What Fluxo does

Fluxo operates as a Brazilian direct-to-consumer e-commerce platform selling official licensed jerseys, apparel, and accessories for the Fluxo esports organization (Kombat Fluxo team). The storefront at lojafluxo.com.br is operated by Casa do Esporte (CNPJ: 15.596.442/0001-10), which serves as the underlying legal entity and also operates as a marketplace reseller channel for the same merchandise. The platform targets individual esports fans and supporters across Brazil with no international footprint disclosed.

The core technology is a standard e-commerce storefront (lojafluxo.com.br) with category navigation across Jersey, Vestuário (apparel), Acessórios (accessories), and Sale. The product catalog centers on the 2025 Kombat Fluxo jersey collection — Home Player (Preto, R$169.90) and Away Player (Branco, R$169.90) variants with special edition PATCH MUNDIAL FFWS options — supplemented by supporter t-shirts (R$72.90-R$79.90), polos, regatas, jackets/hoodies, pants, shorts, caps, beanies, backpacks, and stickers (R$19.90). A bundle kit combining both Home and Away jerseys is sold at R$329.90. Brand legitimacy is reinforced through a licensing arrangement with Kappa, and a materials partnership with FlexForm is visible on the storefront footer. Payment processing accepts Visa, Mastercard, Diners, Amex, and PIX, with credit card installments up to 12x for orders with minimum R$50 installments; shipping is provided throughout Brazil.

The revenue model is one-time direct product sales (physical goods) with no subscription, licensing, or SaaS component. Go-to-market is DTC through the owned storefront, supplemented by marketplace distribution via Casa do Esporte and co-marketing exposure through the LG UltraGear partnership, which targets overlapping gaming and esports audiences. There is no disclosed revenue, no institutional funding, no parent company, no disclosed headcount, and no management team bios in the source data, indicating a small, founder/operator-owned retail operation with limited public financial visibility.

Name

Fluxo

Legal name

Casa do Esporte

Website

https://loja.fluxo.gg

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Fluxo is a Brazilian direct-to-consumer e-commerce platform selling official licensed jerseys, apparel, and accessories for the Fluxo esports organization (Kombat Fluxo team). Operated by Casa do Esporte through lojafluxo.com.br, it serves Brazilian esports fans with the 2025 jersey collection, supporter apparel, and branded accessories.

Ownership category

akta.pro rank

Product category

Esports Apparel & Branded Merchandise

NAICS

Hobby, Toy, and Game Retailers (45912)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Team Sports Equipment & Apparel Distribution (CRAOAJAA)

Keywords

• Esports merchandise
• Team jerseys
• Sports apparel
• Branded clothing
• Online retail

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Direct Product Sales: Revenue generated from selling jerseys, clothing, and accessories directly to consumers through the e-commerce platform. Products include official Fluxo merchandise such as player jerseys, supporter t-shirts, and branded accessories. The model includes physical product fulfillment with shipping throughout Brazil.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Fluxo runs a direct-to-consumer e-commerce platform (lojafluxo.com.br) that sells official Fluxo esports team merchandise, including player jerseys (Home and Away Player Kombat Fluxo 2025 collection), supporter apparel (t-shirts, polos, tank tops, jackets, hoodies, pants, shorts), and accessories (caps, beanies, backpacks, stickers). The platform is operated by Casa do Esporte and ships products throughout Brazil with payment options including credit card installments up to 12x and PIX instant payment.

Product overview

Fluxo is an e-commerce platform selling official jerseys and branded apparel for the Kombat Fluxo esports team. The product portfolio centers on the 2025 Jersey collection (Home and Away Player Kombat Fluxo jerseys) as the core offerings, supplemented by a broad Vestuário (apparel) line including T-shirts (Camisetas), Polos, Regatas, Jaquetas e Moletons, Calças, and Shorts, as well as an Acessórios (accessories) category featuring Bonés, Gorros, Mochilas, and Adesivos. The platform also offers bundle kits combining Home and Away jerseys, and runs a Sale section for discounted items. Products are sold directly through the lojafluxo.com.br online store.

Differentiator

Problem solved

Functional benefit

Products and services

• Jersey Official esports team jerseys featuring the Kombat Fluxo 2025 design in Home Player (black) and Away Player (white) colorways, sold to fans and supporters of the Fluxo team. Includes special edition variants with commemorative patches. Prices start at R$169.90.
• Supporter Apparel (Camisetas) Supporter t-shirts with Fluxo team-branded designs including Bearr, Athens, and Zurich collections, available in multiple colorways. Targeted at fans seeking casual apparel to display team support. Prices range from R$72.90 to R$79.90.
• Polos Polo shirts as part of the Fluxo apparel line, offering fans a more formal supporter clothing option. Available through the online store under the Vestuário category.
• Regatas (Tank Tops) Tank tops (regatas) as part of the Fluxo apparel collection, providing warm-weather supporter clothing options.
• Jaquetas e Moletons (Jackets and Hoodies) Jackets and hoodies (jaquetas e moletons) as part of the Fluxo apparel line, offering outerwear and sweatshirt options for supporters.
• Calças (Pants) Pants (calças) as part of the Fluxo apparel collection, completing the supporter clothing range.
• Shorts Shorts as part of the Fluxo apparel collection, providing warm-weather and casual supporter clothing options.
• Bonés (Caps) Caps (bonés) as part of the Fluxo accessories line, offering headwear branded with team logos for fans.
• Gorros (Beanies) Beanies (gorros) as part of the Fluxo accessories line, providing cold-weather branded headwear for supporters.
• Mochilas (Backpacks) Backpacks (mochilas) as part of the Fluxo accessories line, offering team-branded bags for fans and supporters.
• Adesivos (Stickers) Stickers (adesivos) as part of the Fluxo accessories line, providing low-cost branded merchandise options starting at R$19.90.
• KIT Jersey Home + Jersey Away Bundle package containing both the Home Player and Away Player Kombat Fluxo 2025 jerseys in Preto/Branco (Black/White) colorway, offered at a combined price of R$329.90 with installment plans up to 5x.

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Four partnerships are on record, tiered minor.

• Casa do EsporteminorChannel Partner/ Reseller/ DistributorCasa do Esporte serves as a third-party marketplace seller for Fluxo merchandise. Products sold through Casa do Esporte listing are fulfilled and shipped by them, while maintaining Fluxo branding. This partnership extends Fluxo's reach to customers who shop on Casa do Esporte's platform.
• KappaOthersKappa is displayed as a brand partner logo on Fluxo's website footer, suggesting a product collaboration or official licensing arrangement for Kappa-branded apparel products sold through the Fluxo store.
• LG UltraGearminorGTM or Marketing PartnerLG UltraGear logo is displayed on Fluxo's website, suggesting a sponsorship or co-marketing partnership, likely targeting the gaming/esports audience that overlaps between both brands.
• ESM Sports BusinessOthersESM Sports Business logo appears on the website footer, indicating a business partnership or agency relationship within the sports merchandise industry.

Recent moves6 records

Expansion highlights5 records

Direct peers

• 100 Thieves: US-based esports and lifestyle brand with a flagship DTC merchandise store. Comparable to Fluxo in product mix (jerseys, apparel, accessories) and brand-led DTC model.
• FURIA Esports: Brazilian esports organization operating an official merchandise storefront for jerseys, polos, and accessories. Comparable to Fluxo as a Brazilian esports team with a DTC commerce operation targeting the same fan audience.
• Team Liquid: Global esports organization with an active merchandise store selling jerseys, apparel, and accessories. Comparable to Fluxo in product type (team-branded apparel), though operating with broader geographic reach.
• MIBR: Brazilian esports organization (Made in Brazil) with a direct-to-consumer merchandise store. Comparable to Fluxo in geography, product type (team-branded apparel), and target audience (Brazilian esports fans).
• Cloud9: North American esports organization with a flagship merchandise store offering jerseys and apparel. Comparable to Fluxo in product mix and DTC commerce approach.
• T1 Entertainment & Sports: Korean esports organization with a global merchandise business. Comparable to Fluxo in team-branded apparel and accessories, with broader geographic reach.
• LOUD: Brazilian esports organization with a direct-to-consumer merchandise store selling team apparel and accessories. Closely comparable to Fluxo in target market (Brazil), product mix (team jerseys and apparel), and DTC distribution model.
• INTZ: Brazilian esports organization with official team merchandise. Comparable to Fluxo as a regional esports team with DTC merchandise sales targeting Brazilian esports fans.
• FaZe Clan: Global esports and entertainment brand with a robust DTC merchandise business. Comparable to Fluxo in the team-branded apparel category and the young, gaming-focused audience.

Broad incumbents

• Fanatics: Large-scale licensed sports merchandise platform operating across multiple sports and esports brands. Comparable to Fluxo as the broader competitive set for licensed sports/esports merchandise, though operating at vastly greater scale and across a wider category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/fluxogg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fluxo