LOISIRS EN VILLE

What LOISIRS EN VILLE does

Loisirs en ville is a French private company founded in 2002 and headquartered in Neuville-en-Ferrain (Lille Métropole), with a field-operations office in Mantes-la-Jolie. The firm designs, deploys, and operates ephemeral aquatic and urban-beach installations for French municipalities and event professionals, positioning itself as the market leader in France with 15+ years of continuous operation. Its service portfolio spans five core lines: short-term rental of above-ground pools and aquatic play areas (weeks to months), event-based pool rental (1 to several days), long-term pool rental replacing or complementing municipal facilities, sale of mobile public pools with technical feasibility studies and staff training, and end-to-end urban beach creation including sand installation, swimming basins, and animation programming. Reference deployments include Ville de Paris (two 20x10m pools for the 2024 Olympic candidacy), Ville de Bagnolet, Ville de Metz, Ville de La Courneuve (63,000 visitors in a single season), Ville de Clamart, Ville d'Hénin Beaumont, and Seine St Denis.

The underlying technology is rooted in industrial water treatment and temporary civil engineering rather than software. Core systems include sand (20–50 micron) and cartridge (10–20 micron) filtration sized to basin volume per ARS (Agence Régionale de Santé) requirements, automatic pH and chlorine regulation with ampere metric control panels validated for public pools, self-priming pumps compatible with salt electrolysis, and galvanized steel structures with guardrails, stairs, ramps, and non-slip grating. Compliance is anchored by ARS sanitary standards, daily 30-liter-per-bather fresh water supply, and independent control commission verification before each site opening. Specialized partners handle temporary black and grey water treatment, enabling off-grid deployments.

The business operates a B2G direct-sales model with custom project conception and execution from design through dismantling. Revenue mixes short-term and long-term rentals (recurring), one-time mobile pool sales with training, and bespoke event installations priced per project (no public pricing). Customers are primarily French municipalities (with a stated European service area); an internal team of CIFEC-certified technicians, project managers, and animators delivers the work, supported by ISO 14001-certified local suppliers and reintegration enterprises as part of RSE commitments. The firm is controlled by its founder-gérant Olivier Tierny, with a small permanent staff of approximately 5 and a larger seasonal deployment crew.

Name

LOISIRS EN VILLE

Legal name

Loisirs en ville

Website

https://loisirsenville.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Loisirs en ville designs, deploys, and operates temporary urban beaches and ephemeral swimming pools for French municipalities and event professionals, holding a 15-year market-leadership position with ARS-compliant water treatment technology.

Ownership category

akta.pro rank

Product category

Temporary Aquatic Installation Services

NAICS

Amusement Parks and Arcades (7131), Recreational Goods Rental (532284)

SIC

Services-Amusement & Recreation Services (7900), Services-Equipment Rental & Leasing, Nec (7359)

akta.pro primary industry

Aquatic Family Entertainment Centers (Splash Pads, Aquatic Playgrounds, Swim Parks) (THAJAEAL)

akta.pro secondary industries

Water Park Operations & Management Services (Third-Party Operators) (THAAABAI), Aquatic Playgrounds & Splash Pads (Spray Parks, Kids’ Water Play) (THAAABAE)

Keywords

• Temporary pool rental
• Urban beach creation
• Mobile public pools
• Aquatic play installations
• Municipal water treatment

Headquarters

HQ city

Neuville-en-Ferrain

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Pool and Aquatic Area Rental: Short-term rental of above-ground pools, paddling pools, and aquatic play areas for municipalities and event professionals. Duration ranges from weeks to several months. Primary revenue stream with water treatment expertise as key value differentiator.
2. Mobile Public Pool Sales: Sale of mobile public pools to municipalities for replacing pools under construction or providing summer aquatic equipment. Includes technical feasibility studies and staff training.
3. Event Pool Rental: Rental of pools and aquatic basins for private or public events lasting 1 to several days. Complex logistics and technical mastery for non-standard projects.
4. Long-term Pool Rental: Rental of complete temporary equipment packages including basin, cover, and amenities for complementing or replacing sports facilities and ensuring public service continuity.

Go-to-market motion3 records

Distribution channels2 records

Marketing channels3 records

Core offering

Loisirs en ville rents and sells temporary above-ground swimming pools, paddling pools, aquatic play areas, and complete ephemeral urban beach installations for French municipalities and event professionals. The company provides turnkey service from technical study and conception through installation, water treatment, animation programming, and dismantling, with project durations ranging from single-day event rentals to multi-month beach operations.

Product overview

Loisirs en ville operates as a comprehensive service provider offering temporary aquatic installations for urban settings. The core offering consists of five interconnected service lines: (1) temporary pool rental for weeks to months, (2) event-based pool rental for 1-5 days, (3) long-term pool rental with complete installations, (4) mobile public pool sales with technical studies and training, and (5) full-service urban beach creation and management. These primary offerings are supported by water treatment and filtration services, basin access infrastructure installation, and staff training programs. The company maintains an integrated approach from concept through execution, covering technical studies, installation, operation, and dismantling of ephemeral aquatic sites across France and Europe.

Differentiator

Problem solved

Functional benefit

Products and services

• Temporary Pool Rental (Location de piscines éphémères) Rental of temporary above-ground swimming pools for municipalities and professionals for durations ranging from a few weeks to several months. Includes water treatment, filtration systems, and full technical support for public-pool operations.
• Aquatic Play Area Rental (Location d'aires de jeux aquatiques) Rental of temporary aquatic play areas and splash pads for urban beach installations, featuring water games and interactive elements designed for children and families during summer events.
• Event Pool Rental (Location de piscines événementielles) Short-term rental of pools and aquatic basins for private or public events lasting from 1 to several days, including specialized logistics and technical management for non-standard installations.
• Long-term Pool Rental (Location de piscines longue durée) Long-term rental of complete temporary pool installations including basins, covers, and amenities to complement or replace existing sports facilities and ensure public service continuity during renovations.
• Mobile Public Pool Sales (Vente de piscines publiques mobiles) Sale of mobile public swimming pools to municipalities, including technical feasibility studies, installation, and staff training for ongoing pool management and water treatment operations.
• Urban Beach Creation (Création de plages en ville) Design, development, and management of temporary urban beaches in city centers, featuring artificial sand, swimming pools, aquatic play areas, and entertainment programming for municipalities during summer seasons.
• Water Treatment and Filtration Services (Traitement et filtration d'eau) Professional water treatment and filtration services for public pools, including sand filtration (20-50 micron), cartridge filtration (10-20 micron), automatic pH and chlorine regulation, photometry-based water quality testing, and compliance with ARS public pool standards.
• Basin Access Infrastructure Installation (Infrastructure d'accès bassins) Installation of peripheral walkways, showers, footbaths, and accessibility circuits compliant with public health regulations, including galvanized steel structures, guardrails, stairs, ramps, and non-slip plastic/wood grating.
• Staff Training (Formation du personnel) Technical training services for municipal staff on pool management, water treatment, and facility operation, with CIFEC-certified technicians and delivery of technical documentation.

Quantifiable outcome

• 63,000 visitors in single season (La Courneuve)
• +3 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered supporting and minor.

• CIFECsupportingOthersTraining partner for pool technician qualification. All technicians are trained and certified by CIFEC, ensuring qualified workforce for pool maintenance and technical operations.
• Local Suppliers (ISO 14001/Imprim'Vert certified)supportingOthersCollaboration with local service providers and suppliers selected based on sustainable criteria (ISO 14001, Imprim'Vert labels) and quality standards (ISO 9001), while maintaining competitive pricing.
• Reintegration EnterprisesminorStrategic or Co-development PartnerPartnership with reintegration companies as part of RSE commitments, supporting social responsibility and local employment initiatives.
• Specialized Wastewater Treatment PartnersminorStrategic or Co-development PartnerPartnership with specialized partners for black water and grey water treatment, enabling temporary wastewater treatment stations for pool operations.
• Awak StudiosupportingImplementation/ SI/ Consulting PartnerWeb agency responsible for website development and SEO, as noted in legal mentions. Site realized and referenced by Awak Studio.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Fluidra: Global pool equipment and water solutions incumbent serving residential, commercial, and public-pool segments. Comparable on water treatment/filtration technology and broad public-sector pool exposure, but operates at vastly larger scale and primarily in equipment rather than rental/service.
• Waterair (Piscines Waterair): French self-build pool kit specialist with strong municipal and residential presence. Comparable modular pool construction technology and French market access, but focuses on permanent installations rather than temporary rentals.
• Procopi: French pool equipment manufacturer and distributor (filtration, treatment, accessories). Overlaps with Loisirs en Ville on the water treatment/filtration side of the temporary pool stack; a potential supplier or competitive threat if it expands into rental services.
• Piscines Desjoyaux: Major French in-ground pool manufacturer and full-service provider. Shares the French municipal and commercial pool customer base, but is focused on permanent residential/institutional pool construction rather than temporary installations.

Others

• GL Events: French listed event infrastructure giant providing temporary structures, seating, and logistical services for events. While not a direct pool operator, it competes for the same municipal event and large-scale temporary installation budgets and shares a B2G/event-driven sales motion in France.
• Center Parcs: European holiday park operator with extensive aquatic facilities (Aqua Mundo). Operates in the same end-market of leisure/aquatic recreation for European families, with comparable French and Benelux geographic overlap.

Direct peers

• Wavegarden: Spanish wave-pool technology company developing artificial surfing and beach-style attractions. Comparable end-customer (municipalities, leisure operators) and structural similarity in deploying engineered aquatic recreational infrastructure, though at much larger capital scale.
• Aquatic Development Group: US-based design/build firm for aquatic facilities including waterparks, splash pads, and temporary aquatic installations. Shares the turnkey project delivery model and municipal customer profile, primarily across North America.
• Vortex International: Canadian manufacturer of aquatic play solutions, splash pads, and interactive water features. Directly overlapping product line (splash pads, aquatic play platforms) and a comparable municipal/customer base, though Vortex focuses on equipment sales rather than full turnkey rental.
• Myrtha Pools: Italian modular pool technology company serving competition venues, public facilities, and temporary aquatic installations. Directly comparable technology stack (modular stainless structures, water treatment) and shared end-customers in municipal public-pool projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/loisirs-en-ville

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LOISIRS EN VILLE