Lojas Kikos

Name

Lojas Kikos

Legal name

KIKOS CALCADOS & CONFECCOES LTDA

Website

https://lojaskikos.com.br

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Footwear Retail

NAICS

Shoe Retailers (45821), Shoe Retailers (4582), Shoe Retailers (458210)

SIC

Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Athletic Footwear & Sport Apparel Retail (CRAMABAC)

Keywords

• Footwear retail
• Family footwear
• Accessories retail
• Omnichannel commerce
• Sao Paulo retail

Headquarters

HQ city

Itapetininga

HQ country

Brazil

HQ region

Latin America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail footwear, clothing and accessories sales: Traditional brick-and-mortar and e-commerce retail of footwear, clothing and accessories for women, men, and children. Revenue generated through direct consumer sales across physical store locations and online channel. The company has been operating for 50 years.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Lojas Kikos is a Brazilian retail chain that sells footwear, clothing, and accessories for women, men, and children through five physical stores in interior São Paulo state (Itapetininga, Boituva, Botucatu) and a nationwide VTEX-powered e-commerce site. The assortment spans multiple national and international brands across price points, with installment payments, PIX discounts, and free regional shipping.

Product overview

Lojas Kikos is a Brazilian retail chain operating 5 physical stores in Boituva, Itapetininga, and Botucatu (São Paulo state), plus a comprehensive e-commerce platform. The company offers a diverse portfolio of footwear and accessories organized into Calçados Femininos (women's), Calçados Masculinos (men's), Calçados Infantis (children's for boys and girls), Acessórios (accessories including bags), and OUTLET (clearance). The platform features products from over 30 major Brazilian and international brands including Nike, Adidas, Mizuno, Olympikus, Skechers, Piccadilly, Vizzano, Moleca, Ramarim, Via Marte, Modare, Dakota, Beira Rio, Comfortflex, Ferracini, and Pegada, among others. The e-commerce technology is powered by VTEX.

Differentiator

Problem solved

Functional benefit

Products and services

• Calçados Femininos (Women's Footwear) Women's footwear assortment including Tamanco (clogs), Sapatilhas (ballet flats), Scarpin (pumps), Botas (boots), Chinelos (flip-flops), Sandálias, Rasteiras, Mules, Tênis casual and Tênis esporte (casual and sport sneakers) from Brazilian brands such as Piccadilly, Moleca, Vizzano, Ramarim, Via Marte, Modare, Dakota, Beira Rio, and Comfortflex. Targeted at women shoppers across Brazil via online and in-store channels.
• Calçados Masculinos (Men's Footwear) Men's footwear assortment including Coturnos (combat-style), Sapatênis, Tênis (sneakers), Sapato Social (dress shoes), Chinelos, and Papete from brands including Nike, Adidas, Mizuno, Olympikus, Skechers, Ferracini, Pegada, Cartago, Rider, and Bull Terrier. Includes plus-size options (sizes 45-48). Targeted at men shoppers across Brazil via online and in-store channels.
• Calçados Infantis Menina (Girls' Footwear) Girls' children's footwear in various sizes from brands including Molekinha. Targeted at parents shopping for girls via online and in-store channels.
• Calçados Infantis Menino (Boys' Footwear) Boys' children's footwear in various sizes from brands including Molekinho. Targeted at parents shopping for boys via online and in-store channels.
• Acessórios e Bolsas (Accessories and Bags) Accessories including bags and purses from brands such as Farm and other accessory manufacturers. Targeted at women and broader consumers across Brazil via online and in-store channels.
• OUTLET Discounted clearance section offering reduced-price footwear across all categories (women's, men's, and children's). Targeted at price-sensitive consumers across Brazil via online and in-store channels.
• Chuteiras (Football Boots) Football boots offered within the men's and boys' footwear assortments, featured as a seasonal product promotion on the storefront. Targeted at football players and their parents across Brazil.
• Mochilas (Backpacks) Backpacks sold as part of the store's accessories assortment, featured with a 20% promotional discount. Targeted at students and everyday consumers across Brazil.

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Direct peers

• Dafiti: Brazilian online fashion and footwear marketplace. Competes with Lojas Kikos's e-commerce channel across women's, men's, and children's footwear, offering similar Brazilian brands plus a broader fashion assortment.
• Netshoes: Brazilian pure-play e-commerce footwear and sports retailer. Direct competitor to Lojas Kikos's online channel for athletic and casual footwear across Brazil, carrying many of the same brands (Nike, Adidas, Mizuno, Olympikus). Most direct comparable on assortment and target customer.
• Zattini: Brazilian online footwear retailer focused on women's, men's, and children's shoes. Operates as a pure-play e-commerce competitor to Lojas Kikos's VTEX storefront with overlapping brand assortment (Moleca, Vizzano, Piccadilly, Ramarim) and a similar value-pricing positioning.
• Centauro: Brazilian sporting goods and athletic footwear retailer with both physical stores and e-commerce. Direct competitor for athletic footwear categories and activewear across the same Nike/Adidas/Mizuno brand family that Lojas Kikos carries.

Broad incumbents

• Renner: Brazilian apparel and footwear chain with hundreds of physical stores across the country. Lojas Kikos is a smaller-scale analog in the same product category; Renner's footprint and scale make it a relevant incumbent peer for benchmarking omnichannel retail in Brazil.
• Magazine Luiza: Largest Brazilian omnichannel general-merchandise retailer with a strong footwear and apparel category. Competes with Lojas Kikos at both the national e-commerce level and through physical stores in larger cities, though it carries a far broader assortment including non-footwear categories.
• Riachuelo: Brazilian apparel and footwear chain with strong regional store presence including interior cities. Comparable to Lojas Kikos in addressing value-oriented family footwear and apparel, but with national scale and private-label exposure.
• C&A Brasil: Brazilian arm of global apparel retailer with physical stores and e-commerce. Competes with Lojas Kikos in family and women's apparel-adjacent footwear categories, with significantly broader scale and marketing reach.
• Lojas Americanas: Brazilian omnichannel general-merchandise retailer with a meaningful footwear category. Competes with Lojas Kikos as a national e-commerce destination and via physical stores in São Paulo, though footwear is only one of many categories it carries.

Regional players

• Pé na Jaca: Brazilian regional footwear retailer with a similar model of multi-brand family footwear plus value pricing across physical and online channels. Comparable to Lojas Kikos as a regional Brazilian multi-brand footwear chain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/lojaskikos
• Instagraminstagram.com/lojaskikos
• TikToktiktok.com/@lojaskikos
• LinkedInlinkedin.com/company/lojas-kikos

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lojas Kikos