Hotel Londra ****

What Hotel Londra **** does

Hotel Londra is a family-owned four-star hotel located in central Alessandria, Piedmont, Italy, operating continuously since 1890 in a Belle Époque building. The property is held through Hotel Londra S.a.s. di Scacheri G. & C. and managed by Giovanna Scacheri, who has led operations for over 25 years with a small core team of approximately seven staff. The hotel offers three room categories (Classic, Deluxe, Suite), an international breakfast buffet, a bar and lounge, a meeting room, a Smart Working Room for remote workers, and ancillary services including laundry, babysitting, concierge, and bicycle rental.

The underlying technology stack is third-party and modest in sophistication: a Drupal 7 CMS website delivered in eight languages, an Ericsoft booking engine, and a Coperniko virtual tour product. The property holds Federalberghi Ethical Code membership, Ospitalità Italiana quality certification, fire prevention certification, GDPR compliance, and national CIN registration, and maintains a TrustYou "Very Good" rating.

Revenue is generated primarily through room accommodation across the three tiers, supplemented by breakfast, bar/lounge, meeting room rental, and ancillary services. The customer base is diversified across business travelers, leisure tourists, families, cycling tourists, and medical visitors, with the latter served through partnerships with Clinica di Alessandria and Azienda Ospedaliera. Commercial reach extends to international markets via the multilingual website and partnerships such as Serravalle Designer Outlet, while a Piemontescape partnership supports cycling-tourism demand, and a local partner network (golf club, wellness centers, restaurants) functions as an experience ecosystem to lift per-guest wallet share.

Name

Hotel Londra ****

Legal name

Hotel Londra S.a.s.

Website

https://londrahotel.info

Company type

Private

Founded year

1890

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Londra is a family-owned four-star historic hotel in central Alessandria, Italy, operating since 1890. It serves business travelers, leisure tourists, families, cycling tourists, and medical visitors with Classic, Deluxe, and Suite accommodations and ancillary hospitality services.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Urban & Downtown Full-Service Hotels (THAGAAAA)

akta.pro secondary industry

Lounge Bars & Hotel Bars (THAFAEAI)

Keywords

• Hotel accommodation
• Hospitality services
• City hotel
• Historic hotel
• Business travel lodging

Headquarters

HQ city

Alessandria

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Room Accommodations: Core revenue from renting hotel rooms across three categories: Classic, Deluxe, and Suite. Revenue is generated per-night with flexible check-in/check-out and direct booking incentives.
2. Breakfast Service: International buffet breakfast included in room rate or available as add-on, featuring hot beverages, pastries, cold cuts, cheeses, fruits, and à la carte items on request.
3. Bar and Lounge Services: On-site bar and lounge area generating revenue from beverages and creating additional guest spending opportunities.
4. Meeting Room Rental: Equipped meeting room available for business events and corporate gatherings, generating rental revenue.
5. Ancillary Services: Laundry service, bike rental, babysitting, and other concierge services offered as additional revenue streams.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Hotel Londra is a historic 4-star city hotel that sells overnight accommodation in three room categories (Classic, Deluxe, Suite), complemented by an international buffet breakfast, bar and lounge service, a Smart Working Room for remote workers, a meeting room for corporate events, bicycle rental, and concierge services including babysitting and laundry. The hotel targets both business travelers (visitors to the courthouse, financial offices, and university) and leisure tourists exploring Alessandria, the Tanaro river cycling routes, and the nearby Serravalle Designer Outlet.

Product overview

Hotel Londra is a historic 4-star hotel in Alessandria, Italy, offering a portfolio of hospitality services centered on accommodation in three room categories (Classic, Deluxe, Suite), supplemented by dining (breakfast service, bar, lounge area), business facilities (Smart Working Room, meeting room), and cycling tourism services. The hotel positions itself as a blend of historic charm with modern comfort, serving both leisure and business travelers seeking proximity to the train station, court, and university.

Differentiator

Problem solved

Functional benefit

Products and services

• Classic Rooms Entry-level hotel accommodation with complimentary Wi-Fi, LCD TV, adjustable climate control, digital safe, and certified linen, for business and leisure travelers seeking essential comfort.
• Deluxe Rooms Premium rooms featuring LCD TV with satellite and Sky Gold channels, soundproofing, minibar, free room service, slippers, bathrobe, kettle with tea selection, and luxury amenities, for guests seeking enhanced comfort.
• Suite Top-tier accommodation featuring a seating area, LCD TV with satellite and Sky Gold channels, soundproofing, and optional stereo system, providing maximum comfort and space for premium guests.
• Breakfast Service International buffet breakfast included in room rate or available as an add-on, featuring hot beverages, juices, pastries, cold cuts, cheeses, fruits, cereals, and à la carte items on request, including options for children and dietary requirements.
• Bar and Lounge Services On-site bar and lounge area offering beverages and creating additional guest spending opportunities, with comfortable seating areas for relaxation and socializing.
• Smart Working Room Dedicated workspace room for remote workers and professionals, featuring private facilities, high-speed Wi-Fi, printing service, and 24-hour reception support, targeting freelancers, remote workers, and small businesses needing workspace in Alessandria.
• Meeting Room Equipped meeting room available for business events and corporate gatherings with necessary technical facilities, targeting companies booking business meetings and corporate events.
• Cycling Tourism Packages Cycling tourism packages offered in partnership with Piemontescape, including bike-friendly services, storage, access to local cycling routes along the Tanaro river (GranTanaRando, Pedalando lungo il fiume Tanaro, Seguendo il corso del Tanaro), and special rates for cyclotourists.
• Bicycle Rental Bicycle hire service available on request for hotel guests wanting to explore the local area, including cycling routes along the Tanaro river.

Quantifiable outcome

• TrustYou rating: Very Good / Ottimo
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Partnerships

Six partnerships are on record, tiered minor and core.

• PiemontescapeminorStrategic or Co-development PartnerPartnership with Piemontescape for cycling tourism packages. Hotel offers dedicated cycling routes including GranTanaRando (ciclovia del fiume Tanaro), Pedalando lungo il fiume Tanaro, and Seguendo il corso del Tanaro. The partnership includes special services and rates for cyclotourists, with the hotel serving as a base for 40km cycling routes along the Tanaro river.
• Serravalle Designer Outlet McArthur GlennminorOthersThe hotel is located 30 km from Serravalle Designer Outlet, the largest outlet in Italy and Europe featuring prestigious brands including Prada, Bulgari, and Dolce & Gabbana. Hotel markets this proximity to attract shopping-oriented guests.
• Clinica di Alessandria and Azienda Ospedaliera Antonio e Biagio e Cesare ArrigominorOthersMedical facility conventions offering advantageous rates reserved for guests visiting these healthcare facilities. Hotels in proximity to medical centers provide extended stay options and comfort for patients' families.
• Golf ClubminorOthersConvention with local Golf Club offering preferential rates and access for hotel guests who wish to play golf during their stay.
• Ericsoft (Booking Engine)coreTechnology or IntegrationTechnology partnership for the embedded booking engine enabling real-time availability checks, online reservations, and multilingual booking confirmation directly through the hotel website.
• Local Wellness Centers, Gyms, and RestaurantsminorOthersVarious local establishments with convention agreements offering preferential rates for hotel guests, including beauty centers, wellness facilities, and dining options.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Hotel Marengo: Mid-to-upper tier hotel in the Alessandria area catering to business travelers and tourists, comparable in scale and service offering to Hotel Londra.
• Hotel Lux Alessandria: 4-star hotel in Alessandria offering comparable room categories, breakfast, and meeting facilities; competes head-to-head for the same Alessandria business and leisure demand.
• Hotel Alli Due Buoi Rossi: 4-star historic hotel in central Alessandria, Italy, directly competing with Hotel Londra for business and leisure travelers in the same city, with similar heritage positioning and proximity to the train station.

Broad incumbents

• NH Hotel Group: Large European 4-star hotel chain with multiple properties in Piedmont, including in Alessandria. Overlaps on target market (business travelers) but competes on brand standardization and loyalty rather than heritage character.
• Best Western Italia: Major hotel consortium with multiple 4-star member properties across Piedmont, providing chain-brand distribution and loyalty programs that an independent single-property hotel must compete against.

Others

• Booking.com: Major online travel agency that distributes Hotel Londra's inventory and on whose algorithm the hotel's visibility depends, shaping competitive dynamics for accommodations of this size.
• Ericsoft: Booking engine provider embedded into Hotel Londra's website; as a sector-specific technology supplier, its trajectory directly affects the hotel's direct-booking economics.

Regional players

• Albergo dell'Agenzia: Historic 4-star hotel in the Piedmont region (Pollenzo, near Bra) operating in a similar heritage-and-hospitality niche with comparable mid-to-upper tier pricing.
• Relais del Marengo: Boutique hotel in the Alessandria/Piedmont area offering similar heritage-style accommodations; competes for regional leisure and event demand.

Emerging players

• Piemontescape: Active cycling-tourism operator in Piedmont that partners with Hotel Londra. Comparable in serving niche regional travel demand and signals the kind of experiential partner that defines the hotel's product positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-londra-s-a-s-

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Londra ****