Loja Lobo

What Loja Lobo does

Loja Lobo is an independent Brazilian fan-operated web portal focused exclusively on Paysandu Sport Club supporters ('Fiel Bicolor'), based in Belém, Pará. The platform combines editorial content — including match reports, player transfer news, club governance coverage, and merchandise guides — with an affiliate-based product marketplace that curates official Paysandu jerseys, training kits, t-shirts, flags, thermal cups, mugs, keychains, bags, and other licensed accessories. The company does not sell products directly; instead, every product listing on the site redirects users to partner retailers (Amazon Brasil, Shopee Brasil, Mercado Livre, Centauro, Netshoes) via tracked affiliate links.

The technology stack is a standard WordPress CMS deployment with no proprietary features, no mobile app, no public API, and no AI/ML capabilities. The site serves as a content and link aggregation layer on top of third-party affiliate networks (including Awin for multi-advertiser tracking), with editorial and commercial content maintained under transparent separation. As of the available data, the site hosts 235 articles in its Paysandu category and 26 in a General category.

The business model is 100% commission-based affiliate marketing supplemented by display advertising space. Revenue is generated when users click through to partner retailers and complete purchases; the company earns no transaction revenue itself. Pricing displayed on the site ranges from approximately R$19.90 (small accessories) to R$399.90 (premium training jerseys), with most official jerseys priced between R$212 and R$366. All commerce execution, fulfillment, and customer service are handled by the partner retailers. There is no identified management team, no headcount disclosed, no funding raised, and no institutional ownership — the operation is described as a fan project.

Name

Loja Lobo

Legal name

Loja Lobo

Website

https://lojalobo.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Loja Lobo is an independent Brazilian fan-operated content portal and affiliate marketplace serving Paysandu Sport Club supporters, based in Belém, Pará. It aggregates club news and curates official merchandise via affiliate links to Amazon Brasil, Shopee Brasil, Mercado Livre, Centauro, and Netshoes.

Ownership category

akta.pro rank

Product category

Sports Media & Affiliate Merchandise

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Fan Apparel & Wearables Retail (Licensed) (CRAMAOAE)

Keywords

• Sports content publishing
• Affiliate marketing platform
• Fan merchandise curation
• Football club news portal
• Niche sports media

Headquarters

HQ city

Belém

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Affiliate Marketing - Amazon Brasil: Participates in Amazon Brasil's affiliate program, earning commissions on qualifying purchases made through referral links on the website. No additional cost to the user.
2. Affiliate Marketing - Shopee Brasil: Participates in Shopee Brasil's affiliate program, generating revenue through product links and referrals to the e-commerce platform.
3. Affiliate Marketing - Mercado Livre: Marketplace affiliate links drive traffic to Mercado Livre product listings, earning commissions on sales generated through the platform.
4. Affiliate Marketing - Awin: Multi advertiser network affiliate platform providing access to various brand partnerships and commission-based revenue streams.
5. Advertising Revenue: The platform displays advertising spaces as a form of monetization alongside editorial content. Clear separation maintained between editorial and advertising content.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Loja Lobo operates a WordPress-based fan portal that publishes news, match reports, and updates about Paysandu Sport Club and curates affiliate-linked product listings for official supporter merchandise. The company does not sell products directly; instead it routes fan traffic to partner retailers (Mercado Livre, Amazon Brasil, Shopee Brasil, Centauro, Netshoes) through affiliate referral links and earns commissions on resulting purchases. Revenue is complemented by on-site advertising.

Product overview

Loja Lobo is a Brazilian independent fan portal and content aggregator for Paysandu Sport Club, combining sports news coverage with an affiliate-based product marketplace. The platform delivers news articles, match coverage, and team updates while curating official Paysandu merchandise across partner retailers. The product portfolio consists of news content services and an e-commerce aggregator linking to official supporter merchandise including jerseys (2026, 2025/26, training, goalkeeper, fan versions), accessories (flags, mugs, thermal cups, water bottles, keychains, bags, popcorn buckets, baby kits), and sporting goods (footballs, gloves). The site operates as an affiliate rather than a direct seller, connecting fans to products through Amazon, Shopee, Mercado Livre, and other authorized retailers.

Differentiator

Problem solved

Functional benefit

Products and services

• Paysandu News Content Service

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Six partnerships are on record, tiered primary, minor and secondary.

• Amazon BrasilprimaryGTM or Marketing PartnerLoja Lobo participates in the Amazon Brasil Affiliate Program (Programa de Associados da Amazon Brasil), earning commissions when users purchase products through referral links on the website. This partnership provides access to a wide range of officially licensed Paysandu merchandise with competitive commission rates.
• Shopee BrasilprimaryGTM or Marketing PartnerParticipates in the Shopee Brasil affiliate program, generating revenue through product links and referrals. Shopee provides an additional marketplace channel for merchandise sales with commission-based compensation.
• Mercado LivreprimaryGTM or Marketing PartnerPrimary marketplace partner for product listings. The website embeds thousands of Mercado Livre product links for jerseys, accessories, and merchandise. All purchasing transactions are processed through Mercado Livre's platform.
• AwinminorGTM or Marketing PartnerAffiliate marketing network providing access to multiple brand partnerships and commission tracking. Awin serves as the technical infrastructure for managing various affiliate relationships beyond Amazon and Shopee.
• CentaurosecondaryChannel Partner/ Reseller/ DistributorMajor Brazilian sporting goods retailer and authorized reseller of official Paysandu merchandise. Referenced as a key partner for purchasing official club products through affiliate links.
• NetshoessecondaryChannel Partner/ Reseller/ DistributorBrazilian e-commerce platform specializing in sports merchandise and authorized retailer for official Paysandu products. Featured alongside Centauro as a trusted purchasing destination for fans.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Netshoes: Brazilian sports-focused e-commerce retailer and authorized Paysandu merchandise partner. Operates at much larger scale across multiple clubs and sports, representing both an affiliate partner and a competitive storefront.
• ESPN Brasil: Major Brazilian sports media outlet covering Paysandu alongside national and international football. Represents the upper bound of competing editorial coverage in the same fan attention market.
• Mercado Livre: Latin America's largest e-commerce marketplace and Loja Lobo's primary distribution partner. Both platform and indirect competitor since fans can buy the same merchandise directly through Mercado Livre search.
• LANCE!: Long-running Brazilian sports newspaper and digital media property with extensive football coverage and commercial integrations. Larger and broader than Loja Lobo but competes for the same fan-content attention.
• Globo Esporte: Brazil's dominant sports news portal (Globo group). Competes for the same organic search audience for Paysandu match reports, transfers, and club news at vastly greater scale.
• Amazon Brasil: Major Brazilian e-commerce platform and Loja Lobo affiliate partner. Functions both as an upstream revenue source and as a competing destination for organic product searches.
• Centauro: Brazil's largest sporting goods retailer and an authorized reseller of Paysandu merchandise. Acts as both a competing retail destination and a downstream partner Loja Lobo sends traffic to.
• UOL Esporte: Large Brazilian portal with a dedicated sports vertical covering club news and merchandise. Competes for the same top-of-funnel football content searches as Loja Lobo.

Direct peers

• Torcedores.com: Major Brazilian sports content portal combining football news, fan community features, and commerce/affiliate integrations. Directly comparable business model of content-driven fan engagement monetized through affiliate and advertising.
• Trivela: Brazilian independent sports content site focused on football journalism with affiliated merchandise and partner integrations. Similar mix of editorial coverage and commerce monetization.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/loja-lobo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Loja Lobo