The London Essence Company
The London Essence Company is a UK-based premium mixer brand under Britvic PLC, producing distilled-botanical tonics, crafted sodas, and ginger drinks for elite hospitality venues worldwide and premium retail consumers across Europe and the Middle East.
- Company typePrivate
- Founded1896
- HeadquartersHemel Hempstead, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What The London Essence Company does
The London Essence Company is a UK-based premium mixer brand that produces distilled-botanical tonics, crafted sodas, and ginger drinks for the on-trade hospitality sector and premium retail consumers. The company operates as a brand of Wisehead Productions Ltd, a wholly-owned subsidiary of Britvic PLC (a publicly listed soft drinks group), and is headquartered in Hemel Hempstead, England with a lean team of 11 employees. Its core technology centres on a proprietary distillation process for botanical essences combined with a flavour layering technique, and a patented micro-dosing dispense system — branded Freshly Infused — that infuses distilled botanicals into carbonated chilled filtered water at the point of serve across up to eight flavour variants.
The company generates revenue through packaged mixer product sales to premium hospitality venues and retail consumers, complemented by the Freshly Infused dispense system offered to high-volume venues via direct enquiry. Go-to-market is anchored by official mixer partner status with The World's 50 Best Bars, providing placements in elite venues globally (including Paradiso Barcelona, COA Hong Kong, Dante NYC, Scarfes Bar, The Connaught, Nomad, The Clumsies Athens, and Kwant), alongside specialty store and selected supermarket retail distribution in the UK, France, Italy, Spain, the Netherlands, and the UAE.
Founded in 1896 as a perfume essence producer on the banks of the Thames, the brand was refreshed and repositioned in 2016 as a premium mixer business and operates within the Britvic PLC corporate structure. Marketing is executed through organic social (Instagram, Facebook, LinkedIn, YouTube), the brand website, experiential Sundown Spots pop-ups in London and Manchester, and earned media tied to the 50 Best Bars partnership. No AI/ML capabilities, APIs, or software products are part of the current offering; differentiation rests on physical product formulation, dispense IP, and prestige hospitality partnerships.
The London Essence Company firmographics
Firmographics- Name
- The London Essence Company
- Legal name
- Wise Head Productions Limited
- Website
- https://londonessenceco.com
- Company type
- Private
- Founded year
- 1896
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The London Essence Company is a UK-based premium mixer brand under Britvic PLC, producing distilled-botanical tonics, crafted sodas, and ginger drinks for elite hospitality venues worldwide and premium retail consumers across Europe and the Middle East.
- Ownership category
- akta.pro rank
The London Essence Company industry classification
Industry- Product category
- Premium Mixers
- NAICS
- Soft Drink Manufacturing (312111), Beverage Manufacturing (3121)
- SIC
- Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)
- akta.pro primary industry
- Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH)
- akta.pro secondary industry
- Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)
Keywords
Where The London Essence Company is headquartered
LocationHeadquarters
- HQ city
- Hemel Hempstead
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
The London Essence Company business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Others
Revenue model
- Beverage Product Sales: Sale of premium mixer products (tonics, sodas, gingers) to hospitality venues and retail consumers through multiple channels including direct bar partnerships, retail distribution, and the Freshly Infused dispense system
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
The London Essence Company product offering
Product offeringCore offering
The London Essence Company develops and sells premium distilled botanical mixers — tonics, crafted sodas, lemonades, and ginger drinks — using a proprietary flavour layering technique, and provides the Freshly Infused commercial dispense system with patented micro-dosing technology for hospitality venues. Its products are positioned as low-calorie mixers without artificial sweeteners designed to complement rather than overpower premium spirits.
Product overview
The London Essence Company offers a premium mixer collection organized into three product lines: Tonics (Original Indian, Blood Orange & Elderflower, Grapefruit & Rosemary), Crafted Sodas & Lemonade (White Peach & Jasmine, Pink Grapefruit, Roasted Pineapple, Aromatic Orange & Fig, Raspberry & Rose, Soda Water, Crafted Lemonade), and Ginger Drinks (Spiced Ginger Beer, Delicate Ginger Ale). All products feature distilled botanicals and are light, low-calorie mixers without artificial sweeteners. The company also offers a Freshly Infused commercial dispense system with patented micro-dosing technology for hospitality venues.
Differentiator
Problem solved
Functional benefit
Products and services
- Original Indian Tonic Water
Companies that use The London Essence Company
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
The London Essence Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The London Essence Company partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- The World's 50 Best BarscoreOfficial mixer partner of The World's 50 Best Bars programme. The London Essence Company products are served in elite venues on the prestigious list, providing premium positioning and credibility in the global hospitality industry.
- Britvic PLCcoreWisehead Productions Ltd is a subsidiary of Britvic PLC, a leading soft drinks company. Britvic is the holding company and data controller for the business.
- Paradiso (Barcelona)minorPartner bar featured on World's 50 Best Bars list serving London Essence mixers
- COA (Hong Kong)minorPartner bar featured on World's 50 Best Bars list serving London Essence mixers
- Dante (New York City)minorPartner bar featured on World's 50 Best Bars list serving London Essence mixers
- Scarfes Bar (London)minorPartner bar featured on World's 50 Best Bars list serving London Essence mixers
- The ConnaughtminorPartner establishment featured on World's 50 Best Bars list serving London Essence mixers
- NomadminorPartner establishment featured on World's 50 Best Bars list serving London Essence mixers
- The Clumsies (Athens)minorPartner bar featured on World's 50 Best Bars list serving London Essence mixers
- KwantminorPartner establishment featured on World's 50 Best Bars list serving London Essence mixers
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
The London Essence Company competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key highlights7 records
Customer concentration
The London Essence Company social profiles
Digital presenceThe London Essence Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
The London Essence Company leadership team
Management profileNumber of profiles
The London Essence Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The London Essence Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The London Essence Company
What does The London Essence Company do?
The London Essence Company develops and sells premium distilled botanical mixers — tonics, crafted sodas, lemonades, and ginger drinks — using a proprietary flavour layering technique, and provides the Freshly Infused commercial dispense system with patented micro-dosing technology for hospitality venues. Its products are positioned as low-calorie mixers without artificial sweeteners designed to complement rather than overpower premium spirits.
Is The London Essence Company a public or private company?
The London Essence Company is a private company. It is classified as corporate owned and is currently operating.
When was The London Essence Company founded?
The London Essence Company was founded in 1896. It employs 11 to 50 people.
Where is The London Essence Company based?
The London Essence Company is headquartered in Hemel Hempstead, United Kingdom, in the Europe region.
How does The London Essence Company make money?
One revenue line is on record: beverage Product Sales.
Does The London Essence Company have an API?
No public API is recorded for The London Essence Company.
What industry is The London Essence Company in?
The London Essence Company's product category is Premium Mixers. Its primary akta.pro industry code is AFAFAGAH, Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases), with a secondary code of CRADAIAH, Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic). Its NAICS code is 312111 and its SIC code is 2080.