Roadie
Roadie is a crowdsourced same-day delivery platform, operating as a UPS subsidiary, that connects businesses with 310,000+ independent drivers across 97% of U.S. households to deliver goods up to 100 miles, serving retail, e-commerce, pharmacy, and industrial clients.
- Company typePrivate
- Founded2014
- HeadquartersAtlanta, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Roadie does
Roadie operates a crowdsourced last-mile delivery platform that connects businesses with a network of independent drivers for same-day and next-day delivery across the United States. Founded in 2014 and headquartered in Atlanta, Georgia, the company has been a wholly-owned subsidiary of UPS since its 2016 acquisition, operating within UPS's broader logistics organization while maintaining its own brand identity. Its platform matches delivery requests (called "Gigs") with drivers through a proprietary matching algorithm and offers flexible delivery windows as fast as 2 hours, support for oversized items up to 144 inches and 300 pounds, and reach to 97% of U.S. households within 100 miles of pickup. The driver network reportedly exceeds 310,000 independent drivers across 30,000+ zip codes.
The core product portfolio consists of Roadie Same Day®, RoadieXD® (high-volume, scheduled-block delivery for cargo vans and box trucks), Big & Bulky delivery, Ship-from-Store, Last Mile Delivery, Local Next-Day Delivery, Hot Shot Delivery, and Reverse Logistics. Underlying platform technology includes the Roadie SmartSort™ batching algorithm, Add-On Gigs for in-route gig matching, real-time GPS tracking with photographic proof-of-delivery, biometric identity verification via Persona, and a public logistics API (send.roadie.com). Sub-brands include Roadie Same Day®, RoadieXD®, Roadie for UPS Customers, and Roadie for 3PLs. Roadie is SOC 2 Type 2 and HIPAA/HITECH Type 2 compliant, enabling it to serve regulated verticals such as prescriptions and healthcare.
Roadie monetizes on a transaction-based model in which Senders pay per Gig based on distance, delivery speed, and item size, with additional fees for expedited windows, XL/bulky items, multi-stop deliveries, and optional Protection Plan coverage (up to $10,000 per Gig via UPS Capital). Its go-to-market combines a self-service API and web platform for SMBs and individuals, enterprise field sales for large retailers and brands, and channel partnerships with platforms such as Centiro (delivery management) and Locally (O2O marketplace). Customer segments include Retail & E-commerce as the primary vertical, plus Auto Parts & Tires, Pharmacy & Prescriptions, Airlines, Industrial & Construction Suppliers, and Home Improvement.
Roadie firmographics
Firmographics- Name
- Roadie
- Legal name
- Roadie, Inc.
- Website
- https://roadie.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Roadie is a crowdsourced same-day delivery platform, operating as a UPS subsidiary, that connects businesses with 310,000+ independent drivers across 97% of U.S. households to deliver goods up to 100 miles, serving retail, e-commerce, pharmacy, and industrial clients.
- Ownership category
- akta.pro rank
Roadie industry classification
Industry- Product category
- Last-Mile Delivery
- NAICS
- Local Messengers and Local Delivery (49221), Local Messengers and Local Delivery (492210), Couriers and Express Delivery Services (4921)
- SIC
- Trucking & Courier Services (No Air) (4210), Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Crowdsourced Grocery & Convenience Delivery (TLAAAGAD)
- akta.pro secondary industry
- Dedicated / Contract Carriage Brokerage (Shippers’ Managed Capacity) (TLACACAF)
Keywords
Where Roadie is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Roadie business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Delivery transaction fees: Senders pay per Gig based on distance, delivery speed, and item size. Pricing varies by Gig and is displayed upfront to drivers. Fees include the Gig payment to driver, platform fees, and optional protection plan.
- Premium delivery services: Additional fees for expedited delivery (2-hour, 4-hour windows), XL/bulky items, and multi-stop deliveries. RoadieXD scheduled Blocks offer guaranteed minimum earnings for longer routes.
- Roadie Protection Plan: Free basic protection up to $100 per Gig included. Additional protection available for purchase through UPS Capital partnership, up to $10,000 per Gig.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard delivery Gig payout for drivers |
| Transaction based/ take rate | Pay-as-you-go | RoadieXD scheduled Blocks |
| Other | Pay-as-you-go | Instant Pay feature for drivers |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Roadie product offering
Product offeringCore offering
Roadie operates a crowdsourced, same-day delivery marketplace that connects shippers with a nationwide network of more than 310,000 independent drivers to move parcels from store to door. The platform supports same-day delivery, returns, and air-parcel shipping for retailers, e-commerce brands, 3PLs, and healthcare shippers, and is offered under a pay-per-Gig pricing model.
Product overview
Roadie is a crowdsourced last-mile delivery platform that operates as a network of independent drivers. The product portfolio consists of the core Roadie Same Day® and RoadieXD® platforms for same-day delivery at various scales, supplemented by specialized solutions including Big & Bulky Delivery for oversized items, Ship-from-Store for retail fulfillment, Last Mile Delivery optimization, Local Next-Day Delivery, Hot Shot Delivery for urgent orders, and Reverse Logistics for returns management. The Roadie for UPS Customers and Roadie for 3PLs modules integrate Roadie's capabilities with existing UPS accounts and third-party logistics operations. Additional offerings include the Roadie Protection Plan for delivery insurance, Instant Pay and Roadie Blocks for driver compensation, and proprietary technology features like Roadie SmartSort™ for batch optimization and Add-On Gigs for route efficiency.
Differentiator
Problem solved
Functional benefit
Brands
- Roadie Same Day®: Same-day delivery service offering delivery in as fast as 2 hours with flexible delivery windows.
- RoadieXD®
- Roadie for UPS Customers
- Roadie for 3PLs
Products and services
- Roadie Same-Day Delivery Crowdsourced, same-day delivery service that connects shippers with vetted independent drivers across a nationwide network covering 97% of U.S. households. Designed for retailers, e-commerce brands, 3PLs, and healthcare shippers who need on-demand last-mile capacity.
- Roadie Returns Returns management solution that uses Roadie's crowdsourced driver network to pick up and return customer parcels, enabling merchants to offer easy, scheduled return pickups. Targeted at retailers and e-commerce brands looking to streamline reverse logistics.
- Air Parcel Air-parcel shipping service that combines air transport with Roadie's last-mile driver network for end-to-end long-distance delivery. Built for shippers needing faster coast-to-coast delivery using UPS air capacity plus Roadie's last-mile drivers.
Quantifiable outcome
- Deliveries in as fast as 2 hours for urgent orders
- +3 more outcomes
Companies that use Roadie
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles2 records
Roadie technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability3 records
Feature5 records
Roadie partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- ComcastcoreRoadie partners with Comcast to fulfill same-day Wi-Fi gateway delivery in approximately 20 U.S. markets including Atlanta, Chicago, Denver, Houston, Nashville, Philadelphia, and San Francisco. Orders placed by 3 p.m. are delivered same day through Roadie's driver network.
- Omaha SteakscoreExpanded nationwide same-day delivery partnership serving all 44 Omaha Steaks store locations, covering more than 140 million Americans. Customers within 30-mile radius can receive orders in as little as 3 hours when placed by 3 p.m. ET. Partnership maintains cold-chain best practices for perishable items.
- Edible BrandsminorLast-mile delivery partnerships with Nash, Uber Direct, and Roadie extend Edible Brands' reach up to 70 miles while maintaining product freshness. Contributed to average order value growth through delivery options.
- CentirocoreIntegration enables large retailers and third-party logistics providers to scale same-day delivery without disrupting warehouse operations. Deployed rapidly in weeks, allowing a major national retailer to go live ahead of holiday rush. Introduces deferred transaction model separating label printing from data transmission.
- LocallyminorRoadie is a carrier partner in Locally's same-day delivery platform launching March 2026, enabling brands to fulfill orders through authorized dealer networks without additional warehouse infrastructure. Integrated with real-time local inventory and other carriers including Uber and DoorDash.
- Bouqs Co.coreSame-day delivery partnership in key markets (New York, Los Angeles, Miami) enabled Bouqs to handle 44% increase in Q4 holiday orders. Collaboration allows premium floral arrangement delivery beyond physical stores with fresher flowers and increased customer satisfaction.
- UPS CapitalminorPartnership for Additional Protection Plan offering up to $10,000 coverage per Gig for Senders, beyond the free $100 basic protection.
- HertzminorVehicle rental partnership offering Roadie drivers an average of 20% off cargo van and box truck rentals with unlimited mileage and 24-hour roadside assistance for RoadieXD eligibility.
- StrideminorInsurance partner helping drivers save time and money getting health, dental, vision, and life insurance coverage.
Scale indicators5 records
Recent moves6 records
Expansion highlights7 records
Roadie competitors and assessment
Company assessmentDirect peers
- DoorDash Drive: DoorDash's logistics-as-a-service offering that powers same-day delivery for retailers using its gig driver network. Direct competitor in crowdsourced last-mile delivery for enterprise shippers, with comparable same-day, oversized, and store-fulfillment use cases.
- Dolly: On-demand crowdsourced moving and delivery platform for large items (furniture, appliances, retail). Comparable to Roadie's Big & Bulky and Ship-from-Store solutions, with similar gig-driver model and enterprise retail use cases.
- Lugg: On-demand crowdsourced platform for moving, furniture delivery, and large-item pickup. Directly competes with Roadie's Big & Bulky delivery vertical using a similar gig-driver model.
- GoShare: On-demand crowdsourced delivery platform for big and bulky items using trucks and vans with vetted drivers. Closely comparable to Roadie's RoadieXD and Big & Bulky offerings, serving retailers and consumers needing oversized deliveries.
- Veho: Technology-driven last-mile delivery network competing in same-day and next-day e-commerce fulfillment. Comparable to Roadie in target customers (retailers, e-commerce brands), crowdsourced driver model, and focus on delivery experience differentiation.
- Uber Direct: Uber's white-label delivery arm that uses its rideshare driver network to fulfill same-day and on-demand deliveries for retailers. Directly comparable to Roadie's crowdsourced same-day delivery model and target customer base (enterprise shippers, 3PLs, retail).
Broad incumbents
- FedEx SameDay City: FedEx's same-day metro delivery service for time-sensitive shipments, often used by retailers and healthcare shippers. Comparable to Roadie's same-day enterprise offering, though FedEx is a broader incumbent with owned-asset operations.
- OnTrac: Regional parcel carrier offering ground and expedited shipping across the U.S. Overlaps with Roadie's Local Next-Day Delivery and ship-from-store use cases for retail shippers, but operates an owned-asset model rather than crowdsourced.
Emerging players
- AxleHire: Same-day and next-day delivery provider focused on e-commerce shippers, using a mix of gig drivers and routed couriers. Comparable to Roadie's same-day and ship-from-store offerings, particularly for urban e-commerce fulfillment.
- Shipsi: Aggregated same-day delivery platform that integrates multiple carrier networks (including crowdsourced) for retailers. Comparable to Roadie's platform-layer capabilities and enterprise retail target customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Roadie social profiles
Digital presenceRoadie compliance and trust
Trust signalCompliance2 records
Roadie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roadie leadership team
Management profileNumber of profiles
Profiles6 records
Roadie funding detail
Funding detailFunding overview
Funding rounds4 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roadie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roadie
What does Roadie do?
Roadie operates a crowdsourced, same-day delivery marketplace that connects shippers with a nationwide network of more than 310,000 independent drivers to move parcels from store to door. The platform supports same-day delivery, returns, and air-parcel shipping for retailers, e-commerce brands, 3PLs, and healthcare shippers, and is offered under a pay-per-Gig pricing model.
Is Roadie a public or private company?
Roadie is a private company. It is classified as corporate owned and is currently operating.
When was Roadie founded?
Roadie was founded in 2014. It employs 251 to 500 people.
Where is Roadie based?
Roadie is headquartered in Atlanta, United States, in the North America region.
How does Roadie make money?
Three revenue lines are on record. Delivery transaction fees are the primary driver. The others are premium delivery services and roadie Protection Plan.
Who are Roadie's main competitors?
Direct peers on record are DoorDash Drive, Dolly, Lugg, GoShare, Veho and Uber Direct. Broad incumbents are FedEx SameDay City and OnTrac. Emerging players are AxleHire and Shipsi.
Does Roadie have an API?
Yes. Roadie provides a logistics management API that enables Senders to crowdsource independent service providers for delivery services, access real-time tracking and photographic proof of pickup and delivery, schedule and manage Gigs, upload Gigs in bulk to be batched using Roadie's proprietary algorithm, and sort multiple Gigs into batches using Roadie SmartSort™. Developer documentation is at send.roadie.com.
What industry is Roadie in?
Roadie's product category is Last-Mile Delivery. Its primary akta.pro industry code is TLAAAGAD, Crowdsourced Grocery & Convenience Delivery, with a secondary code of TLACACAF, Dedicated / Contract Carriage Brokerage (Shippers’ Managed Capacity). Its NAICS code is 49221 and its SIC code is 4210.