LoftByEtab

What LoftByEtab does

LoftByEtab, operating as Loft Furniture, is a Saudi Arabia-based omnichannel contemporary furniture retailer serving both residential and commercial customers. Established in 2014 under ETAB International — the investment arm of the Zahran Holding Company conglomerate — the company operates three flagship showrooms in Jeddah, Riyadh, and Al Khobar alongside a direct-to-consumer e-commerce platform at loftstore.com and dedicated iOS and Android mobile applications. The company self-reports 10+ years of operation and 30,000+ clients served.

The product catalog spans more than 7,000 SKUs across sofas, chairs, tables, storage, bedroom furniture, outdoor furniture, carpets, home accessories (lighting, mirrors, wall art, vases), office furniture, and a recently added Kitchen & Wardrobes category linked to an external kitchen planning service. Unit prices range from SAR 388 for entry-level coffee tables to over SAR 30,000 for modular sofa sets, positioning the retailer across mid-market and premium tiers with four style groupings (Modern, Industrial, Vintage, Luxury). The store offers free delivery in its three operating cities, assembly services, and exclusive interior design and styling consultations for project clients.

The business runs on the Salla e-commerce platform rather than proprietary technology, and accepts mada, credit card, Apple Pay, stc pay, and BNPL providers tabby and tamara at checkout. Customer acquisition spans Instagram, Snapchat, TikTok, YouTube, and Facebook, supported by a blog, email marketing, and SEO. A dedicated Project Enquiry channel targets commercial and interior design projects. The company is privately held, single-country focused on Saudi Arabia, and discloses no external funding rounds.

Name

LoftByEtab

Legal name

Loft Furniture

Website

https://loftstore.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

LoftByEtab (Loft Furniture) is a Saudi Arabia-based omnichannel contemporary furniture retailer, operating three showrooms in Jeddah, Riyadh, and Al Khobar plus an e-commerce site and mobile apps. It sells 7,000+ residential and office furniture SKUs, serving homeowners, commercial clients, and project-based interior design customers under parent ETAB International (Zahran Holding Company).

Ownership category

akta.pro rank

Headquarters

HQ city

Jeddah

HQ country

Saudi Arabia

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Furniture Sales: One-time sale of furniture products including sofas, chairs, tables, beds, storage units, outdoor furniture, and home accessories. Products are sold at individual price points with occasional discounts and promotions.
2. Interior Design Services: Exclusive styling and interior design service offered to customers for personalized space design solutions. Professional consultation and styling services provided alongside product sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

LoftByEtab is a contemporary home furnishings retailer operating in Saudi Arabia, selling residential and office furniture, outdoor furniture, carpets, lighting, home decor accessories, and kitchen/wardrobe solutions through its own e-commerce platform at loftstore.com, a branded mobile app, and three flagship showrooms in Jeddah, Riyadh, and Al Khobar. The company complements its product sales with an exclusive interior design and styling consultation service and a dedicated Project Enquiry channel for larger commercial and residential fit-outs, offering free delivery and in-home assembly within its three flagship cities.

Product overview

LoftByEtab operates a comprehensive furniture e-commerce platform offering a unified shopping experience across multiple product categories. The product portfolio centers on residential and office furniture including sofas (Domani, Cashew, Sydney, Patras, Rhodes, Skew, Maxwell, Mistral), chairs (dining, armchairs, barstools, recliners), tables (dining, coffee, side, console), storage solutions (TV units, bookcases, sideboards), bedroom furniture (beds, nightstands, dressers), outdoor furniture (sunbeds, lounge sets, planters), carpets, home decor accessories (lighting, mirrors, wall art), and office furniture. The company also provides kitchen and wardrobe solutions. The platform features over 7,000 products with services spanning delivery, assembly, styling, and interior design consultation across showrooms in Jeddah, Riyadh, and Khobar.

Differentiator

Problem solved

Functional benefit

Products and services

• Sofas Residential sofa range including modular, L-shape, 2-seater, 2.5-seater, 3-seater, 4-seater, and sofa-set configurations, priced from SAR 4,499 to SAR 30,096 and targeted at Saudi homeowners furnishing living rooms.
• Chairs Seating line covering dining chairs, armchairs, bar stools, recliner chairs, swivel chairs, bean bags, and poufs for residential and small-commercial buyers in Saudi Arabia.
• Tables Table assortment including dining tables, coffee tables, side tables, and console tables, priced from SAR 388 to SAR 9,065, targeted at Saudi households and commercial settings.
• Storage Storage furniture line including TV units, bookcases and shelves, sideboards, and wall units for residential living spaces in Saudi Arabia.
• Bedroom Furniture Complete bedroom solutions including beds, nightstands, dressing tables, benches, and bedroom sets, priced from SAR 3,983 to SAR 13,478, targeted at Saudi households.
• Outdoor Furniture Outdoor living assortment including sunbeds, sofa sets, bean bags, outdoor tables, planters, rocking chairs, and lounge furniture for Saudi residential outdoor spaces.
• Carpets Area rugs and carpets including rectangular and various decorative styles for Saudi homes.
• Home Decor Accessories Decorative accessories line including pendant and floor lighting, mirrors, wall art, cushions and throws, vases, and curated gallery items for residential interiors.
• Office Furniture Workspace solutions including desks, office tables, office chairs, cabinets, and executive furniture targeted at Saudi businesses, home offices, and commercial buyers.
• Kitchen & Wardrobes Kitchen cabinets and wardrobes for residential needs, accessed through an external kitchen planning service integrated with the Loft storefront.
• Interior Design and Styling Service Exclusive in-house styling and interior design consultation provided to Saudi customers for personalised residential and small-commercial space design, accessible through the Loft showrooms and the online Project Enquiry channel.

Quantifiable outcome

• 30,000+ happy clients served
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• West Elm: Williams-Sonoma-owned modern furniture retailer with strong e-commerce and showroom presence. Comparable on contemporary-design-led catalog and mid-to-premium price positioning, though primarily digital with global rather than Saudi focus.
• Wayfair: Largest US online pure-play furniture and home furnishings retailer. Comparable on broad catalog scale and digital-first merchandising model; a structural competitive threat to any furniture retailer without proprietary technology.
• Crate & Barrel: Mid-to-premium US furniture and home furnishings retailer with international showrooms. Comparable on full-room residential assortment and contemporary style, though its footprint and scale differ from Loft's regional focus.
• IKEA: Global furniture retail leader with multiple large-format stores in Saudi Arabia. Comparable as the dominant benchmark for residential furniture retail in the Kingdom, though its scale, supply chain, and price-positioning differ from Loft's mid-market/premium focus.
• Pottery Barn: Williams-Sonoma-owned home furnishings retailer offering coordinated room solutions in a similar style-led, mid-to-premium positioning. Comparable on category breadth and design-led merchandising, though with limited Saudi physical presence.

Direct peers

• Marina Home Interiors: UAE-based furniture and home furnishings retailer with GCC showrooms offering contemporary residential and outdoor furniture. Comparable on premium positioning, contemporary style assortment, and omnichannel retail.
• Danube Home: Saudi-headquartered omnichannel furniture and home furnishings retailer with showrooms across the Kingdom and broader MENA. Highly comparable given overlapping product categories (sofas, bedroom, decor), showroom-plus-e-commerce model, and Saudi customer base.
• Home Centre: Flagship furniture and home furnishings retail brand of the Landmark Group with extensive MENA footprint including Saudi Arabia. Directly comparable on omnichannel model, broad residential catalog, and mid-market price positioning.
• Pan Emirates: UAE-founded furniture retailer expanding across the GCC with large showroom formats and full residential catalog. Comparable on omnichannel strategy, regional GCC expansion trajectory, and category breadth.
• The One: MENA-headquartered affordable-luxury furniture and home accessories retailer with showrooms across the GCC including Saudi Arabia. Directly comparable on style-led residential catalog and regional showroom model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@LoftByetab
• Facebookfacebook.com/LoftbyEtab
• Instagraminstagram.com/loftbyetab
• TikToktiktok.com/@loftbyetab
• LinkedInlinkedin.com/company/loft-by-etab

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LoftByEtab