The London Essence Company

What The London Essence Company does

The London Essence Company is a UK-based premium mixer brand that produces distilled-botanical tonics, crafted sodas, and ginger drinks for the on-trade hospitality sector and premium retail consumers. The company operates as a brand of Wisehead Productions Ltd, a wholly-owned subsidiary of Britvic PLC (a publicly listed soft drinks group), and is headquartered in Hemel Hempstead, England with a lean team of 11 employees. Its core technology centres on a proprietary distillation process for botanical essences combined with a flavour layering technique, and a patented micro-dosing dispense system — branded Freshly Infused — that infuses distilled botanicals into carbonated chilled filtered water at the point of serve across up to eight flavour variants.

The company generates revenue through packaged mixer product sales to premium hospitality venues and retail consumers, complemented by the Freshly Infused dispense system offered to high-volume venues via direct enquiry. Go-to-market is anchored by official mixer partner status with The World's 50 Best Bars, providing placements in elite venues globally (including Paradiso Barcelona, COA Hong Kong, Dante NYC, Scarfes Bar, The Connaught, Nomad, The Clumsies Athens, and Kwant), alongside specialty store and selected supermarket retail distribution in the UK, France, Italy, Spain, the Netherlands, and the UAE.

Founded in 1896 as a perfume essence producer on the banks of the Thames, the brand was refreshed and repositioned in 2016 as a premium mixer business and operates within the Britvic PLC corporate structure. Marketing is executed through organic social (Instagram, Facebook, LinkedIn, YouTube), the brand website, experiential Sundown Spots pop-ups in London and Manchester, and earned media tied to the 50 Best Bars partnership. No AI/ML capabilities, APIs, or software products are part of the current offering; differentiation rests on physical product formulation, dispense IP, and prestige hospitality partnerships.

Name

The London Essence Company

Legal name

Wise Head Productions Limited

Website

https://londonessenceco.com

Company type

Private

Founded year

1896

Operating status

Operating

Headcount range

11–50 employees

Short description

The London Essence Company is a UK-based premium mixer brand under Britvic PLC, producing distilled-botanical tonics, crafted sodas, and ginger drinks for elite hospitality venues worldwide and premium retail consumers across Europe and the Middle East.

Ownership category

akta.pro rank

Product category

Premium Mixers

NAICS

Soft Drink Manufacturing (312111), Beverage Manufacturing (3121)

SIC

Beverages (2080), Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Cocktail Mixes & Alcoholic Beverage Bases (non-alcoholic mixers, RTD spirit bases) (AFAFAGAH)

akta.pro secondary industry

Alcoholic Beverage Mixers & Cocktail Ingredients Brands (Non-alcoholic) (CRADAIAH)

Keywords

• Premium mixers
• Tonic water
• Crafted sodas
• Ginger beer
• Distilled botanicals

Headquarters

HQ city

Hemel Hempstead

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Beverage Product Sales: Sale of premium mixer products (tonics, sodas, gingers) to hospitality venues and retail consumers through multiple channels including direct bar partnerships, retail distribution, and the Freshly Infused dispense system

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

The London Essence Company develops and sells premium distilled botanical mixers — tonics, crafted sodas, lemonades, and ginger drinks — using a proprietary flavour layering technique, and provides the Freshly Infused commercial dispense system with patented micro-dosing technology for hospitality venues. Its products are positioned as low-calorie mixers without artificial sweeteners designed to complement rather than overpower premium spirits.

Product overview

The London Essence Company offers a premium mixer collection organized into three product lines: Tonics (Original Indian, Blood Orange & Elderflower, Grapefruit & Rosemary), Crafted Sodas & Lemonade (White Peach & Jasmine, Pink Grapefruit, Roasted Pineapple, Aromatic Orange & Fig, Raspberry & Rose, Soda Water, Crafted Lemonade), and Ginger Drinks (Spiced Ginger Beer, Delicate Ginger Ale). All products feature distilled botanicals and are light, low-calorie mixers without artificial sweeteners. The company also offers a Freshly Infused commercial dispense system with patented micro-dosing technology for hospitality venues.

Differentiator

Problem solved

Functional benefit

Products and services

• Original Indian Tonic Water

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• The World's 50 Best BarscoreGTM or Marketing PartnerOfficial mixer partner of The World's 50 Best Bars programme. The London Essence Company products are served in elite venues on the prestigious list, providing premium positioning and credibility in the global hospitality industry.
• Britvic PLCcoreStrategic or Co-development PartnerWisehead Productions Ltd is a subsidiary of Britvic PLC, a leading soft drinks company. Britvic is the holding company and data controller for the business.
• Paradiso (Barcelona)minorGTM or Marketing PartnerPartner bar featured on World's 50 Best Bars list serving London Essence mixers
• COA (Hong Kong)minorGTM or Marketing PartnerPartner bar featured on World's 50 Best Bars list serving London Essence mixers
• Dante (New York City)minorGTM or Marketing PartnerPartner bar featured on World's 50 Best Bars list serving London Essence mixers
• Scarfes Bar (London)minorGTM or Marketing PartnerPartner bar featured on World's 50 Best Bars list serving London Essence mixers
• The ConnaughtminorGTM or Marketing PartnerPartner establishment featured on World's 50 Best Bars list serving London Essence mixers
• NomadminorGTM or Marketing PartnerPartner establishment featured on World's 50 Best Bars list serving London Essence mixers
• The Clumsies (Athens)minorGTM or Marketing PartnerPartner bar featured on World's 50 Best Bars list serving London Essence mixers
• KwantminorGTM or Marketing PartnerPartner establishment featured on World's 50 Best Bars list serving London Essence mixers

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@thelondonessencecompany5260
• Facebookfacebook.com/londonessenceco
• LinkedInlinkedin.com/company/the-london-essence-company
• Instagraminstagram.com/londonessenceco/?hl=en

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The London Essence Company