What Дизайн-студия «Луч» does

Дизайн-студия «Луч» (Looch) is a Moscow-headquartered digital product design studio that provides full-cycle services spanning UI/UX design, UX research, communication design, product strategy, designer outstaffing, AI-augmented product acceleration, and front-end development. The studio operates as an Individual Entrepreneur (sole proprietorship) under founder and CEO Evgeny Luchin and was established in 2019 under the prior name Genue before rebranding. It serves enterprise clients including Yandex, Avito, VK, Mindbox, PIK, 12storeez, BestStocks, and Cloud Payments, with horizontal segmentation across e-commerce, SaaS, real estate, fintech, and media. The studio combines rigorous research methodologies (diary studies, JTBD interviews, CJM mapping, RITE testing, Kano surveys) with design system development and brand identity work, producing measurable client outcomes such as doubled subscription conversion (BestStocks), 45% of orders via mobile with 2× higher conversion (12storeez), and 80% of UX recommendations implemented within three months (PIK). It also runs a Telegram channel (uxfail), Instagram, Behance, and YouTube presence, and participates actively in Russian digital industry awards (56+ total across WDA, Tagline, RUWARD, Reiting Runeta, Zolotoi Sayt).

Commercially, Looch operates a professional services revenue model with two complementary streams: project-based engagements ranging from under 500K RUB to over 5M RUB, and ongoing outstaffing of dedicated designers who work exclusively inside client product teams (e.g., Yandex Drive, Avito Rabota, Yandex Market). Go-to-market is direct and enterprise-led: prospective clients submit structured project inquiries via the loo.ch website application form, and the studio commits to responding within one business day. Pricing is quote-based and not publicly disclosed. The team is distributed across 15 cities in Russia, with operational tooling built on Yandex Metrica, AppMetrica, AMO CRM, and 1C; the studio develops design systems and UI kits for clients as part of project deliverables but does not sell proprietary software products. Recent strategic activity includes the December 2025 launch of a dedicated AI service line (prototyping, research, MVP assembly) and an expanding 2025 project roster that extends into HR tech, beauty subscription, resale marketplaces, and Turkish market localization.

Name

Дизайн-студия «Луч»

Legal name

Индивидуальный предприниматель Лучинин Евгений Павлович

Website

https://loo.ch

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Looch is a Moscow-based digital product design studio offering UI/UX design, UX research, brand identity, designer outstaffing, and AI-augmented product acceleration to enterprise clients including Yandex, Avito, VK, and Mindbox across Russian e-commerce, SaaS, fintech, and real estate sectors.

Ownership category

akta.pro rank

Product category

Digital Product Design Services

NAICS

Graphic Design Services (541430), Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151), Management Consulting Services (54161)

SIC

Services-Advertising Agencies (7311), Services-Computer Programming Services (7371), Services-Advertising (7310)

akta.pro primary industry

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)

akta.pro secondary industries

UI/UX Engineering & Front-End Modernization (BPAEAFAH), Customer Experience (CX) & Digital Experience (BPAHAEAC), Brand Experience (BX) & Service Design (BPAFAEAI)

Keywords

• User experience design
• Ux research services
• Brand identity design
• Design system development
• Mobile app design

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Project-Based Design Services: Fixed-scope project engagements for interface design, brand identity, UX research, mobile apps, and websites. Pricing tiers span from under 500K RUB to over 5M RUB. Projects are typically delivered by a dedicated team including art director, designers, UX writers, and project managers.
2. Outstaffing of Designers: Providing dedicated designers who work exclusively on the client's project on an ongoing basis, complementing project-based work with longer-term team augmentation arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Дизайн-студия «Луч» is a digital product design studio offering end-to-end UI/UX interface design, UX research, communication/brand identity design, product strategy, designer outstaffing, AI-assisted product acceleration, and full-cycle development services. The studio serves enterprise clients such as Yandex, Avito, VK, Mindbox, PIK, 12storeez, and BestStocks, delivering research-backed design systems, mobile apps, websites, and brand identities. Engagements are delivered either as fixed-scope projects or as dedicated long-term outstaffing arrangements.

Product overview

Дизайн-студия «Луч» is a digital product design studio offering comprehensive services across UI/UX design, UX research, communication design, product strategy, designer outstaffing, AI-powered acceleration, and development. The studio operates from Moscow, Russia, and was previously known as Genue. Services are organized as core offerings (Interface Design, UX Research, Communication Design, Product Strategy, Outstaffing, AI, Development) with specialized sub-modules including Identity & Brand Strategy and Websites & Special Projects. The studio has an active portfolio of 113+ projects over 6 years, with 9 currently in progress. Notable clients include Yandex, Avito, VK, Mindbox, PIK, 12Storeez, and BestStocks. The AI direction was launched in late 2025 to help accelerate product launches using AI tools.

Differentiator

Problem solved

Functional benefit

Products and services

• UI/UX Interface Design
• UX Research
• Communication Design (Brand Identity)
• Product Strategy
• Designer Outstaffing
• AI Services
• Development

Quantifiable outcome

• Mobile app orders account for 45% of all online orders for 12storeez, with 2× higher conversion vs the website
• +4 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability1 record

Feature3 records

Scale indicators4 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Plenum: Russian digital design studio focused on UX/UI, research, and brand identity. Similar boutique positioning, project-based engagement model, and Moscow-based operations.
• FunkyPunky: Russian design and development agency offering UI/UX, branding, and web/app design. Overlapping service offering and similar SMB-to-enterprise client mix in the Russian market.
• UsabilityLab: Russian UX research and design firm specializing in usability testing, customer research, and CJM. Directly comparable on the research-led methodology that Looch uses as a differentiator.
• JetStyle: Russian digital agency offering UI/UX design, research, and development for enterprise and SMB clients. Comparable in team size (~30–50), service breadth, and Russian market focus.
• AIC (AIC.Plus): Russian digital product design and development studio with strong enterprise client portfolio. Comparable in service mix (UI/UX, design systems, brand) and target customer segment (large Russian tech companies).
• Redmadrobot: Russian digital product design and development studio offering UI/UX, research, and end-to-end product builds. Directly comparable to Looch in service mix, clientele (Yandex, large Russian enterprises), and project-based + outstaffing GTM motion.
• Pragmatica: Moscow-based digital design studio specializing in interface design, UX research, and brand identity for tech and enterprise clients. Similar team size, overlapping verticals (fintech, e-commerce), and award-driven positioning.

Regional players

• Blok9: Design and development studio with Russian roots and international clients. Comparable in UX/UI and brand services, with a more international footprint than Looch.

Broad incumbents

• Frog (frog design): Global design consultancy delivering UX research, product design, and brand experience. Comparable methodology (research-backed design, design systems), but with broader geographic reach and larger enterprise engagements.
• IDEO: Global design and innovation firm offering UX research, product design, and brand strategy. Comparable in service breadth and design-led methodology, but operates at significantly larger scale and price point.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@looch_design
• Instagraminstagram.com/looch.agency
• LinkedInlinkedin.com/company/loochdesign

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Дизайн-студия «Луч»