Amazon DSP

What Amazon DSP does

Amazon DSP is the operational name for the Amazon Delivery Service Partner Program, a logistics initiative operated by Amazon.com, Inc. (NASDAQ: AMZN). The program enables independent entrepreneurs to launch and operate their own last-mile delivery businesses under the Amazon brand, using Amazon-branded vans, uniforms, and routing systems to deliver packages generated by Amazon's e-commerce fulfillment network. As described in the source data, the program has a single core product — the DSP franchise — and no separately listed technology platforms, APIs, or software products of its own.

The program is structurally an asset-light operating model for Amazon: rather than building and staffing its own last-mile fleet, Amazon recruits third-party business owners who assume fleet, labor, and station-level operating costs in exchange for per-route or per-package compensation funded by Amazon's parcel volume. The headcount figure of 234 in the source material appears to refer to Amazon's internal program-management and support staff rather than to the thousands of drivers employed by individual DSPs, since DSPs are independent businesses, not Amazon employees.

The program's business model is therefore a captive B2B logistics-services arrangement: Amazon is simultaneously the sole customer, the brand licensor, and the operational counterparty. There is no independent pricing model, no disclosed per-stop rate, and no public revenue figure attributable to the DSP program in the source data. The program currently operates in North America, with Canada explicitly listed as a market served (via logistics.amazon.ca), and is positioned within Amazon's broader logistics and operations division rather than as a standalone corporate entity.

Name

Amazon DSP

Website

https://logistics.amazon.ca

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Amazon DSP is the Amazon Delivery Service Partner Program, a logistics initiative within Amazon.com, Inc. that enables independent entrepreneurs to operate last-mile delivery businesses serving Amazon's e-commerce parcel volume under the Amazon brand.

Ownership category

akta.pro rank

Product category

Last-Mile Delivery Logistics

NAICS

Couriers and Express Delivery Services (4921)

SIC

Trucking & Courier Services (No Air) (4210)

akta.pro primary industry

Courier, Parcel & Last‑Mile Delivery Platforms (BPAMAHAD)

akta.pro secondary industries

Crowdsourced Retail Errand/Shopping & Delivery (TLAAAGAE), Parcel Inject / Postal Workshare (Last-Mile Handoff) (TLAAACAJ)

Keywords

• Delivery service partner
• Last mile delivery
• Package delivery
• Logistics franchise
• Delivery business

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Core offering

Amazon DSP (Delivery Service Partner Program) is a business initiative that enables entrepreneurs to start their own last-mile package delivery businesses serving Amazon customers. The program recruits independent operators who establish and run delivery operations under the Amazon brand, leveraging Amazon's parcel volume and logistics infrastructure. It is operated as a program within Amazon.com, Inc. rather than as a separate company.

Product overview

Amazon DSP is a single program offering — the Delivery Service Partner Program — which enables entrepreneurs to launch their own delivery businesses under the Amazon brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Delivery Service Partner Program (DSP) A program that enables entrepreneurs to start their own last-mile package delivery businesses operating under the Amazon brand and serving Amazon customers. It is designed for prospective business owners who want to establish independent delivery operations backed by Amazon's parcel volume and logistics infrastructure.

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• DHL: DHL operates a global e-commerce and parcel delivery network, including DHL eCommerce in Canada. It is a broad incumbent peer in the cross-border and domestic last-mile parcel market where Amazon DSP also operates.
• UPS: UPS is a global integrated parcel and logistics provider with deep Canadian coverage. It is a broad incumbent competing in last-mile parcel delivery and also operates UPS Ground sorts that overlap with Amazon DSP's last-mile activity.
• FedEx: FedEx is a global integrated parcel and logistics carrier with significant Canadian operations. It is a broad incumbent that competes with Amazon DSP for enterprise and e-commerce last-mile volume in Canada.

Regional players

• Canada Post: Canada Post is the national postal operator handling the bulk of Canadian parcel delivery. It is a regional peer competing for the same Canadian last-mile e-commerce demand Amazon DSP addresses.
• Purolator: Purolator is one of Canada's largest integrated parcel and logistics providers. It is a regional incumbent that competes head-to-head with Amazon DSP for Canadian e-commerce last-mile volume.

Emerging players

• DoorDash Drive: DoorDash Drive extends DoorDash's gig driver network into last-mile delivery for retailers. It is an emerging crowdsourced delivery peer that increasingly competes with Amazon DSP for non-Amazon e-commerce parcel volume in Canada.
• Gopuff: Gopuff operates an on-demand, asset-heavy delivery network for convenience goods and has expanded into ad-driven last-mile fulfillment. It is an emerging player using distributed delivery operations comparable in concept to Amazon DSP.

Direct peers

• Roadie: Roadie operates a crowdsourced, peer-to-peer delivery network acquired by UPS. It is a direct peer to Amazon DSP in its use of distributed, non-employee drivers to fulfill last-mile parcel delivery for shippers.
• OnTrac: OnTrac is a regional parcel carrier focused on ground-based last-mile and middle-mile e-commerce delivery in the U.S. and adjacent markets. It competes for the same e-commerce parcel volume that Amazon DSP delivers for Amazon.
• Veho: Veho runs a crowdsourced, technology-led last-mile delivery network in North America. It is directly comparable to Amazon DSP in its use of a distributed, partner-driven driver model to move e-commerce parcels.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat4 records

Key risks4 records

Key highlights4 records

Customer concentration

• LinkedInlinkedin.com/company/amazon-canada-dsp

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amazon DSP