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Lojas LM

Full company profile

uuid004t5vp

Namestring
Lojas LM
Legal namestring
LM
Websiteurl
lojaslm.com.br
Company typeenum
Private
Founded yearint
1980
Short descriptiontext

Lojas LM is a privately held, family-owned Brazilian fashion retailer headquartered in Toledo, Paraná, selling men's, women's, and children's clothing and footwear through physical stores and a nationwide DTC e-commerce platform.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersToledo, Brazil
HQ citystring
Toledo
HQ countrystring
Brazil
HQ regionstring
Latin America
Markets served

Serves global market

Offices2 records

Each record includes

City, Country, Type, Description, Source

Keyword5 values
family clothing retail, footwear retail, fashion e-commerce, Brazilian apparel store, physical and online retail
Industry2 codes
1Men’s Apparel Retail
CodeCRAAABACPrimaryYes
2Children’s & Baby Footwear Retail
CodeCRAAADAFPrimaryNo
NAICS code2 codes
  • Clothing, Clothing Accessories, Shoe, and Jewelry Retailers458
  • Shoe Retailers4582
SIC code1 code
  • Retail-Family Clothing Stores5651
Product category
Apparel and Footwear Retail
Social media profiles1 record
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model2 records
1Retail Sales - Physical Stores
TypeOne Time License
Description

Revenue generated from brick-and-mortar retail sales of clothing and footwear for men, women, and children in physical store locations

lojaslm.com.br
2E-commerce Sales
TypeOne Time License
Description

Online retail sales through proprietary e-commerce platform with secure checkout, supporting credit card and bank slip payment methods with delivery throughout Brazil

lojaslm.com.br
Marketing channels4 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components6 values
Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others
Pricing details1 tier
1Standard retail pricing with installment payment options
ModelOtherBilling cadencePay-as-you-go
Notes

Products available with installment payment options (parcelamento) through credit card; specific pricing tiers not publicly listed

lojaslm.com.br
GTM typeB2C
B2C
Offering typeServices
Services
Core offering1 text field

Lojas LM sells men's, women's, and children's clothing and footwear through brick-and-mortar retail stores in Toledo and Pato Branco, Paraná, Brazil, and through an owned e-commerce storefront at lojaslm.com.br. The company operates a dual-channel retail model with nationwide delivery, installment payment options, and a 7-day return policy, targeting individual consumers and families across Brazil.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Lojas LM is a traditional Brazilian retail company founded in the 1980s in Toledo, Paraná, operating both physical stores and an e-commerce platform. The company specializes in men's, women's, and children's clothing and footwear, offering products through a Magazord-powered online store with features including product search, virtual shopping cart, secure checkout, order tracking, and customer account management. The dual-channel model allows customers to shop either in-store or through the digital platform.

Product and service1 record
1Lojas LM E-commerce Platform
Scale indicator2 records

Each record includes

Type, Value, Description, Source

Partnership1 partner
1Magazord
Strategic tierCoreTypeTechnology or Integration
Description

Magazord provides the e-commerce platform powering Lojas LM's online store. The platform is described as totally secure, featuring easy navigation and reliable resources. Customer data and personal information are stored in encrypted databases protected by Magazord's infrastructure.

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers8 records
1Hering
TypeDirect peer
Description

Hering is a Brazilian heritage apparel brand with its own retail footprint and e-commerce, focused on casual basics for men, women, and children. Comparable to Lojas LM as a long-standing Brazilian family-oriented apparel brand competing in everyday fashion with both physical and digital touchpoints.

2C&A Brasil
TypeBroad incumbent
Description

C&A operates a Brazilian chain of apparel and accessories stores with a strong e-commerce platform, serving men, women, and children across price tiers. It competes in the same broad family fashion category as Lojas LM and shares the omnichannel brick-and-mortar plus online model.

3Magazine Luiza (Magalu)
TypeBroad incumbent
Description

Magalu is a dominant Brazilian omnichannel retailer combining department-store-style assortment (including apparel and footwear) with a powerful marketplace and proprietary logistics. It is comparable to Lojas LM as a nationwide omnichannel competitor for Brazilian household fashion spend.

4Lojas Renner
TypeBroad incumbent
Description

Lojas Renner is Brazil's largest publicly listed apparel retailer, operating hundreds of physical stores plus a nationwide e-commerce platform selling clothing and footwear for the entire family. It is comparable to Lojas LM as the dominant national benchmark in the same multi-category family fashion segment Lojas LM competes in.

5Riachuelo
TypeBroad incumbent
Description

Riachuelo is one of Brazil's largest apparel-focused retailers with extensive physical stores and online operations across men's, women's, and children's clothing. Comparable to Lojas LM as a direct multi-category apparel competitor with similar target customer of value-seeking families.

6Marisa
TypeBroad incumbent
Description

Marisa is a Brazilian apparel retailer with both physical stores and online catalog selling clothing and accessories emphasizing accessible pricing. It targets a similar middle-market family customer profile as Lojas LM and competes for the same value-conscious Brazilian shoppers.

7Centauro
TypeEmerging player
Description

Centauro is a Brazilian footwear and sports retail chain with growing online share, selling men's, women's, and children's footwear and apparel. It is comparable to Lojas LM on the footwear/sports-casual segment and omnichannel structure, though more narrowly focused on sportswear.

8Havan
TypeBroad incumbent
Description

Havan is a large Brazilian retail chain with physical megastores plus growing e-commerce, selling a broad mix that includes apparel, footwear, and general merchandise. It is comparable to Lojas LM as a Brazilian multi-format retailer serving regional value-oriented customers across categories.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment3 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Feature2 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Lojas LM

Apparel and Footwear Retaillojaslm.com.br

Lojas LM is a privately held, family-owned Brazilian fashion retailer headquartered in Toledo, Paraná, selling men's, women's, and children's clothing and footwear through physical stores and a nationwide DTC e-commerce platform.

Lojas LM firmographics

Firmographics
Name
Lojas LM
Legal name
LM
Website
https://lojaslm.com.br
Company type
Private
Founded year
1980
Operating status
Operating
Headcount range
51–100 employees
Short description
Lojas LM is a privately held, family-owned Brazilian fashion retailer headquartered in Toledo, Paraná, selling men's, women's, and children's clothing and footwear through physical stores and a nationwide DTC e-commerce platform.
Ownership category
akta.pro rank

Lojas LM industry classification

Industry
Product category
Apparel and Footwear Retail
NAICS
Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Shoe Retailers (4582)
SIC
Retail-Family Clothing Stores (5651)
akta.pro primary industry
Men’s Apparel Retail (CRAAABAC)
akta.pro secondary industry
Children’s & Baby Footwear Retail (CRAAADAF)

Keywords

  • Family clothing retail
  • Footwear retail
  • Fashion e-commerce
  • Brazilian apparel store
  • Physical and online retail

Where Lojas LM is headquartered

Location

Headquarters

HQ city
Toledo
HQ country
Brazil
HQ region
Latin America

Offices2 records

Markets served

Lojas LM business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

  1. Retail Sales - Physical Stores: Revenue generated from brick-and-mortar retail sales of clothing and footwear for men, women, and children in physical store locations
  2. E-commerce Sales: Online retail sales through proprietary e-commerce platform with secure checkout, supporting credit card and bank slip payment methods with delivery throughout Brazil

Pricing tiers

ModelBillingPrice
OtherPay-as-you-goStandard retail pricing with installment payment options

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Lojas LM product offering

Product offering

Core offering

Lojas LM sells men's, women's, and children's clothing and footwear through brick-and-mortar retail stores in Toledo and Pato Branco, Paraná, Brazil, and through an owned e-commerce storefront at lojaslm.com.br. The company operates a dual-channel retail model with nationwide delivery, installment payment options, and a 7-day return policy, targeting individual consumers and families across Brazil.

Product overview

Lojas LM is a traditional Brazilian retail company founded in the 1980s in Toledo, Paraná, operating both physical stores and an e-commerce platform. The company specializes in men's, women's, and children's clothing and footwear, offering products through a Magazord-powered online store with features including product search, virtual shopping cart, secure checkout, order tracking, and customer account management. The dual-channel model allows customers to shop either in-store or through the digital platform.

Differentiator

Problem solved

Functional benefit

Products and services

  • Lojas LM E-commerce Platform

Companies that use Lojas LM

Customer profile

Segments3 records

Ideal customer profiles1 record

Lojas LM technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

Lojas LM partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

  • MagazordcoreTechnology or IntegrationMagazord provides the e-commerce platform powering Lojas LM's online store. The platform is described as totally secure, featuring easy navigation and reliable resources. Customer data and personal information are stored in encrypted databases protected by Magazord's infrastructure.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Lojas LM competitors and assessment

Company assessment

Direct peers

  • Hering: Hering is a Brazilian heritage apparel brand with its own retail footprint and e-commerce, focused on casual basics for men, women, and children. Comparable to Lojas LM as a long-standing Brazilian family-oriented apparel brand competing in everyday fashion with both physical and digital touchpoints.

Broad incumbents

  • C&A Brasil: C&A operates a Brazilian chain of apparel and accessories stores with a strong e-commerce platform, serving men, women, and children across price tiers. It competes in the same broad family fashion category as Lojas LM and shares the omnichannel brick-and-mortar plus online model.
  • Magazine Luiza (Magalu): Magalu is a dominant Brazilian omnichannel retailer combining department-store-style assortment (including apparel and footwear) with a powerful marketplace and proprietary logistics. It is comparable to Lojas LM as a nationwide omnichannel competitor for Brazilian household fashion spend.
  • Lojas Renner: Lojas Renner is Brazil's largest publicly listed apparel retailer, operating hundreds of physical stores plus a nationwide e-commerce platform selling clothing and footwear for the entire family. It is comparable to Lojas LM as the dominant national benchmark in the same multi-category family fashion segment Lojas LM competes in.
  • Riachuelo: Riachuelo is one of Brazil's largest apparel-focused retailers with extensive physical stores and online operations across men's, women's, and children's clothing. Comparable to Lojas LM as a direct multi-category apparel competitor with similar target customer of value-seeking families.
  • Marisa: Marisa is a Brazilian apparel retailer with both physical stores and online catalog selling clothing and accessories emphasizing accessible pricing. It targets a similar middle-market family customer profile as Lojas LM and competes for the same value-conscious Brazilian shoppers.
  • Havan: Havan is a large Brazilian retail chain with physical megastores plus growing e-commerce, selling a broad mix that includes apparel, footwear, and general merchandise. It is comparable to Lojas LM as a Brazilian multi-format retailer serving regional value-oriented customers across categories.

Emerging players

  • Centauro: Centauro is a Brazilian footwear and sports retail chain with growing online share, selling men's, women's, and children's footwear and apparel. It is comparable to Lojas LM on the footwear/sports-casual segment and omnichannel structure, though more narrowly focused on sportswear.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Lojas LM social profiles

Digital presence

Lojas LM financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Lojas LM leadership team

Management profile

Number of profiles

Profiles3 records

Lojas LM funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Lojas LM M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lojas LM

What does Lojas LM do?

Lojas LM sells men's, women's, and children's clothing and footwear through brick-and-mortar retail stores in Toledo and Pato Branco, Paraná, Brazil, and through an owned e-commerce storefront at lojaslm.com.br. The company operates a dual-channel retail model with nationwide delivery, installment payment options, and a 7-day return policy, targeting individual consumers and families across Brazil.

Is Lojas LM a public or private company?

Lojas LM is a private company. It is classified as family owned and is currently operating.

When was Lojas LM founded?

Lojas LM was founded in 1980. It employs 51 to 100 people.

Where is Lojas LM based?

Lojas LM is headquartered in Toledo, Brazil, in the Latin America region.

How does Lojas LM make money?

Two revenue lines are on record. Retail Sales - Physical Stores are the primary driver. The others are E-commerce Sales.

Who are Lojas LM's main competitors?

Hering is listed as a direct peer. Broad incumbents are C&A Brasil, Magazine Luiza (Magalu), Lojas Renner, Riachuelo, Marisa and Havan. Centauro is listed as an emerging player.

Does Lojas LM have an API?

No public API is recorded for Lojas LM.

What industry is Lojas LM in?

Lojas LM's product category is Apparel and Footwear Retail. Its primary akta.pro industry code is CRAAABAC, Men’s Apparel Retail, with a secondary code of CRAAADAF, Children’s & Baby Footwear Retail. Its NAICS code is 458 and its SIC code is 5651.

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