LongRun Thoroughbred Retirement Society

What LongRun Thoroughbred Retirement Society does

LongRun Thoroughbred Retirement Society is a registered Canadian non-profit organization founded in 1999 and headquartered in Etobicoke, Ontario. It is the first industry-funded thoroughbred adoption program in Canada, with a mission to rehabilitate, retrain, and rehome retired thoroughbred racehorses. The organization operates a 100-acre farm in Hillsburgh, Ontario (The Lana Hershelle Sniderman Facility) with capacity for over 50 horses, staffed seven days a week, 365 days a year. A second office is co-located at Woodbine Racetrack in Toronto, providing structural proximity to the Ontario racing industry's owners and trainers. Since inception, LongRun has placed more than 1,000 retired thoroughbreds into adoptive homes across Eastern Canada.

The organization's core offering is a structured horse adoption and rehoming service: each retired racehorse is restarted under saddle by a professional team (veterinarians, trainers, farriers, chiropractors), assessed for second-career suitability (riding, showing, dressage, eventing, therapy, companionship), and matched to adopters via an application, phone consultation, farm visit, and one-year post-adoption follow-up. Supporting programs include horse sponsorship for sanctuary horses, an Equine Experiential Connection (EEC) program, guided farm tours, a donate-a-horse intake pipeline, and a merchandise store. The organization works directly with Woodbine Racetrack and Fort Erie Racetrack to receive horses, is accredited by the Thoroughbred Aftercare Alliance (2025-2026), and is an annual grant recipient of the Thoroughbred Charities of America.

LongRun's revenue model is multi-stream: donations and charitable contributions (primary, tax-receipted), adoption rehoming fees (per horse, undisclosed), recurring horse sponsorship subscriptions, transaction-based farm tours, and merchandise sales (saddle pads at $60, hoodies at $40, caps at $20, holiday cards at $15, etc.). The organization is governed by a volunteer board drawn from Ontario's racing and equestrian community, including a Canadian Horse Racing Hall of Fame inductee and the president of HBPA Canada. LongRun's geographic reach is concentrated in Ontario and Eastern Canada, with distribution primarily through its farm and Woodbine-based office rather than a national digital channel.

Name

LongRun Thoroughbred Retirement Society

Legal name

LongRun Thoroughbred Retirement Society

Website

https://longrunretirement.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

LongRun Thoroughbred Retirement Society is a Canadian non-profit founded in 1999 that rehabilitates, retrains, and rehomes retired Ontario thoroughbred racehorses at its 100-acre Hillsburgh farm, serving individual equestrian adopters, donors, and corporate sponsors across Eastern Canada.

Ownership category

akta.pro rank

Product category

Equine Aftercare Services

NAICS

Support Activities for Animal Production (115210), Support Activities for Animal Production (11521)

SIC

Agricultural Services (700)

akta.pro primary industry

Equine Rehabilitation, Layup & Retirement Facilities (AFAEAGAJ)

akta.pro secondary industries

Sport/Show Horse Training & Performance Programs (AFAEAGAF), Horse Boarding, Livery & Stable Operations (AFAEAGAG)

Keywords

• Thoroughbred retirement services
• Horse adoption programs
• Equine aftercare
• Racehorse rehabilitation
• Thoroughbred rehoming

Headquarters

HQ city

Hillsburgh

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Donations and Charitable Contributions: LongRun is a registered Canadian nonprofit organization that receives donations from individuals and corporations. Donations may be eligible for charitable tax receipts.
2. Adoption Rehoming Fees: There is typically a rehoming fee, which helps cover a portion of the care costs the horse has received while at LongRun. Specific fees vary by horse.
3. Horse Sponsorship: Sponsors receive updates and photos of their sponsored horse and the knowledge that they're making a direct difference in that animal's life. Available for sanctuary horses.
4. Farm Tours: Guided visits to the Hillsburgh farm where visitors meet horses, learn about their racing careers, and see firsthand how they are cared for in retirement. Booked directly on the website.
5. Merchandise Sales: Online store selling merchandise including saddle pads, hoodies, caps, cards, notebooks, and pins. 100% of proceeds go toward helping retired thoroughbred athletes find loving new homes.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

LongRun Thoroughbred Retirement Society accepts retired thoroughbred racehorses from Ontario's racing industry, provides expert on-farm care and retraining at its 100-acre Hillsburgh facility, and places them in vetted adoptive homes as riding, show, therapy, or companion horses. Supporting offerings include farm tours, an Equine Experiential Connection (EEC) program, horse sponsorships, a donate-a-horse intake service, and a branded merchandise store whose proceeds fund horse care.

Product overview

LongRun Thoroughbred Retirement Society offers a unified set of services centered on the rescue, rehabilitation, and rehoming of retired thoroughbred racehorses. The core offering is the horse adoption program, which provides evaluation, care, and matching services to place horses in adoptive homes as riding companions or non-riding companions. Supporting programs include farm tours at their Hillsburgh facility, the Equine Experiential Connection (EEC) Program, horse sponsorship opportunities, and a donate-a-horse intake service. The organization also operates a merchandise store selling branded items (saddle pads, hoodies, caps, cards, notebooks, pins) with proceeds directly supporting horse care, and publishes quarterly newsletters for community engagement.

Differentiator

Problem solved

Functional benefit

Brands

• The Lana Hershelle Sniderman Facility: The 100-acre farm facility in Hillsburgh, Ontario where retired thoroughbred racehorses are cared for

Products and services

• Horse Adoption and Rehoming Services Evaluates retired thoroughbred racehorses, provides expert on-farm care at the Hillsburgh facility (veterinarians, trainers, farriers, chiropractors), restarts horses under saddle to determine suitable second careers, and matches them with vetted adopters as riding, show, or non-riding companion horses. Includes full history disclosure and one year of post-adoption follow-up support.
• Farm Tours Guided 60–90 minute visits to The Lana Hershelle Sniderman Facility in Hillsburgh, Ontario where visitors meet horses, learn about their racing careers, and see firsthand how retired thoroughbreds are cared for in retirement. Open to the public with children under 16 requiring adult accompaniment; group sizes by arrangement.
• Equine Experiential Connection (EEC) Program A therapeutic/experiential program utilizing retired thoroughbred horses for human interaction, with therapy or educational applications.
• Horse Sponsorship Program Allows supporters to sponsor specific sanctuary horses, receiving updates and photos of their sponsored horse while contributing directly to the horse's care costs.
• Donate a Horse Program Intake service for owners and trainers to donate retired thoroughbred racehorses to LongRun, ensuring safe retirement for horses no longer able to compete. Horses are received directly from Woodbine Racetrack and Fort Erie Racetrack.
• Merchandise Store Online store selling branded merchandise including saddle pads ($60), hoodies ($40), ball caps ($20), Christmas cards ($15), notebooks ($10), horse head pins ($5), and Adopt a Horse for a Day cards; 100% of proceeds support retired thoroughbred care.

Quantifiable outcome

• Over 1,000 thoroughbred racehorses successfully placed in adoptive homes since 1999
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and minor.

• WoodbinecoreStrategic or Co-development PartnerWoodbine Racetrack provides office space for LongRun's main office and serves as the primary point of contact for the Ontario racing industry. LongRun works directly with owners and trainers stabled at Woodbine to offer retirement options for horses.
• Thoroughbred Aftercare AlliancecoreStrategic or Co-development PartnerTAA ensures LongRun's farm facility, policies and procedures meet high standards. LongRun has undergone the intense scrutiny of TAA accreditation.
• HBPA Canada (Horse Persons Protection Association)coreStrategic or Co-development PartnerSue Leslie, President of HBPA, OHRI.A, and FELRC, was instrumental in procuring mandatory industry support for LongRun and continues to work tirelessly for the cause.
• Fort Erie RacetrackcoreStrategic or Co-development PartnerLongRun works directly with Fort Erie Racetrack in the Niagara region to offer retirement options for their horses, in addition to Woodbine Racetrack.
• Gary NeumannminorOthersOwner/breeder who donated Jarri to LongRun to help her find a career to excel in.
• Tri-ActaminorOthersSponsor providing equine health products.
• Canadian Horse JournalminorGTM or Marketing PartnerIndustry publication providing media coverage and visibility for LongRun.
• Horse CanadaminorGTM or Marketing PartnerIndustry publication providing media coverage and visibility for LongRun.
• Canadian ThoroughbredminorGTM or Marketing PartnerIndustry publication providing media coverage and visibility for LongRun.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Old Friends: US-based thoroughbred retirement organization founded in 2003 that provides permanent care and adoption services for retired racehorses — directly comparable mission, accreditation by TAA, and adoption-focused model.
• ReRun: Non-profit organization rehoming retired thoroughbreds through a network of approved adopters — comparable mission, geography-agnostic adoption model, and TAA accreditation.
• New Vocations Racehorse Adoption Program: Largest racehorse adoption program in North America, retraining and rehoming retired thoroughbreds and standardbreds — directly comparable in mission, scope, and rehoming methodology.
• CANTER (Communication Alliance to Network Thoroughbred Ex-Racehorses): Non-profit network that transitions off-track thoroughbreds into new careers through regional chapters — directly comparable rehoming service, also leveraging racetrack partnerships.
• Standardbred Retirement Foundation: Non-profit providing retirement and adoption services for retired standardbred racehorses — same aftercare model applied to a different breed, directly comparable structure and donor base.
• Thoroughbred Retirement Foundation: US-based non-profit providing retirement and second-career support for retired thoroughbreds through farm and prison-based programs — comparable mission, accreditation footprint, and donation-driven model.
• Finger Lakes Thoroughbred Adoption Program: Regional thoroughbred aftercare organization affiliated with Finger Lakes racetrack — directly comparable single-racetrack pipeline model and adoption orientation.

Regional players

• Racing Welfare: UK-based charity supporting workforce welfare in the horseracing industry, including bereavement and retirement services for horses — comparable mission to support horse and people aftercare, but serving a different geography.
• Tessa Kanellos Memorial Horse Rescue & Sanctuary: Ontario-based horse rescue and sanctuary operation — comparable equine welfare and rehoming activity in the same regional market, though smaller scale and not specifically thoroughbred-aftercare focused.

Broad incumbents

• Kentucky Horse Park: Large equine-focused park and retirement facility operated by the Commonwealth of Kentucky — broader equine welfare mandate with permanent retirement for Hall of Fame horses, comparable in aftercare but at far greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/LongRunTB
• Instagraminstagram.com/longrun_tb
• LinkedInlinkedin.com/company/longrun-thoroughbred-retirement-society

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LongRun Thoroughbred Retirement Society