LONG LAKE ASSOCIATION INC

What LONG LAKE ASSOCIATION INC does

Long Lake Association, Inc. is a 501(c)(3) nonprofit organization (EIN 38-2175327) founded in 1921 that serves riparian homeowners on Long, Mickey, and Ruth Lakes in Grand Traverse County, Michigan. Its mission is to preserve these lakes as a natural resource and recreation area through protection and prudent use of the surrounding environs. The organization delivers water quality monitoring (YSI meters, Secchi disks, depth sampling for phosphorus, nitrogen, dissolved oxygen, pH, conductivity, and chlorophyll over more than 20 years), aquatic invasive species treatment (Eurasian Watermilfoil using ProcellaCOR and 2,4-D with drone-based aerial guidance from Zero Gravity), loon and fish population monitoring, island maintenance, boat launch administration, and community education programs. Operational technology is conventional environmental instrumentation rather than AI/ML, and program execution is supported by partnerships with Northwestern Michigan College's Water Studies Institute, Clear Water Lake Management, Benzie Conservation District, and the Charter Townships of Long Lake and Green Lake.

The association operates as a member-governed nonprofit with an 11-member elected board (5 officers plus 6 directors) and minimal paid staff. Revenue is generated primarily through $45 annual membership dues with tiered donation memberships ranging up to $1,045, boat launch passes ($45 annual sticker or $5 per-use fee retained from Long Lake Township), charitable donations across multiple dedicated funds, and grant funding including from the Oleson Foundation and Grand Traverse Regional Community Foundation (which manages an endowment yielding ~4% annually). Distribution occurs through a website store, email and US-mail newsletters, Facebook, the annual Welcome Back to Paradise and Annual Members Meetings at Boone's Long Lake Inn, and physical presence at the Crescent Shores and Gilbert Park boat launches. In February 2025 the organization completed a merger with Long Lake Foundation, now operating as Long Lake Foundation d/b/a Long Lake Association.

Name

LONG LAKE ASSOCIATION INC

Legal name

Long Lake Association, Inc.

Website

https://longlakeassociation.com

Company type

Private

Founded year

1921

Operating status

Operating

Headcount range

1–10 employees

Short description

Long Lake Association is a 501(c)(3) nonprofit founded in 1921 that serves riparian homeowners on Long, Mickey, and Ruth Lakes in Grand Traverse County, Michigan, delivering water quality monitoring, invasive species treatment, wildlife protection, and lake stewardship programs funded primarily through membership dues, donations, and boat launch fees.

Ownership category

akta.pro rank

Product category

Lake Stewardship and Environmental Nonprofit Services

NAICS

Marinas (713930)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Water Park Maintenance & Water Treatment Services (Chemical, Testing, Winterization) (THAAABAM)

Keywords

• Lake preservation services
• Watershed stewardship
• Invasive species management
• Water quality monitoring
• Riparian homeowner association

Headquarters

HQ city

Interlochen

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership dues of $45 from riparian homeowners and residents. This is the primary source of annual operating income for the nonprofit organization.
2. Donations: Donations accepted to General Fund, Invasive Species Fund, Boat Wash Fund, and Memorial Fund. Additional tiered memberships (Centurion $100, Guardian $200, Patron $500, Benefactor $1,000) earn website acknowledgment.
3. Boat Launch Passes: Annual windshield stickers sold for $45 to frequent boat launch users. Members with LLA stickers avoid per-use launch fees.
4. Boat Launch Fees: Long Lake Township collects $5 per launch fee at Crescent Shores and Gilbert Park launches. LLA retains the fee to offset administration costs and lake maintenance.
5. Grant Funding: Partnership with Oleson Foundation and potential Michigan Natural Resources Trust Fund grants for conservation projects like Timbers Recreation Area.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Long Lake Association is a nonprofit lake stewardship organization that provides water quality monitoring, aquatic invasive species treatment, boat washing facilities, and educational programs for Long, Mickey, and Ruth Lakes in Grand Traverse County, Michigan. Its offerings are anchored by an annual $45 membership program, boat launch passes, targeted donation funds, and active lake management services delivered through a volunteer board and partner scientific institutions.

Product overview

Long Lake Association is a non-profit 501(c)(3) organization (EIN 38-2175327) offering membership programs, boat launch passes, and donation-based fundraising for lake preservation. The core offerings include annual membership dues ($45/year) with enhanced tiers (Centurion $145, Guardian $245, Patron $545, Benefactor $1,045) and boat launch passes ($45/year). The Association operates water quality monitoring, Eurasian Watermilfoil treatment, boat washing station access, fish and wildlife monitoring, island maintenance, and educational programs focused on preserving Long, Mickey, and Ruth Lakes in Michigan.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Dues Annual $45 membership to the Long Lake Association for riparian homeowners and township residents, providing voting privileges, participation in lake maintenance efforts, and access to member benefits on Long, Mickey, and Ruth Lakes.
• Boat Launch Pass Annual $45 windshield sticker for boat launches at Crescent Shores and Gilbert Park launch sites on Long Lake, providing unlimited launches for the year and supporting invasive species prevention efforts.
• General Fund Donation Unrestricted donation supporting the association's ongoing operating expenditures including water quality monitoring, invasive species control, and community education programs.
• Invasive Species Fund Donation Restricted donation reserve fund enabling timely response when new aquatic invasive species are discovered in Long Lake.
• Boat Wash Fund Donation Restricted donation fund dedicated to acquiring, maintaining, and operating a boat washing station at the Crescent Shores boat launch to prevent aquatic invasive species from entering Long, Mickey, and Ruth Lakes.
• Memorial Donation Tribute gift donation made in remembrance of a loved one who has passed away.
• Lake Water Quality Monitoring Water quality testing program monitoring clarity, dissolved oxygen, nutrients, phosphorus, nitrate-nitrite, pH, conductivity, and chlorophyll levels from spring ice-out through September to track long-term lake health.
• Eurasian Watermilfoil Treatment Program Aquatic invasive species control program applying ProcellaCOR EC and 2,4-D herbicides with drone-based aerial guidance to treat Eurasian Watermilfoil infestations across Long and Mickey Lakes.
• Boat Washing Station Access Free boat washing facilities at Long Lake Township offices and planned permanent station at Crescent Shores boat launch, used to prevent aquatic invasive species transfer into Long, Mickey, and Ruth Lakes.

Quantifiable outcome

• 11 acres treated for Eurasian Watermilfoil in 2025, representing less than 0.4% of total lake area
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

14 partnerships are on record, tiered flagship, core, secondary and minor.

• Long Lake FoundationflagshipStrategic or Co-development Partner · 20 February 2025Completed merger with Long Lake Foundation in February 2025. Combined organization operates as Long Lake Foundation d/b/a Long Lake Association. Merger approved by unanimous member consent. Combined entity maintains 501(c)(3) nonprofit status.
• Northwestern Michigan College (NMC) Water Studies InstitutecoreStrategic or Co-development PartnerProvides summer intern program for Fresh Water Sciences students. NMC interns conduct water quality testing, collect samples at lake depths, and perform phosphorus/nitrate-nitrite analysis. Partnership includes joint intern sharing with Benzie Conservation District.
• Charter Township of Long LakecoreStrategic or Co-development PartnerCollaborative relationship for boat launch management, EWM treatment support, drone guidance funding, and Timbers Recreation Area protection. Township funds paid attendant at Crescent Shores launch and provides meeting space at Township Hall.
• Green Lake TownshipcoreStrategic or Co-development PartnerPartner township for lake protection efforts in the region surrounding Long, Mickey, and Ruth Lakes.
• Benzie Conservation DistrictsecondaryStrategic or Co-development PartnerJoint intern partnership arrangement for sharing freshwater sciences intern between Long Lake Association and Benzie Conservation District. Found beneficial and continued into 2026.
• Michigan Swimmers Itch Partnership (MISIP)secondaryStrategic or Co-development PartnerState-funded partnership with area lake associations to assess, prevent, and control swimmers itch. LLA is member alongside other regional associations.
• Freshwater SolutionssecondaryImplementation/ SI/ Consulting PartnerConsulting firm with decades of experience in swimmers itch research and control. Conducted assessment of Long/Mickey Lake in 2018 and provided training for LLA's own water sampling.
• Clear Water Lake ManagementcoreTechnology or IntegrationHerbicide applicator for Eurasian Watermilfoil treatment program. Participated in April 2026 planning meeting to review 2025 results and plan 2026 treatment.
• Zero GravitycoreTechnology or IntegrationAerial drone guidance service for precise EWM treatment targeting. Enables accurate herbicide application using drone-based aerial guidance technology.
• Leelanau Clean WatersecondaryStrategic or Co-development PartnerWater quality organization with similar concerns. LLA working with LCW to better address phosphorus and water quality issues in 2026.
• Grand Traverse Regional Land ConservancycoreStrategic or Co-development PartnerMaintains South Island as natural preserve open to public. Working with Long Lake Township to protect Timbers Recreation Area, securing $2,073,000 from Michigan Natural Resources Trust Fund.
• Glen Lake AssociationminorStrategic or Co-development PartnerRegional lake association engaged through monthly meetings to share boat washing and invasive species prevention ideas.
• Lake Leelanau Lake AssociationminorStrategic or Co-development PartnerRegional lake association engaged through monthly meetings to share boat washing and invasive species prevention ideas.
• Crystal Lake AssociationminorStrategic or Co-development PartnerRegional lake association engaged through monthly meetings to share boat washing and invasive species prevention ideas.

Scale indicators9 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Lake Leelanau Lake Association: Michigan lake stewardship nonprofit for Lake Leelanau; directly comparable as a regional peer participating in monthly invasive species and boat wash coordination meetings with Long Lake Association.
• Elk-Skegemog Lakes Association: Antrim/Grand Traverse County lake association protecting the Elk Lake and Skegemog Lake chain; directly comparable to Long Lake Association in mission scope, water quality monitoring, and invasive species response.
• Torch Lake Protection Alliance: Antrim County nonprofit dedicated to protecting Torch Lake water quality through monitoring, advocacy, and invasive species work; highly comparable to Long Lake Association in mission, membership model, and northern Michigan lake stewardship focus.
• Platte Lake Improvement Association: Benzie County lake association managing Platte Lake stewardship; comparable to Long Lake Association as a northern Michigan riparian nonprofit addressing water quality, invasive species, and recreational lake access.
• Crystal Lake Association: Benzie County lake association focused on Crystal Lake preservation; comparable as a regional peer in monthly cross-association invasive species coordination with Long Lake Association.
• Glen Lake Association: Michigan riparian lake association serving Glen Lake in Leelanau County; directly comparable to Long Lake Association as a regional peer engaged through monthly meetings on boat washing and invasive species prevention (per Long Lake data).
• Walloon Lake Association: Northern Michigan lake association serving Walloon Lake in Charlevoix/Emmet counties; comparable to Long Lake Association as a membership-driven riparian nonprofit focused on water quality, shoreline protection, and community lake stewardship.
• Higgins Lake Property Owners Association: North-central Michigan property owners association focused on Higgins Lake stewardship; comparable to Long Lake Association as a riparian homeowner membership organization addressing water quality and lake protection.

Others

• Michigan Natural Resources Trust Fund: State grant program that has funded Long Lake Association partner projects (e.g., $2,073,000 for Timbers Recreation Area); an enabling funding body rather than a competing peer.

Broad incumbents

• Michigan Lakes and Streams Association: Statewide umbrella organization for Michigan lake associations; broader incumbent providing advocacy, education, and resources to member lake associations including Long Lake Association's peer set.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LongLakeAssociation
• LinkedInlinkedin.com/company/long-lake-association-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LONG LAKE ASSOCIATION INC