership network: The guest card is distributed exclusively through partner establishments, creating value for accommodation providers who market this inclusive service to attract guests.
4. Event and activity revenue: Revenue generation through event programming including the Jazzfestival Saalfelden, bike festival, and Flying Fox XXL attraction tickets. Voucher sales for Leoganger Bergbahnen also contribute.
5. Voucher and ticket sales: Online shop for mountain cable car tickets (summer and winter), Flying Fox XXL tickets, and vouchers for Leoganger Bergbahnen.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Saalfelden Leogang Touristik GmbH is the regional destination management organization for Saalfelden and Leogang in Salzburg, Austria. It sells tourism services including accommodation booking, lift and slope access to the Skicircus Saalbach Hinterglemm Leogang Fieberbrunn ski area, the Saalfelden Leogang Card guest benefits program, event tickets (including Jazzfestival Saalfelden and the bike festival), and access to attractions such as Bikepark Leogang and the Flying Fox XXL zipline. The offering is unified through a digital ecosystem consisting of a booking website, the Home of Lässig mobile app, and a partner-based guest card system distributed across 277 accommodation establishments.

Product overview

Saalfelden Leogang Touristik operates as a regional tourism management and holiday service platform for the Saalfelden Leogang area in Austria's SalzburgerLand. Its core product is the Saalfelden Leogang Card, a guest card distributed at partner accommodations offering inclusive and discounted access to regional services across 365 days per year. The digital ecosystem includes the Home of Lässig App (mobile ticket wallet and guest card), an online accommodation search and booking platform, and live information services (weather, snow, webcams). Activity products include the Bikepark Leogang (mountain biking trails), the Flying Fox XXL zipline, and access to the broader Skicircus lift and slope network (69 lifts, 154 slopes, 30 cross-country trails). Events programming and cultural activities round out the offering.

Differentiator

Problem solved

Functional benefit

Brands

• Saalfelden Leogang Card: Guest card offering included services and discounts for visitors throughout the year
• Home of Lässig App

Products and services

• Saalfelden Leogang Card A year-round guest card provided to visitors upon check-in at one of the 277 partner accommodations in Saalfelden and Leogang. It includes cable car rides, guided hikes, museum visits, and discounts on summer and winter activities across the region, accessible via mobile app or email from the host accommodation; misuse carries a €70 penalty.
• Home of Lässig Mobile App Mobile application available for Android and iOS that serves as the digital wallet for the Saalfelden Leogang Card, enabling guests to receive, store, and use their guest card electronically along with ticket wallet functionality for mobile tickets.
• Bikepark Leogang A dedicated mountain biking park within the Saalfelden Leogang region offering trails and facilities for riders from rookie to professional levels, anchored by the annual bike festival and supported by sports brand sponsorships.
• Flying Fox XXL A zipline attraction offering an adrenaline experience, described as a freedom ride in the mountains of Saalfelden Leogang, with tickets sold via the online shop and sponsored by Raiffeisen.
• Accommodation Search & Booking Platform An online booking platform enabling visitors to search for and reserve accommodations across Saalfelden and Leogang, filtering by town, category, facilities, and price, with property listings ranging from hotels and holiday apartments to farms and inns.
• Skicircus Lifts & Slopes Access Access to the Skicircus Saalbach Hinterglemm Leogang Fieberbrunn connected ski area, comprising 69 total lifts (29 cable cars, 22 chairlifts, 18 ski lifts), 154 marked slopes (77 blue, 49 red, 9 black), 30 cross-country trails, and an interactive ski map, with summer lift operations on 10 of 13 lifts.

Quantifiable outcome

• 277 accommodation partners on the booking platform
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

17 partnerships are on record, tiered minor and core.

• Scott SportsminorGTM or Marketing PartnerSports equipment sponsor providing cycling gear sponsorship for the bike park and cycling events.
• Jochen Schweizer ArenaminorGTM or Marketing PartnerAdventure experience partner offering high-altitude adventure activities for visitors.
• Muc-offminorGTM or Marketing PartnerBicycle cleaning and maintenance product sponsor for bike park events.
• GoProminorGTM or Marketing PartnerAction camera sponsorship for documenting mountain activities and events.
• Fox Racing MTBminorGTM or Marketing PartnerMountain bike component and apparel sponsor for cycling events.
• Evoc SportsminorGTM or Marketing PartnerBike backpacks and protection gear sponsor for the region.
• IXSminorGTM or Marketing PartnerMountain bike protection brand sponsorship.
• MaxxisminorGTM or Marketing PartnerMountain bike tire sponsor for cycling events.
• 100% (sports brand)minorGTM or Marketing PartnerSports eyewear sponsor for bike events.
• StieglminorGTM or Marketing PartnerAustrian brewery sponsor for cycling events.
• Gasteiner (Brau Union)minorGTM or Marketing PartnerMineral water sponsor for events.
• Pago (Brau Union)minorGTM or Marketing PartnerFruit juice sponsor for events.
• RaiffeisenminorGTM or Marketing PartnerBanking partner sponsoring Flying Fox XXL attraction.
• GeoSphere AustriacoreTechnology or IntegrationWeather data provider powering the weather forecasts and meteorological information displayed on the website.
• 277 accommodation partnerscoreChannel Partner/ Reseller/ DistributorNetwork of 277 accommodations across Saalfelden and Leogang serving as distribution points for the Saalfelden Leogang Card and primary customer acquisition channel.
• Skicircus partner regions (Saalbach, Hinterglemm, Fieberbrunn)coreStrategic or Co-development PartnerConnected ski area partnerships creating the Skicircus with shared lift infrastructure spanning 270 km of slopes and 69 lifts across multiple municipalities.
• Lonely PlanetminorGTM or Marketing PartnerTravel media partnership resulting from Best in Travel 2024 recognition.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tourismusverband Wilder Kaiser: Tyrolean regional DMO combining ski, hiking, and family tourism around the Wilder Kaiser area. Comparable as a destination marketing organization with guest card program, accommodation booking portal, and year-round event scheduling.
• Saalbach Hinterglemm Tourismus: Direct Skicircus partner DMO operating the Saalbach Hinterglemm side of the connected ski area. Highly comparable as a regional tourism organization with shared lift infrastructure, accommodation booking, and year-round event programming in the same Austrian market.
• Mayrhofen Tourismus: Zillertal-based DMO operating a major Austrian ski area with strong mountain biking and event programming. Closely comparable product mix (ski + bike + hiking + events) and similar guest card distribution model for partner accommodations.
• Tourismusverband Schladming-Dachstein: Styrian DMO covering the Schladming-Dachstein region with a major interconnected ski area, summer hiking network, and event calendar. Comparable scope of operations, partnership model with lift operators, and guest card / accommodation platform structure.
• Zermatt Tourismus: Swiss Alpine DMO marketing a world-class ski and 365-day destination around the Matterhorn. Comparable in operating a year-round Alpine destination with integrated booking, guest card, and international brand positioning, but serves a different (Swiss) market.
• Tourismusverband Ötztal: Tyrolean DMO marketing the Ötztal valley, including Sölden and a major glacier-linked ski area. Comparable in scope, accommodation booking model, and year-round adventure positioning, competing for similar DACH and international Alpine visitors.
• Alpbachtal Tourismus: Tyrolean DMO marketing the Alpbachtal valley as a year-round ski and hiking destination. Comparable as a smaller-scale regional tourism organization with a guest card program, accommodation booking, and event programming in the same Austrian market.
• Serfaus-Fiss-Ladis Tourismus: Tyrolean DMO for a connected ski area with a strong family and summer positioning. Comparable as a regional DMO with a Super.Summer.Card-style guest card, accommodation booking platform, and integrated summer/winter activity marketing.
• Tourismusverband Kitzbühel: Austrian Alpine DMO marketing a major Tyrolean ski and summer destination. Comparable as a regional tourism board with accommodation booking, guest card programs, and international event marketing, competing for the same premium DACH and international winter traveler.

Broad incumbents

• SalzburgerLand Tourismus: State-level destination marketing organization for the Salzburg province. Not a direct competitor, but the umbrella tourism body whose marketing and brand assets Saalfelden Leogang benefits from and partly depends on for international demand generation.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/saalbach
• Facebookfacebook.com/Skicircus
• LinkedInlinkedin.com/company/saalfelden-leogang-touristik-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Saalfelden Leogang Touristik