Name

Standardbred Retirement Foundation

Legal name

Standardbred Retirement Foundation

Website

https://adoptahorse.org

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Equine Rescue and Adoption Services

NAICS

Horses and Other Equine Production (112920), Support Activities for Animal Production (11521)

SIC

Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Equine Rehabilitation, Layup & Retirement Facilities (AFAEAGAJ)

akta.pro secondary industries

Animal Shelters & Rescue Operations (AFAEALAB), Veterinary Charity Clinics & Medical Aid (BPAGAIAD)

Keywords

• Equine rescue services
• Standardbred horse adoption
• Animal welfare nonprofit
• Horse rehabilitation programs
• Horse sponsorship fundraising

Headquarters

HQ city

Cream Ridge

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations: Individual donations constitute approximately 90% of SRF's funding. They conduct annual giving campaigns, year-end challenges, and accept tax-deductible contributions for horse care including feed, veterinary services, and facility maintenance.
2. Adoption Fees: Standard adoption fees are $350 per horse. Companion horses (those needing pasture companions rather than riding horses) are offered with no adoption fee.
3. Merchandise Sales: SRF operates an online store selling branded apparel including t-shirts ($28), sweatshirts ($34-$48), jackets ($56), jewelry ($20-$52), accessories, and home items. All proceeds directly fund rescue efforts.
4. Breeding Auctions: Annual breeding auctions feature Standardbred stallion breedings sold through OnGait.com. Auctions typically run for several days and include breedings from notable stallions. Donated breedings can also be sold for tax deductions.
5. Fundraising Events: Annual events include golf outings, casino nights (particularly during Hambletonian Festivities at Meadowlands), meet & greet events with craft beer/wine tastings, and raffles for trips to events like Prix d'Amerique in Paris or riding trips in Ireland.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Standardbred Retirement Foundation rescues Standardbred racehorses from the threat of slaughter, rehabilitates and retrains them, and places them into permanent adoptive homes with a lifelong follow-up and guardianship commitment. It runs related programs including a foster network (CHAPS), horse sponsorship, breeding auctions, and a branded merchandise store to fund rescue operations.

Product overview

Standardbred Retirement Foundation is a 501(c)(3) non-profit horse rescue organization offering horse adoption services, a foster program (CHAPS), horse sponsorship, merchandise sales through an online store, and breeding auctions. These are charitable programs and fundraising activities, not technology products or software offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Horse Adoption Program Direct placement of rescued, rehabilitated Standardbred racehorses into permanent adoptive homes for pleasure riding, companionship, mounted police work, or second-career retraining. Standard adoption fee is $350; companion horses are offered at no fee. Includes application screening, meet-and-greet matching, and required veterinary follow-up reporting for the life of the horse.
• CHAPS Foster and Partnership Program Corresponding Horsemen and People for Standardbreds (CHAPS) program that coordinates foster homes and adoption partner organizations to temporarily house, socialize, and retrain rescued Standardbreds while permanent placements are arranged. Extends SRF's reach across nine states.
• Horse Sponsorship Program Donor-funded sponsorship of individual horses' ongoing care, including feed, veterinary services, and facility expenses. Provides supporters with a tax-deductible way to help a specific horse without full adoption commitment.
• Branded Merchandise Store Online store selling SRF-branded t-shirts ($28), sweatshirts ($34–$48), jackets (from $56), jewelry ($20–$52), accessories (from $14), and home items. All proceeds directly fund horse rescue efforts.
• Breeding Auctions (via OnGait.com) Annual online auctions of donated Standardbred stallion breedings, conducted via OnGait.com with website and phone proxy bidding. Bidders can also donate breedings for tax-deductible sale proceeds. Auctions typically run for several days and include breedings from notable stallions such as Lazarus N.
• Training to the Saddle Program Retraining program that gently transitions recently retired Standardbred racehorses from track to saddle, preparing them for adoption as riding, companion, or working horses.
• Adoption Partner Program Partnership program for external equine rescue and transition organizations that collaborate with SRF to place horses into permanent homes, expanding SRF's rehoming reach beyond its own foster network.

Named customers2 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core, major and minor.

• Walnridge Equine CliniccoreOthersSRF's main farm and office is located on the property of Walnridge Equine Clinic in Cream Ridge, NJ. This provides integrated access to veterinary services and equine care expertise.
• OnGait.comcoreTechnology or IntegrationOnline auction platform used for breeding auctions. Bidders can participate through the website or by calling SRF staff to place proxy bids.
• Save Our Standardbreds From Slaughter (SOSS)majorStrategic or Co-development PartnerFacebook-based volunteer group that works with SRF to identify and help horses in kill pens. Collaboration has saved numerous horses from slaughter.
• McCauley Bros. FeedminorOthersFeed company that has conducted 'Feed Bucket Challenges' matching donations up to $7,000 to provide winter feed for SRF horses.
• Meadowlands RacetrackmajorStrategic or Co-development PartnerAnnual Hambletonian Festivities include SRF casino nights and charity events at Meadowlands Racetrack in East Rutherford, NJ.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Others

• Equine Welfare Alliance: Advocacy and policy organization focused on ending horse slaughter and improving equine welfare standards. Not a direct rescue operator, but a closely related ecosystem player influencing the same donor base and regulatory environment as SRF.

Broad incumbents

• Habitat for Horses: Large Texas-based equine rescue operating a sanctuary and adoption program for horses regardless of breed. Overlapping rescue and rehoming model but at broader, multi-breed scale with a longer-running sanctuary footprint.

Direct peers

• Hope for Horses Inc: Nonprofit equine rescue focused on rehabilitation, retraining, and adoption of at-risk horses in the Mid-Atlantic region. Comparable operational model in an overlapping geography with SRF's northeast footprint.
• Thoroughbred Retirement Foundation: One of the oldest and largest racehorse retirement nonprofits in the US, operating multiple sanctuaries. Same core model (retire, rehabilitate, adopt) for retired racehorses, but focused on Thoroughbreds rather than Standardbreds.
• Days End Farm Horse Rescue: Maryland-based equine rescue and adoption organization with rehabilitation, training, and adoption services. Closely comparable full-service rescue model with active adoption pipeline and donor-funded operations.
• CANTER (Communication Alliance to Network Thoroughbred Ex-Racehorses): Network of regional affiliates that transition off-track Thoroughbreds into second careers through adoption. Comparable racehorse-aftercare mission with a regional affiliate structure analogous to SRF's multi-state foster network.
• New Vocations Racehorse Adoption Program: National nonprofit placing retired Thoroughbred and Standardbred racehorses into second careers. Directly comparable mission (racehorse rescue and adoption), similar adoption-fee model, and overlapping donor base in the Standardbred racing community.

Emerging players

• Save Horses From Slaughter Coalition: Volunteer-driven network focused on intercepting horses headed to slaughter auctions. Comparable anti-slaughter mission but smaller scale and less formalized adoption pipeline than SRF.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/srfhorseandkids
• Facebookfacebook.com/SRFHorses
• LinkedInlinkedin.com/company/standardbred-retirement-fndtn

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Standardbred Retirement Foundation